What Dyscalculia does

The Dyscalculia Information Centre, fully owned by Mandy Tobin Homes Ltd (England, registration 07741652) and founded around 2001 by educationalist Tony Attwood, provides online diagnostic testing and downloadable remediation resources for dyscalculia. Its core product is an online test (97 questions in two parts covering attitude toward maths and practical skills in addition, subtraction, multiplication, division, shapes, fractions, decimals, and time, suitable from age 8 upwards), priced at £59.99-£65.99 inclusive of a personalised 5-6 page report reviewed by a centre educationalist and a free copy of appropriate teaching materials. The supporting content library comprises six downloadable photocopiable books (Dyscalculia Activities 1-3 covering addition-to-division, shapes/fractions/percentages, and time/timetables; a 91-activity Practice volume; and theoretical guides on Understanding Dyscalculia and Methods of Teaching Maths), plus a £29.95 physical set of maths cards and counters shipped via Royal Mail. All products are sold through a self-serve e-commerce storefront at dyscalculia.me.uk, with automated email delivery of access links, optional school purchase orders, and PayPal or bank-transfer acceptance for international orders. The Centre makes no subscription revenue; every product is a one-time purchase.

The Centre operates entirely through organic content marketing and word-of-mouth, with no paid advertising or formal sales team, and reaches customers in the UK, Australasia, Canada, the USA, Russia, the Middle East, and South Africa. Customer segments are schools (primary and secondary SENCOs and maths teachers), parents of children aged 8+, and self-paying adults (the oldest test-taker on record being 66); since January 2014 the test-taker mix has been roughly 38.7% primary, 36.7% secondary, and 21.6% adult. Distribution relies on a close cross-referral relationship with the Dyslexia Centre (dyslexia.ac), reflecting the approximate 50% co-occurrence of dyscalculia and dyslexia, plus a research relationship with the Cohen Kadosh Laboratory at the University of Oxford, whose researchers use the Centre's online test as a research instrument. The organisation runs with seven employees from a registered office at Great Oakley, Northamptonshire, and is privately held with no external venture capital or institutional investment.

Name

Dyscalculia

Legal name

Mandy Tobin Homes Ltd

Website

https://dyscalculia.me.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

The Dyscalculia Information Centre, founded ~2001 and owned by Mandy Tobin Homes Ltd, sells online dyscalculia diagnostic tests (£59.99-£65.99) and a library of downloadable multi-sensory remediation books, serving UK schools, parents of children aged 8+, and self-paying adults globally through a self-serve e-commerce storefront.

Ownership category

akta.pro rank

Product category

Special Educational Needs Services

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Math Intervention (Dyscalculia Support) (EDAKAJAF)

akta.pro secondary industries

Multisensory Learning Programs & Curriculum for Dyslexia/LD (EDAKAJAL), Dyslexia Screening & Diagnostic Evaluation (EDAKAJAA), Dyscalculia/Math Learning Differences Tutoring (EDANAFAE)

Keywords

• Dyscalculia screening
• Special educational needs
• Educational diagnostic testing
• Multi-sensory maths teaching
• Special needs resources

Headquarters

HQ city

Great Oakley, Northamptonshire

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Others, Marketing or Sales

Revenue model

1. Online Dyscalculia Diagnostic Tests: One-time fee per online diagnostic test. The test is purchased once per individual and includes the test itself, a personalized report (delivered by email within ~48 hours), and a free copy of appropriate teaching materials. No subscription or recurring revenue from this stream. Volume discounts available for schools purchasing multiple tests (3-pack, 10-pack).
2. Downloadable Educational Resources: Sale of downloadable books and supplementary materials (activity books, method guides, maths cards and counters). Each book is a one-time purchase delivered as a downloadable PDF, with a photocopiable licence for schools. Supplementary physical goods (maths cards and counters) are sold as one-time purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Dyscalculia Information Centre sells an online dyscalculia diagnostic test (97 questions in two parts) for parents, schools, and adults, paired with a personalised 5–6 page report reviewed by an in-house educationalist and free tailored teaching materials. It also sells a series of photocopiable downloadable activity/teacher books covering addition through time/timetables plus a small physical set of maths cards and counters, all delivered via its own e-commerce storefront at dyscalculia.me.uk.

Product overview

The Dyscalculia Information Centre provides a unified platform of diagnostic testing and educational support materials for dyscalculia. The core offering is an online diagnostic test for dyscalculia (available in versions for parents, schools, and adults) that delivers a detailed report and free support materials. This is supplemented by a series of downloadable activity books—Dyscalculia Activities 1-3 (addition to division, shapes/fractions/percentages, time and timetables) and Dyscalculia Practice Activities—that teach mathematics using a multi-sensory approach. Additional products include theoretical guides (Understanding Dyscalculia, Methods of Teaching Maths) and physical teaching aids (maths cards and counters). A free preliminary screening test is also available. All digital products are provided as downloads.

