Poivre Blanc

What Poivre Blanc does

Poivre Blanc is a French direct-to-consumer sportswear and ski apparel brand that sells chic, fashion-forward performance clothing through owned e-commerce storefronts in France (poivre-blanc.com) and Belgium (poivre-blanc.com/be). The portfolio spans seasonal collections (Hiver 25-26, Été 25, Hiver 24-25, Automne 24) and sport-specific lines covering ski, tennis, golf, yoga-fitness, and multisport, plus a distinct Vintage collection referencing 80s/90s sportswear aesthetics. Customer segments are women (primary), men, junior/teenagers, and children from 18 months upward, with product engineering features including 4-way stretch fabrics, heat-sealed seams, snow gaiters, articulated knees, waterproof/windproof membranes, recycled polyester linings, and removable hoods and fur trims.

The business model is straightforward DTC retail: individual unit sales at listed retail prices ranging from approximately €35 (gloves) to €639 (ski combinations), with seasonal promotional discounts of 20–50% and free shipping above €109 in France. There are no subscriptions, marketplaces, wholesale channels, or licensing streams disclosed; revenue figures are not publicly reported. Marketing is concentrated in owned channels — a main Instagram account (@poivre_blanc), a dedicated Vintage Instagram account (@poivre_blanc_vintage), an email newsletter with a 10% signup incentive, and seasonal lookbook content — with a French Facebook page as a secondary community touchpoint. Operations are anchored by a return and logistics warehouse in Marseille (France) that is currently mid-transition, temporarily suspending new orders.

Name

Poivre Blanc

Legal name

POIVRE BLANC

Website

https://poivre-blanc.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Poivre Blanc is a French direct-to-consumer sportswear brand selling chic ski, tennis, golf, yoga, and multisport apparel through owned e-commerce sites in France and Belgium, serving women, men, and children.

Ownership category

akta.pro rank

Product category

Sportswear and Ski Apparel

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

akta.pro secondary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

Keywords

• Ski apparel
• Sportswear fashion
• Women's activewear
• Ski jackets
• Tennis clothing

Headquarters

HQ city

Belfaux

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct e-commerce retail: Poivre Blanc generates revenue through direct online sales of apparel and accessories. Customers purchase products at listed retail prices (or discounted promotional prices) in one-time transactions through the brand's e-commerce websites. No subscription, marketplace, or licensing revenue streams are indicated.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Poivre Blanc designs and sells chic French sportswear and ski apparel for women, men, juniors, and children through its own e-commerce storefronts. Its portfolio spans sport-specific collections (Ski, Tennis, Golf, Yoga-Fitness, Multisport), a Vintage line inspired by 1980s/1990s sportswear aesthetics, and a discounted Outlet, all offered at unit retail prices with seasonal promotional discounts.

