1896 Travel by The Experiences Firm

What 1896 Travel by The Experiences Firm does

1896 Travel, operated by The Experiences Firm Pte Ltd under Singapore Tourism Board license TA01911, is a boutique sports travel agency founded in 2010 that designs and delivers customized travel packages connecting Asian (primarily Singapore and ASEAN) customers to global live sporting events. The company sells three package tiers: Full Experiences (end-to-end itineraries covering flights, accommodation, match tickets, stadium tours, transport, and activities), Barebones (basic travel bundled with match tickets only), and Play Packages (mid-tier offerings anchored on accommodation plus selected activities, primarily golf). Service verticals span five sports: football (English Premier League packages for Anfield, Old Trafford, Emirates, Etihad, and St. James Park), golf (British Open, St Andrews, and Spanish/Portuguese resort courses), Formula One (Singapore, Belgium, Hungary), tennis (Wimbledon, US Open), and basketball (NBA Finals). A Corporate+ line addresses hospitality, team bonding, and sponsor activation for corporate groups.

The business is service-based with no proprietary technology platform, app, or public API; operations run through the company website, email, phone, and WhatsApp, supplemented by partnerships with five official EPL supporters clubs in Singapore and airline alliances (Singapore Airlines, Emirates, Qatar Airways, British Airways, EVA Air). Revenue is generated primarily via one-time package transactions priced from approximately S$3,390 to S$11,100+ per passenger, with 50% deposits on group tours and 100% upfront payment on barebones and individual components. Group discounts apply for 9+ passenger bookings, and bespoke itineraries are the standard fulfilment mode.

Customer segments are predominantly individual sports enthusiasts across ASEAN, with secondary demand from corporate groups and supporters-club communities. Pricing is largely bespoke, with several packages carrying "enquire for pricing" placeholders rather than disclosed rates. The company is privately held, has no external funding rounds disclosed, and operates from a single Singapore headquarters.

Name

1896 Travel by The Experiences Firm

Legal name

The Experiences Firm Pte Ltd

Website

https://1896travel.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

1896 Travel is a Singapore-based boutique sports travel agency founded in 2010 that designs customized packages connecting Asian fans to global sporting events across football, golf, Formula One, tennis, and basketball, serving individual enthusiasts, corporate groups, and EPL supporter communities.

Ownership category

akta.pro rank

Product category

Sports Travel Services

NAICS

Travel Agencies (561510), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)

akta.pro secondary industries

Sports Events & Match Tickets (THAJAFAE), Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis) (THAJAKAN)

Keywords

• Sports travel packages
• Boutique travel agency
• Sports event tourism
• Football matchday travel
• Corporate hospitality services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Package Tours: The primary revenue stream is selling fully packaged sports travel experiences (Full Experiences tier) that include flights, accommodation, match tickets, stadium tours, ground transport, and activities. Deposits of 50% are required for group tours, with final payment due 30 days before departure.
2. Barebones Travel Packages: Basic to customised travel arrangements bundled with match tickets only, covering specific sports events. These are sold as one-time transactions with 100% payment due at booking.
3. Play Packages: Golf and sport-specific travel packages that include accommodation, activities, and golf rounds. Sold as one-time package bookings.
4. Travel Components: Individual travel services such as air tickets, hotel accommodation, and admission tickets sold separately, with 100% payment required upfront.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

1896 Travel is a boutique sports travel agency that designs and sells customised travel packages to major global sporting events for individual sports fans and corporate groups across Asia. Its core product is the bespoke sports travel package, sold across four tiers — Full Experiences (all-inclusive), Barebones (match tickets with basic travel), Play Packages (mid-tier with accommodation and selected activities), and Corporate+ (hospitality, team bonding, sponsor activation) — covering football, golf, Formula One, tennis, and basketball events worldwide.

