Theater am Hechtplatz

What Theater am Hechtplatz does

Theater am Hechtplatz is a municipal theater venue in Zürich, Switzerland, operated under the patronage of Stadt Zürich Kultur (City of Zurich Culture). Founded in 1959 and operating with approximately 14 employees, the venue functions primarily as a presenting house, hosting guest artists across comedy, cabaret, music, spoken word, and children's theater — including a long-standing co-production relationship with the Zürcher Märchenbühne for fairy-tale performances. The site at Hechtplatz 7 is scheduled for renovation beginning January 2026, with operations temporarily relocating to Haus Seefeld (Seefeldstrasse 91, 8008 Zürich) for the duration of the works.

The technology stack is a conventional, low-complexity ticketing operation. Online sales are routed through a third-party ticketing platform operated by Ticketpark GmbH, with a Java-based seat map and SSL-encrypted checkout. Payment options include Visa, Mastercard, Postcard, Twint, invoice, and gift vouchers, with Print@Home and box office purchases fee-free. Marketing and CRM are handled via Mailchimp newsletters (monthly program plus promotional), Instagram, Facebook, a WhatsApp "Platzhecht" channel, and the venue's own website; web support is provided by neofluxe and graphic design by Molinari Design. No public API, app, or proprietary platform exists, and there is no evidence of in-house software development.

The business model is a D2C presenting-theater operation. Revenue is generated from unit-priced ticket sales (standard Hechtplätze at CHF 25; additional tiers vary by production), 24-month gift certificates, on-site café/bar and apéro service, group bookings for 10+ persons, venue rental, and a cross-theater subscription series (Szenenwechsel, "Vier Theater, ein Abo"). Discounts apply for under-18s, Legi holders (up to 29), IV cardholders, cultural-legi holders, Theaterverein members, and groups of 20+. The institution is government-supported rather than VC/PE-backed, and serves a horizontally segmented local audience of theater enthusiasts and families.

Name

Theater am Hechtplatz

Legal name

Theater am Hechtplatz

Website

https://theaterhechtplatz.ch

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Theater am Hechtplatz is a 14-employee municipal theater in Zürich operated under Stadt Zürich Kultur, presenting comedy, cabaret, music, and children's productions via a Ticketpark-powered webshop, box office, and group bookings, with CHF 25 Hechtplätze standard tickets.

Ownership category

akta.pro rank

Product category

Performing Arts / Live Theater

NAICS

Theater Companies and Dinner Theaters (71111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Theater, Musicals & Performing Arts (THAJAFAB), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)

Keywords

• Live theater performances
• Comedy and cabaret
• Performing arts venue
• Children's theater
• Ticket subscription services

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets to theatrical performances, comedy shows, concerts, and children's productions. Tickets are sold online, at the box office, and via telephone.
2. Gift Certificates: Sale of gift vouchers (Geschenkgutscheine) valid for 24 months from date of issue. Any remaining balance is preserved but not refunded in cash.
3. Theater Bar/Café: On-site food and beverage service through the theater's café/bar facility.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Theater am Hechtplatz is a Zurich-based cultural venue that presents live theatrical performances including comedy, cabaret, music, spoken word, and children's fairy tale productions. The venue sells tickets to consumers directly through its box office, online webshop, telephone hotline, and group booking services, while also offering subscriptions, gift vouchers, an on-site café/bar, and venue rental for events.

Product overview

Theater am Hechtplatz is a traditional Swiss theater venue in Zurich offering live performances including comedy, music, cabaret, talks, and children's theater. The venue operates primarily as a presenting theater, hosting guest artists and productions rather than producing its own shows. Main service offerings include ticket sales through online and box office channels, group bookings, newsletter subscriptions, accessibility accommodations, and hospitality services. The theater also hosts the seasonal Zürcher Märchenbühne (Children's Fairy Tale Stage) and runs the Szenenwechsel subscription series. During renovation of the main venue (2026), performances are held at the temporary location Haus Seefeld.