Product overview

Poivre Blanc is a French sportswear brand offering a unified chic sportswear collection across multiple product lines. The core portfolio includes seasonal collections (Summer, Winter, Vintage), sport-specific lines (Ski, Tennis, Golf, Yoga-Fitness, Multisport), and an Outlet clearance section. The brand serves four demographic segments: Femme (Women), Homme (Men), Junior, and Enfant (Children). The Winter collection features ski-specific apparel including jackets (VESTE DE SKI EMILY, JUDY, JULIE, JOANA), down jackets (DOUDOUNE DE SKI CHLOE, CLARA, JUNE), ski pants (PANTALON DE SKI EVA, GWEN, GLORY), ski suits (COMBINAISON DE SKI JOYCE), softshell jackets and pants, fleece layers (VESTE MICRO POLAIRE RUBY, PULL POLAIRE ROMY), and accessories (ski belts, gloves, beanies, belt bags). The Summer and Vintage collections emphasize colorful t-shirts and sweatshirts with original quirky characters (SWEATSHIRT NINA, DIANA), windbreakers, tote bags, and padded bags. The Outlet provides discounted access to prior season inventory. All products are designed in France with a focus on combining performance functionality with stylish aesthetics.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski Collection Seasonal alpine ski apparel collection for women, men, juniors, and children including jackets, down jackets, ski pants, ski suits, sweaters, tops, leggings, gloves, and accessories designed for warmth, waterproofing, and on-slope performance.
• Tennis Collection Women's sportswear line for tennis including jackets, sweatshirts, T-shirts, polos, tank tops, dresses, skirts, and mini shorts designed to combine on-court performance with chic French styling.
• Golf Collection Women's golf attire including pants, skirts, shorts, and polos blending on-course functionality with the brand's chic French aesthetic.
• Yoga-Fitness Collection Athletic wear for yoga and fitness activities including jackets, tank tops, shorts, leggings, and sports bras for women.
• Multisport Collection Versatile women's sportswear designed for multiple activities, including jackets, tank tops, shorts, leggings, crop tops, gilets, skirts, pants, polos, dresses, T-shirts, and tote bags.
• Vintage Collection Sportswear inspired by 1980s and 1990s aesthetics, featuring colorful T-shirts and sweatshirts with original quirky characters, available for women, men, and children.
• Outlet Discounted clearance section offering up to 50% off select winter and prior-season collection items.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Fusalp: French heritage brand offering chic, fashion-forward ski and après-ski apparel for women, men, and children. Fusalp is the closest direct competitor to Poivre Blanc in the French 'chic ski' niche, with similar premium pricing, DTC and boutique distribution, and a shared design philosophy blending technical performance with Parisian styling.
• Goldbergh: Dutch premium women's ski fashion label offering chic ski jackets, salopettes, and après-ski wear at similar premium price points. Goldbergh competes head-to-head with Poivre Blanc's women's ski apparel line in the European resort-wear segment and shares the fashion-forward, performance-meets-style positioning.
• Perfect Moment: British/French luxury ski wear brand known for bold prints and high-fashion technical ski apparel for women, men, and children. Comparable to Poivre Blanc in its premium DTC positioning, print-led design language (paisley, retro patterns), and resort-to-street lifestyle marketing.
• Toni Sailer: German-Austrian luxury ski fashion house producing premium ski jackets, pants, and suits with a chic, fashion-forward aesthetic. Competes with Poivre Blanc in the upper tier of women's and men's European ski apparel, particularly in resort destinations across the Alps.
• Kjus: Swiss premium ski and golf apparel brand offering high-performance, technical sportswear for women, men, and juniors. Directly comparable to Poivre Blanc's ski and golf collections in target customer, price tier (premium), and emphasis on technical fabrics and stretch construction.
• Rossignol Apparel: Rossignol's lifestyle and ski apparel line offers chic, fashion-led skiwear under the Rossignol and Bompard brands, sold DTC and through ski boutiques across Europe. Overlaps directly with Poivre Blanc's premium ski apparel assortment for women, men, juniors, and children.

Broad incumbents

• The North Face: Global outdoor and ski apparel incumbent owned by VF Corporation, with deep technical winter and lifestyle collections. Competes with Poivre Blanc across ski, multisport, and lifestyle categories but at much broader scale and price range.
• Decathlon (Wedze): Decathlon's in-house ski and sportswear brands (notably Wedze for ski apparel) sell at mass-market price points through a vast European store network and online. Represents a much larger, vertically integrated competitor to Poivre Blanc's ski and multisport apparel lines on price and scale.
• Columbia Sportswear: Established American outdoor apparel brand with broad winter sports, ski, and activewear lines distributed globally through wholesale and DTC. Overlaps with Poivre Blanc's ski and multisport apparel, particularly in women's and children's categories.

Regional players

• Pyrenex: French heritage down jacket and outerwear brand based in the Pyrenees, offering premium winter and lifestyle apparel sold primarily through French and European distribution. Comparable to Poivre Blanc in its French premium outerwear positioning, though more focused on down jackets than ski-specific apparel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@poivreblanc4635
• Facebookfacebook.com/lamarquepoivreblanc
• Instagraminstagram.com/poivre_blanc/?hl=fr
• Xx.com/poivreblancuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poivre Blanc