Autohaus Koch GmbH Autohaus

What Autohaus Koch GmbH Autohaus does

Koch Auto.Gruppe (legal entity: Koch Auto.Gruppe GmbH, headquartered Johanniterstraße 57, 74523 Schwäbisch Hall, Germany) is a privately held, family-owned multi-brand automotive dealership group that has operated continuously since 1932, currently in its third generation of family leadership under Managing Director Thomas Härterich. The group sells new vehicles, used vehicles, custom-order vehicles, and two-wheelers across six authorized brands — Volkswagen (including VW Nutzfahrzeuge), Audi, Skoda, Seat, Cupra, and Yamaha — and offers complementary services including trade-in (Inzahlungnahme), workshop/maintenance (NORA-certified, Unfallspezialist accident-repair), financing and leasing (Privat-/Gewerbeleasing), and a dedicated Großkundenleistungszentrum for fleet and corporate customers. Operations span 11 retail locations across the Hohenlohe and northern Baden-Württemberg region of Germany, organized through multiple wholly-owned subsidiary entities (Autohaus Koch GmbH, Koch Mobile GmbH, Auto Koch GmbH, Koch Automobile GmbH, Koch-BAG-Auto GmbH, Koch Motorrad GmbH, Autohaus Koch-Nölscher GmbH, Auto Koch-Nölscher GmbH, AHC Autohaus Crailsheim GmbH & Co. KG).

The group's go-to-market is direct-to-consumer through its physical showroom network, with a Großkundencenter serving enterprise/fleet accounts, supplemented by an active social media presence (Instagram, Facebook, LinkedIn, YouTube), community sponsorships (Unicorns Schwäbisch Hall, HAKRO Merlins, Chamaeleon Festival), and test-drive/launch events. Revenue is generated primarily through one-time new and used vehicle sales, supplemented by recurring workshop/service revenue, financing/leasing commissions, trade-in transaction margins, and aftermarket accessories. Distribution is anchored in physical retail but increasingly augmented by digital channels, including a newly deployed KI-Telefonassistent (AI phone assistant) for automated customer interactions and online vehicle ordering.

The business model is that of a traditional regional OEM-authorized dealer group; competitive differentiation rests on the breadth of brands offered under a single roof (VW Group multi-brand plus Yamaha), the depth of regional coverage (11 locations within a defined geographic cluster), the three-generation family heritage (92+ years, recognized via the 2026 CUPRA & SEAT Deutschland TOP DEALER AWARD in Marketing), and the buildout of electric-mobility product surface across VW ID., Audi e-tron, Skoda Enyaq, and Cupra Born/Tavascan lines. No private equity, venture capital, or public shareholders are disclosed; the group remains family-controlled with Thomas Härterich as Managing Director.

Name

Autohaus Koch GmbH Autohaus

Legal name

Koch Auto.Gruppe GmbH

Website

https://autohauskoch.de

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

11–50 employees

Short description

Koch Auto.Gruppe is a family-owned multi-brand automotive dealership group operating 11 locations across Baden-Württemberg, Germany, authorized to sell Volkswagen, Audi, Skoda, Seat, Cupra, and Yamaha vehicles alongside workshop, financing, fleet, and trade-in services.

Ownership category

akta.pro rank

Product category

Automotive Dealership Services

NAICS

Automobile Dealers (4411), Used Car Dealers (44112), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

akta.pro secondary industry

Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters) (CRAFAGAI)

Keywords

• Automotive dealership services
• New vehicle sales
• Used vehicle sales
• Motorcycle sales
• Vehicle workshop services

Headquarters

HQ city

Schwäbisch Hall

HQ country

Germany

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales - New Cars: Sales of new vehicles from Volkswagen, Audi, Skoda, Seat, Cupra, and Yamaha brands
2. Vehicle Sales - Used Cars: Pre-owned vehicle sales across multiple brands
3. Motorcycle Sales: Yamaha motorcycles and scooters including Tricity 300, XMAX 125/300, NMAX 125, MT series
4. Workshop and Service: Vehicle maintenance, repair services, accident repair specialist (Unfallspezialist), NORA certified service
5. Financial Services: Financing options, leasing (Privatleasing, Gewerbeleasing), insurance services
6. Trade-in Services: Inzahlungnahme (vehicle trade-in) services

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Autohaus Koch GmbH (Koch Auto.Gruppe) is a multi-brand automotive dealership group that sells new, used, and custom-ordered vehicles from Volkswagen, Audi, Škoda, SEAT, CUPRA, and Yamaha, alongside electric mobility models and Yamaha motorcycles/scooters. The group complements vehicle sales with in-house workshop and accident repair services, financing and leasing, trade-in services, and a dedicated Großkunden key-accounts service center across 11 locations in Baden-Württemberg.

