MORAY COAST VETS LIMITED

What MORAY COAST VETS LIMITED does

Moray Coast Vets Limited is an independent multi-disciplinary veterinary practice headquartered in Forres, Morayshire, Scotland, operating four sites — Forres (main practice), Nairn, Lossiemouth, and Balloch — and serving companion animals, equines, and commercial farm livestock across the Moray Coast, Nairnshire, and Inverness areas. Founded in 1973 and converted to an Employee Owned Trust in September 2024 to preserve independence, the practice is staffed by 19 full and part-time veterinary surgeons alongside qualified veterinary nurses and support staff, and holds RCVS Tier 2 Practice Standards Scheme accreditation. Service lines span consultations, vaccinations, neutering and surgery, dental care, microchipping, pet travel documentation, equine pre-purchase examinations, and farm fertility, pregnancy diagnosis and herd health planning, supplemented by a 24/7 out-of-hours emergency service. Notable operational assets include two ultrasound scanners used on-farm, a mobile foot-trimming crush, a therapeutic laser unit, and in-patient webcam monitoring.

The business operates a hybrid revenue model. The majority of income is transactional: unit-priced consultations (£32–£56 including VAT), vaccinations, surgical procedures (e.g., bitch spay £394–£451), medicines, microchipping, and out-of-hours emergency fees. A recurring layer is provided by the Moray Coast Premier Health Plan, a monthly direct-debit membership managed via Vet Success, priced from £14/month for rabbits to £28/month for giant-breed dogs, bundling routine examinations, vaccinations, parasite control, and 10% service discounts. Distribution is fully direct-to-consumer through in-surgery consultations and on-farm visits, with digital engagement delivered through PetsApp and an official website for bookings, prescriptions and pet food orders. Customer segments are siloed into companion animal owners, equine owners, and the farming community, with no enterprise contracts disclosed and revenue not publicly reported.

Name

MORAY COAST VETS LIMITED

Legal name

Moray Coast Vets Ltd

Website

https://moraycoastvetgroup.co.uk

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Moray Coast Vets Limited is an independent multi-disciplinary veterinary practice operating four sites across the Scottish Moray Coast and Inverness area, providing consultations, surgery, 24/7 emergency care, equine and farm livestock services to pet owners, horse owners, and farmers.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194), Support Activities for Animal Production (1152)

SIC

Services-Misc Health & Allied Services, Nec (8090), Agricultural Services (700)

akta.pro primary industry

Livestock & Farm Animal Veterinary Services (AFAEANAB)

akta.pro secondary industries

Routine On-Farm Veterinary Services (Exams, Treatment, Prescribing) (AFACADAB), Emergency & After-Hours Large Animal Veterinary Care (AFACADAK), Exotic Companion Animal Veterinary Clinics (Birds/Reptiles/Small Mammals) (HLAMAAAH)

Keywords

• Companion animal veterinary care
• Equine veterinary services
• Farm animal healthcare
• Veterinary consultations
• Pet health plans

Headquarters

HQ city

Forres

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Consultation Fees: Fees charged for consultations including first consultations (£55.57), follow-up consultations (£48.62), nurse consultations (£32.41), and small furries consultations (£55.57)
2. Vaccinations: Vaccination services for dogs (puppy primary £121.54 for 2 injection course, full vaccination £75.24), cats (kitten £121.54), rabbits (£92.61 combined myxomatosis and RHD1 vaccine), and equine (tetanus £33.58, flu £56.45)
3. Surgical Procedures: Neutering services including bitch spay (£393.59-£451.48 depending on size), dog castration (£300.98-£347.29), cat spay (£138.92), cat castration (£86.82), rabbit spay (£185.22), rabbit castration (£144.70)
4. Medicines and Products: Sale of medicines, microchipping (£27.78 all species, with discounts for multiple pets), pet foods, and other veterinary products
5. Health Plan Membership: Monthly direct debit membership scheme providing routine treatments, vaccinations, worming, flea treatments, and 10% discounts on other services. Pricing from £14.00/month for rabbits to £28.00/month for giant dogs over 40.1kg
6. Out-of-Hours Emergency Service: 24/7 emergency service with additional charges: telephone advice £47.26, consultation from 6.30pm until midnight £156.28, from midnight until 7am £191.02
7. Equine Vetting (PPE): Pre-purchase examination services: 2 Stage PPE at £224.03 plus visit charge, 5 Stage PPE at £339.18 plus visit, with additional diagnostic tests available
8. Pet Travel Documentation: Animal Health Certificate issuance for EU travel, processing fees for pet travel documentation

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Moray Coast Vets Limited is an independent multi-disciplinary veterinary practice delivering comprehensive medical, surgical, and preventive care for companion animals (dogs, cats, rabbits, small furries, exotics), equines, and farm livestock (cattle and sheep). Services include consultations, vaccinations, neutering, dentistry, emergency 24/7 out-of-hours care, equine pre-purchase examinations, fertility management and pregnancy diagnosis for livestock, and a subscription-based Premier Health Plan for routine pet care.

