Animal Rescue League of El Paso

What Animal Rescue League of El Paso does

Animal Rescue League of El Paso (ARLEP) is a private, nonprofit 501(c)(3) no-kill animal shelter founded in 1995 by Loretta Hyde and headquartered in Canutillo, Texas, serving the El Paso metropolitan area and extending into Southern New Mexico (Las Cruces) and, during natural disasters, beyond. The organization's primary activity is the rescue, medical care, and rehoming of approximately 1,200 stray, abandoned, orphaned, injured, and abused companion animals per year, with cumulative lives saved exceeding 27,000 since founding. Its service portfolio spans adoptable dog and cat programs with online applications and home-visit screening, volunteer programs (dog/care, foster, transport, administrative), specialized programs such as PAWS (inmate dog-training partnership with the El Paso County Detention System) and ARLEP Play for Paws (group dog socialization), recurring vaccination and spay/neuter clinics for low-income families, and educational content on responsible pet guardianship and Texas pet-related legislation.

ARLEP operates with a small full-time staff of approximately five employees supported by a volunteer Board of Directors and a large community volunteer base; it receives no federal or state funding and is sustained almost entirely by individual tax-deductible donations, material donations, minor affiliate revenue (Amazon Smile at 0.5% of eligible purchases), and sponsorship support (notably Bissell Pet Foundation). Go-to-market is community-led and event-driven: a physical shelter open daily 11:30 a.m.–4:00 p.m., off-site adoption events, monthly vaccine drives, monthly volunteer orientations capped at 20 participants, and a digital funnel via arlep.org for applications, donations, and event registration. The organization has achieved national brand recognition through a 2011 National Geographic Dog Town, USA filming and a visit from dog trainer César Millán, and operates within a horizontal segmentation across individual adopters, donors, volunteers, and group partners (schools, scout troops, corporate entities).

Name

Animal Rescue League of El Paso

Legal name

Animal Rescue League of El Paso

Website

https://arlep.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Animal Rescue League of El Paso is a 501(c)(3) no-kill animal shelter founded in 1995 in Canutillo, Texas, rescuing approximately 1,200 stray and abandoned companion animals annually across the El Paso–Las Cruces region via adoption, volunteer, and community-clinic programs funded by donations.

Ownership category

akta.pro rank

Product category

Animal Welfare Services

akta.pro industry

PRIMARYBPAGAIAA

Animal Shelters & Adoption Services

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYBPAGAIAE

Spay/Neuter & Population Control Programs

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYBPAGAIAD

Veterinary Charity Clinics & Medical Aid

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYAFAEALAB

Animal Shelters & Rescue Operations

Agriculture & Food Production/Animal Production & Aquaculture/Animal Welfare, Boarding & Production Support Services (non-veterinary)

Keywords

• No-kill animal shelter
• Pet adoption services
• Animal rescue nonprofit
• Volunteer animal care
• Community pet welfare

Headquarters

HQ city

Canutillo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Others, Marketing or Sales

Revenue model

1. Donations: Tax-deductible donations from individuals supporting animal care, medical treatment, and shelter operations. ARLEP receives zero federal or state funds.
2. Material Donations: Accepts material donations including office supplies, cleaning supplies, pet food, cat and dog needs items, and shelter needs.
3. Amazon Smile Program: Receives 0.5% of eligible Amazon purchases when customers select ARLEP as their charity.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

ARLEP operates a no-kill animal shelter that rescues stray, abandoned, orphaned, injured, and abused companion animals (dogs and cats) and places them in lifelong homes through a screened adoption program. Beyond adoption, the organization delivers monetary and material donation intake, a structured volunteer program, low-cost vaccination and spay/neuter clinics for low-income families, educational content on responsible pet guardianship, and specialized programs including the PAWS inmate-training partnership with the El Paso Detention System and the ARLEP Play for Paws group exercise program.

Product overview

Animal Rescue League of El Paso (ARLEP) is a nonprofit no-kill shelter offering a comprehensive suite of animal welfare services centered around pet adoption, volunteer programs, and community education. The organization operates adoptable dog and cat programs, volunteer opportunities spanning dog care, cat care, transport, foster care, and administrative support, as well as specialized programs like the PAWS inmate training program and ARLEP Play for Paws. Additional services include monetary and material donation programs, vaccination and spay/neuter clinics for low-income families, and educational resources covering pet care, training, and responsible pet guardianship.

