1CityTourSrls
1CityTourSrls is a Rome-based Italian tour operator founded in 2015 that sells skip-the-line tickets, guided tours, day trips, private luxury tours, and culinary experiences to leisure travelers visiting Rome and other Italian destinations.
- Company typePrivate
- Founded2015
- HeadquartersRome, Italy
- Headcount1–10
- GTM typeB2C
- OfferingServices
What 1CityTourSrls does
1CityTourSrls (legal name 1 City Tour S.r.l.) is a Rome-headquartered Italian tour operator founded in 2015, serving leisure travelers visiting Italy. The company sells skip-the-line tickets, guided tours, day trips, private luxury experiences, and culinary experiences, anchored in Rome and extending to Tivoli, Pompeii, Florence, Venice, and Capri. Pricing spans approximately €11 for entry-level attraction tickets to €650 for private luxury tours, indicating a tiered product ladder aimed at both budget-conscious sightseers and higher-spend private clients.
The business is operated by a small team of five employees out of Via del Fiume, 7 in Rome. The technology layer is built entirely on third-party SaaS: bookingkit handles reservation management, Authorize.Net processes payments, Zendesk manages customer support, and Joinchat provides on-site live chat. There is no proprietary platform, no mobile app, and no in-house AI/ML capability disclosed. The direct-to-consumer website is supplemented by third-party OTA distribution, and the company carries a 4.7/5 rating on Google, indicating an established review footprint but no formal awards or major media coverage cited.
The revenue model is transactional B2C ticketing: each booking generates a one-time payment with revenue recognized on tour date. There is no subscription, no membership, and no enterprise channel. The company is privately held, has not raised external funding, and discloses no revenue, headcount growth, or financial KPIs beyond basic firmographics. As a result, visibility into unit economics, seasonality, and customer cohort behavior is limited.
1CityTourSrls firmographics
Firmographics- Name
- 1CityTourSrls
- Legal name
- 1 City Tour S.r.l.
- Website
- https://1citytour.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 1CityTourSrls is a Rome-based Italian tour operator founded in 2015 that sells skip-the-line tickets, guided tours, day trips, private luxury tours, and culinary experiences to leisure travelers visiting Rome and other Italian destinations.
- Ownership category
- akta.pro rank
1CityTourSrls industry classification
Industry- Product category
- Tour Operator Services
- NAICS
- Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Land (48711)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Small-Group Escorted Tour Operators (THAKADAB)
- akta.pro secondary industries
- Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Luxury Multi-Day Tour Operators (THAKADAE)
Keywords
Where 1CityTourSrls is headquartered
LocationHeadquarters
- HQ city
- Rome
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
1CityTourSrls business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Tour Ticket Sales: Revenue generated from selling tickets to Vatican Museums, Colosseum, Pantheon, Borghese Gallery, Capitoline Museums, Ara Pacis Museum, and other Roman attractions. Tickets are sold at fixed price points with skip-the-line access included.
- Guided Tour Services: Revenue from professionally guided tours including Vatican Museums & Sistine Chapel guided tours (€110 adults), St. Peter's Basilica tours (€25 adults), and Colosseum experiences with professional guides.
- Experience Tours with Activities: Combined experience tours including culinary activities including Walking Tour & Pizza Making (€110 adults, €125 for pasta making), private luxury tours with dedicated guides, and day trips to destinations like Pompeii, Florence, Venice, and Capri.
- Private Tour Services: High-level budget private tours offering personalized experiences with dedicated professional local tour guides, private transfers, and VIP entrance arrangements for Vatican Museums (€650 for exclusive private tour), Colosseum with Gladiators Arena (€560), and Rome City Center with Pizza Making (€605).
- Transportation Services: Car transfer services from/to Rome airports, transportation included in day trips to Tivoli, Pompeii, Florence (train), Venice (train), and Capri.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic Skip-the-Line Tickets |
| Unit Pricing | Pay-as-you-go | Guided Group Tours |
| Unit Pricing | Pay-as-you-go | Private Luxury Tours |
| Unit Pricing | Pay-as-you-go | Culinary Experience Tours |
| Unit Pricing | Pay-as-you-go | Day Trip Tours |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
1CityTourSrls product offering
Product offeringCore offering
1 City Tour S.r.l. is a Rome-based tour operator that sells skip-the-line museum tickets (Vatican Museums, Colosseum, Pantheon, Borghese Gallery, Capitoline Museums, Ara Pacis), guided tours led by professional local guides, immersive experience tours (pizza and pasta making classes), day trips to Tivoli, Pompeii, Florence, Venice, and Capri, customizable private luxury tours, and car transfer services for individual travelers and small groups.
