Grounded Coffee Roasters

What Grounded Coffee Roasters does

Grounded Coffee Roasters is a family-owned specialty coffee company founded in 2015 by Rosie and Jon, headquartered in Poole, Dorset, United Kingdom, with a second retail location in Blandford. The company operates an integrated specialty coffee business spanning in-house roasting at the Poole facility, two physical retail shops serving a full coffee menu plus light food, and a five-unit mobile event coffee fleet (two converted Land Rovers — Arthur and George — plus exhibition trailers) that serves 100+ events annually across the south of England. Product offerings include seasonal and single-origin roasted coffee (e.g., Sweet Breeze, Winter Nights, Storm, single origins, limited editions, and a dedicated DECAF NATION decaf line), coffee pods, hot chocolate, brewing accessories, and branded merchandise, supported by an in-person education program covering latte art, cupping, and home roasting.

The business generates revenue through six distinct streams: direct-to-consumer retail coffee sales via the Poole and Blandford shops and a Shopify e-commerce storefront; a coffee subscription service offering 15% savings; weekly wholesale delivery of roasted coffee to local cafes and farm shops through an OrderSpace portal; event coffee truck hire for festivals, corporate events, and private functions; in-person coffee courses at £30–£70 per session; and co-working day desk (£12.50) and meeting room (£40) rentals at the Poole shop. Pricing across the coffee range spans £9.90–£23.00 per unit.

Grounded Coffee Roasters is bootstrapped and founder-owned with no disclosed external investors, no funding rounds, and 7 employees. The company markets primarily through Instagram, Facebook, Twitter, and email, relying on event presence and community word-of-mouth for local brand recognition. Technology infrastructure is commodity SaaS (Shopify, payment processors including PayPal/Apple Pay/Shop Pay, hCaptcha, OrderSpace), and there is no disclosed use of AI/ML across operations.

Name

Grounded Coffee Roasters

Legal name

Grounded Coffee Roasters

Website

https://groundedcoffeeroasters.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Grounded Coffee Roasters is a family-owned Dorset specialty coffee company that roasts in-house, operates two retail shops, runs a mobile Land Rover coffee truck fleet serving 100+ events annually, and sells wholesale, subscriptions, courses, and co-working day desks to consumers and local SMBs.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Coffee Roasting & Grinding (AFAFADAB), Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH)

Keywords

• Specialty coffee roasting
• Coffee subscription service
• Mobile event coffee catering
• Wholesale coffee supply
• Coffee education courses

Headquarters

HQ city

Poole

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Coffee Sales: Sale of whole bean coffee, coffee pods, and hot chocolate products through two retail shops and e-commerce platform. Products include seasonal blends (Sweet Breeze, Winter Nights, Autumn Fire, Storm), single origins, and limited editions.
2. Wholesale Coffee: B2B wholesale supply of roasted coffee to local cafes and farm shops with weekly direct deliveries.
3. Event Coffee Truck Hire: Hiring out coffee truck fleet (Arthur, George, Flynn, and indoor setups) for events including festivals, corporate events, and private functions. Multiple truck options available for different event sizes.
4. Coffee Courses: Educational courses including Latte Art (Basic £35, Pro £40), Coffee Cupping (£30), and Roast Your Own (£70). Courses held at the Poole roastery location.
5. Subscription Service: Coffee subscription model offering 15% savings. Subscribers receive regular deliveries of coffee products including blends, single origins, and decaf options.
6. Day Desks: Co-working space rental including day desks (£12.50) and meeting rooms (£40) at their shop locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Grounded Coffee Roasters roasts specialty coffee in-house at its Poole roastery and sells it through two Dorset retail shops (Poole and Blandford), an e-commerce storefront, and a subscription service offering 15% savings. The company also supplies roasted coffee wholesale to local cafes and farm shops on weekly direct delivery, hires out a fleet of converted Land Rover coffee trucks and exhibition trailers for events, and runs hands-on coffee education courses (Latte Art, Cupping, Roast Your Own) at the roastery.

Product overview

Grounded Coffee Roasters is a specialty coffee company operating as a single unified brand with multiple integrated product lines. The core offering consists of freshly roasted coffee beans available in regular and decaffeinated varieties, sold through direct-to-consumer e-commerce, subscription service (15% savings), and two retail store locations in Poole and Blandford, Dorset. The product portfolio includes the main GROUNDED Coffee Collection (seasonal and year-round blends) and the dedicated DECAF NATION decaf line. Supporting products include hot chocolate, coffee pods, brewing accessories (Hario V60, AeroPress filters), and branded merchandise. Services extend to coffee education courses (Latte Art, Cupping, Roast Your Own) held at the roastery, day desk and meeting room rentals for workspace needs, mobile event coffee truck hire (three trucks and one exhibition trailer), and wholesale supply to local cafes and farm shops. The company operates as both a roastery and event catering business, with all products unified under the Grounded Coffee Roasters brand identity.

