Alive Health & Fitness

What Alive Health & Fitness does

Alive Health & Fitness is a privately held, family-owned health and fitness center operating a single facility at the corner of Hindmarsh Drive and Jerrabomberra Avenue in Narrabundah, Australian Capital Territory. The club positions itself as a non-intimidating, community-focused alternative to large chains, serving individual consumers and small-group clients across a broad age range — from general fitness enthusiasts to seniors (via the Stronger 4 Longer program) and individuals with chronic conditions (via affiliated Peak MVMT physiotherapy referrals). The offering bundles memberships with group-fitness classes, one-on-one personal training, massage therapy, individualized nutrition programs, and access to cardio and resistance equipment with heart-rate monitoring.

The core technology stack is facility-based rather than software-based: latest-generation electronic cardio equipment (treadmills, cross trainers, steppers, upright and recumbent bikes) with user-defined programs and heart-rate readers; modern resistance training systems; MOSSA pre-choreographed group fitness content layered with freestyle classes; and a Wix-hosted website providing membership information, timetables, and self-serve online class booking. The group also maintains affiliated (not owned) brands — Rfmr Pilates (reformer studio operating on the Roman Method) and Peak MVMT (allied-health physiotherapy accepting Medicare Chronic Disease Management, DVA, Workcover, and NDIS patients) — which generate referral traffic and broaden the service surface.

Revenue is generated through four streams: recurring gym membership subscriptions paid fortnightly by direct debit (with auto-conversion from fixed-term to periodic contracts at expiry); one-time class passes for specialized programs such as Stronger 4 Longer ($20/$25 single, $150/$200 ten-pack); personal training services (individual or small group, pricing varies by frequency and duration); and therapeutic massage services. The go-to-market is direct-to-consumer: members sign at the facility or book online via the company website (www.alivehealthclubs.com.au), with the website, Facebook, and Twitter serving as awareness channels. The company is self-described as 'Voted Canberra's #1 Health & Fitness Centre,' and operates under the legal entity The ALIVE! Health and Fitness (ABN 21892887489) with no disclosed parent company, institutional shareholders, or funding rounds.

Name

Alive Health & Fitness

Legal name

The ALIVE! Health and Fitness

Website

https://alivehealthclubs.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Alive Health & Fitness is a family-owned, single-location health and fitness center in Narrabundah, Canberra, offering memberships, group fitness, personal training, massage therapy, and a dedicated seniors program (Stronger 4 Longer) to individual consumers in the ACT region.

Ownership category

akta.pro rank

Product category

Health and Fitness Centre Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Senior/Low-Impact Group Fitness (HSADABAI), Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

Keywords

• Health and fitness centre
• Gym memberships
• Group fitness classes
• Personal training services
• Massage therapy

Headquarters

HQ city

Narrabundah

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Membership Subscriptions: Membership plans with fortnightly direct debit payments. Fixed-term memberships auto-convert to periodic memberships at expiry. Membership includes access to facilities, group fitness classes at no extra cost, and use of resistance training equipment.
2. Class Passes: Single class passes and 10-class packages for specialized programs like Stronger 4 Longer. Single classes available at $20 (member) or $25 (non-member), with 10-class packages at $150 (member) or $200 (non-member).
3. Personal Training Services: One-on-one personal training sessions with nationally certified trainers. Cost varies based on frequency, duration, and whether individual or small group training is chosen.
4. Massage Therapy Services: Therapeutic massage services provided by qualified therapists to address muscular tension, range of motion issues, chronic pain, circulation problems, and stress.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Alive Health & Fitness operates a family-owned health and fitness centre in Narrabundah, Canberra, selling recurring membership subscriptions that grant access to cardio and resistance equipment, MOSSA-pre-choreographed group fitness classes, and massage therapy. It supplements memberships with one-on-one personal training sessions, the Stronger 4 Longer (S4L) seniors strength program, individualized nutrition guidance, and class passes for non-members, alongside referral partnerships with Rfmr Pilates and PEAK MVMT physiotherapy.

Product overview

ALIVE! Health and Fitness operates as a unified health club platform combining a physical fitness center with integrated service modules. The core offering is the Narrabundah health club facility featuring cardio equipment, resistance training, and massage therapy. This core is enhanced by bundled and add-on modules including Group Fitness Classes (MOSSA and freestyle), Personal Training (individualized programs), and the Stronger 4 Longer (S4L) program for older adults. The company also maintains affiliated partnerships with Rfmr Pilates and Peak MVMT physiotherapy. Class passes and membership plans provide access to these services, with Group Fitness included at no extra cost with membership.