Product overview
1CityTour is a Rome-based tour operator offering a comprehensive portfolio of guided tours, skip-the-line tickets, experience tours, day trips, and private tours across Rome and Italy. The core offering consists of ticketed entry products (Vatican Museums and Sistine Chapel, Colosseum with Arena option, Pantheon, Borghese Gallery, Capitoline Museums, Ara Pacis Museum) and guided tour products with professional tour guides. Experience-based tours include walking tours combined with Italian culinary classes (pizza making, pasta making). Day tours extend to major Italian destinations including Tivoli, Pompeii, Florence, Venice, and Capri. Private tour options provide VIP access and personalized experiences. The company also offers transportation services through car transfer bookings.
Differentiator
Problem solved
Functional benefit
Products and services
- Vatican Museums & Sistine Chapel Skip-the-Line Ticket Pre-booked timed-entry access ticket to the Vatican Museums and Sistine Chapel, allowing visitors to bypass standard ticket queues.
- Guided Vatican Museums Tour Expert-led guided tour through the Vatican Museums and Sistine Chapel, providing historical and artistic commentary.
- St. Peter's Basilica Guided Tour Guided tour of St. Peter's Basilica with optional dome and grottoes access, led by professional guides.
- Colosseum, Roman Forum and Palatine Hill Tour Skip-the-line guided tour of the Colosseum, Roman Forum, and Palatine Hill, covering ancient Roman history and archaeology.
- Pantheon Guided Tour Guided tour of the Pantheon with priority entrance, including architectural and historical commentary.
- Borghese Gallery Guided Tour Guided tour of the Borghese Gallery with pre-booked timed entry, showcasing Bernini sculptures and Caravaggio paintings.
- Capitoline Museums Guided Tour Guided tour of the Capitoline Museums, covering ancient Roman art and artifacts.
- Ara Pacis Museum Guided Tour Guided tour of the Ara Pacis Museum featuring the ancient Roman altar of peace.
- Catacombs of Rome Tour Guided tour of the ancient Roman catacombs, exploring early Christian burial sites.
- Appian Way Tour Guided tour along the ancient Appian Way, including catacombs and Roman monuments.
- Jewish Ghetto and Trastevere Private Tour Private guided tour of Rome's Jewish Ghetto and Trastevere districts, focusing on history, culture, and local cuisine.
- Castel Sant'Angelo Guided Tour Guided tour of Castel Sant'Angelo, the ancient Roman fortress and papal residence.
- Rome Panoramic Bus Tour Open-top panoramic bus tour of Rome's main landmarks, available as hop-on hop-off.
- Pizza and Pasta Making Class Hands-on Italian cooking experience where participants learn to make authentic pizza and pasta with a local chef.
- Day Trip to Tivoli Full-day guided excursion from Rome to Tivoli, including visits to Villa d'Este and Hadrian's Villa.
- Day Trip to Pompeii Full-day guided excursion from Rome to the ancient archaeological site of Pompeii.
- Day Trip to Florence Full-day guided excursion from Rome to Florence, covering Renaissance landmarks.
- Day Trip to Venice Full-day guided excursion from Rome to Venice via high-speed train.
- Day Trip to Capri Full-day guided excursion from Rome to the island of Capri, including boat tours and Blue Grotto visits.
- Private Luxury Tour Customizable private guided tour of Rome's main attractions, tailored to individual preferences and schedule.
- Car Transfer Service Private car transfer service for airport, city, and inter-city transportation within Rome and surrounding Italian destinations.
Quantifiable outcome
- Skip-the-line access eliminates standard queue wait times at Vatican Museums and Colosseum
- +1 more outcomes
Companies that use 1CityTourSrls
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
1CityTourSrls technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
1CityTourSrls partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- bookingkitcoreTechnology platform partner providing booking engine, event management, payment processing, and voucher delivery infrastructure for the 1CityTour website. Powers the online booking functionality across all tours and tickets.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
1CityTourSrls competitors and assessment
Company assessmentBroad incumbents
- Viator: TripAdvisor-owned OTA that resells skip-the-line tickets and guided tours for Vatican, Colosseum, and Pompeii, including 1CityTour-style products. Competes with 1CityTour both as a distribution partner and as a direct competitor.
