Ecole Suisse de Ski

What Ecole Suisse de Ski does

SSSV-Boutique-AESS Sàrl, operating commercially as GOLDTEST of Switzerland and Easy Ski School, is a Vionnaz-based (Valais) Swiss apparel firm founded in 1991 that designs, distributes and personalizes performance ski outerwear. The company holds the official-outfit designation of Swiss Ski Schools (Écoles Suisses de Ski / SSSV) — a relationship established at founding in 1991 — and serves two primary end markets: professional ski schools and their instructors (B2B, via the League Pro line) and private skiers seeking professional-grade performance (B2C, via the Club5 series), with a third adjacent vertical, After Ski, that recycles retired instructor outfits into fashion accessories.

The core technical product is performance ski outerwear built on Ultimax breathable fabric and Thinsulate insulation, complemented by adjustable fit details. Products are developed and field-tested annually in collaboration with ski school directors, children's instructors, snow sports teachers and advertising specialists. Distribution combines a multi-language direct-to-consumer e-commerce storefront (goldtest.ch, supporting FR/DE/IT/EN), direct B2B sales into the Swiss Ski Schools channel for the League Pro line, and a separate B2B customization portal (Easy Ski School at easyskischool.goldtest.com) that serves corporate, event and cross-sector merchandise orders via quote-based personalization.

Commercially, the business is a privately held Swiss Sàrl with no disclosed external investors, parent company or funding history, and operates exclusively within the Swiss domestic market. Revenue mechanics are transaction-based — one-time apparel sales to ski schools and consumers, plus quote-driven customization services — with pricing described as indicative on listed items and quote-based on personalized goods. Strategic positioning rests on the official Swiss Ski Schools designation, the After Ski circularity narrative, and stacked institutional partnerships with Swiss Snowsports and MySwitzerland tourism.

Name

Ecole Suisse de Ski

Legal name

SSSV-Boutique-AESS Sàrl

Website

https://goldtest.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

SSSV-Boutique-AESS Sàrl (GOLDTEST of Switzerland) is a Vionnaz-based Swiss apparel firm that designs and distributes performance ski outerwear for Swiss Ski Schools via the League Pro line and for private skiers via the Club5 series, with an adjacent recycled fashion line, After Ski.

Ownership category

akta.pro rank

Product category

Performance Ski Apparel

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

akta.pro secondary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

Keywords

• Professional ski outerwear
• Ski school uniforms
• Performance ski apparel
• Recycled ski fashion
• Customized corporate clothing

Headquarters

HQ city

Vionnaz

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Skiwear Sales: Sale of League Pro line skiwear exclusively to Swiss Ski Schools and ski instructors. Products feature premium materials (Ultimax, Thinsulate) and are available with customization.
2. Consumer Skiwear Sales: Sale of Club5 series skiwear to private skiers with high functional demands. Same quality as professional line but available in different colors.
3. After Ski Products: Sale of recycled fashion accessories made from retired ski instructor outfits. Sustainable product line giving equipment a second life.
4. Customization Services: Personalization of clothing, educational accessories, visuals, and customized products for ski schools and businesses in various sectors and events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SSSV-Boutique-AESS Sàrl, operating as GOLDTEST of Switzerland, designs and sells professional-grade ski outerwear and accessories. The professional League Pro line is supplied exclusively to Swiss Ski Schools, while the Club5 series serves private skiers with high functional demands, and the After Ski line offers fashion accessories made from recycled ski instructor outfits. Products are also customized for corporate and event merchandise under the Easy Ski School catalog.

Product overview

Goldtest is a Swiss Mountain Outer Wear brand founded in 1991, offering ski clothing and accessories primarily to ski schools and private individuals. The company operates three main product lines: League Pro (professional ski school uniforms featuring Ultimax fabric and Thinsulate insulation), Club Serie (performance-oriented private skier collection), and Afterski (sustainable fashion accessories made from recycled ski outfits). Products are developed by snow sports professionals and tested under real conditions in collaboration with ski school directors, children's instructors, and snow sports teachers. The company also provides personalized clothing options for ski schools and other businesses.

