What Automir does

Automir (legal entity Avtomir GmbH, registered in Germany) is an official Volkswagen and Volkswagen Commercial Vehicles dealer operating a single full-service auto center at Boryspilska 7, Kyiv, Ukraine, on a 0.9-hectare site. Founded as a VW dealer in 1998/1999 through a partnership protocol with Inter Car Ukraine (the then VW importer), the company sells new VW passenger vehicles (Polo, Golf, Tiguan, T-Roc, Touareg, Passat, Arteon, Multivan) and commercial vehicles (Transporter, Caddy, Caravelle, Crafter, Amarok), and operates a certified Das WeltAuto used-car program. Beyond vehicle sales, the company runs an in-house service ecosystem covering body repair, paintwork, engine repair, tire/wheel services, genuine parts, and accessories, supported by online service booking.

The business sits inside the Porsche Holding/VW Group dealer ecosystem, leveraging shared infrastructure including the Carlog digital customer portal (unified account for service booking, Das WeltAuto, Porsche Bank), Porsche Bank/Finance Group Ukraine for credit, leasing, and insurance referrals, and a regional marketplace listing offering 750+ vehicles across VW, Audi, SEAT, Skoda, and CUPRA brands. Customer segments are split between individual consumers (new/used car purchases and personal service) and corporate/government fleets (volume purchasing and dedicated corporate service). GTM is sales-led via phone, Viber, the dealership website, in-person showroom visits, and field sales for enterprise accounts; revenue is generated through one-time vehicle sales, professional service fees, parts/accessories, and affiliate referral commissions from financial services.

The company employs 13 staff and is privately held with no disclosed parent, PE/VC, or public shareholders. Key management includes Director Serhii Hermann, Service Head Roman Kovtun, Sales Head Oleh Iliukevych, and corporate service manager Oleksandr Gonchak. Operational history shows facility investment (the Piazza conceptual center in 2006, 2018 showroom redesign and digital retail rollout, upcoming 2026 T-Roc premiere) and a 2014 award from Porsche Finance Group as Best Financial Services Seller in the region. The company is currently operating but its single-country, single-city footprint in wartime Ukraine is the central risk consideration.

Name

Automir

Legal name

Avtomir GmbH

Website

https://automir.com.ua

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Avtomir GmbH is an official Volkswagen and Volkswagen Commercial Vehicles dealer operating a single full-service auto center in Kyiv, Ukraine, selling new and certified used vehicles, providing maintenance and body repair, and referring financing through Porsche Bank.

Ownership category

akta.pro rank

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Volkswagen passenger and commercial vehicles as an official dealer. Includes VW, VW Commercial Vehicles brands.
2. Used Vehicle Sales: Sales of pre-owned vehicles through Das WeltAuto program and general used car sales.
3. Service and Maintenance: Full-service maintenance and repair for Volkswagen vehicles including body repair, paint work, engine repair, and general maintenance.
4. Parts and Accessories: Sale of original Volkswagen accessories and replacement parts.
5. Financial Services Referrals: Referral commissions from Porsche Bank financing, insurance products, and Porsche Finance Group Ukraine financial solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Automir is an official Volkswagen and Volkswagen Commercial Vehicles dealer in Kyiv, Ukraine, selling new passenger and commercial VW vehicles, certified pre-owned vehicles through the Das WeltAuto program, and providing authorized maintenance, body repair, paintwork, genuine parts, and accessories. The dealership also facilitates financing, leasing, and insurance via Porsche Bank, and offers EV/charging solutions through MOON, with the Carlog portal unifying customer access across these services.

Product overview

Automir is an official Volkswagen and Volkswagen Commercial Vehicles dealer operating as a full-service automotive center in Kyiv, Ukraine. The company offers a comprehensive portfolio consisting of new Volkswagen passenger vehicles (Polo, Golf, Tiguan, T-Roc, Touareg, Passat, Arteon, Multivan) and commercial vehicles (Transporter, Caddy, Caravelle, Crafter, Amarok), alongside the Das WeltAuto certified pre-owned vehicle program. The service ecosystem includes maintenance and repair (engine, body, paintwork), tires and wheels, accessories, and online service booking. Digital services are delivered through the carlog customer portal, which integrates with Porsche Bank for financing and insurance, and MOON for electromobility solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Volkswagen New Passenger Vehicles

Quantifiable outcome

• Over 750 vehicles available immediately through marketplace
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Four partnerships are on record, tiered historical and core.

• Inter Car UkrainehistoricalChannel Partner/ Reseller/ Distributor · 1 January 1998Original Ukrainian importer of Volkswagen vehicles. Protocol of intentions signed in 1998 leading to official dealer establishment in 1999.
• Das WeltAutocoreChannel Partner/ Reseller/ DistributorOfficial VW Group certified pre-owned vehicle program. Automir operates as certified Das WeltAuto dealer for quality assured used vehicles. Includes fast used car lookup, service integration, and carlog account compatibility.
• VolkswagencoreChannel Partner/ Reseller/ DistributorOfficial Volkswagen dealer for passenger vehicles and Volkswagen Commercial Vehicles. Authorized to sell new vehicles, provide factory warranty service, and use Volkswagen branding and marketing materials.
• CarlogcoreTechnology or IntegrationDigital customer platform by Porsche Holding enabling unified car management across service booking, Das WeltAuto, and Porsche Bank portals. One account provides access to multiple services.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Inchcape plc: London-listed global automotive distributor operating across multiple markets with deep OEM relationships, including emerging markets. Comparable to Automir in the authorized distributor/dealer model, though operating at significantly larger scale across multi-brand portfolios.
• Lithia Motors: Largest US franchised auto retailer with a digital-first, omnichannel model and full-service operations (sales, service, parts, F&I). Comparable to Automir in the integrated dealership approach, though at vastly larger scale and serving a different geography.
• CarMax: Largest US used vehicle retailer with omnichannel platform, financing referrals, and reconditioning operations. Comparable to Automir's Das WeltAuto certified used car program in the curated used vehicle retail model with integrated financing.
• Sonic Automotive: US franchised automotive retailer with EchoPark used car stores alongside new vehicle franchise dealerships. Comparable in the dual new/used vehicle retail model and franchise-driven operations.
• AutoNation: Major US franchised automotive retailer offering new and used vehicles, parts, service, and financing across multiple OEM brands. Comparable in the full-service authorized dealer model, with analogous F&I and digital retail capabilities.
• Group 1 Automotive: US and UK-based franchised automotive retailer with new and used vehicle sales, service, parts, and F&I operations. Comparable in authorized franchise dealership model with similar revenue stream diversification.
• Asbury Automotive Group: US franchised automotive retailer operating dealerships across multiple states with full-service capabilities including Clicklane digital retail platform. Comparable in the franchise dealer model with similar service and F&I revenue streams.

Others

• Cox Automotive: Global automotive services platform encompassing Manheim auctions, Autotrader, Kelley Blue Book, and dealer software solutions. Comparable as an ecosystem enabler for franchise dealers; Automir's relationship with the Porsche Holding platform (Carlog, Das WeltAuto marketplace) parallels this ecosystem integration model.

Regional players

• Pendragon plc: UK-based franchised automotive retailer (now substantially divested) historically operating multi-brand dealership groups with full-service capabilities. Comparable in authorized franchise dealer model serving a specific geographic market, though larger in scale.
• Vertu Motors: UK-based franchised automotive retailer operating across multiple OEM brands with full sales, service, and parts operations. Comparable in authorized franchise dealer business model and full-service revenue mix, though serving a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/automir-com-ua

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automir