Differentiator

Problem solved

Functional benefit

Brands

• Zürcher Märchenbühne: Children's fairy tale theater productions presented at the venue
• Night-Märchen für Erwachsene

Products and services

• Ticket Sales (Vorverkauf)
• Gift Vouchers (Geschenkgutscheine)
• Group Bookings (Gruppenbestellungen)
• Subscriptions (Abo)
• Venue Rental
• Apéro Service
• Café/Bar
• Newsletter Subscriptions
• Zürcher Märchenbühne (Children's Fairy Tale Productions) Children's fairy tale theater productions presented as a seasonal program at the venue, including regular performances of 'Die Zauberorgel'.
• Night-Märchen für Erwachsene Adult fairy tale productions presenting mature versions of children's stories such as 'Die Zauberorgel' for grown-up audiences.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Ticketpark GmbHcoreTechnology or IntegrationTicketpark GmbH provides the ticketing infrastructure for the theater's webshop, handling online ticket transactions and payment processing. Customers enter their data directly with Ticketpark for ticket purchases.
• neofluxeminorImplementation/ SI/ Consulting Partnerneofluxe (Steve Fust) provides website support and maintenance services for the theater's website, based in Biel/Bienne.
• Molinari DesignminorImplementation/ SI/ Consulting PartnerMolinari Design (Florian Molinari) provides graphic design services for the theater, based in Zürich.
• ZVV (Zürcher Verkehrsverbund)minorStrategic or Co-development PartnerZVV public transportation is included with theater tickets for Zone 110, covering round-trip travel to and from the venue.
• Zürcher MärchenbühnecoreStrategic or Co-development PartnerLong-standing partnership with the Zürcher Märchenbühne for children's fairy tale productions, including regular performances of 'Die Zauberorgel' and special 'Night-Märchen für Erwachsene' versions.
• VBZ (Verkehrsbetriebe Zürich)minorStrategic or Co-development PartnerSpecial Theatertram events where tickets are available through VBZ for specific productions like the Theatertram performance.

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Others

• Tonhalle Zürich: Zürich concert hall and home of the Tonhalle Orchestra. Adjacent performing arts institution sharing the Zurich cultural ecosystem and ZVV partnership dynamic, but focused on orchestral music rather than theater/cabaret programming.

Regional players

• Volkshaus Basel: Basel cultural and event venue hosting concerts, theater, and conferences. Comparable as a Swiss regional multi-purpose venue with live entertainment programming and similar ticketed-event operating model.
• Stadttheater Bern: Bern's municipal theater offering opera, ballet, and drama. Comparable as a Swiss municipal performing arts venue with similar funding model and programming breadth, though serving a different regional audience.
• Casino Bern: Bern entertainment and event venue hosting concerts, comedy, and cultural programming. Comparable as a Swiss regional venue with mixed entertainment programming and ticketed live performance focus.
• Kaserne Basel: Basel-based venue for contemporary performing arts, music, and club events. Comparable in presenting-theater format and audience profile but operating in a different Swiss city with a more contemporary/indie programming focus.

Direct peers

• Schauspielhaus Zürich: Zürich's flagship dramatic theater presenting a full season of plays and performing arts. Directly comparable as a Zurich-based theatrical venue serving overlapping audience segments, though operating at significantly larger scale and scope.
• Theater Neumarkt: Zurich-based theater producing contemporary drama and performing arts. Comparable as a municipally-supported Zurich theater with diverse programming appealing to similar cultural-entertainment audiences.
• Bernhard Theater: Long-running Zurich theater specializing in musicals and entertainment productions in an intimate venue. Highly comparable in format — small Zurich theater, mixed cabaret/musical/comedy programming, similar target demographic.

Broad incumbents

• Theater Basel: Major three-discipline theater (drama, opera, ballet) in Basel. Comparable as a publicly-funded Swiss performing arts institution, though serving a different city and operating at significantly greater scale.
• Opernhaus Zürich: Zürich's principal opera and ballet house. Operates in the same performing arts ecosystem with overlapping audiences and municipal backing, but at substantially larger scale and with a more classical artistic mandate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hechtplatz
• Instagraminstagram.com/theaterhechtplatz
• LinkedInlinkedin.com/company/theaterhechtplatz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theater am Hechtplatz