Adjust Your Health

What Adjust Your Health does

Adjust Your Health is a privately-held, multi-disciplinary manual-therapy and acupuncture clinic founded in 2002 by Dr. Neetash Patel and headquartered in Calgary, Alberta, Canada. The practice delivers an integrated suite of services — chiropractic care, patented Active Release Techniques (ART®), registered massage therapy, athletic therapy, acupuncture (including facial rejuvenation), IMS/dry needling, shockwave therapy, exercise/rehabilitation, and custom orthotics — under one roof, with a stated philosophy of treating root causes rather than symptoms by combining joint-focused and soft-tissue modalities. The clinic operates two Calgary locations: a south flagship at #104, 6940 Fisher Road SE near Chinook Mall, and an independently operated north clinic at #230, 15 Royal Vista Place.

The revenue model is fee-for-service professional delivery, with per-visit pricing ranging from CAD $75 (regular visit / 30-minute massage) to CAD $150 (90-minute massage), CAD $125 for an initial chiropractic/ART visit, CAD $110–$130 for acupuncture, and CAD $400+ for custom orthotics supplied by Orthogenic Labs. The clinic supports direct billing to most insurance providers, WCB, and motor vehicle accident claims, and accepts bookings via phone or self-serve online scheduling through Jane App. The team comprises six-plus practitioners across both locations — Dr. Patel (DC, BSc), Natalie Rae (DAc, acupuncturist since 2004), Scott Wilson (RMT, Certified Athletic Therapist, also Mount Royal University faculty since 2013), Antoinette Newell (RMT, visceral manipulation training), Brandy Jordan (RMT, RAPID therapy training), and additional practitioners at the north location.

The clinic serves individual consumers across Calgary and surrounding areas, segmented into individuals with chronic and acute musculoskeletal pain (back, neck, sciatica, headaches), athletes and active individuals, desk and office workers with postural issues, and wellness-oriented patients seeking acupuncture for non-musculoskeletal concerns (fertility, digestion, stress). Go-to-market is direct-to-consumer, with patient acquisition driven by Google reviews, word-of-mouth referrals, community reputation, and content marketing on the clinic website; there are no B2B customers, no external funding, no subsidiaries, and no parent company. Total headcount is approximately 8 employees.

Name

Adjust Your Health

Legal name

Adjust Your Health

Website

https://adjustyourhealth.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Adjust Your Health is a Calgary-based, multi-disciplinary healthcare clinic founded in 2002 by Dr. Neetash Patel, offering integrated chiropractic care, Active Release Techniques, massage therapy, athletic therapy, acupuncture, shockwave therapy, and custom orthotics to individual Calgary consumers with musculoskeletal pain, sports injuries, and wellness needs.

Ownership category

akta.pro rank

Product category

Chiropractic and Multi-Disciplinary Wellness Clinic

NAICS

Offices of Chiropractors (62131)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Pain Management Chiropractic (Neck/Back/Sciatica) (HSADALAI), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG)

Keywords

• Chiropractic care
• Massage therapy
• Acupuncture services
• Athletic therapy
• Manual therapy clinic

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Chiropractic and Manual Therapy Services: Fee-for-service healthcare providing chiropractic adjustments, Active Release Techniques, IMS/dry needling, and acupuncture treatments. Revenue generated per visit with different pricing for new patients vs. regular visits.
2. Massage Therapy Services: Registered massage therapy services offered in 30, 45, 60, and 90-minute sessions. Pricing includes GST. Provided by Scott, Brandy, and Antoinette.
3. Acupuncture Services: Acupuncture treatments including facial rejuvenation acupuncture. Provided by Natalie Rae DAc.
4. Custom Orthotics: Custom orthotics manufactured by Orthogenic Labs, priced from $400+. Clinic acts as intermediary providing prescribing and fitting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Adjust Your Health is a Calgary-based multi-disciplinary healthcare clinic providing chiropractic care, Active Release Techniques (ART)®, registered massage therapy, athletic therapy, acupuncture (including facial rejuvenation), IMS/dry needling, shockwave therapy, and custom orthotics. Services are delivered by certified practitioners across two clinic locations and structured around personalized, root-cause treatment plans for musculoskeletal pain, sports injuries, and chronic conditions. The clinic also offers direct billing to most insurance providers and online booking via the Jane App platform.

