What carlog does

carlog is the digital customer portal of Porsche Konstruktionen GmbH & Co KG, an Austrian limited partnership headquartered in Salzburg and jointly owned by Porsche Holding Gesellschaft m.b.H. and Volkswagen Holding Österreich GmbH. The platform provides individual vehicle owners — primarily customers of brands distributed through the Porsche Holding Group — with a web portal and native iOS/Android applications for centralized vehicle management, including stored vehicle data (VIN, registration, engine and fuel details), proactive maintenance reminders (inspection, tire change, motorway vignette, first-aid kit), a map-based dealer search with bookmarking, and an integrated TopCard customer-care overview. Underlying architecture centers on a Keycloak-powered single sign-on identity layer that links a single carlog account to multiple Porsche Holding Group services such as Porsche Bank, Porsche Versicherungs AG, MOON POWER, Allmobil, ARAC, and Porsche Austria.

The platform is explicitly free of charge to end users under Terms of Use v3.0 (status 3 March 2026); monetization is indirect, via referral of users to paid digital products and services offered by Porsche and selected partners, with contracts concluded directly between the user and the partner. GTM motion is primarily captive: customers are acquired through the Porsche Holding dealer network and direct app-store downloads, with no external sales or marketing infrastructure disclosed. Operationally, IT services are provided in-house by Porsche Informatik GmbH, and customer data is processed jointly across Porsche Holding Group entities under Privacy Policy v5.0 (July 2025) for personalized service and direct marketing.

Strategically, carlog functions less as an independent product business and more as a captive customer-engagement and identity layer for the Porsche Holding / Volkswagen Group ecosystem. With 1–10 employees, no disclosed revenue, no funding, and no independent customer base outside the parent group's vehicle universe, the platform's economic value is best understood as a vehicle for cross-sell, retention, and first-party data orchestration across affiliated insurance, financing, charging, car-sharing, and dealer services rather than as a standalone SaaS or consumer-internet business.

Name

carlog

Legal name

Porsche Konstruktionen GmbH & Co KG

Website

https://carlog.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

carlog is the free digital customer portal of Porsche Konstruktionen GmbH & Co KG (Porsche Holding / Volkswagen Group, Salzburg), offering vehicle owners a web and mobile app for stored vehicle data, maintenance reminders, dealer search, and single sign-on access to affiliated Porsche Holding Group services such as insurance, financing, and EV charging.

Ownership category

akta.pro rank

Headquarters

HQ city

Salzburg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Free Core Platform: The core carlog platform is provided free of charge to end customers. Revenue is not generated directly from the platform usage itself.
2. Digital Products and Services Marketplace: Users can purchase additional features and functionalities for their vehicles from Porsche and selected partners through the carlog platform. Contracts are concluded directly between the user and the third-party provider.

Pricing tiers

Distribution channels3 records

Marketing channels2 records

Core offering

carlog is a web-based customer portal and native iOS/Android application that serves individual vehicle owners in the Porsche Holding Group ecosystem. The platform stores vehicle information, provides maintenance and inspection reminders, supports map-based dealer search and contact, and offers the TopCard customer-care program. Additional digital products and services from Porsche and selected partners can be purchased through the platform, with contracts made directly between the user and the offering provider.

Product overview

Carlog is a customer portal platform consisting of a web-based portal and native mobile applications (iOS and Android) that provides centralized vehicle management and digital services for Porsche and affiliated brand customers. The core offering centers on the carlog portal and app, which serve as a single sign-on (SSO) entry point to access vehicle information stored in My Garage, dealer services via My Dealers & Dealer Search, and TopCard services. The platform is organized into interconnected modules including account management (My Account), vehicle data and services (My Garage & Vehicle Detail Pages, Reminder Features, TopCard), communication tools (My Inbox, Contact Forms), and dealer services (My Dealers & Dealer Search). Users can also access additional paid digital products and services from Porsche and selected partners through the platform. The service is free of charge for users, with contracts for additional functions offered directly by the respective partner.