Product overview

Autohaus Koch GmbH (Koch Autogruppe) is a multi-brand automotive dealership group operating across multiple locations in Germany. The company operates as a unified platform offering vehicle sales and related services across six automotive brands (Volkswagen, Audi, Škoda, SEAT, Cupra) and Yamaha motorcycles. The product portfolio centers on vehicle sales (new, used, and custom-ordered vehicles) complemented by electric mobility solutions, financial services, trade-in programs, and workshop/maintenance services. The core offering consists of the vehicle brands themselves as the primary products, with supporting services (financing, workshop, accessories) functioning as add-on modules that enhance the core sales business.

Differentiator

Problem solved

Functional benefit

Products and services

• Neuwagen (New Vehicles)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Unicorns Schwäbisch HallcoreGTM or Marketing PartnerSports partnership and vehicle sponsorship for the American football team Unicorns. Koch Auto.Gruppe provides vehicle support and maintains a strong partnership with the sports organization. The collaboration includes vehicle handover events and community engagement activities.
• HAKRO MerlinsminorGTM or Marketing PartnerBasketball team sponsorship as part of Koch Auto.Gruppe's community engagement and sports marketing activities.
• Chamaeleon FestivalminorGTM or Marketing PartnerMarketing partnership for co-promotion of the Chamaeleon Festival. Koch Auto.Gruppe co-sponsored a giveaway of 2x2 weekend tickets for the festival's 10th anniversary celebration (31.07-02.08.2026).
• Volkswagen AGcoreChannel Partner/ Reseller/ DistributorAuthorized Volkswagen dealer (Vertragshändler) since 1950. Sells Volkswagen passenger cars and commercial vehicles (VW Nutzfahrzeuge). Operates Economy Service locations for value-oriented vehicle service.
• Audi AGcoreChannel Partner/ Reseller/ DistributorAuthorized Audi dealer offering the full Audi model range including performance RS models and e-tron electric vehicles.
• Škoda AutocoreChannel Partner/ Reseller/ DistributorOfficial Škoda service partner with locations in Möckmühl and Insingen. Authorized sales and service dealer for Škoda vehicles.
• SEAT / CUPRAcoreChannel Partner/ Reseller/ DistributorAuthorized SEAT and CUPRA dealer. Recently opened new SEAT and CUPRA store. Marketing excellence recognized with TOP DEALER AWARD 2026 in Marketing category. CUPRA Probefahrttage (test drive events) for new Raval model.
• Yamaha MotorcoreChannel Partner/ Reseller/ DistributorAuthorized Yamaha motorcycle and scooter dealer offering Yamaha's full range including MT series, sport bikes, and scooters. Promotional financing offers available on select models.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Senger Gruppe: Major German multi-brand automotive retail group with VW Group and other OEM franchises across multiple regional locations. Comparable in being a multi-OEM authorized dealer with integrated workshop, fleet, and financing services.
• Gottfried Schultz Automobilhandels SE: One of Germany's largest privately-held multi-brand automotive dealer groups, primarily retailing Volkswagen Group brands (VW, Audi, Škoda, SEAT, etc.) across multiple locations. Directly comparable to Koch Auto.Gruppe in business model, brand portfolio, and family-owned structure.
• Hahn Gruppe: Large German Volkswagen Group dealership group operating numerous retail and service locations. Same OEM franchise mix (VW, Audi, Škoda, SEAT, CUPRA), same multi-site retail workshop model, and same B2B fleet exposure as Koch Auto.Gruppe.
• Rosier Gruppe: German multi-brand automotive dealer group representing premium and volume brands (including VW Group marques) with retail showrooms, workshops, and corporate fleet services. Directly comparable to Koch Auto.Gruppe in scope of operations.
• Cloppenburg Gruppe: German automotive retail group operating multiple franchises across volume and premium brands. Comparable regional multi-brand dealership model with integrated sales, service, and financing operations.

Others

• mobile.de: Germany's leading online vehicle marketplace for new and used cars. Adjacent ecosystem player — Koch Auto.Gruppe's used-vehicle (Gebrauchtwagen) inventory and trade-in operations flow through platforms like mobile.de for demand generation.
• AutoScout24: Germany's largest online vehicle marketplace. Not a dealer but the dominant listing platform for new and used cars; comparable in serving the same Baden-Württemberg private and business car-buying audience that Koch Auto.Gruppe reaches through its own digital channels.

Broad incumbents

• Volkswagen Group Retail Deutschland: OEM-owned retail arm of Volkswagen AG in Germany, operating VW Group brand dealerships at scale. Represents the largest, capital-rich incumbent in the same dealership space as Koch Auto.Gruppe — useful as a benchmark for what scale and digital capability in the VW dealer channel looks like.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChWb_xPT1o-5W7Mm4LsGECw/featured?view_as=subscriber
• Facebookfacebook.com/kochautogruppe
• LinkedInlinkedin.com/company/autohaus-koch-gmbh-autohaus
• Instagraminstagram.com/koch_auto.gruppe

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autohaus Koch GmbH Autohaus