Product overview

1896 Travel by The Experiences Firm is a boutique sports travel agency that operates as a single-platform service offering three distinct package tiers: Full Experiences (comprehensive all-inclusive packages with flights, accommodation, match tickets, stadium tours, and activities), Barebones (basic travel with match tickets only), and Play Packages (mid-tier packages with accommodation and selected activities). The company specializes in five sports verticals: Football (EPL packages for Anfield Experience/Liverpool, Old Trafford Experience/Manchester United, Emirates Stadium Experience/Arsenal, Etihad Stadium Experience/Man City, St. James Park Experience/Newcastle; plus LaLiga and Bundesliga packages), Golf (British Open, St Andrews, Costa Brava, Costa Del Sol, Marbella, Lisbon experiences), Formula One (Singapore, Belgium, Hungary Grand Prix packages), Tennis (Wimbledon, US Open), and Basketball (NBA Finals packages). Corporate+ services provide hospitality, team bonding, and sponsor activation packages. All packages are customizable, with group discounts available for 9+ travelers.

Differentiator

Problem solved

Functional benefit

Brands

• 1896 Travel: Boutique sports travel agency brand specializing in customized sports travel experiences connecting Asian customers to global sporting events.

Products and services

• Full Experiences All-inclusive sports travel packages for individual sports fans covering flights, accommodation, match tickets, stadium tours, ground transport, and activities. Examples include AFC Asian Cup 2027 Lions Experience (S$ 3,550 per pax), Anfield 26/27 Experience (S$ 4,160–S$ 4,640 per pax), Old Trafford 26/27 Experience (S$ 3,620–S$ 4,880 per pax). 50% deposit required for group tours.
• Barebones Basic to customised travel arrangements bundled with match tickets only, without inclusive flights, accommodation, or extensive itinerary. Includes F1 Singapore 2026, F1 Belgium 2026, F1 Hungary 2026, NBA Finals 2026, Wimbledon 2026 Experience, and US Open 2026 Experience. 100% payment required at booking.
• Play Packages Mid-tier packages that include accommodation and some activities but are less comprehensive than Full Experiences. Includes golf packages (Costa Brava Golf S$ 3,390, Costa Del Sol Golf S$ 4,880, Marbella Golf S$ 7,730, Lisbon Golf S$ 4,890, St Andrews Old Course 2026, 154th British Open 2026 S$ 11,100) and the Pro Football Dream Experience 2026.
• Corporate+ Services Corporate travel services comprising three sub-offerings: Hospitality (VIP hospitality experiences at sports events), Team Bonding (corporate team-building through sports), and Sponsor Activation (packages for corporate sponsors at sporting events). Targeted at companies, organisations, and supporters clubs.
• The Anfield Experience Liverpool FC-themed travel packages including match tickets, Anfield stadium tours, AXA Training Centre visits, meet-and-greets with Liverpool legends, and visits to iconic Liverpool FC locations. 26/27 season pricing from S$ 4,160 per pax.
• The Old Trafford Experience Manchester United-themed travel packages featuring Old Trafford match tickets, stadium tours, museum visits, meet-and-greets with MUFC legends, visits to Etihad and Anfield stadiums, and Manchester/Chester excursions. 26/27 season pricing from S$ 3,620 per pax. Marketed in collaboration with Manchester United Supporters Club Singapore.
• The Emirates Stadium Experience Arsenal FC-themed travel packages for Emirates Stadium matches, including hospitality experiences and stadium tours. Marketed in partnership with Arsenal Singapore Supporters Club.
• The Etihad Stadium Experience Manchester City-themed travel packages for Etihad Stadium matches with stadium experiences and Manchester city tours.
• The St. James Park Experience Newcastle United-themed travel packages for St. James Park matches, targeting the Toon Army supporters. Marketed in partnership with Newcastle United Supporters Club Singapore.
• AFC Asian Cup 2027: Lions Experience 7-night Full Experience package for AFC Asian Cup 2027 in Saudi Arabia, including return flights on Emirates, 4-star accommodation in Al Khobar and Riyadh, match tickets for Singapore vs Australia and Singapore vs Tajikistan (Cat 1 Lower Stand), city tours, Bahrain day trip, Al Nassr Stadium Tour, and potential Singapore National Team engagement. Starting from S$ 3,550 per pax.
• Pro Football Dream Experience 2026 3-day football team-bonding experience in Ho Chi Minh or Bangkok including 2 nights at 3-star hotel with breakfast, all land transport, 1 team bonding meal, football arrangements (90-minute game on FIFA standard pitch, referees, live streaming with commentary, professional photographers, local opponents), and travel insurance. 100% payment required to confirm.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

32 partnerships are on record, tiered core and minor.

