Kebun Raya
Kebun Raya Indonesia is a government-operated network of four botanical gardens and two museums across Java and Bali, run under BRIN for ex-situ plant conservation, research, education, and nature tourism. It serves general visitors, students, researchers, and corporate event clients through ticketing, venue rentals, and merchandise.
- Company typePrivate
- Founded1817
- HeadquartersBogor, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Kebun Raya does
Kebun Raya Indonesia is a state-owned network of four botanical gardens (Bogor, Cibodas, Purwodadi, and Eka Karya Bali) and two affiliated museums, operated as a Kawasan Konservasi Ilmiah (Scientific Conservation Area) under Indonesia's National Research and Innovation Agency (BRIN). Founded in 1817, the Bogor garden is the oldest botanical garden in Southeast Asia, and the network collectively holds 15,000+ plant species, 2,768,044 zoological specimens, and 2,000+ natural history artifacts. Core activities span ex-situ plant conservation, scientific research in botany and economic botany, environmental services (water management, carbon sequestration, biodiversity), and public education. The institution serves general public visitors, students, researchers, and corporate clients across Java and Bali.
The business model is hybrid: government budget allocation underwrites the research and conservation mandate, while commercial operations supplement income through ticket sales (via tiketkebunraya.id), venue rentals (weddings, meetings, gatherings), guest house accommodation at Cibodas and Bali, merchandise (OLIVE brand distributed via Shopee, Tokopedia, and WhatsApp), culinary services, and membership programs. Only minor pricing is publicly disclosed (Museum Munasain entry at Rp 15,000 weekday / Rp 25,000 weekend per person). Distribution is direct-to-consumer through on-site sales and digital channels, with no enterprise sales force, channel partners, or B2B pricing tiers. The organization employs 38 staff across the four locations, achieving operational efficiency by leveraging the gardens themselves as both asset and venue. No private capital, funding rounds, or M&A activity is associated with the institution.
Kebun Raya firmographics
Firmographics- Name
- Kebun Raya
- Legal name
- Kebun Raya Indonesia
- Website
- https://kebunraya.id
- Company type
- Private
- Founded year
- 1817
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kebun Raya Indonesia is a government-operated network of four botanical gardens and two museums across Java and Bali, run under BRIN for ex-situ plant conservation, research, education, and nature tourism. It serves general visitors, students, researchers, and corporate event clients through ticketing, venue rentals, and merchandise.
- Ownership category
- akta.pro rank
Kebun Raya industry classification
Industry- Product category
- Botanical Gardens and Conservation Services
- NAICS
- Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (712190), Nature Parks and Other Similar Institutions (71219), Zoos and Botanical Gardens (712130)
- SIC
- Forestry (800), Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Forestry & Public Lands Administration (State/National Forests) (BPAIAMAF)
- akta.pro secondary industries
- Ecosystem Services & Natural Capital Programs (Water, Biodiversity Credits, PES) (IMAMAJAK), Nature & Biodiversity Reporting (TNFD, natural capital) (EUAHAJAM)
Keywords
Where Kebun Raya is headquartered
LocationHeadquarters
- HQ city
- Bogor
- HQ country
- Indonesia
- HQ region
- Asia
Offices4 records
Markets served
Kebun Raya business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Weekday Admission - Museum Munasain |
| One time/ perpetual license | Pay-as-you-go | Weekend and Holiday Admission - Museum Munasain |
Distribution channels5 records
Marketing channels8 records
Kebun Raya product offering
Product offeringCore offering
Kebun Raya Indonesia operates a network of four scientific botanical gardens (Bogor, Cibodas, Purwodadi, and Bali/Eka Karya Bali) that deliver ex-situ plant conservation, botanical research, environmental education, and nature tourism. Revenue is generated from visitor admissions, guided tours and study programs, museum entry fees, venue rentals for events, guest house stays, branded merchandise, and on-site food and beverage services, all conducted under the governance of Indonesia's National Research and Innovation Agency (BRIN).
Product overview
Kebun Raya is a network of four botanical gardens in Indonesia (Bogor, Cibodas, Purwodadi, and Bali) operated as a platform for scientific research, conservation, education, and nature tourism under the National Research and Innovation Agency (BRIN). The offering consists of a core conservation and research platform supplemented by educational services (Study Tour, Education Classes, Tour De Kebun Raya, Botanical Talk), venue rental modules (Wedding Package, Meeting Package, Space Rental, Guest House, Facilities), and lifestyle services (Membership, Merchandise under OLIVE brand, Culinary). Each location features unique attractions including museums (Museum Zoologi and Museum Munasain in Bogor) and specialized programs. The gardens function as both scientific institutions and tourist destinations with ticket sales managed through a separate ticketing platform.