Product overview

Moray Coast Vet Group is an independent multi-disciplinary veterinary practice providing comprehensive animal healthcare services across the Moray Coast area from four locations. The practice offers a portfolio of services spanning farm animal veterinary care, equine veterinary services, small companion animal consultations and procedures, pet travel documentation, and a subscription-based health plan. Farm Services include health planning, fertility management, pregnancy diagnosis, and disease control for livestock. Equine Services encompass pre-purchase examinations, vaccinations, dental care, lameness treatment, and laser therapy. The practice also operates an around-the-clock emergency service and offers the Moray Coast Premier Health Plan as a monthly subscription for budgeting pet healthcare costs.

Differentiator

Problem solved

Functional benefit

Products and services

• Companion Animal Services General veterinary services for domestic pets including consultations, vaccinations, neutering, microchipping, dental care, and surgical procedures, delivered across four practice locations (Forres main site, Nairn, Lossiemouth, and Balloch branches). Target customers are individual pet owners throughout the Moray Coast area.
• Equine Services Specialist equine veterinary care including pre-purchase examinations (2-stage and 5-stage PPE), vaccinations (tetanus and flu), worming programmes, dental care, lameness diagnosis and treatment, laminitis management, colic treatment, grass sickness support, sweet itch management, and therapeutic laser therapy. Designed for horse owners across the Moray Coast area.
• Farm Services Farm animal veterinary services including health planning, fertility management, pregnancy diagnosis from four weeks post-service, disease control, lameness treatment, and foot trimming for cattle and other livestock, delivered on farms across the Moray coast area using portable ultrasound scanners and mobile foot trimming equipment. Target customers are commercial livestock farms.
• Pet Travel Services Pet travel documentation services including Animal Health Certificates for EU travel, microchipping verification, and rabies vaccination processing for dogs, cats, and ferrets traveling internationally. Target customers are pet owners planning cross-border travel with their animals.
• Emergency Services 24/7 out-of-hours emergency veterinary service with on-call vets available at all times including nights and weekends, typically with two vets on duty during out-of-hours periods and emergency consultations handled at the Forres or Nairn surgeries.
• Moray Coast Premier Health Plan Monthly direct-debit membership scheme providing routine pet healthcare coverage including bi-annual clinical examinations, annual vaccinations, 12 months of worming and flea treatments, and 10% discounts on consultations, neutering, dental work, and pet foods. Plans are available for dogs (priced by size band), cats, and rabbits, managed in partnership with Vet Success.
• Small Animal Consultations and Procedures Core clinical veterinary services including first, follow-up, nurse, and exotic pet consultations; species-specific vaccinations for dogs, cats, rabbits, and equines; neutering procedures priced by species and size; and microchipping services with volume discounts for multiple pets.

Quantifiable outcome

• Reduce disease incidence through health planning
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Vet SuccessminorOthersVet Success manages the Moray Coast Premier Health Plan, a practice membership scheme that allows clients to budget monthly for pet care through direct debit, with discounts on routine treatments and services.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Bishopton Veterinary Group: UK independent mixed veterinary practice group operating across multiple sites with farm, equine and companion animal services. Comparable independent multi-site, multi-discipline model.
• Clyde Veterinary Group: Independent Scottish mixed veterinary practice with farm, equine and small-animal services. Closest direct comparable in geography, service mix and independent ownership model.
• Galedin Veterinary: Scottish Borders and Northumberland mixed veterinary group offering farm, equine and small-animal services across multiple branches. Closely comparable size, geography and multi-disciplinary scope.

Broad incumbents

• Linnaeus Group: UK veterinary referral and primary-care group (owned by Mars). Comparable for specialty/equine services MCVG accesses via referral and competes with for clinical talent.
• Vets4Pets: Pets at Home-owned high-street veterinary chain with joint-venture partner practices across the UK. Represents the corporate joint-venture model that competes with MCVG's independent EOT structure for vet recruits.
• CVS Group plc: UK's largest listed veterinary group operating mixed and referral practices across the country. Provides the primary public-market benchmark for valuation multiples and is the dominant acquirer of independent practices of MCVG's profile.
• IVC Evidensia: Large pan-European veterinary group with extensive UK mixed-practice footprint. Competitor for talent acquisition and a likely counter-bidder for any independent Scottish practice MCVG's size.
• Medivet: Large UK veterinary group with both owned and partner practices. Comparable multi-site operating model and provides benchmark for regional consolidation strategy.

Others

• Vet Success: Provider of the Moray Coast Premier Health Plan management platform. Strategic operational partner for MCVG's subscription revenue model and a useful comparator for vet practice health-plan economics.
• PetsApp: Digital client-communication platform for veterinary practices; MCVG already uses it for bookings, payments and in-patient updates. A technology partner rather than competitor, but ecosystem-relevant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/moraycoastvets
• LinkedInlinkedin.com/company/moray-coast-vets-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MORAY COAST VETS LIMITED