Product overview

Adjust Your Health is a multi-disciplinary healthcare clinic offering an integrated approach to chiropractic care, massage therapy, acupuncture, and rehabilitation services. The clinic operates as a single unified practice providing complementary therapeutic services under one roof. Core offerings include Chiropractic Care, Active Release Techniques (ART®), Massage Therapy (therapeutic, relaxation, and hot stone), Acupuncture (including facial rejuvenation and IMS/dry needling), Shockwave Therapy, Athletic Therapy, and Exercise & Rehabilitation. The clinic also provides custom Orthotics through Orthogenic Labs. Services are designed to work together, with practitioners combining approaches such as chiropractic adjustments with ART® to address both muscular imbalances and spinal alignment for longer-lasting results.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Care Spinal and joint adjustment therapy focused on restoring proper movement and alignment, reducing pain, and improving overall function for Calgary patients with back pain, neck pain, and musculoskeletal dysfunction.
• Active Release Techniques (ART)® Patented, hands-on soft tissue therapy designed to treat problems with muscles, tendons, ligaments, fascia, and nerves by breaking up adhesions (scar tissue) from injury, overuse, or poor posture. Provided by Dr. Patel.
• Massage Therapy Therapeutic, relaxation, and hot stone registered massage therapy in 30, 45, 60, and 90-minute sessions, provided by Scott Wilson, Antoinette Newell, and Brandy Jordan, to relieve muscle tension, improve circulation, and support healing.
• Athletic Therapy Injury assessment, rehabilitation, and prevention focused on active individuals and athletes, including return-to-sport rehabilitation provided by a Certified Athletic Therapist.
• Acupuncture Evidence-informed acupuncture treatment including auricular, fertility, muscular, and traditional acupuncture to reduce pain, improve recovery, and restore body balance, provided by Natalie Rae (DAc).
• Facial Rejuvenation Acupuncture Specialized cosmetic acupuncture treatment for facial rejuvenation, priced at $120 CAD per visit.
• Intramuscular Stimulation (IMS) / Dry Needling Needle-based therapy targeting muscle tension and trigger points for pain relief and muscle release, delivered by Dr. Patel.
• Shockwave Therapy Therapeutic treatment using shockwave technology for pain relief and tissue healing support.
• Exercise & Rehabilitation Guided rehabilitation exercises and programs designed to restore strength, mobility, and proper movement patterns as part of the clinic's broader treatment plans.
• Custom Orthotics Custom orthotic devices prescribed and fitted for patients requiring biomechanical support, manufactured by Orthogenic Labs starting at $400+ CAD.

Quantifiable outcome

• Results-driven treatment focused on delivering effective, personalized care that helps patients move better and feel their best

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

One partnership is on record.

• Orthogenic LabsminorOthersCustom orthotics provider. Orthotics range from $400+ and are manufactured by Orthogenic Labs. The clinic prescribes and fits custom orthotics as part of treatment services.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lifemark Health Group: Largest Canadian operator of outpatient physiotherapy, chiropractic, and rehabilitation clinics. Not a specialty local clinic like Adjust Your Health, but competes for the same patient demand and insurance contracts across Alberta.
• CBI Health Group: National Canadian network of community-based clinics offering physiotherapy, chiropractic, massage therapy, and rehabilitation. A scaled incumbent competing for similar patient and payer relationships.

Direct peers

• Cornerstone Physiotherapy: Greater Toronto Area multi-disciplinary clinic offering physiotherapy, chiropractic, massage therapy, and sports rehabilitation. Comparable integrated care delivery model.
• MCI Physiotherapy: Calgary-based multi-disciplinary physiotherapy and rehabilitation clinic offering massage, IMS/dry needling, and sports injury therapy. Closely comparable in geography and service mix to Adjust Your Health.
• CURAVITA Health Group: Ottawa-based multi-disciplinary clinic combining chiropractic, physiotherapy, and massage therapy. Comparable service mix and direct-to-consumer, multi-practitioner operating model.
• Evidence Sport and Spine: Calgary-based clinic combining chiropractic, physiotherapy, massage therapy, and sports injury rehabilitation. Directly comparable as a Calgary multi-disciplinary musculoskeletal practice targeting athletes and chronic pain patients.
• Active Sport Therapy: Calgary-based multi-disciplinary sports therapy and chiropractic clinic offering athletic therapy, massage, and rehabilitation services. Highly comparable in geography, scope, and target patient (active individuals, athletes, chronic pain) to Adjust Your Health.
• Athlete's Care: Canadian multi-disciplinary sports medicine group with multiple locations offering chiropractic, physiotherapy, massage therapy, and sports injury rehab. Closest national-scale analog to Adjust Your Health's integrated model.
• Panther Sports Medicine: Calgary multi-location sports medicine and rehabilitation clinic offering physiotherapy, massage therapy, chiropractic, and sports injury rehab. Comparable service mix and Calgary footprint to Adjust Your Health.
• MYo Therapy + Fitness: Calgary-based integrated clinic combining massage therapy, chiropractic, and active rehabilitation. Directly comparable as a local multi-disciplinary manual-therapy practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/adjust-your-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adjust Your Health