What Guten Tag Apotheke Lynen does

Guten Tag Apotheke Lynen, legally registered as Apotheke im Allee-Center, is a privately held German retail pharmacy operating as a sole proprietorship (Einzelkaufmann) owned by pharmacist Wilfried Lynen and headquartered at Alleestraße 74, Remscheid, within the Alleecenter shopping center in North Rhine-Westphalia. The company is one of four (later five including Düsseldorf Arcaden) owner-operated branches within the Guten Tag Apotheken network, a 35-year-old pharmacist-founded regional network. The Alleecenter Remscheid location operates Monday through Saturday, 8:30 to 19:00, and employs approximately seven staff comprising licensed pharmacists (Apotheker), pharmacy technical assistants (PTA, PKA), a beautician (Kosmetikerin), and career changers (Quereinsteiger). Iris Weber serves as branch manager (Filialleiterin).

The business offers a comprehensive pharmacy product and service portfolio organized into prescription fulfillment, OTC medications, custom compounding (Eigenherstellung), cosmetics, equipment rental (baby scales, breast pumps, blood pressure monitors, inhalers), custom-fit compression stockings, in-store health measurements (blood sugar, blood pressure, cholesterol, vein measurements, bone density), and specialized consultations in homeopathy, aromatherapy, and mother-and-child care including lactation support. Underlying technology is built on NOVENTI Health SE pharmacy management software that handles Rx billing through statutory health insurance clearing houses per SGB V §300. The pharmacy has implemented Germany's national electronic prescription (E-Rezept) workflow via QR-code scanning, issues digital COVID-19 vaccination certificates through the DAV-Portal for the Robert Koch Institute's CovPass and Corona-Warn apps, operates the Kundenkarte customer loyalty card, and processes electronic patient records (ePA) with consent. A separate e-commerce channel is hosted on the third-party medi-now.de platform, supported by a free Botendienst home delivery service for out-of-stock items.

Revenue is derived primarily through regulated prescription billing to statutory health insurers, transactional OTC and product sales, and fees for pharmacy services such as diabetes care, compression therapy fittings, and equipment rental. Pricing on Rx is administered under German pharmaceutical law (SGB V), with co-payments from insured patients; OTC and selected services are paid out of pocket. Marketing is conducted through physical presence in the shopping center, the company website, and word-of-mouth, with no formalized digital marketing channels. The company is GDPR compliant, has an appointed external Data Protection Officer (Trieschconsult), maintains a medical device safety contact per German medical device law (MPG), and operates strictly within the German domestic market.

Name

Guten Tag Apotheke Lynen

Legal name

Apotheke im Allee-Center

Website

https://apotheke-im-alleecenter.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Guten Tag Apotheke Lynen (Apotheke im Alleecenter Remscheid) is a privately owned German retail pharmacy within the Guten Tag Apotheken network of four NRW locations, serving general public consumers with prescription fulfillment, OTC medications, compounding, cosmetics, equipment rental, health measurements, and an online shop with E-Rezept support.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Variety Stores with Pharmacy / Health & Beauty Focus (CRAGAJAL)

akta.pro secondary industry

Pharmacy & Health Essentials Delivery (CRAFAFAI)

Keywords

• Retail pharmacy services
• Prescription medications
• Pharmaceutical compounding
• Medical equipment rental
• Health screening services

Headquarters

HQ city

Remscheid

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Prescription Fulfillment and Billing: Core revenue from dispensing prescription medications and billing statutory health insurance companies through prescription clearing centers per SGB V §300.
2. Over-the-Counter Products: Sale of OTC medications, cosmetics, medical devices, and health products to walk-in customers.
3. Pharmacy Services: Charged services including diabetes care, compression stockings, rental equipment (baby scales, breast pumps, blood pressure monitors, inhalers), custom-made products.
4. Home Delivery Service: Free delivery of ordered medications to customer homes for those unable to pick up in person.

