catnoir.de

What catnoir.de does

Catnoir (legally CATNOIR GMBH) is a privately held German women's fashion retailer operating from Neuss under an 'Affordable Luxury' positioning. The company sells a curated assortment of women's apparel — including jackets, knitwear, blouses, blazers, shirts, pants, denim, dresses, and skirts — with individual items priced roughly between €35 and €150, and frequent sale discounts of around 29% off regular retail. Its product portfolio is organized into named collections (Neuheiten/New Arrivals, Bestseller, Essentials i nos, and Sale) and features coordinated print and color stories, such as the 'Pink Leaves' line, that span multiple categories to drive cross-selling.

The commercial model is built on a Shopify-based direct-to-consumer e-commerce storefront at catnoir.de, supported by physical showroom locations accessed via an online storefinder and a separate B2B wholesale webshop hosted at catnoir.itsperfect.it for resellers and business customers. Payment options span major card networks plus PayPal, Diners Club, and Discover, and prices are listed in euros with German localization. All shipping is currently restricted to Germany, although the company's stated mission references serving customers 'throughout Europe,' indicating an unrealized geographic expansion intent. The technology stack is standard off-the-shelf Shopify with no disclosed APIs, SDKs, or proprietary AI/ML components.

Catnoir is a micro-enterprise with six employees, no disclosed external funding, no parent company, no institutional investors, and no M&A or leadership-change activity on record. Marketing is concentrated on the e-commerce site, seasonal collection merchandising, and a newsletter used to promote new collections and exclusive offers. The combination of small headcount, single-market shipping footprint, and a B2B channel that is live but undisclosed in scale makes this an early-stage, owner-operated fashion retail brand rather than a scaled digital retailer.

Name

catnoir.de

Legal name

CATNOIR GMBH

Website

https://catnoir.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Catnoir (CATNOIR GMBH) is a privately held German direct-to-consumer women's fashion brand based in Neuss, selling affordable luxury clothing (€35–€150) via a Shopify storefront, physical showrooms, and a B2B wholesale webshop, with shipping currently limited to Germany.

Ownership category

akta.pro rank

Product category

Women's Fashion E-commerce

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro industry

PRIMARYCRAAABAM

Streetwear & Contemporary Apparel Retail

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Retail (Specialty & Mass)

Keywords

• Women's fashion retail
• Affordable luxury clothing
• E-commerce apparel
• Wholesale fashion
• Sustainable wardrobe

Headquarters

HQ city

Germany

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Revenue model

1. Direct Product Sales: One-time purchase model for clothing items sold through their e-commerce storefront and showrooms. Products are priced at various levels from sale items (~€35) to regular priced items (~€90-€150). Revenue is generated through direct consumer transactions with no recurring subscription component visible.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Catnoir is a German women's fashion retailer operating an affordable luxury e-commerce storefront built on Shopify, selling clothing across categories such as jackets, knitwear, blouses, blazers, shirts, pants, denim, dresses, and skirts. The company serves individual consumers in Germany via its own online store and physical showrooms, and also operates a separate B2B webshop at catnoir.itsperfect.it for wholesale buyers. Pricing ranges from approximately €35 for sale basics to €149.95 for full-priced dresses, with seasonal new collections and a year-round sale selection.

Product overview

Catnoir is a German fashion e-commerce platform offering affordable luxury clothing. The product portfolio consists of a unified e-commerce platform with multiple named collections and clothing categories. Core collections include: Neuheiten (New Arrivals) featuring the latest pieces like trousers, blouses, and dresses; Essentials i nos providing timeless wardrobe staples; and Bestseller highlighting popular customer favorites. The product range spans across thirteen clothing categories: Jacken (Jackets), Strick (Knitwear), Blusen (Blouses), Blazer, Shirts, Hosen (Pants/Trousers), Denim, Kleider (Dresses), and Röcke (Skirts). Products are available through both the main consumer e-commerce store and a separate B2B Webshop for wholesale customers. The brand positions itself around conscious, sustainable fashion with a commitment to people and environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Jacken (Jackets) Women's jackets and outerwear collection offered on the Catnoir e-commerce site, including sale items, targeted at fashion-conscious women consumers in Germany.
• Strick (Knitwear) Knitwear items for women sold through the Catnoir e-commerce storefront, including sale pieces aimed at everyday and seasonal styling.
• Blusen (Blouses) Women's blouse assortment, including cotton voile printed blouses and sale items, sold via the Catnoir Shopify storefront.
• Blazer Women's blazer collection for professional and casual styling, sold through the Catnoir online store.
• Shirts & Sweatshirts Women's shirts, t-shirts, and sweatshirts including logo shirts and placement print t-shirts, with sale selections available on the Catnoir site.
• Hosen (Pants/Trousers) Women's pants and trousers including Ella Heavy Jersey and Giselle styles, sold via the Catnoir storefront with sale items.
• Denim Denim jeans and other denim clothing items for women, available on the Catnoir e-commerce site.
• Kleider (Dresses) Women's dress collection including lyocell garment-dye and viscose print designs, with sale items available on the Catnoir site.
• Röcke (Skirts) Women's skirt collection, including viscose crepe styles and sale items, sold through the Catnoir storefront.
• Essentials i nos Collection Curated collection of classic, timeless wardrobe staples intended as the foundation of a sustainable wardrobe for fashion-conscious women.
• Neuheiten (New Arrivals) Collection Seasonal new arrival collection featuring the latest fashion pieces such as trousers, blouses, dresses, and tops, promoted on the Catnoir homepage.
• Bestseller Collection Curated bestseller collection highlighting the most popular fashion items and top-selling pieces for women, available on the Catnoir storefront.
• B2B Wholesale Webshop Dedicated business-to-business wholesale webshop on the itsperfect.it platform for retail partners and resellers to purchase Catnoir apparel in bulk.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• & Other Stories: H&M Group's contemporary womenswear label emphasizing curated collections and quality materials. Closest stylistic and positioning peer to Catnoir's 'Essentials' and curated drops.
• COS: H&M Group's contemporary affordable-luxury womenswear label operating globally. Direct competitor to Catnoir in the same 'masstige' price band and minimalist-timeless aesthetic.
• Mango: Spanish affordable contemporary fashion retailer with strong European presence and similar price-band positioning to Catnoir, including women's apparel across dresses, knitwear and blouses.
• Massimo Dutti: Inditex-owned contemporary womenswear and menswear brand positioned in the affordable-luxury segment. Competes head-to-head with Catnoir on classic, quality-driven apparel at similar price points.
• Vero Moda: Bestseller-owned contemporary womenswear brand selling across Europe at similar price points to Catnoir. Competes for the same fashion-conscious German consumer.
• Armedangels: German sustainable contemporary fashion brand selling women's apparel through DTC e-commerce. Closest German peer to Catnoir on sustainability + affordable-luxury positioning.

Broad incumbents

• Zara: Inditex flagship fast-fashion brand with a women's apparel assortment overlapping Catnoir's categories. Sets the competitive benchmark for German women's fashion DTC pricing and turnover.
• H&M: Mass-market fast-fashion incumbent with broad women's apparel offering. Competes with Catnoir on price-sensitive consumers shopping German e-commerce.

Regional players

• Closed: German premium denim and contemporary apparel brand. Comparable on premium casual women's apparel, quality fabrics, and German/DACH distribution focus.
• Lanius: Cologne-based German sustainable womenswear brand with DTC focus and similar sustainability + quality-materials narrative to Catnoir. Direct German regional peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/catnoir.de

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about catnoir.de