• Liverpool FC Supporters Club SingaporecoreGTM or Marketing PartnerOfficial marketing and referral partnership. Drives customer acquisition through the Singapore-based Liverpool supporters community. Jointly promotes Anfield Experience packages.
• Manchester United Supporters Club SingaporecoreGTM or Marketing PartnerOfficial collaboration with verified MUFC supporters group in Singapore. Collaborates on Old Trafford Experience packages and events. Referenced as 'Proudly in collaboration with Manchester United Supporters Club Singapore.'
• Arsenal Singapore Supporters ClubcoreGTM or Marketing PartnerPartnership with Arsenal's official Singapore supporters club for Emirates Stadium Experience packages and community marketing.
• Newcastle United Supporters Club SingaporeminorGTM or Marketing PartnerMarketing partnership with Newcastle United's official Singapore supporters club, promoting St. James Park Experience packages.
• Singapore Everton Supporters ClubminorGTM or Marketing PartnerPartnership with Everton supporters club in Singapore for promoting related football travel experiences.
• The Messi ExperiencecoreStrategic or Co-development PartnerStrategic partnership to deliver The Messi Experience travel packages, providing access to Messi-related sporting events and experiences.
• Hospitality Experience AG Group (Official UEFA Euro 2024 Hospitality Provider)coreStrategic or Co-development PartnerPartnership with the official UEFA Euro 2024 hospitality provider, enabling access to premium hospitality packages for major European football events.
• Paris Olympics 2024coreStrategic or Co-development PartnerPartnership for delivering Paris Olympics 2024 travel experiences, enabling curated travel packages to the Olympic Games.
• Singapore AirlinescoreChannel Partner/ Reseller/ DistributorPreferred airline partner for flights, enabling package bundling with airfare. Integral component of Full Experience packages.
• EmiratescoreChannel Partner/ Reseller/ DistributorPreferred airline partner referenced in package itineraries (e.g., Old Trafford and Anfield experiences). Used for return flights to Manchester.
• Qatar AirwaysminorChannel Partner/ Reseller/ DistributorAirline partner for package flights, offering customers flight options to sporting destinations.
• British AirwaysminorChannel Partner/ Reseller/ DistributorAirline partner providing flight options for UK-based sports travel packages.
• EVA AirminorChannel Partner/ Reseller/ DistributorAirline partner listed for sports travel package flights.
• Pan Bright Travel (Brunei)minorChannel Partner/ Reseller/ DistributorRegional travel agency partner in Brunei for extending distribution reach in the ASEAN market.
• Sambill Park (Malaysia)minorChannel Partner/ Reseller/ DistributorMalaysian sports travel partner extending distribution reach into Malaysia.
• Mintonette Sports Management (Singapore)minorStrategic or Co-development PartnerSports management company in Singapore that may facilitate access to athletes, sports events, or sporting experiences.
• SportfivecoreStrategic or Co-development PartnerGlobal sports marketing agency and event rights holder partnership for accessing sporting events and hospitality packages.
• Baku City CircuitminorStrategic or Co-development PartnerPartnership for Formula One Baku City Circuit travel experiences, providing access to Azerbaijan Grand Prix packages.
• NBA TripsminorChannel Partner/ Reseller/ DistributorPartner for NBA-related travel packages, potentially providing access to NBA events and match tickets.
• Connexus TravelminorChannel Partner/ Reseller/ DistributorTravel agency partner for distributing sports travel packages.
• Amber ExperiencesminorStrategic or Co-development PartnerPartner for delivering experiential travel services, potentially for hospitality or sports experiences.
• Club MedminorChannel Partner/ Reseller/ DistributorHotel and resort partner for accommodation in travel packages, particularly for golf experiences.
• Singapore Sports HubminorStrategic or Co-development PartnerPartnership with Singapore's national sports venue, potentially for local sports events or pre/post travel experiences.
• Finexis AdvisoryminorGTM or Marketing PartnerFinancial advisory firm listed as a partner, potentially for corporate group bookings or incentive travel.
• Issta SportminorGTM or Marketing PartnerSports travel partner, potentially for Israeli sports tourism market.
• Legion of RacersminorStrategic or Co-development PartnerRacing-focused partner, potentially for Formula One or motorsport travel experiences.
• Xin Hua Football ClubminorGTM or Marketing PartnerSingapore Chinese football club partner for community-based sports travel marketing.
• Geylang International Football ClubminorGTM or Marketing PartnerSingapore football club partner for local sports travel and community marketing.
• Singapore Chinese Recreation ClubminorGTM or Marketing PartnerCommunity organisation partner for sports travel marketing to members.
• Courts SingaporeminorGTM or Marketing PartnerRetail partner for potential promotional activities or corporate gift partnerships.
• Singapore PoolsminorGTM or Marketing PartnerCorporate partner with potential for sports-themed promotional campaigns.
• The Experiences FirmcoreOthersParent company of 1896 Travel. The Experiences Firm Pte. Ltd. is the registered legal entity (STB License #TA01911) that owns the 1896 Travel brand and provides operational infrastructure. 1896 Travel is part of The Experiences Firm group.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Klook: Asia-headquartered activities and experiences marketplace offering sports event tickets and travel packages across Asia. Broad incumbent — significantly larger scale; while not a sports-specialist, it competes for the same Asian experiential travel wallet.
• Club Med: Global all-inclusive resort operator with a sports and golf product line (Club Med Golf) and an existing partner of 1896 Travel. Broad incumbent — competes for the same high-AOV sports resort/golf traveler but at much larger scale and a different delivery model.

