Autohaus Koch GmbH Autohaus
Koch Auto.Gruppe is a family-owned multi-brand automotive dealership group operating 11 locations across Baden-Württemberg, Germany, authorized to sell Volkswagen, Audi, Skoda, Seat, Cupra, and Yamaha vehicles alongside workshop, financing, fleet, and trade-in services.
- Company typePrivate
- Founded1932
- HeadquartersSchwäbisch Hall, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Autohaus Koch GmbH Autohaus does
Koch Auto.Gruppe (legal entity: Koch Auto.Gruppe GmbH, headquartered Johanniterstraße 57, 74523 Schwäbisch Hall, Germany) is a privately held, family-owned multi-brand automotive dealership group that has operated continuously since 1932, currently in its third generation of family leadership under Managing Director Thomas Härterich. The group sells new vehicles, used vehicles, custom-order vehicles, and two-wheelers across six authorized brands — Volkswagen (including VW Nutzfahrzeuge), Audi, Skoda, Seat, Cupra, and Yamaha — and offers complementary services including trade-in (Inzahlungnahme), workshop/maintenance (NORA-certified, Unfallspezialist accident-repair), financing and leasing (Privat-/Gewerbeleasing), and a dedicated Großkundenleistungszentrum for fleet and corporate customers. Operations span 11 retail locations across the Hohenlohe and northern Baden-Württemberg region of Germany, organized through multiple wholly-owned subsidiary entities (Autohaus Koch GmbH, Koch Mobile GmbH, Auto Koch GmbH, Koch Automobile GmbH, Koch-BAG-Auto GmbH, Koch Motorrad GmbH, Autohaus Koch-Nölscher GmbH, Auto Koch-Nölscher GmbH, AHC Autohaus Crailsheim GmbH & Co. KG).
The group's go-to-market is direct-to-consumer through its physical showroom network, with a Großkundencenter serving enterprise/fleet accounts, supplemented by an active social media presence (Instagram, Facebook, LinkedIn, YouTube), community sponsorships (Unicorns Schwäbisch Hall, HAKRO Merlins, Chamaeleon Festival), and test-drive/launch events. Revenue is generated primarily through one-time new and used vehicle sales, supplemented by recurring workshop/service revenue, financing/leasing commissions, trade-in transaction margins, and aftermarket accessories. Distribution is anchored in physical retail but increasingly augmented by digital channels, including a newly deployed KI-Telefonassistent (AI phone assistant) for automated customer interactions and online vehicle ordering.
The business model is that of a traditional regional OEM-authorized dealer group; competitive differentiation rests on the breadth of brands offered under a single roof (VW Group multi-brand plus Yamaha), the depth of regional coverage (11 locations within a defined geographic cluster), the three-generation family heritage (92+ years, recognized via the 2026 CUPRA & SEAT Deutschland TOP DEALER AWARD in Marketing), and the buildout of electric-mobility product surface across VW ID., Audi e-tron, Skoda Enyaq, and Cupra Born/Tavascan lines. No private equity, venture capital, or public shareholders are disclosed; the group remains family-controlled with Thomas Härterich as Managing Director.
Autohaus Koch GmbH Autohaus firmographics
Firmographics- Name
- Autohaus Koch GmbH Autohaus
- Legal name
- Koch Auto.Gruppe GmbH
- Website
- https://autohauskoch.de
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Koch Auto.Gruppe is a family-owned multi-brand automotive dealership group operating 11 locations across Baden-Württemberg, Germany, authorized to sell Volkswagen, Audi, Skoda, Seat, Cupra, and Yamaha vehicles alongside workshop, financing, fleet, and trade-in services.
