Brazauto
Brazauto Veículos is a privately held Brazilian used vehicle dealership in Curitiba offering multi-brand used cars, trucks, and motorcycles on a consignment intermediation model, with financing, appraisal, and trade-in support for individual buyers and sellers.
- Company typePrivate
- Founded-
- HeadquartersCuritiba, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Brazauto does
Brazauto Veículos is a privately held Brazilian used vehicle dealership headquartered in Curitiba, Paraná. The company operates from a single physical showroom at Av. Manoel Ribas, 7262, in the Santa Felicidade neighborhood, where it displays and sells a curated inventory of pre-owned passenger cars, light commercial trucks, and motorcycles across 13 automotive brands including Chevrolet, Fiat, Volkswagen, Jeep, Hyundai, Honda, Mercedes-Benz, and Renault. The current inventory snapshot shows 28 vehicles with prices ranging from R$10,500 for motorcycles to R$154,900 for commercial vehicles such as the Mercedes-Benz Sprinter.
The company's core offering is intermediation rather than direct resale. Brazauto earns commissions on completed transactions and operates a virtual consignment model in which sellers retain possession of their vehicles during the sales process. Supporting revenue streams include bank-financing intermediation (connecting buyers with financial institutions), professional vehicle appraisal, insurance quotation, trade-in facilitation, notary/dispatch services, and provenance investigation (perícia). The technology stack is a standard dealership website (brazauto.com.br) with an inventory management system; the company advertises its inventory simultaneously across multiple national Brazilian vehicle marketplaces alongside organic social media presence on Facebook, Instagram, YouTube, and WhatsApp.
Commercially, Brazauto targets individual vehicle sellers and buyers as a single horizontal persona, with no enterprise or fleet customers disclosed. Revenue is generated on a transaction-fee basis at the point of completed sale, supplemented by financing intermediation fees. The company is privately held, has no disclosed investors, no parent company, no funding rounds, no management team disclosed publicly, and no headcount figures available. The company is actively operating as indicated by a © 2026 footer on its website and a live inventory on its platform.
Brazauto firmographics
Firmographics- Name
- Brazauto
- Legal name
- Brazauto Veículos
- Website
- https://brazauto.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brazauto Veículos is a privately held Brazilian used vehicle dealership in Curitiba offering multi-brand used cars, trucks, and motorcycles on a consignment intermediation model, with financing, appraisal, and trade-in support for individual buyers and sellers.
- Ownership category
- akta.pro rank
Where Brazauto is headquartered
LocationHeadquarters
- HQ city
- Curitiba
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Brazauto business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Vehicle Sales Commission: Commission-based revenue from intermediating vehicle sales. The company acts as an intermediary in vehicle transactions, earning commissions on completed sales. They also offer consignation services where vehicles remain with the owner during the sales process.
- Financing Intermediation: Revenue generated through bank financing partnerships, connecting buyers with financial institutions for vehicle loans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Used vehicle sales with individual pricing per vehicle |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Brazauto product offering
Product offeringCore offering
Brazauto Veículos operates a multi-brand used vehicle dealership in Curitiba, Brazil, intermediating the sale of pre-owned cars, trucks, and motorcycles across 13 automotive brands. The company provides end-to-end transaction support including vehicle financing facilitation, trade-in services, insurance quotes, and vehicle provenance verification (perícia), operating both through a physical showroom and virtual consignment sales.
Product overview
Brazauto Veículos operates as a multi-brand used vehicle dealership in Curitiba, Brazil, offering a diversified inventory across passenger cars, light commercial trucks, and motorcycles from over a dozen automotive brands. The business model centers on vehicle intermediation and advisory services, combining a web-based inventory platform with in-person sales. Supporting services include vehicle financing facilitation, professional appraisals, and nationwide online exposure across multiple automotive marketplaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Veículos Usados (Used Cars) Curated inventory of pre-owned passenger vehicles from brands including Chevrolet, Fiat, Ford, Honda, Hyundai, Jeep, Peugeot, Renault, Volkswagen, Citroën, Chery, and Mercedes-Benz, sold to individual consumers in Brazil.
- Caminhões (Used Trucks) Commercial vehicle sales including light and medium-duty trucks from brands such as JAC V260 and Mercedes-Benz Sprinter, targeted at individual buyers and small businesses.