Direct peers

• Gullivers Sports Travel: UK-based sports travel specialist offering packages to Premier League, Champions League, Formula 1, rugby, and cricket events. Direct peer — same bespoke sports-travel agency model, comparable package structure (match tickets + travel).
• Destination Sports International: Australia-based sports travel agency offering tailored packages to global sporting events including football, rugby, F1, and tennis. Direct peer — comparable outbound sports tourism agency targeting affluent Asian-Pacific fan markets.
• Sportsworld: UK-based corporate and consumer sports travel agency offering premium hospitality and fan travel to major sporting events. Direct peer — comparable corporate+ and individual fan package model with rights-holder relationships.
• Sports Tours (US): Sports Tours is a US-based sports travel agency specializing in fan travel packages to NFL, NCAA, NBA, MLB, NHL, and golf tournaments. Direct peer — comparable boutique sports travel agency model bundling tickets, hotels, and flights for major events.
• BTI Sports Travel: BTI is a US-based travel management company with a dedicated sports travel division providing fan and corporate packages for major US sporting events. Direct peer — comparable tiered package model with corporate hospitality focus.

Others

• Sportfive: Global sports marketing agency and event rights holder that brokers hospitality and ticketing rights. Others — currently a partner providing rights access; could become a competitor if it bundles retail sports travel packages directly to Asian consumers.
• Hospitality Experience AG: Swiss official hospitality provider for UEFA Euro 2024 and other major events. Others — a partner of 1896 Travel today but also a potential competitor in Asian markets if it expands direct-to-consumer Asia distribution.

Emerging players

• Pelago by Singapore Airlines: Singapore-based experiences platform backed by Singapore Airlines offering curated activities and event experiences across Asia. Emerging player — overlaps with 1896 Travel's Singapore base and airline-partner-driven distribution model; could expand into sports packages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/reviews
• LinkedInlinkedin.com/company/the-experiences-firm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1896 Travel by The Experiences Firm