Differentiator

Problem solved

Functional benefit

Brands

• Stronger 4 Longer: A welcoming small-group strength training class designed especially for older adults who want to stay active, independent, and confident.

Products and services

• Alive Health & Fitness Membership Recurring subscription membership that grants access to the Alive Health & Fitness Narrabundah club's cardio equipment, resistance training systems, group fitness classes (including MOSSA programming), and member discounts on ancillary services. Memberships are paid fortnightly via direct debit with a 7-day cooling-off period, and fixed-term memberships auto-convert to periodic membership at expiry.
• Group Fitness Classes Pre-choreographed MOSSA and freestyle group exercise classes set to music, varying in intensity for all fitness levels. Included at no extra charge with an Alive membership, with timetables published on the website.
• Stronger 4 Longer (S4L) Program A small-group strength training class designed especially for older adults who want to stay active, independent, and confident. Uses light to moderate weights in a safe, supportive environment focused on strength, balance, posture, and everyday mobility, purchased via single-class or 10-class pass options.
• Personal Training Individualised one-on-one or small-group personal training sessions with nationally certified trainers, including consultation, goal-setting, body composition assessment, and customised exercise programming for clients of all ages and fitness levels. Cost varies by frequency, duration, and individual vs. small group format.
• Massage Therapy Therapeutic massage services using touch to loosen and heal muscles and soft tissues, addressing muscular tension, range of motion and flexibility problems, chronic pain, circulation problems, and stress, delivered by qualified massage therapists.
• Class Passes (Single and 10-Class) Standalone class pass packages for programs such as Stronger 4 Longer, available as single-class ($20 member / $25 non-member, valid one month) or 10-class packages ($150 member / $200 non-member, valid four months), enabling non-members and casual users to access specialised classes.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Rfmr PilatesminorStrategic or Co-development PartnerRfmr Pilates is an affiliated business offering Pilates Reformer classes. The partnership provides Alive members with access to specialized Pilates services. Rfmr operates on the Roman Method backed by latest science, providing strength training, endurance, cardio fitness, and stretching in 50-minute reformer sessions.
• PEAK MVMTminorStrategic or Co-development PartnerPEAK MVMT is an affiliated allied health practice offering physiotherapy services. They manage work, defence service, and lifestyle-related chronic and acute health conditions. Under the Medicare Chronic Disease Management scheme, eligible patients can receive bulk-billed allied health visits. PEAK MVMT welcomes private, DVA, Workcover, Medicare bulk-billed, and NDIS patients.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Snap Fitness: Global 24/7 franchise fitness network with Australian presence offering memberships and PT add-ons. Comparable on subscription-driven club economics and small-to-mid footprint footprint.
• Anytime Fitness: Global 24/7 franchise with significant Australian penetration; sells recurring memberships with PT add-ons. Comparable in membership subscription model and mid-market consumer target, though differentiated by 24/7 access format.
• Plus Fitness: Australian 24/7 franchise fitness network offering memberships, PT, and group training. Comparable on membership-based fitness club economics and target consumer segment, with a stronger tech/app focus.
• Jetts Fitness: Australian 24/7 budget fitness operator competing on low monthly fees with no lock-in contracts. Comparable as a competing fitness membership model in the same consumer market, with a lower-cost positioning.
• Goodlife Health Clubs: One of Australia's largest independent fitness club networks, offering memberships, group fitness, and personal training across metro catchments. Closely comparable to Alive in core offerings and membership-based recurring revenue model.
• Club Lime: Multi-site Australian fitness club chain headquartered in Canberra with overlapping membership, group fitness, and personal training offerings. It is the most directly comparable operator because it competes in the same Canberra catchment with a similar full-service club model.

Emerging players

• F45 Training: Australian-origin global group fitness franchise built around proprietary 45-minute functional training classes. Comparable on group-fitness-led consumer experience and studio-format operating model, though not a traditional equipment-based club.
• Fernwood Fitness: Australian women-focused fitness franchise offering memberships, group fitness, and PT in club settings. Comparable on club-format group exercise and PT economics, with a narrower demographic focus.

Regional players

• Genesis Health + Fitness: Independent Australian fitness club operator with multi-site presence across select metro catchments. Comparable as a regional full-service club competitor, though geographically concentrated outside Alive's primary Canberra market.

Broad incumbents

• Fitness First Australia: Major full-service fitness chain with broad national footprint and large club format comparable to Alive. Overlaps directly in membership, group exercise, PT, and ancillary wellness services, but operates at materially greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alive-health-&-fitness

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alive Health & Fitness