Distribution channels4 records

Marketing channels2 records

Core offering

Guten Tag Apotheke Lynen operates as a retail pharmacy dispensing prescription and over-the-counter medications, providing pharmaceutical compounding, equipment rental, health screening measurements, and custom-fit compression products. The pharmacy complements in-person retail with an online shop supporting electronic prescriptions (E-Rezept), digital vaccination certificates, free home delivery, and a customer loyalty card program for walk-in individual consumers in the Remscheid area.

Product overview

Guten Tag Apotheke Lynen (Apotheke im Alleecenter Remscheid) is a modern, customer-oriented pharmacy network with four locations in North Rhine-Westphalia. The pharmacy offers a comprehensive range of products and services organized into distinct service categories: healthcare products (Krankenpflege), custom compounding (Eigenherstellung), cosmetics, equipment rental, health measurements, custom-fit products, specialized services (homeopathy, aromatherapy), a customer loyalty card, and home delivery services. The pharmacy also operates an online shop integrated with Germany's electronic prescription system (E-Rezept), allowing patients to redeem digital prescriptions. Additional services include digital vaccination certificates and same-day delivery for out-of-stock items.

Differentiator

Problem solved

Functional benefit

Products and services

• Krankenpflege (Healthcare and Nursing Products) Healthcare and nursing products for individual consumers, including diabetic supplies (Diabetikerversorgung), incontinence products (Inkontinenz), compression and support stockings (Kompressions- und Stützstrümpfe), and vein measurements (Venenmessungen). Targeted at patients managing chronic conditions and those needing post-treatment care products.
• Eigenherstellung (Custom Pharmaceutical Compounding) In-house compounding services preparing individualized medications such as tea blends (Teemischungen) and other custom prescriptions (Rezepturen) tailored to patient-specific needs.
• Kosmetik (Cosmetics and Skincare) Selection of cosmetic and health products for skincare and beauty needs, sold to walk-in individual consumers.
• Verleih (Medical Equipment Rental) Rental service for medical equipment including baby scales, breast pumps, blood pressure monitors, and inhalers, available to individual consumers and parents needing temporary or trial-use medical devices.
• Messungen (Health Screening Measurements) Health screening services for individual consumers including blood sugar testing, blood pressure measurement, vein measurements, cholesterol testing, and bone density screening.
• Nach Maß (Custom-Fit Compression Products) Custom-made support and compression stockings and other personalized medical products tailored to individual measurements, serving patients needing compression therapy and personalized fit.
• Specialized Pharmacy Services (Homeopathy, Aromatherapy, Mother-Child Consulting) Specialized health services including homeopathy, mother-child consulting with lactation support, aromatherapy, and biochemistry/Schüssler salts consultation for individual consumers seeking complementary and family health services.
• Lieferservice / Botendienst (Home Delivery Service) Free home delivery service for medications and pharmacy products to customers' homes, including same-day delivery for items not currently in stock. Available to individual consumers in the Remscheid area.
• Online-Shop / E-Rezept (Online Pharmacy Shop with Electronic Prescription Support) Online shopping platform integrated with Germany's electronic prescription (E-Rezept) system, allowing customers to order medications digitally, redeem electronic prescriptions via QR code, and have items delivered or picked up in-store at the Remscheid Alleecenter pharmacy.
• Digitaler Impfnachweis (Digital COVID-19 Vaccination Certificate Service) Service for issuing digital COVID-19 vaccination certificates with QR codes generated through the DAV-Portal, scannable into the CovPass or Corona-Warn apps. Available to fully-vaccinated individual customers.
• Kundenkarte (Customer Loyalty Card) Loyalty card program for individual customers offering benefits including loyalty promotions (Treueaktionen), discounts (Rabatte), medication counseling, cost-sharing certificates, and periodic health information via post, email, fax or phone.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Guten Tag Apotheken NetworkcoreChannel Partner/ Reseller/ DistributorApotheke im Alleecenter Remscheid is a member of the Guten Tag Apotheken network, an owner-operated network of four pharmacies in NRW founded by Wilfried Lynen approximately 35 years ago. The network provides brand association and operational support.
• NOVENTI Health SE (Geschäftsbereich Apotheke)coreTechnology or IntegrationSoftware provider for pharmacy management systems including prescription processing and billing. Located at Borsigstraße 8, 74321 Bietigheim-Bissingen. Managing Director Sales: Petra Terhardt. Provides remote maintenance with data processing agreement in place.
• Rezeptabrechnungsstelle (Prescription Clearing House)coreChannel Partner/ Reseller/ DistributorPrescription clearing house for billing statutory health insurance companies per SGB V §300. Receives prescription data for processing claims with public health insurers.
• Apotheke Köln ArcadenminorOthersPart of the Guten Tag Apotheken network. Linked as a partner location.
• Center Apotheke Köln WeidenminorOthersPart of the Guten Tag Apotheken network. Linked as a partner location.
• Allee Apotheke HolzwickedeminorOthersPart of the Guten Tag Apotheken network. Linked as a partner location.
• Guten Tag Apotheke Düsseldorf ArcadenminorOthersPart of the Guten Tag Apotheken network. Linked as a partner location.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• EasyApotheke: German pharmacy retail chain operating physical stores with an integrated online shop, focused on everyday pharmacy, OTC, and beauty products. Most directly comparable to the Lynen network in business model: physical retail pharmacies with adjacent health/beauty assortment, prescription fulfillment, and online extension.
• Linda Apotheken: Cooperative-style German pharmacy brand network grouping independent pharmacies under shared marketing and product programs. Comparable to the Guten Tag Apotheken network on which the Alleecenter pharmacy relies: same concept of operating under a shared brand across multiple owner-operated pharmacies.
• Apotheke vor Ort (generic local German pharmacies): Loose association of independent German neighborhood pharmacies (Apotheke vor Ort) offering the same mix of Rx, OTC, cosmetics, compounding, and in-person consultation. Directly comparable to the Lynen business model: licensed pharmacist owner, single-shop or small-network, traditional pharmacy mix.