- Ownership category
- akta.pro rank
Autohaus Koch GmbH Autohaus industry classification
Industry- Product category
- Automotive Dealership Services
- NAICS
- Automobile Dealers (4411), Used Car Dealers (44112), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Auto & Vehicle Loan Brokerage (FSAEAEAK)
- akta.pro secondary industry
- Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters) (CRAFAGAI)
Keywords
Where Autohaus Koch GmbH Autohaus is headquartered
LocationHeadquarters
- HQ city
- Schwäbisch Hall
- HQ country
- Germany
- HQ region
- Europe
Offices11 records
Markets served
Autohaus Koch GmbH Autohaus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales - New Cars: Sales of new vehicles from Volkswagen, Audi, Skoda, Seat, Cupra, and Yamaha brands
- Vehicle Sales - Used Cars: Pre-owned vehicle sales across multiple brands
- Motorcycle Sales: Yamaha motorcycles and scooters including Tricity 300, XMAX 125/300, NMAX 125, MT series
- Workshop and Service: Vehicle maintenance, repair services, accident repair specialist (Unfallspezialist), NORA certified service
- Financial Services: Financing options, leasing (Privatleasing, Gewerbeleasing), insurance services
- Trade-in Services: Inzahlungnahme (vehicle trade-in) services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New vehicles with full manufacturer warranty |
| One time/ perpetual license | Pay-as-you-go | Pre-owned certified vehicles |
| Hybrid | Monthly | Motorcycle promotional financing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Autohaus Koch GmbH Autohaus product offering
Product offeringCore offering
Autohaus Koch GmbH (Koch Auto.Gruppe) is a multi-brand automotive dealership group that sells new, used, and custom-ordered vehicles from Volkswagen, Audi, Škoda, SEAT, CUPRA, and Yamaha, alongside electric mobility models and Yamaha motorcycles/scooters. The group complements vehicle sales with in-house workshop and accident repair services, financing and leasing, trade-in services, and a dedicated Großkunden key-accounts service center across 11 locations in Baden-Württemberg.
Product overview
Autohaus Koch GmbH (Koch Autogruppe) is a multi-brand automotive dealership group operating across multiple locations in Germany. The company operates as a unified platform offering vehicle sales and related services across six automotive brands (Volkswagen, Audi, Škoda, SEAT, Cupra) and Yamaha motorcycles. The product portfolio centers on vehicle sales (new, used, and custom-ordered vehicles) complemented by electric mobility solutions, financial services, trade-in programs, and workshop/maintenance services. The core offering consists of the vehicle brands themselves as the primary products, with supporting services (financing, workshop, accessories) functioning as add-on modules that enhance the core sales business.
Differentiator
Problem solved
Functional benefit
Products and services
- Neuwagen (New Vehicles)
Companies that use Autohaus Koch GmbH Autohaus
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Autohaus Koch GmbH Autohaus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Autohaus Koch GmbH Autohaus partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Unicorns Schwäbisch HallcoreSports partnership and vehicle sponsorship for the American football team Unicorns. Koch Auto.Gruppe provides vehicle support and maintains a strong partnership with the sports organization. The collaboration includes vehicle handover events and community engagement activities.
- HAKRO MerlinsminorBasketball team sponsorship as part of Koch Auto.Gruppe's community engagement and sports marketing activities.
- Chamaeleon FestivalminorMarketing partnership for co-promotion of the Chamaeleon Festival. Koch Auto.Gruppe co-sponsored a giveaway of 2x2 weekend tickets for the festival's 10th anniversary celebration (31.07-02.08.2026).
- Volkswagen AGcoreAuthorized Volkswagen dealer (Vertragshändler) since 1950. Sells Volkswagen passenger cars and commercial vehicles (VW Nutzfahrzeuge). Operates Economy Service locations for value-oriented vehicle service.
- Audi AGcoreAuthorized Audi dealer offering the full Audi model range including performance RS models and e-tron electric vehicles.
- Škoda AutocoreOfficial Škoda service partner with locations in Möckmühl and Insingen. Authorized sales and service dealer for Škoda vehicles.
- SEAT / CUPRAcoreAuthorized SEAT and CUPRA dealer. Recently opened new SEAT and CUPRA store. Marketing excellence recognized with TOP DEALER AWARD 2026 in Marketing category. CUPRA Probefahrttage (test drive events) for new Raval model.
- Yamaha MotorcoreAuthorized Yamaha motorcycle and scooter dealer offering Yamaha's full range including MT series, sport bikes, and scooters. Promotional financing offers available on select models.
Scale indicators4 records
Recent moves11 records
Expansion highlights5 records
Autohaus Koch GmbH Autohaus competitors and assessment
Company assessmentDirect peers
- Senger Gruppe: Major German multi-brand automotive retail group with VW Group and other OEM franchises across multiple regional locations. Comparable in being a multi-OEM authorized dealer with integrated workshop, fleet, and financing services.