Differentiator

Problem solved

Functional benefit

Brands

• PAWS Program: Pets Advancing Wellness and Success - a program for low-risk inmates at the county jail that results in trained, adoptable dogs and inmates with job skills and newfound confidence.
• ARLEP Play for Paws

Products and services

• Pet Adoption Services No-kill shelter adoption program placing stray, abandoned, and orphaned companion animals (dogs and cats) into screened and approved lifelong homes. Adoption fees are disclosed post-application and may include home visits.
• Adoptable Dogs Program Online listing and adoption placement service for rescued dogs at the Canutillo shelter, with applications submitted via arlep.org.
• Adoptable Cats Program Online listing and adoption placement service for rescued cats at the Canutillo shelter, with applications submitted via arlep.org.
• Volunteer Programs Structured volunteer engagement program covering dog care, cat care, transport, foster care, grooming, shelter maintenance, off-site adoption assistance, fundraising, ARLEP Play for Paws, and administrative support, requiring a minimum six hours per month for three months.
• Monetary Donation Services Tax-deductible monetary donation intake for a 501(c)(3) nonprofit, offering one-time and recurring monthly options with itemized impact tiers (e.g., $10 heartworm preventative, $250 spay/neuter surgery).
• Material Donations Program Accepts in-kind donations of office supplies, cleaning supplies, pet food, cat and dog accessories, and shelter equipment such as washing machines and yard tools.
• Community Events Recurring events including off-site adoption events, low-cost vaccination drives, volunteer orientations, ARLEP Play for Paws meetups, and fundraisers held throughout the year.
• Educational Resources Online educational content covering dog psychology, pet training, summer pet safety, responsible pet guardianship, and Texas pet legislation, delivered via the Learn section of arlep.org.
• PAWS Program (Pets Advancing Wellness and Success) Partnership program with the El Paso County Detention System in which low-risk inmates train shelter dogs, yielding trained adoptable dogs and workforce skills and confidence for inmates. The PAWS kennel was built by inmates using inmate-generated funds.
• ARLEP Play for Paws Group exercise and socialization program (formerly Rescue Runners) that exercises shelter dogs, supports socialization, and exposes animals to potential adopters.
• Vaccination Clinics Periodic low-cost vaccination clinics funded by grants, providing rabies, kennel cough, and other preventative vaccines to low-income families with pets.
• Spay/Neuter Clinics Periodic low-cost spay and neuter clinics open to the public to reduce unwanted litters and support responsible pet guardianship.

Quantifiable outcome

• 27,000+ lives saved since 1995
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• BissellcoreGTM or Marketing PartnerBissell is a sponsor of ARLEP, providing support for the organization's animal rescue operations. Bissell Pet Foundation is known for supporting pet welfare organizations across the United States.
• Lost Pet USAminorGTM or Marketing PartnerLost Pet USA is listed as a sponsor, supporting ARLEP's mission through visibility and partnership.
• El Paso Detention SystemcoreStrategic or Co-development PartnerARLEP partners with the El Paso Detention System for the PAWS (Pets Advancing Wellness and Success) program. Inmates at the county jail train ARLEP's shelter dogs, resulting in trained, adoptable dogs and inmates gaining job skills and confidence. The PAWS kennel was built by inmates using inmate-generated funds. The program has been running for multiple years with 402,888 individuals booked into the system in the last decade.
• Amazon SmileminorChannel Partner/ Reseller/ DistributorAmazon Smile program allows shoppers to support ARLEP by selecting the organization as their charity. Amazon donates 0.5% of eligible purchase prices to ARLEP.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Best Friends Animal Society: Largest national no-kill animal welfare organization, operating sanctuaries and a national network of partner shelters. Directly comparable mission (no-kill advocacy) but at vastly greater scale and geographic reach than ARLEP.
• Humane Society of the United States: Largest U.S. animal protection organization; operates national advocacy and rescue programs. Overlaps with ARLEP on no-kill policy advocacy and shelter support but is primarily a national advocacy and grant-making body.
• ASPCA: National animal welfare organization combining sheltering, advocacy, and grants. Comparable in mission scope (companion animal welfare) but operates at a national scale with significantly larger resources than ARLEP.

Others

• PetSmart Charities: National animal welfare funder that grants to local shelters including no-kill rescues like ARLEP. Comparable as an ecosystem participant and potential funding partner, not as a direct service competitor.
• BISSELL Pet Foundation: National pet welfare foundation and active ARLEP sponsor. Comparable as a corporate philanthropy partner in the animal welfare ecosystem; operates its own shelter support and adoption event programs.
• Maddie's Fund: Leading national family foundation focused on no-kill sheltering and community-funded adoption models. Comparable as a thought leader and grantmaker in the no-kill movement that ARLEP operates within.

Regional players

• El Paso Animal Services: Municipal animal shelter serving the same El Paso geography as ARLEP. Directly comparable in service territory and target animal population, though operates with public funding and a different intake/euthanasia policy framework.

Direct peers

• Austin Pets Alive!: Texas-based no-kill shelter with similar adoption-centered model and innovative programs for hard-to-adopt animals. Most direct comparable peer given shared state geography, no-kill mission, and programmatic approach to reducing euthanasia.
• Animal Humane Society: Multi-site regional no-kill shelter operating adoption, veterinary, and behavior programs. Closely comparable operating model to ARLEP at a larger scale and in a different region (Minnesota).
• Houston SPCA: Large Texas-based animal welfare organization providing adoption, veterinary, and cruelty investigation services. Comparable mission and full-service shelter model to ARLEP, though at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/animal-rescue-league-of-el-paso

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Animal Rescue League of El Paso