Differentiator

Problem solved

Functional benefit

Products and services

• GROUNDED Coffee Collection Specialty roasted coffee sold as whole bean or pre-ground, including seasonal blends (Sweet Breeze, Winter Nights, Autumn Fire, Storm), single origins from £12.50, and limited edition releases at £23.00. Targeted at home coffee enthusiasts and wholesale customers.
• DECAF NATION Dedicated decaffeinated coffee line featuring single-origin decaf options including Peru Alto Mayo, Mexico Sierra, Honduras El Alto, Yemen Anis, Ethiopia Lala Salama, and a Hybrid Mexico/Brazil blend, starting from £9.90. Designed for decaf drinkers who want specialty-grade origin coffees.
• Hot Chocolate Hot chocolate retail product from £11.00 sold alongside the coffee range, available through the e-commerce store and retail shops.
• Coffee Pods Pre-packaged single-serve coffee pods priced at £9.00 for convenient pod-machine brewing at home or office.
• Coffee Courses In-person coffee education courses held at the Poole roastery: Latte Art Basic (£35), Latte Art Pro (£40), Coffee Cupping (£30), and Roast Your Own (£70), plus course gift vouchers. Targeted at aspiring baristas and home coffee enthusiasts.
• Tools & Accessories Brewing equipment and branded merchandise including Chillys X Grounded cups (£30), Circular cups (£11), Hario V60 ceramic and plastic drippers, AeroPress paper filters (£10), Henny & Joe's Chai, YETI x Grounded Tumblers (£22), Grounded T-shirts, and digital gift cards from £10.
• Coffee Subscriptions Monthly recurring coffee subscription delivering regular and decaf varieties on a flexible frequency, with 15% savings versus retail pricing. Targeted at regular home coffee drinkers.
• Event Coffee Truck Hire Mobile coffee catering service for festivals, corporate events, and private functions, deploying a fleet of converted Land Rover trucks (Arthur 1976 Series III, George 2002 Defender), exhibition trailers (Flynn), and indoor bar setups. Bespoke branding options and off-grid operation are offered.
• Wholesale Coffee B2B wholesale program supplying freshly roasted coffee to local cafes and farm shops on weekly direct delivery, with ongoing advice and support from the roasting team. Orders are placed through the OrderSpace wholesale portal.
• Day Desks & Meeting Rooms Workspace rental at the Poole shop offering day desks at £12.50 and meeting rooms at £40.00 for remote workers and small business meetings.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature1 record

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Union Hand-Roasted Coffee: UK specialty coffee roaster with its own cafes, wholesale program, subscription service and education offering — directly comparable to Grounded across roasting, retail, wholesale and DTC channels.
• Prufrock Coffee: London specialty cafe and roaster running the Prufrock Training academy — directly comparable in the cafe + roastery + education combination.
• Origin Coffee: Cornwall-based specialty roaster operating retail cafes, wholesale supply, training courses and e-commerce — a direct UK peer in scale, geography and product mix.
• Square Mile Coffee Roasters: London specialty roaster offering wholesale, subscription and training (The Lab) — comparable to Grounded's wholesale, subscription and roastery-hosted course model.
• Extract Coffee Roasters: Bristol-based specialty roaster with wholesale, retail bar and barista training — directly comparable as a UK regional roaster-cafe with an education arm.
• Volcano Coffee Works: UK specialty roaster offering wholesale, subscription and education — comparable peer in scale and channel mix.
• Dark Arts Coffee: UK specialty roaster with wholesale, e-commerce and subscription — comparable as a similar-sized UK DTC and wholesale-focused roaster.

Emerging players

• Hasbean Coffee: UK specialty coffee roaster with strong e-commerce, subscription and wholesale — comparable in DTC coffee retail and B2B wholesale channels.
• Caravan Coffee Roasters: UK specialty coffee brand focused on fresh-roasted DTC and wholesale — comparable as a UK DTC subscription and wholesale specialty coffee peer.
• Curve Coffee Roasters: UK specialty roaster with a mobile / events component (Curve Cycles) — overlaps with Grounded's mobile event coffee truck concept and DTC roastery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/grounded_dorset
• Facebookfacebook.com/groundedcoffeeroasters
• Instagraminstagram.com/groundedcoffeeroasters
• LinkedInlinkedin.com/company/grounded-coffee-roasters

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grounded Coffee Roasters