Differentiator

Problem solved

Functional benefit

Brands

• League Pro: Professional line of ski outfits exclusively for ski schools, featuring Ultimax breathable fabric, Thinsulate insulation, and adjustable details. The official outfit of the Swiss Ski Schools.
• Club5
• After Ski

Products and services

• League Pro Professional line of ski outfits exclusively for ski schools. Features breathable Ultimax fabric, Thinsulate insulation, adjustable details, and unique functions. The official outfit of the Swiss Ski Schools, sold via direct B2B distribution.
• Club5 Series Collection of ski outfits for private skiers with high demands on functionality. Offers the same qualities as the professional skiwear in different colors, designed for best performance. Sold via e-commerce to consumers.
• After Ski (Second Life) Sustainable ski outfit collection that gives ski instructor outfits a second life by transforming them into unique fashion accessories. Products are designed from authentically recycled clothing to reduce textile waste.
• Custom Corporate and Event Merchandise Personalization of clothing, educational accessories, visuals, and customized products for ski schools, businesses across various sectors, and events. Quote-based with quick response guaranteed (24-48 hours).

Quantifiable outcome

• Products recycled through After Ski program reduce textile waste

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Swiss Ski Schools (SSSV)flagshipStrategic or Co-development Partner · 1 January 1991Flagship partnership since 1991 making GOLDTEST the official outfit of Swiss Ski Schools. Products developed in collaboration with ski school directors, instructors, and advertising specialists. League Pro line exclusively available to partner ski schools.
• Swiss Ski SchoolcoreStrategic or Co-development PartnerLogo partner showcasing official affiliation with Swiss ski school association, enhancing brand credibility in the ski education sector.
• Swiss SnowsportscoreGTM or Marketing PartnerPartner organization representing snow sports professionals in Switzerland; logo displayed on GOLDTEST communications.
• MySwitzerlandminorGTM or Marketing PartnerSwitzerland's official tourism marketing organization partner, promoting winter sports tourism in Switzerland.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schöffel: German alpine and ski apparel manufacturer with strong presence in ski school uniforms across German-speaking markets. Comparable in target customer (ski schools), product category (technical outerwear), and customization model.
• Descente: Japanese ski apparel specialist with technical skiwear and national team/ski organization partnerships. Comparable in technical ski outerwear and B2B ski organization relationships.
• Spyder Active Sports: Performance ski apparel brand specializing in racing and instructor-grade outerwear. Comparable to Goldtest's League Pro positioning in the ski school and instructor uniform segment.
• Phenix: Japanese ski apparel brand with international distribution of technical ski outerwear and national team/ski school partnerships. Comparable in technical skiwear category with B2B ski school relationships.
• Toni Sailer: Premium Austrian ski apparel brand offering high-end skiwear and racing uniforms. Direct comparable in the premium ski instructor/professional skiwear category with similar performance positioning.
• Mountain Force: Swiss-engineered premium ski apparel brand with performance-oriented skiwear lines. Comparable as a Swiss-rooted, premium ski outerwear competitor targeting ski professionals and enthusiasts.

Broad incumbents

• Helly Hansen: Established Norwegian outdoor and ski apparel brand with broad product portfolio across sailing, ski, and workwear. Comparable as a broader incumbent competing for ski school and instructor uniform contracts across Europe.
• Arc'teryx: Premium technical outerwear brand serving alpine and ski professionals. Comparable in the high-performance ski apparel category and in serving professional/endorsed user segments.
• The North Face: Global outdoor apparel and equipment brand with a strong technical outerwear line that overlaps with ski school uniform needs. Comparable as a broad incumbent with adjacent mountain/ski apparel offerings.

Emerging players

• Poivre Blanc: French children's and family ski apparel brand supplying ski schools and resorts. Comparable in the ski school uniform channel with a focus on children's and instructor outerwear.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/goldtest.ch
• Instagraminstagram.com/goldtest
• LinkedInlinkedin.com/company/ecole-suisse-de-ski

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecole Suisse de Ski