- Gottfried Schultz Automobilhandels SE: One of Germany's largest privately-held multi-brand automotive dealer groups, primarily retailing Volkswagen Group brands (VW, Audi, Škoda, SEAT, etc.) across multiple locations. Directly comparable to Koch Auto.Gruppe in business model, brand portfolio, and family-owned structure.
- Hahn Gruppe: Large German Volkswagen Group dealership group operating numerous retail and service locations. Same OEM franchise mix (VW, Audi, Škoda, SEAT, CUPRA), same multi-site retail workshop model, and same B2B fleet exposure as Koch Auto.Gruppe.
- Rosier Gruppe: German multi-brand automotive dealer group representing premium and volume brands (including VW Group marques) with retail showrooms, workshops, and corporate fleet services. Directly comparable to Koch Auto.Gruppe in scope of operations.
- Cloppenburg Gruppe: German automotive retail group operating multiple franchises across volume and premium brands. Comparable regional multi-brand dealership model with integrated sales, service, and financing operations.
Others
- mobile.de: Germany's leading online vehicle marketplace for new and used cars. Adjacent ecosystem player — Koch Auto.Gruppe's used-vehicle (Gebrauchtwagen) inventory and trade-in operations flow through platforms like mobile.de for demand generation.
- AutoScout24: Germany's largest online vehicle marketplace. Not a dealer but the dominant listing platform for new and used cars; comparable in serving the same Baden-Württemberg private and business car-buying audience that Koch Auto.Gruppe reaches through its own digital channels.
Broad incumbents
- Volkswagen Group Retail Deutschland: OEM-owned retail arm of Volkswagen AG in Germany, operating VW Group brand dealerships at scale. Represents the largest, capital-rich incumbent in the same dealership space as Koch Auto.Gruppe — useful as a benchmark for what scale and digital capability in the VW dealer channel looks like.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Autohaus Koch GmbH Autohaus social profiles
Digital presenceAutohaus Koch GmbH Autohaus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autohaus Koch GmbH Autohaus leadership team
Management profileNumber of profiles
Profiles6 records
Autohaus Koch GmbH Autohaus subsidiaries and ownership
Company hierarchySubsidiaries9 records
Autohaus Koch GmbH Autohaus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autohaus Koch GmbH Autohaus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autohaus Koch GmbH Autohaus
What does Autohaus Koch GmbH Autohaus do?
Autohaus Koch GmbH (Koch Auto.Gruppe) is a multi-brand automotive dealership group that sells new, used, and custom-ordered vehicles from Volkswagen, Audi, Škoda, SEAT, CUPRA, and Yamaha, alongside electric mobility models and Yamaha motorcycles/scooters. The group complements vehicle sales with in-house workshop and accident repair services, financing and leasing, trade-in services, and a dedicated Großkunden key-accounts service center across 11 locations in Baden-Württemberg.
Is Autohaus Koch GmbH Autohaus a public or private company?
Autohaus Koch GmbH Autohaus is a private company. It is classified as family owned and is currently operating.
When was Autohaus Koch GmbH Autohaus founded?
Autohaus Koch GmbH Autohaus was founded in 1932. It employs 11 to 50 people.
Where is Autohaus Koch GmbH Autohaus based?
Autohaus Koch GmbH Autohaus is headquartered in Schwäbisch Hall, Germany, in the Europe region.
How does Autohaus Koch GmbH Autohaus make money?
Six revenue lines are on record. Vehicle Sales - New Cars are the primary driver. The others are vehicle Sales - Used Cars, motorcycle Sales, workshop and Service, financial Services and trade-in Services.
Who are Autohaus Koch GmbH Autohaus's main competitors?
Direct peers on record are Senger Gruppe, Gottfried Schultz Automobilhandels SE, Hahn Gruppe, Rosier Gruppe and Cloppenburg Gruppe. Others are mobile.de and AutoScout24. Volkswagen Group Retail Deutschland is listed as a broad incumbent.
Does Autohaus Koch GmbH Autohaus have an API?
No public API is recorded for Autohaus Koch GmbH Autohaus.
What industry is Autohaus Koch GmbH Autohaus in?
Autohaus Koch GmbH Autohaus's product category is Automotive Dealership Services. Its primary akta.pro industry code is FSAEAEAK, Auto & Vehicle Loan Brokerage, with a secondary code of CRAFAGAI, Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters). Its NAICS code is 4411 and its SIC code is 5500.