Differentiator

Problem solved

Functional benefit

Brands

• TopCard: Customer care program offering services for vehicles, accessible through carlog portal.
• My Garage
• Sharetoo Carsharing
• Smart Driver App

Products and services

• carlog Portal A web-based customer portal that provides individual vehicle owners with centralized access to stored vehicle information, maintenance reminders, dealer search, TopCard services, and connected services through single sign-on.
• carlog App A native smartphone application for iOS and Android that provides individual vehicle owners with mobile access to carlog vehicle information, maintenance reminders, dealer search, TopCard services, and connected services.
• TopCard A vehicle customer-care program whose available services are shown for each vehicle and can be purchased online through the carlog platform.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Porsche Austria GmbH & Co OGcoreStrategic or Co-development PartnerJoint controller for personalized customer experience through profiling. Processes customer data centrally to create individual customer profiles and segments for personalized offers and information across the Porsche Holding Group.
• Allmobil GmbHcoreStrategic or Co-development PartnerJoint controller for personalized customer experience through profiling. Part of the central customer data management office within the Porsche Holding Group.
• Porsche Bank AGcoreStrategic or Co-development PartnerJoint controller for personalized customer experience. Customer data including financing information is processed centrally for personalized service delivery.
• Porsche Versicherungs AGcoreStrategic or Co-development PartnerJoint controller for personalized customer experience. Processes insurance-related customer data for personalized insurance offerings.
• Volkswagen Versicherungsdienst GmbHminorStrategic or Co-development PartnerJoint controller for personalized customer experience. Located in Vienna, processes insurance-related customer data within the group.
• ARAC GmbHminorStrategic or Co-development PartnerJoint controller for personalized customer experience within the Porsche Holding Group ecosystem.
• MOON POWER GmbHminorStrategic or Co-development PartnerJoint controller for personalized customer experience. Electric charging services provider within the Porsche Holding Group.
• Porsche Informatik GmbHcoreTechnology or IntegrationIT service provider for carlog. Manages announcement delivery and technical infrastructure supporting the customer portal.
• Private DealerscoreChannel Partner/ Reseller/ DistributorAuthorized dealers of Porsche Holding Group brands act as service partners, providing vehicle data and receiving customer referrals through the carlog platform.
• Porsche Holding Gesellschaft m.b.H.coreOthersPrimary shareholder of Porsche Konstruktionen GmbH & Co KG, the operating entity behind carlog.
• Volkswagen Holding Österreich GmbHcoreOthersShareholder of Porsche Konstruktionen GmbH & Co KG, representing the Volkswagen Group interest in the joint venture.

Recent moves6 records

Expansion highlights4 records

Direct peers

• My Porsche: Porsche AG's own global connected-car and customer portal. Directly comparable to carlog on core functionality (vehicle management, dealer search, service booking, ownership hub) but operated by the OEM rather than by the importer/distributor entity, and available globally.
• BMW Connected / My BMW: BMW Group's official customer and connected-car app. Mirrors carlog's mix of vehicle data, service reminders, dealer locator, and remote functions; competes for the same connected-owner attention budget.
• Mercedes me: Mercedes-Benz's connected-car and customer platform. Comparable on vehicle information, service booking, dealer search, and digital marketplace for in-car features (e.g., EQ subscriptions).
• Audi connect / myAudi: Audi's customer portal and connected-car app. Direct competitor within the VW Group ecosystem; offers vehicle status, service appointments, and digital feature purchases comparable to carlog.
• Volkswagen We Connect: Volkswagen brand's official connected-car and customer app. Direct intra-group competitor, overlapping with carlog on service reminders, dealer search, and digital services.
• FordPass: Ford's owner app offering vehicle status, maintenance scheduling, dealer locator, and roadside assistance — feature-for-feature analogous to carlog but at global scale.
• OnStar (General Motors): GM's connected-vehicle and safety platform. Provides in-car services plus a companion customer portal with dealer/service integration comparable to carlog.
• Tesla App: Tesla's owner app for vehicle control, service scheduling, and software purchases. A benchmark for OEM digital portals with integrated feature-marketplace mechanics.
• Volvo Cars App: Volvo's customer and connected-car app. Comparable in scope (vehicle data, service booking, dealer locator, digital services), targeting a similar premium-owner demographic.

Emerging players

• Stellantis Free2Move / My Citroën / My Peugeot: Stellantis's connected mobility and customer platform spanning multiple brands. Partial overlap with carlog — covers service booking, vehicle data, and mobility services across a multi-brand ecosystem, similar to carlog's role inside Porsche Holding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CarlogdotCom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about carlog