Bernhard-Theater

What Bernhard-Theater does

Bernhard Theater Zürich is a privately held, single-venue live performance theater located in Zürich, Switzerland, operating under the domain bernhardtheater.ch. The theater has been in operation for over 80 years and presents a diverse seasonal program spanning comedy, drama, cabaret, concerts, stand-up, children's theater, and special co-branded events. Ticketing is sold directly to consumers through the theater website and an on-site box office, with no third-party distribution evident.

The business operates four revenue streams: primary ticket sales across its performance calendar; on-site food and beverage service; venue rental for private and corporate events; and the recurring Club Bernhard membership program. Supporting the core offering, the website also operates an online gastro pre-ordering system that extends the digital purchase surface to F&B prior to performances. Programming is broadly horizontal, serving local Zürich residents and visitors across age groups and tastes.

Commercially, the company sells direct-to-consumer with no disclosed enterprise contracts, no public pricing, and no channel partners. The organization is extremely lean — approximately 8 employees — and operates exclusively within Switzerland. Theatrical programming partnerships are visible (e.g., with NZZ-branded debate and unplugged formats, the Zurich Film Festival afterparty, and Swiss Comedy Awards), but no ownership, M&A, funding, or corporate structural data is publicly evidenced.

Name

Bernhard-Theater

Legal name

Bernhard Theater Zürich

Website

https://bernhardtheater.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bernhard Theater Zürich is a privately held, single-venue live theater in Zurich, Switzerland, presenting over 80 years of diverse programming — comedy, drama, concerts, stand-up and children's shows — through direct ticket, F&B, venue rental and membership revenue streams.

Ownership category

akta.pro rank

Product category

Live Theater and Performing Arts Venue

NAICS

Theater Companies and Dinner Theaters (71111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

akta.pro secondary industries

Theater, Musicals & Performing Arts (THAJAFAB), Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

Keywords

• Live theater performances
• Comedy shows
• Theater venue rental
• Performing arts venue
• Event ticketing

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from selling admission tickets to performances including comedies, dramas, concerts, stand-up shows, and children's theater. Tickets are sold via the theater's website and box office.
2. Food and Beverage: On-site catering and bar services offering food and drinks to theater patrons before, during, and after performances.
3. Theater Rental: The venue is available for private rental for events, corporate functions, and special occasions.
4. Club Bernhard Membership: Annual membership program offering benefits to repeat patrons and theater enthusiasts.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Bernhard-Theater operates a traditional live-performance venue in Zürich presenting a diverse program of comedies, dramas, concerts, stand-up comedy, cabaret, and children's theater, with tickets sold directly via its website and on-site box office. Complementary offerings include venue rental for private and corporate events, on-site food and beverage service with online pre-ordering, and the recurring Club Bernhard membership program for repeat patrons.

Product overview

Bernhard Theater Zürich operates as a traditional theater venue offering a unified portfolio of live entertainment services. The core offering consists of event programming featuring diverse performances including plays, comedies, concerts, cabaret, and children's shows. Supporting services include venue rental for external events, online ticket sales, food and beverage hospitality services, a membership program (Club Bernhard), and pre-ordering capabilities for gastro items. The theater functions as a live event venue rather than a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Programming (Spielplan) The theater's annual program of diverse live performances including comedies, dramas, concerts, cabaret, stand-up comedy, children's shows, and special events, presented on-site at the Bernhard Theater in Zürich.
• Ticket Sales (Ticketinfos) Online and box-office ticket purchasing system for attending shows and events at the Bernhard Theater, available to individual consumers and groups.
• Theater Venue Rental (Theater mieten) The Bernhard Theater venue is offered for rental to external organizers for private events, corporate functions, and performances, available to businesses and individuals.
• Food and Beverage (Speis & Trank) On-site dining and refreshment services available to theater visitors before, during, and after performances.
• Gastro Pre-ordering (Vorbestellungen Gastro) Online pre-ordering system for food and beverages before performances, allowing theater patrons to reserve hospitality items in advance.
• Club Bernhard Membership Annual membership program offering exclusive benefits and special access to repeat patrons and theater enthusiasts.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Stadttheater Bern: Major Swiss theater and opera venue based in Bern with a full season of drama, opera, and musical productions. Comparable to Bernhard Theater as a Swiss performance venue but operates in a different city and at materially larger institutional scale.

Direct peers

• Casinotheater Winterthur: Mid-sized Swiss theater venue in Winterthur hosting comedy, musicals, concerts, and cabaret with on-site gastronomy. Closely comparable to Bernhard Theater as a regional Swiss performance venue with similar programming and F&B monetization.
• Volkshaus Basel: Basel cultural and event venue offering live entertainment, concerts, theater, and on-site gastronomy. Comparable to Bernhard Theater as a Swiss multi-purpose venue combining ticketed performances with F&B and event rental.
• Admiralspalast Berlin: Historic mid-sized Berlin theater venue offering a mixed program of musicals, comedy, concerts, and cabaret alongside on-site gastronomy and event rentals. Closely comparable to Bernhard Theater in scale, format diversity, and multi-stream monetization model, serving as a useful international benchmark.
• Theater Rigiblick: Zürich-based theater with a diversified program including drama, comedy, and musical productions alongside restaurant services. Directly comparable in scale, multi-stream monetization (ticket + F&B), and Zürich-market positioning.
• Theater am Hechtplatz: Small Zürich theater offering a mixed program of comedy, cabaret, and dramatic productions to local audiences. Directly comparable to Bernhard Theater in city, scale, and programming mix, and competes for the same Zürich theatergoing audience.
• Theater am Neumarkt: Independent Zürich theater presenting contemporary drama, comedy, and visiting productions. Comparable to Bernhard Theater as a fellow small-format Zürich venue competing for the same local theater audience and touring acts.

Broad incumbents

• Opernhaus Zürich: Major Zürich opera and ballet house with a full season of large-scale productions. Competes for Zürich's live-performance audience and donor base, but operates at a fundamentally different scale, format (opera/ballot vs. mixed programming), and cost structure.
• Theater Basel: Large three-discipline Swiss theater (drama, opera, ballet) in Basel. Comparable only at the broadest level as a Swiss live-performance venue; competes for touring productions and audience attention across Switzerland but at significantly larger scale.
• Schauspielhaus Zürich: One of the largest and most prominent theater companies in German-speaking Europe, based in Zürich. Operates overlapping programming (drama, contemporary works, guest productions) and shares the same Zürich audience pool, but at substantially larger scale and with institutional funding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bernhard-theater

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bernhard-Theater