Colégio Vida

What Colégio Vida does

Colégio Vida is a private K-12 educational institution headquartered in Osasco, São Paulo, Brazil, operating continuously since its founding in March 1977 (originally as "Comecinho de Vida"). The school serves children from approximately age 2 through age 14, delivering four core programs: Educação Infantil (Early Childhood, including Maternal and Infantil levels), Ensino Fundamental I (Elementary, grades 1-5), Ensino Fundamental II (Middle School, grades 6-9), and an optional Programa Integral (full-time extended care). Curricula follow Brazil's BNCC (Base Nacional Comum Curricular) framework with a socio-constructivist methodology, supplemented by differentiated activities such as robotics (via a Lego ZOOM partnership established in 2014), Hapkido martial arts, multiple dance modalities, multisport, and financial education.

The school's technology infrastructure includes the Eduxe Go and Eduxe Class learning management systems, a Computer and Robotics Lab with internet-connected workstations, and a Science Laboratory. The institution distributes services directly to consumer families through website enrollment forms, WhatsApp business messaging, and in-person campus visits at its single location on Rua General Bitencourt in central Osasco. Revenue is generated exclusively through recurring tuition fees across program levels, with pricing not publicly disclosed. The school maintains 35 employees supporting the single campus.

In 2013, Colégio Vida was named a top-10 global finalist in the Microsoft World Innovative Schools Contest, and in 2014 it formalized its robotics partnership with Lego ZOOM. The institution remains privately held under founding-family control with no disclosed external investment, no additional campuses, and no public listing. Marketing is conducted primarily through organic channels — the school's website, Facebook page, and Instagram account — supplemented by WhatsApp for direct parent communication.

Name

Colégio Vida

Legal name

Colégio Vida

Website

https://colegiovida.com.br

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Colégio Vida is a private K-12 school in Osasco, São Paulo, Brazil, founded in 1977, offering Early Childhood through Middle School (grades 1-9) education plus full-time care, with recurring tuition revenue and supplementary programs in robotics, martial arts, and sports.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Montessori K–12 Schools (EDAJABAD)

Keywords

• Private K-12 education
• Early childhood education
• Elementary school programs
• Educational robotics curriculum
• Full-time school care

Headquarters

HQ city

Osasco

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tuition Fees: School tuition fees charged for educational services across different grade levels including Maternal, Educação Infantil, Fundamental I and II, and full-time integral programs

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Colégio Vida is a private K-12 school in Osasco, São Paulo, offering in-person educational programs from Maternal and Educação Infantil (Early Childhood) through Ensino Fundamental I and II (Elementary and Middle School), along with an optional full-time integral program. Curriculum is aligned with Brazil's BNCC and a socio-constructivist methodology, supplemented by specialized programs including Lego ZOOM robotics, Hapkido martial arts, multisport athletics, dance (ballet, tap), and financial education. The school enrolls students through direct website forms, WhatsApp, and on-campus visits, charging recurring tuition fees.

Product overview

Colégio Vida is a private Brazilian school offering a comprehensive educational program from Early Childhood Education (Maternal and Infant) through Elementary School II (6th to 9th grade). The school operates as a unified educational institution with its core programs (Educação Infantil, Fundamental I, Fundamental II) supplemented by specialized offerings including Robotics (via Lego partnership), Hapkido martial arts, Multsport athletics, Body & Movement activities, and full-time care options. The curriculum follows Brazil's BNCC (Base Nacional Comum Curricular) framework with a socio-constructivist pedagogical approach, incorporating technology, financial education, and differentiated learning activities across all grade levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Educação Infantil (Early Childhood Education)
• Ensino Fundamental I (Elementary School)
• Ensino Fundamental II (Middle School)
• Programa Integral (Full-Time Program)
• Robótica (Robotics with Lego ZOOM)
• Hapkido (Martial Arts)
• Multsport
• Corpo e Movimento (Body and Movement)
• Atividades Diferenciadas (Differentiated Activities for Fundamental II)

Quantifiable outcome

• Finalist in Microsoft World Innovative Schools Contest 2013

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• Lego ZOOMcoreTechnology or Integration · 1 January 2014Strategic partnership with Lego ZOOM to implement interdisciplinary robotics curriculum. Provides exclusive pedagogical materials enabling students to exercise leadership, creativity, problem-solving, and face challenges through hands-on robotics activities.
• MicrosoftflagshipStrategic or Co-development Partner · 1 January 2013Microsoft World Innovative Schools Contest where Colégio Vida was among 10 finalists globally. Recognition of school's innovative approaches to education and technology integration.

Scale indicators2 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Colégio Móbile: Private K-12 school in São Paulo known for academic rigor and modern pedagogical approach. Comparable as a São Paulo private school offering comprehensive K-12 education with technology integration and differentiated curriculum.
• Colégio São Luís: Jesuit private K-12 school in São Paulo with a long tradition and strong brand. Comparable to Colégio Vida as a long-established São Paulo private school offering full K-12 education with differentiated extracurricular programs and a similar tuition-based recurring revenue model.
• Colégio Porto Seguro: Private K-12 school in São Paulo with a strong academic reputation. Comparable as a São Paulo private school offering Educação Infantil through Ensino Médio with comprehensive extracurriculars and differentiated pedagogy.
• Colégio Dante Alighieri: Italian-Brazilian private K-12 school in São Paulo with a long tradition. Comparable as a long-established São Paulo private school offering full K-12 education with strong extracurricular programs and a similarly tuition-driven recurring revenue model.
• Colégio Rio Branco: Long-established private K-12 school in São Paulo. Comparable as a traditional São Paulo private school serving families from Early Childhood through high school, with similar full-day care offerings and a comparable tuition-driven subscription business model.
• Colégio Santa Cruz: Jesuit private K-12 school in São Paulo with a strong academic and values-based tradition. Comparable as a São Paulo private school with a long history, broad K-12 curriculum, and emphasis on holistic student development including arts and sports.
• Colégio Bandeirantes: Established private K-12 school in São Paulo offering Educação Infantil through Ensino Médio. Comparable as a long-standing, traditional private school in São Paulo metro, serving middle-class families with a comprehensive curriculum and extracurricular programs.
• Colégio Magno: Private K-12 school in São Paulo metro (Santo Amaro region) offering comprehensive education from Early Childhood through high school. Comparable as a São Paulo-area private school with similar scale, tuition model, and breadth of extracurricular programs.
• Maple Bear Canadian School: International bilingual K-12 franchise operating across Brazil with multiple campuses. Comparable as a private K-12 school in Brazil serving middle-class families, differentiated by methodology (Canadian bilingual immersion) — competes with Colégio Vida for similar families seeking differentiated private education.

Broad incumbents

• Colégio Positivo: One of Brazil's largest K-12 education groups with national footprint across multiple campuses. Comparable as a Brazilian private K-12 operator with technology integration, but at materially larger scale and with corporate capitalization that Colégio Vida lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/colegiovidaosasco
• Instagraminstagram.com/colegiovida
• LinkedInlinkedin.com/company/col%C3%A9gio-vida

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colégio Vida