Melbet
- Company typePrivate
- Founded2016
- HeadquartersNot specified, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Melbet firmographics
Firmographics- Name
- Melbet
- Legal name
- Melbet
- Website
- https://affiliatesmelbet.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Melbet industry classification
Industry- Product category
- Online Sports Betting and Casino
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290), Other Gambling Industries (71329)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)
- akta.pro secondary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
Keywords
Where Melbet is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Melbet business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Sports Betting Commission: Revenue generated from sports betting operations including pre-match and live betting on over 30,000 monthly events across 70+ sports
- Online Casino Revenue: Revenue from casino games including slots, table games, and live dealer games with over 9,200 casino games available
- Affiliate Partner Commissions: Revenue share (up to 60%) and CPA ($25-$250) payments to affiliates who drive new player registrations and betting activity. Weekly payouts with lifetime commission on referred players
- Casino Game Providers Revenue Share: Partnership with 150+ game providers including NetEnt, Microgaming, and other leading software suppliers for casino content
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One-time | Sports Betting Welcome Bonus |
| Freemium | One-time | Casino Welcome Bonus |
| Transaction based/ take rate | Weekly | Affiliate RevShare Commission |
| Outcome Based/ Performance | Weekly | Affiliate CPA Model |
| Freemium | One-time | Germany Welcome Bonus |
| Freemium | Weekly | Cashback Bonus |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Melbet product offering
Product offeringCore offering
Melbet is an online gambling platform that offers sports betting and casino gaming services. The platform covers 70+ sports with 30,000+ monthly events and provides access to 9,200+ casino games from 150+ providers, including slots, live dealer games, and crash-style games like Aviator. Available in 30+ languages, it serves individual consumers globally with mobile apps and supports multiple payment methods including cryptocurrency.
Product overview
Melbet is a multi-product online betting and casino platform operated by a Curaçao-licensed company. The core product is the Melbet Betting Platform, which encompasses sports betting (pre-match and live), an online casino with over 9,200 games, a live casino with HD dealer streams, virtual sports, and specialty games like Aviator and TvBet. The platform is accessible via web (with a mobile-optimized version), dedicated Android and iOS apps, and supports over 15 payment methods including multiple cryptocurrencies. Melbet also operates the Melbet Partners affiliate program (a sub-brand) offering up to 60% revenue share, and a separate casino brand called Spinrollz. The company was founded in 2016, rebranded in 2018, and serves over 400,000 active bettors globally.
Differentiator
Problem solved
Functional benefit
Brands
- Melbet Partners: Affiliate program for Melbet allowing partners to earn commission by referring customers.
Quantifiable outcome
- Up to 60% revenue share for affiliate partners
- +4 more outcomes
Companies that use Melbet
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles1 record
Melbet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
Feature7 records
Melbet partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- La Liga (Spanish Football League)coreMelbet is an official media partner of La Liga, the top Spanish football league featuring legendary teams Real Madrid and FC Barcelona. This partnership provides official media status, brand visibility during broadcasts, and exclusive content access.
- 150+ Casino Game ProviderscoreMelbet partners with over 150 casino game providers including leading names such as NetEnt, Microgaming, and other top-tier software suppliers to offer over 9,200 casino games including slots, table games, and live dealer content.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Melbet competitors and assessment
Company assessmentDirect peers
- Pinnacle: Pinnacle is a long-established online sportsbook known for sharp odds and high betting limits; comparable to Melbet on the core sportsbook product, with a different (low-margin, no-bonus) commercial model.
- 22Bet: 22Bet is a directly comparable Curaçao-licensed operator with sportsbook, casino, and live dealer offerings, broad emerging-market localization, and a parallel affiliate program structure.
- 1xBet: 1xBet is the closest direct peer: a Curaçao-licensed online sportsbook and casino operator with comparable global emerging-markets focus, multi-currency/crypto support, an aggressive RevShare/CPA affiliate program, and a similar product breadth across sports betting, live dealer, and casino.
- Parimatch: Parimatch is a comparable Eastern-European-origin sportsbook and casino operator with strong CIS and Asian market penetration, an affiliate program, and a multi-product betting platform.
Broad incumbents
- LeoVegas: LeoVegas is a mobile-first online casino and sportsbook operator under multiple European licenses, directly comparable on the casino-led mobile app experience Melbet emphasizes.
- Betsson: Betsson is a publicly listed Nordic online gaming operator running sportsbook and casino brands across multiple regulated jurisdictions, providing a relevant incumbent benchmark for international expansion strategy.
- Bet365: Bet365 is the largest globally licensed online sportsbook and gaming operator; it competes with Melbet on sports betting market share, live betting depth, and casino breadth, though it targets regulated tier-1 markets.
- 888 Holdings: 888 Holdings operates 888sport and 888casino under multiple regulated jurisdictions, providing an incumbent benchmark for sportsbook + casino product depth and regulated-market operational discipline.
- Betway: Betway is a tier-1 licensed global sportsbook and casino operator with established brand recognition, multiple regulated-market licenses, and a comparable sportsbook + casino product set.
Emerging players
- Stake: Stake is a crypto-first online sportsbook and casino operator; it overlaps with Melbet on cryptocurrency payment support and the global, multi-language sportsbook/casino bundle, but operates primarily under Curaçao licensing as well.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Melbet social profiles
Digital presenceMelbet compliance and trust
Trust signalCompliance2 records
Melbet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Melbet leadership team
Management profileNumber of profiles
Melbet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Melbet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Melbet
What does Melbet do?
Melbet is an online gambling platform that offers sports betting and casino gaming services. The platform covers 70+ sports with 30,000+ monthly events and provides access to 9,200+ casino games from 150+ providers, including slots, live dealer games, and crash-style games like Aviator. Available in 30+ languages, it serves individual consumers globally with mobile apps and supports multiple payment methods including cryptocurrency.
Is Melbet a public or private company?
Melbet is a private company. It is classified as unknown and is currently operating.
When was Melbet founded?
Melbet was founded in 2016. It employs 11 to 50 people.
Where is Melbet based?
Melbet is headquartered in Not specified, Netherlands, in the Europe region.
How does Melbet make money?
Four revenue lines are on record. Sports Betting Commission is the primary driver. The others are online Casino Revenue, affiliate Partner Commissions and casino Game Providers Revenue Share.
Who are Melbet's main competitors?
Direct peers on record are Pinnacle, 22Bet, 1xBet and Parimatch. Broad incumbents are LeoVegas, Betsson, Bet365, 888 Holdings and Betway. Stake is listed as an emerging player.
Does Melbet have an API?
No public API is recorded for Melbet.
What industry is Melbet in?
Melbet's product category is Online Sports Betting and Casino. Its primary akta.pro industry code is MPAEABAA, Real-Money Online Casino Operators (RNG Slots & Table Games), with a secondary code of MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 7132 and its SIC code is 7990.