Differentiator
Problem solved
Functional benefit
Brands
- Kebun Raya Bogor: Main botanical garden location, oldest in Southeast Asia (established 1817), 87 hectares, 15,000 plant species collection
- Kebun Raya Cibodas
- Kebun Raya Purwodadi
- Kebun Raya Bali
- Museum Zoologicum Bogoriense
- Museum Nasional Sejarah Alam Indonesia (Munasain)
Products and services
- Konservasi (Conservation)
Quantifiable outcome
- 15,000+ plant species preserved in collection
- +3 more outcomes
Companies that use Kebun Raya
Customer profileSegments4 records
Ideal customer profiles4 records
Kebun Raya technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kebun Raya partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights4 records
Kebun Raya competitors and assessment
Company assessmentDirect peers
- Gardens by the Bay: Singapore's flagship gardens attraction. Comparable as a government-supported destination garden in the region with paid ticketing, event venues, and curated plant collections targeting tourists and educational visitors.
- Kirstenbosch National Botanical Garden: South Africa's premier botanical garden run by a national body (SANBI), combining conservation, research, ticketed tourism, and event venues — structurally the same institutional model as Kebun Raya.
- Singapore Botanic Gardens: Singapore's national botanical garden and a UNESCO World Heritage Site, with a comparable mix of ex-situ conservation, paid ticketed attractions, event venues, and plant-focused retail. Same tropical climate band and same Southeast Asian institutional profile as Kebun Raya.
- Longwood Gardens: Large U.S. destination garden operated as a nonprofit with ticketing, memberships, event/wedding venues, retail, and F&B — very similar visitor-economy model to Kebun Raya's Bogor/Bali sites.
- Australian National Botanic Gardens: Australian government-run national botanical garden combining research, conservation, ticketed visitor experience, and event programming — directly analogous institutional operating model.
- Xishuangbanna Tropical Botanical Garden: China's flagship tropical botanical garden, run under a national research mandate analogous to BRIN. Closest regional comparable for scientific research + public-facing tropical garden operations.
- Royal Botanic Garden Edinburgh: Government-backed national botanical garden with similar combination of scientific research, ex-situ plant conservation, public education programming, ticketed attractions, and venue rental.
Broad incumbents
- Royal Botanic Gardens, Kew: World-leading UNESCO-listed botanical institution in the UK with a globally significant ex-situ plant collection, research mandate, and visitor economy. Directly analogous scientific conservation mandate but at much larger international scale than Kebun Raya.
- Missouri Botanical Garden: Another U.S. heritage botanical garden with strong scientific research programs, conservation collections, ticketed admissions, and event/venue rentals — operating the same full-stack institutional model.
- New York Botanical Garden: Large heritage U.S. botanical garden combining ex-situ conservation, scientific research, ticketed tourism, event rentals, and a retail/membership program — a structurally analogous combination of activities to Kebun Raya.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kebun Raya social profiles
Digital presenceKebun Raya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kebun Raya leadership team
Management profileNumber of profiles
Kebun Raya subsidiaries and ownership
Company hierarchySubsidiaries6 records
Kebun Raya funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kebun Raya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kebun Raya
What does Kebun Raya do?
Kebun Raya Indonesia operates a network of four scientific botanical gardens (Bogor, Cibodas, Purwodadi, and Bali/Eka Karya Bali) that deliver ex-situ plant conservation, botanical research, environmental education, and nature tourism. Revenue is generated from visitor admissions, guided tours and study programs, museum entry fees, venue rentals for events, guest house stays, branded merchandise, and on-site food and beverage services, all conducted under the governance of Indonesia's National Research and Innovation Agency (BRIN).
Is Kebun Raya a public or private company?
Kebun Raya is a private company. It is classified as state government owned and is currently operating.
When was Kebun Raya founded?
Kebun Raya was founded in 1817. It employs 11 to 50 people.
Where is Kebun Raya based?
Kebun Raya is headquartered in Bogor, Indonesia, in the Asia region.
Who are Kebun Raya's main competitors?
Direct peers on record are Gardens by the Bay, Kirstenbosch National Botanical Garden, Singapore Botanic Gardens, Longwood Gardens, Australian National Botanic Gardens, Xishuangbanna Tropical Botanical Garden and Royal Botanic Garden Edinburgh. Broad incumbents are Royal Botanic Gardens, Kew, Missouri Botanical Garden and New York Botanical Garden.
Does Kebun Raya have an API?
No public API is recorded for Kebun Raya.
What industry is Kebun Raya in?
Kebun Raya's product category is Botanical Gardens and Conservation Services. Its primary akta.pro industry code is BPAIAMAF, Forestry & Public Lands Administration (State/National Forests), with a secondary code of IMAMAJAK, Ecosystem Services & Natural Capital Programs (Water, Biodiversity Credits, PES). Its NAICS code is 71213 and its SIC code is 800.