Differentiator

Problem solved

Functional benefit

Products and services

• The Dyscalculia Test — Parents Online dyscalculia diagnostic test (97 questions, two parts) for parents to use with their child aged 8+. Includes a 5–6 page personalised report reviewed by an educationalist and free copy of appropriate teaching materials. Delivered online; report emailed within ~48 hours. £59.99 per test (includes VAT).
• The Dyscalculia Test — Schools Single-use online dyscalculia diagnostic test for schools (primary/secondary), including personalised report and free teaching materials. Available as single test (£65.99), 3-pack bundle (£179.97, ≈£59.99 per test), or 10-pack bundle (£549.90, ≈£54.99 per test); bundles have no time limit on when tests are taken. Photocopiable licence applies to teaching materials.
• The Dyscalculia Test for Adults Online dyscalculia diagnostic test for adults (16+), including personalised educationalist-reviewed report and free teaching materials. Useful for self-diagnosis and for requesting Equalities Act exam accommodations at university/college.
• Dyscalculia Activities 1: Addition to Division

Quantifiable outcome

• Research suggests that most children who receive appropriate multi-sensory help in school can overcome their dyscalculic difficulties and achieve an acceptable grade at GCSE, thus allowing entry into further and higher education.
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• British Psychological Society (BPS)minorOthersThe British Psychological Society is referenced as a referral source for finding educational psychologists who specialise in dyscalculia. The centre advises clients to use the BPS website (bps.org.uk) to find registered psychologists who can provide comprehensive one-to-one dyscalculia assessments. This is an informal referral pathway rather than a formal partnership.
• Association of Educational Psychologists (AEP)minorOthersThe AEP is referenced alongside the BPS as a source for finding educational psychologists specialising in dyscalculia. The centre recommends AEP as potentially the most helpful body for locating relevant specialists. Like BPS, this is an informal referral relationship rather than a formal partnership.
• Cohen Kadosh Laboratory, University of OxfordminorStrategic or Co-development PartnerResearchers at the Cohen Kadosh Laboratory at the University of Oxford are using the Dyscalculia Centre's online test as part of their academic research programme into dyscalculia. This is a research collaboration where the centre's test is employed as a research tool.
• Dyscalculia-Dyslexia Interest Group (DDIG), Loughborough UniversityminorOthersLoughborough University's Dyscalculia-Dyslexia Interest Group (DDIG) is referenced as an example of an institution that has its own assessment and support centre for dyscalculic students. DDIG is mentioned as a helpful contact for prospective teachers with dyscalculia who are applying to teacher training courses.
• Dyslexia Centre (dyslexia.ac)coreStrategic or Co-development PartnerThe Dyscalculia Centre works in close cooperation with the Dyslexia Centre. Approximately 50% of people with dyscalculia also have dyslexia, creating natural overlap. The two centres cross-refer clients and share informational resources. Both centres offer online tests with free support materials. The Dyslexia Centre website links to the Dyscalculia Centre.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GL Assessment: GL Assessment is a major provider of standardised educational assessments used in UK schools, including screening tools for learning difficulties. It serves a broader range of subjects but competes for the same school screening budget.
• National Center for Learning Disabilities: NCLD is a US-based non-profit advocating for people with learning disabilities. It is a broader policy and awareness organisation but overlaps with the dyscalculia and learning differences support space.
• British Dyslexia Association: The BDA is the UK's principal dyslexia charity, providing screening, training, and resources across the learning differences spectrum. It is a broader organisation but overlaps in screening tools and educational support for dyscalculia and dyslexia.
• Pearson Clinical: Pearson Clinical is a large incumbent in clinical and educational assessment, offering a portfolio of standardised tests referenced by educational psychologists. It competes in the diagnostic assessment category at a much higher price point.

Emerging players

• Understood.org: Understood.org is a US-based non-profit providing resources on learning and attention issues including dyscalculia. It is more of an informational resource than a screening provider but addresses the same end-user population.

Direct peers

• Lucid Research: Lucid Research publishes the Lucid Ability Screening Series (LASS) used in UK schools to screen for dyslexia, dyscalculia, and other learning difficulties. It is a direct competitor in the school screening market.
• Helen Arkell Dyslexia Charity: Helen Arkell is a UK charity providing diagnostic assessments, teaching support, and training for dyscalculia and dyslexia. It operates similar screening and educational support services targeting schools, parents, and adults.
• Dyslexia Centre: The Dyslexia Centre is the centre's named cross-referral partner and operates essentially the same model: online diagnostic testing with free support materials. The two centres cross-link their websites and share the dyslexia-dyscalculia comorbidity cohort.

Others

• Made by Dyslexia: Made by Dyslexia is a global charity focused on dyslexia awareness, school training, and teacher certification. While it overlaps thematically with dyscalculia support, it is primarily an awareness and training organisation rather than a direct screening competitor.
• Twinkl: Twinkl is a UK-based educational resource publisher offering downloadable teacher materials including special educational needs resources. It overlaps thematically in teaching materials but competes at a much broader scale than specialist dyscalculia support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dyscalculia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dyscalculia