1premiereland marketing company

What 1premiereland marketing company does

1 Premiere Land Marketing Company (1PLMC) is a Philippines-based, privately held real estate marketing firm founded on July 2, 2011 and headquartered in Pasig City, Metro Manila. The company operates as the exclusive marketing arm of Sta. Lucia Land Inc. and Sta. Lucia Realty & Development Inc., marketing a portfolio of over 20 residential subdivisions, house-and-lot packages, and vacant subdivision lots across Luzon provinces including Metro Manila, Rizal, Cavite, Laguna, Bulacan, Nueva Ecija, and Pangasinan. Its end customers are middle to upper-middle income Filipino families, property investors, and overseas Filipino buyers seeking secured, branded residential communities, while its broker-facing customers are 83+ PRC-licensed real estate brokers and salespeople it accredits and trains.

The company's underlying technology footprint is modest and oriented toward distribution rather than intelligence: a corporate website and content portal (1premiereland.ph), telemarketing applications used to reach dispersed domestic and overseas buyers, and an active presence across Facebook, Instagram, and YouTube for project showcases and community engagement. There is no evidence of proprietary AI, ML, or platform infrastructure; operational emphasis is on accredited-broker training seminars, recurring marketing training programs, and on-the-ground community events such as Live Well Weekends and project open houses.

1PLMC's revenue model is transaction-based, earning commissions on the marketing and sale of Sta. Lucia-developed residential lots and house-and-lot packages. Pricing is quote-based, with inner lots starting at PHP 10,000 per square meter and corner lots at PHP 10,500 per square meter, and is supported by promotional instruments including up to 20% discounts on down payments and zero-interest payment terms up to five years on selected properties. Go-to-market is a hybrid of sales-led brokerage (via the 83+ accredited broker network and telemarketing) and event-driven community engagement at project sites, with all inventory supplied exclusively by its two affiliated Sta. Lucia developers.

Name

1premiereland marketing company

Legal name

1 Premiere Land Marketing Company

Website

https://1premiereland.ph

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

1 Premiere Land Marketing Company is the exclusive Philippine marketing arm of Sta. Lucia Land Inc. and Sta. Lucia Realty & Development Inc., selling residential subdivisions, house-and-lot packages, and lots across 20+ projects in Luzon through a network of 83+ accredited real estate brokers.

Ownership category

akta.pro rank

Product category

Residential Real Estate Marketing

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Residential subdivision marketing
• Real estate brokerage
• House and lot sales
• Property sales services
• Lot marketing

Headquarters

HQ city

Pasig City

HQ country

Philippines

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Lot Sales Commission: The company earns commissions from marketing and selling residential subdivision lots and house-and-lot packages developed by Sta. Lucia Land Inc. and Sta. Lucia Realty & Development Inc.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

1premiereland marketing company operates as the exclusive marketing and sales arm of Sta. Lucia Land Inc. and Sta. Lucia Realty & Development Inc., promoting and selling their residential subdivision lots and house-and-lot packages to Filipino end-buyers. It distributes these properties through a network of more than 83 PRC-registered accredited real estate brokers, an in-house telemarketing unit, and physical offices located in Pasig City, Dagupan, Bayambang, and San Leonardo.

Product overview

1 Premiere Land Marketing Co. (1PLMC) is an exclusive marketing arm of Sta. Lucia Land Inc. and Sta. Lucia Realty & Development Inc., offering a portfolio of residential subdivisions, house and lot packages, and subdivision lots across the Philippines. The company's product portfolio comprises over 20 named subdivision projects spanning multiple provinces including Pangasinan, Nueva Ecija, Laguna, Cavite, Rizal, Bulacan, and Metro Manila. Key branded products include lakeside communities (Sta Monica Lake Residences Manaoag), Spanish Mediterranean-inspired developments (Sotogrande Tagaytay), executive village concepts (Park Hills Executive Village, Valley View Executive Village), golf-oriented residential communities (The Royale Tagaytay Estates), and mixed-use developments with country clubs (Acropolis North Cabanatuan). The company also offers house and lot packages providing ready-to-move-in options alongside vacant subdivision lots for custom homebuilding.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential subdivision lot sales
• House and lot package sales
• In-house zero-interest installment financing
• Real estate broker accreditation and network management

Quantifiable outcome

• Up to 20% discount on down payments available during promotional campaigns
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship.

• Sta. Lucia Land Inc.flagshipStrategic or Co-development Partner1PLMC serves as one of the exclusive marketing arms of Sta. Lucia Land Inc., focusing on residential, commercial, and resort-type horizontal and vertical developments. The company markets all Sta. Lucia Land projects exclusively across strategic locations in the Philippines.
• Sta. Lucia Realty & Development Inc.flagshipStrategic or Co-development PartnerExclusive marketing partnership for all residential subdivisions and developments under Sta. Lucia Realty & Development Inc., including projects such as ITC Woodlands Valenzuela, Valley View Executive Village, and Don Jose de Real Cabanatuan.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Filinvest Land: Filinvest Land is a major Filipino real estate developer with residential subdivision and condominium projects across the Philippines, with substantial internal sales infrastructure. Operates in the same horizontal subdivision and vertical development space as 1PLMC's portfolio.
• SMDC (SM Development Corporation): SMDC is the residential development arm of SM Prime, one of the Philippines' largest integrated property developers, with substantial in-house sales force and broker programs. As a broad incumbent in residential real estate marketing, comparable to the broader developer ecosystem in which 1PLMC operates.
• Megaworld Corporation: Megaworld is one of the Philippines' largest real estate developers, with an in-house sales and marketing division handling its residential portfolio. As a major developer with substantial internal sales capability, it represents both a potential peer (in real estate sales) and a competitive threat to 1PLMC's developer-exclusive model.
• DMCI Homes:
• Century Properties Group:

Direct peers

• Coldwell Banker Philippines: Coldwell Banker Philippines is an international real estate brokerage franchise marketing premium residential properties across the Philippines. Operates a similar broker-network commission model as 1PLMC, with comparable target customer (middle-to-upper-middle income Filipino homebuyers).
• RE/MAX Philippines: RE/MAX is a global real estate brokerage franchise operating in the Philippines with broker networks that market and sell residential properties. Comparable to 1PLMC in operating a multi-broker real estate sales model, though diversified across many developers rather than exclusive to one.
• Ayala Land Premier: Ayala Land Premier is the exclusive high-end sales and marketing arm of Ayala Land, one of the Philippines' largest developers. Like 1PLMC, it operates as a dedicated marketing entity channeling prime residential projects from a flagship developer through its own broker network, making it the most direct functional comparable.
• Keller Williams Realty Philippines: Keller Williams is a global real estate brokerage franchise operating in the Philippines with an agent-based model for marketing residential and commercial properties. Functionally similar to 1PLMC's broker network approach to property sales, with technology-led culture as a differentiator.

Emerging players

• Brittany Corporation: Brittany Corporation is a Philippine luxury residential developer focusing on premium subdivisions in high-growth areas. As a developer with branded subdivisions competing for the same affluent Filipino homebuyer segment, comparable to 1PLMC's premium subdivision offerings (e.g., The Royale Tagaytay Estates, Sotogrande Tagaytay).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@1premiereland.official
• Facebookfacebook.com/profile.php?id=61561308703813
• Instagraminstagram.com/1premiereland_
• LinkedInlinkedin.com/company/1premiereland-marketing-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1premiereland marketing company