Emerging players

• Aponeo: Large Berlin-based online pharmacy operating with deep OTC, beauty, and Rx assortment. Comparable to the Lynen network's e-commerce channel for OTC, beauty, and prescription fulfillment via delivery.
• Apotal: German online-discount pharmacy offering OTC, Rx, and beauty products at competitive prices with home delivery. Comparable to the medi-now.de channel of the Alleecenter pharmacy as a price- and delivery-driven online pharmacy competitor in the German market.
• DocMorris (Redcare Pharmacy): Leading Dutch/German mail-order pharmacy that fills e-prescriptions nationally and is the primary online-pharmacy competitor for Guten Tag Apotheke Lynen now that E-Rezept is live. Comparable because it competes for the same prescription and OTC customers via home delivery, which is the same value proposition the Alleecenter pharmacy offers via Botendienst.
• Sanicare Apotheke: German mail-order pharmacy with both online and physical locations (Bad Rothenfelde). Comparable to Guten Tag Apotheke Lynen because it combines physical pharmacy retail with national delivery of Rx, OTC, and health/beauty products.
• Shop Apotheke: Major European online pharmacy selling OTC, Rx, and pharmacy-related beauty/wellness products direct to consumers. Comparable to Guten Tag Apotheke Lynen on the e-commerce front (the medi-now.de storefront competes against Shop Apotheke for online Rx/OTC basket share in Germany).
• BAYER Apotheken / MyCare Apotheke: German online pharmacy specializing in Rx, OTC, beauty, and pharmacy-care products with home delivery. Comparable as a nationwide competitor for the Lynen network's OTC/beauty and online-Rx business.
• DocMorris vs. Versandapotheke (apo.com): Apo.com is one of Germany's established mail-order pharmacies competing in Rx, OTC, and beauty categories. Comparable to the Lynen pharmacy's online storefront for delivery-driven prescription and OTC competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/guten-tag-apotheke-lynen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guten Tag Apotheke Lynen