Brileys BBQ & Grill

What Brileys BBQ & Grill does

Brileys BBQ & Grill (legal name Brileys BBQ & Catering) is a single-location, founder-owned Northwest barbecue restaurant operating at 15030 Bothell Way NE in Lake Forest Park, Washington, founded on August 5, 2015 by Skyler Riley and Kyle Brierley. The restaurant specializes in a signature "Northwest Barbecue" style, slow-smoking brisket, baby back ribs, pulled pork, and pit beef in-house daily over cherry wood sourced from Eastern Washington, paired with house-made sauces and classic homemade sides such as mac and cheese, beans, collard greens, and hush puppies. The business runs dine-in service (first-come, first-served seating with water views and a large-screen TV for sports), takeout, delivery via DoorDash, and a tiered catering program including pickup, delivery with buffet setup, full-service weddings and parties, and boxed lunches.

Revenue is generated primarily through on-premises restaurant transactions and catering bookings, with digital ordering handled through Toast Tab (POS, online ordering, gift cards, and catering scheduling) and DoorDash as a third-party delivery integration. Catering serves as the second revenue engine, addressing corporate events, office lunches, sports teams, weddings, and private celebrations, with accommodations for gluten-free, dairy-free, soy-free, vegetarian, and vegan guests. The company employs approximately 10 people across kitchen, catering, and front-of-house roles, several with multi-year tenure, and operates six days per week (closed Mondays). It has earned regional press features in Food Network, Seattle Met, Seattle Mag, and Seattle Eater, including a #1 Best Barbecue in Washington designation.

Name

Brileys BBQ & Grill

Legal name

Brileys BBQ & Catering

Website

https://brileysbbq.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Brileys BBQ & Grill is a founder-owned Northwest barbecue restaurant in Lake Forest Park, Washington, founded in 2015. It serves smoked brisket, ribs, pulled pork, and pit beef over cherry wood, with dine-in, takeout, delivery, and tiered catering for corporate and private events.

Ownership category

akta.pro rank

Product category

Barbecue Restaurant & Catering Services

NAICS

Full-Service Restaurants (722511)

akta.pro primary industry

BBQ & Smokehouse Fast Casual (THAFABAH)

Keywords

• Slow-smoked barbecue
• Northwest BBQ style
• Catering services
• Cherry wood smoked meats
• Restaurant dining

Headquarters

HQ city

Lake Forest Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in and Takeout: Restaurant dining room with first-come-first-served seating. Customers order via Toast Tab platform or call ahead for takeout pickup.
2. Catering Services: Full catering operations including pickup, delivery with buffet setup, boxed lunches, and full-service catering for weddings and celebrations. Offers gluten-free, dairy-free, and soy-free options.
3. DoorDash Delivery: Third-party delivery service for direct consumer orders with $7.99 delivery fee

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Brileys BBQ & Grill operates a single-location Northwest-style barbecue restaurant in Lake Forest Park, Washington, preparing and smoking meats in-house daily over cherry wood from Eastern Washington. The core offering includes dine-in service, takeout, and full-service catering for corporate events, weddings, and private parties, with menu items such as brisket, baby back ribs, pulled pork, and pit beef paired with house-made sauces and classic sides.

Product overview

Brileys BBQ & Catering operates as a single-location, locally-owned Northwest barbecue restaurant in Lake Forest Park, Washington, founded in August 2015 by Skyler Riley and Kyle Brierley. The core offering is slow-smoked barbecue prepared daily over cherry wood from Eastern Washington, featuring brisket, baby back ribs, pulled pork, and pit beef. The business operates two primary product lines: in-house dining with online ordering capabilities (via Toast Tab), and catering services (including pick up, delivery with buffet setup, full-service catering, and boxed lunches). Additional revenue streams include gift cards sold through the Toast Tab platform.

Differentiator

Problem solved

Functional benefit

Products and services

• In-House Restaurant Dining Walk-in restaurant dining featuring slow-smoked Northwest BBQ meats (brisket, baby back ribs, pulled pork, pit beef) prepared daily over cherry wood from Eastern Washington, paired with house-made sauces and classic homemade sides. Family-friendly setting with patio seating in summer months.
• Online Ordering for Takeout and Delivery Direct customer ordering service via the Toast Tab platform for takeout pickup at the Lake Forest Park location and delivery through DoorDash (with $7.99 delivery fee).
• Catering Services Multi-tier catering service for corporate events, office lunches, weddings, sports teams, parties, and outdoor events. Includes pickup option (customer collects pre-prepared food), delivery with full buffet setup (chafing dishes, sternos, serving utensils, plates, napkins, plastic cutlery), full-service catering for large celebrations with add-ons such as bar service and buffet linens, and boxed lunches. Accommodates gluten-free, dairy-free, soy-free, vegetarian, and vegan dietary requirements. Requires 4 days notice for pickup/delivery.
• Gift Cards Digital gift cards sold through the Toast Tab platform, allowing customers to purchase restaurant credit for gifting purposes redeemable at the Lake Forest Park restaurant.

Quantifiable outcome

• 10 years of continuous operation, celebrating milestone in 2025

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Toast TabcoreTechnology or IntegrationOnline ordering and POS platform used for restaurant ordering, takeout, catering scheduling, and gift card management. Serves as the primary digital ordering infrastructure for the restaurant.
• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party delivery service integration allowing customers to order for delivery with a $7.99 delivery fee.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Mission BBQ: National BBQ chain with strong catering program and community/patriotic brand positioning. Comparable on smoked-meat product category and heavy catering focus, but operates at chain scale versus Brileys' independent single-location model.
• Sonny's BBQ: Established regional BBQ chain in the Southeast U.S. with dine-in, catering, and to-go operations. Comparable on smoked-meat menu and catering model; differs in geography and corporate scale.
• Famous Dave's: National BBQ chain with dine-in, catering, and to-go programs across the U.S. Comparable on product category and catering model, but operates at much larger scale with corporate marketing and supply-chain leverage that Brileys lacks.
• Dickey's Barbecue Pit: Large national BBQ franchise with dine-in, catering, and delivery across hundreds of locations. Comparable on product category and catering emphasis; differs in scale, franchise model, and standardized rather than regional recipes.

Direct peers

• Jack's BBQ: Seattle-based craft BBQ restaurant serving slow-smoked meats in a casual sit-down setting, with multiple locations in the Seattle metro. Most directly comparable peer to Brileys given shared market, format, and category focus.
• Wicked Good BBQ: Local Seattle BBQ joint specializing in slow-smoked meats and homemade sides. Comparable on category, format, and customer base within the Seattle market.
• Pecos Pit BBQ: Long-standing Seattle BBQ restaurant serving smoked meats and Southern-inspired sides in a casual dine-in environment. Comparable to Brileys on format (dine-in BBQ), menu structure, and Seattle trade area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/brileysbbq
• LinkedInlinkedin.com/company/brileys-bbq-&-grill

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brileys BBQ & Grill