- GetYourGuide: Global online travel agency and tour aggregator that resells Rome tours including Vatican, Colosseum, and Pantheon tickets from many operators. Acts as a distribution channel and competitor; significantly larger scale than 1CityTour.
- Tiqets: Online ticketing platform specializing in skip-the-line museum and attraction tickets across Europe, including Vatican, Colosseum, Borghese Gallery, and Capitoline Museums — direct overlap with 1CityTour's ticketed core inventory.
Direct peers
- Context Travel: Small-group expert-led walking tours in Rome covering Vatican, Roman Forum, Colosseum and food/art themes. Comparable small-group guided format with scholar/expert guides targeting international cultural travelers.
- Walks of Italy: Rome-based small-group tour operator offering skip-the-line Vatican, Colosseum, and city-center tours with professional guides. Most directly comparable to 1CityTour in product mix, target customer (international tourists), and small-group guided-tour format.
- City Wonders: International tour operator running small-group guided tours in Rome (Vatican, Colosseum, Catacombs) and other major cities. Comparable guided-tour format, skip-the-line inventory, and DTC + OTA distribution model.
- LivItaly Tours: Boutique Rome tour operator offering small-group and private guided experiences including Vatican, Colosseum, food tours, and day trips. Highly comparable in size, product breadth, and target customer segment.
- The Tour Guy: Operates small-group guided tours in Rome and other Italian cities, with skip-the-line access to Vatican, Colosseum, and Pompeii. Comparable direct-to-consumer model with similar price ladder from basic tickets to small-group escorted tours.
- Through Eternity Tours: Rome-focused tour operator specializing in small-group guided tours of Vatican Museums, Colosseum, Roman Forum, and catacombs with art-history expert guides. Closely comparable product offering and target audience to 1CityTour.
- ItaliaXP: Italian tour operator offering small-group guided tours in Rome and day trips to Pompeii, Florence, and the Amalfi Coast. Overlapping product range and customer base with 1CityTour's day-trip and guided-tour segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
1CityTourSrls social profiles
Digital presence1CityTourSrls financial estimates
Financial estimateRevenue estimate
Valuation estimate
1CityTourSrls leadership team
Management profileNumber of profiles
1CityTourSrls funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1CityTourSrls M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1CityTourSrls
What does 1CityTourSrls do?
1 City Tour S.r.l. is a Rome-based tour operator that sells skip-the-line museum tickets (Vatican Museums, Colosseum, Pantheon, Borghese Gallery, Capitoline Museums, Ara Pacis), guided tours led by professional local guides, immersive experience tours (pizza and pasta making classes), day trips to Tivoli, Pompeii, Florence, Venice, and Capri, customizable private luxury tours, and car transfer services for individual travelers and small groups.
Is 1CityTourSrls a public or private company?
1CityTourSrls is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 1CityTourSrls founded?
1CityTourSrls was founded in 2015. It employs 1 to 10 people.
Where is 1CityTourSrls based?
1CityTourSrls is headquartered in Rome, Italy, in the Europe region.
How does 1CityTourSrls make money?
Five revenue lines are on record. Tour Ticket Sales are the primary driver. The others are guided Tour Services, experience Tours with Activities, private Tour Services and transportation Services.
Who are 1CityTourSrls's main competitors?
Broad incumbents on record are Viator, GetYourGuide and Tiqets. Direct peers are Context Travel, Walks of Italy, City Wonders, LivItaly Tours, The Tour Guy, Through Eternity Tours and ItaliaXP.
Does 1CityTourSrls have an API?
No public API is recorded for 1CityTourSrls.
What industry is 1CityTourSrls in?
1CityTourSrls's product category is Tour Operator Services. Its primary akta.pro industry code is THAKADAB, Small-Group Escorted Tour Operators, with a secondary code of THAJAAAC, Museum & Landmark Guided Tours (Skip-the-line/Docent-led). Its NAICS code is 561520 and its SIC code is 7900.