- Motos (Used Motorcycles) Used motorcycle sales, including Honda CG models in various displacements, for individual buyers in Brazil.
- Financiamento Veicular (Vehicle Financing Intermediation) Intermediation of vehicle financing through banking partnerships, offering loan applications, installment calculations, and financing approval for purchased vehicles, with options up to 100% financing.
- Avaliação de Veículos (Vehicle Appraisal) Professional vehicle evaluation service assessing condition, mileage, maintenance history, and market value to assist sellers in pricing and buyers in purchasing decisions.
Companies that use Brazauto
Customer profileSegments1 record
Ideal customer profiles2 records
Brazauto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brazauto partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Brazauto competitors and assessment
Company assessmentDirect peers
- Volanty: Brazilian digital used-car startup that buys, certifies, and resells vehicles online with home delivery and financing. Comparable because it sells used passenger vehicles with bundled financing and trade-in services, competing for the same digitally-converting Brazilian used-car buyer.
- Kavak Brasil: Brazilian operation of the Mexican used-car tech platform, offering certified used vehicles with financing and online purchasing. Comparable as a multi-brand used-vehicle retailer intermediating financing and trade-ins, though Kavak is tech-enabled and venture-backed versus Brazauto's traditional dealership model.
- Localiza Seminovos: Used-vehicle retail division of Localiza, Brazil's largest car rental company, operating multi-brand used-car stores nationwide. Comparable because both retail multi-brand used passenger and commercial vehicles with financing facilitation, though Localiza Seminovos has national footprint and balance sheet.
- Movida Seminovos: Used-vehicle retail division of Movida, a major Brazilian car rental operator, selling former rental fleet vehicles across multiple stores. Comparable as a multi-brand used-vehicle retailer with financing and trade-in services, though backed by a rental fleet parent with national reach.
- Webmotors: Brazil's largest online automotive marketplace for new and used vehicles, with dealer listings and lead generation. Directly comparable to Brazauto because both connect used-vehicle inventory to Brazilian buyers through online portals, though Webmotors operates at vastly greater national scale.
Broad incumbents
- ICarros: Major Brazilian online automotive classifieds portal owned by Webmotors/Hubber, hosting dealer and private used-vehicle listings. Comparable as a portal-based channel Brazauto uses and competes against for organic buyer traffic in the national used-vehicle market.
- OLX Brasil: Brazilian general-merchandise classifieds platform with a large vehicles category for private and dealer listings. Comparable as a distribution channel and indirect competitor for used-vehicle listing exposure, though OLX is a horizontal marketplace rather than a vehicle specialist.
Others
- AutoAvaliar: Brazilian vehicle-evaluation and inspection service used by dealers and individuals for pricing and provenance reports. Comparable because Brazauto's own appraisal offering (Avaliação de Veículos) competes for the same dealer and seller workflow, though AutoAvaliar is a software/services vendor rather than a retailer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Brazauto social profiles
Digital presenceBrazauto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brazauto leadership team
Management profileNumber of profiles
Brazauto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brazauto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brazauto
What does Brazauto do?
Brazauto Veículos operates a multi-brand used vehicle dealership in Curitiba, Brazil, intermediating the sale of pre-owned cars, trucks, and motorcycles across 13 automotive brands. The company provides end-to-end transaction support including vehicle financing facilitation, trade-in services, insurance quotes, and vehicle provenance verification (perícia), operating both through a physical showroom and virtual consignment sales.
Is Brazauto a public or private company?
Brazauto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brazauto founded?
Brazauto was founded in -1. It employs 11 to 50 people.
Where is Brazauto based?
Brazauto is headquartered in Curitiba, Brazil, in the Latin America region.
How does Brazauto make money?
Two revenue lines are on record. Vehicle Sales Commission is the primary driver. The others are financing Intermediation.
Who are Brazauto's main competitors?
Direct peers on record are Volanty, Kavak Brasil, Localiza Seminovos, Movida Seminovos and Webmotors. Broad incumbents are ICarros and OLX Brasil. AutoAvaliar is listed as an others.
Does Brazauto have an API?
No public API is recorded for Brazauto.