Asia Pacific Incentives and Meetings Event (AIME)

Business Events Trade Showaime.com.au

Company typePrivate
Founded1993
HeadquartersMelbourne, Australia
Headcount1–10
GTM typeB2B
OfferingServices

Asia Pacific Incentives and Meetings Event (AIME) firmographics

Firmographics

Name: Asia Pacific Incentives and Meetings Event (AIME)
Legal name: Talk2 Media & Events Pty Ltd
Website: https://aime.com.au
Company type: Private
Founded year: 1993
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

Asia Pacific Incentives and Meetings Event (AIME) industry classification

Industry

Product category: Business Events Trade Show
NAICS: Convention and Trade Show Organizers (561920)
akta.pro primary industry: Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

Business events trade show
MICE exhibitions
Hosted buyer program
Incentives meetings events
Exhibition matchmaking

Where Asia Pacific Incentives and Meetings Event (AIME) is headquartered

Location

Headquarters

HQ city: Melbourne
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

Asia Pacific Incentives and Meetings Event (AIME) business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

Exhibitor Booth and Stand Sales: AIME generates revenue primarily through selling exhibition space and stand options to exhibiting organisations. Stand options include Space Only, Embassy (modular booth), Boutique (dedicated pod), DMC Zone, Activate Stand (3x2m booth), and Activate Live (customised space). Sponsorship packages provide additional high-visibility, high-impact opportunities for brands to increase exposure and meet the buyer audience.
Hosted Buyer Program Fees: The Hosted Buyer Program offers different tiers (Fully Hosted, Semi-Hosted, Day Buyer, Flexi-Buyer) with varying levels of complimentary inclusions (flights, accommodation, transfers) in exchange for completing a set number of Matched Meetings with exhibitors. Fully Hosted Buyers receive flights, transfers and accommodation in return for 30 matched meetings.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Fully Hosted Buyers receive flights, transfers, accommodation and all program inclusions in exchange for 30 Matched Meetings.
Other	Multi-year contract	Semi-Hosted Buyers receive accommodation and all program inclusions but cover flights/transfers themselves, committing to 20 Matched Meetings.
Other	Multi-year contract	Day Buyers attend trade show on Wednesday only, receiving Knowledge Monday and Welcome Event access in exchange for 12 Matched Meetings.
Other	Multi-year contract	Flexi-Buyers commit to a minimum of 6 to a maximum of 30 Matched Meetings, gaining access to the meeting platform and trade show floor.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Asia Pacific Incentives and Meetings Event (AIME) product offering

Product offering

Core offering

AIME is an annual B2B trade show and learning platform held at the Melbourne Convention and Exhibition Centre that connects business events industry suppliers with vetted event-planning buyers through AI-powered pre-scheduled meetings. The platform combines a two-day exhibition featuring 800+ exhibitors from 35+ countries and 1,500+ vetted buyers generating 25,000+ matched appointments, with the Hosted Buyer Program, Knowledge Monday professional development day, Ideas Academy on the Floor, Welcome Event networking function, and the Accelerate Program for junior industry members.

Product overview

AIME (Asia Pacific Incentives and Meetings Event) is a three-day business events trade show and learning platform held annually in Melbourne, Australia. The core offering combines a two-day trade show featuring AI-powered meeting matching between exhibitors and vetted buyers, with an educational program including Knowledge Monday, the Ideas Academy on the Floor, and a Welcome Event. The platform serves as Asia Pacific's largest business events exhibition, facilitating pre-scheduled meetings (Matched Meetings), hosted buyer programs, and visitor registrations. Educational content includes industry insights reports and post-show analysis, while sustainability initiatives support the Net Zero Carbon Events initiative.

Differentiator

Problem solved

Functional benefit

Brands

Knowledge Monday: AIME's flagship professional development program held the day before the trade show, featuring keynote talks and panel discussions.
Ideas Academy on the Floor
Welcome Event
Accelerate Program
Matched Meetings

Products and services

AIME Trade Show Asia Pacific's largest and longest-running business events exhibition, featuring two days of pre-scheduled AI-powered meetings between 800+ exhibitors and 1,500+ vetted buyers at the Melbourne Convention and Exhibition Centre.
Exhibition Space and Stand Sales Sold to exhibiting organisations across tiered stand options including Space Only, Embassy (modular booth), Boutique (dedicated pod), DMC Zone, Activate Stand (3x2m booth), and Activate Live (customised space), plus high-visibility sponsorship packages.
Hosted Buyer Program Invitation-based program for qualified buyers with purchasing authority, offering tiered complimentary packages (Fully Hosted, Semi-Hosted, Day Buyer, Flexi-Buyer) that include flights, accommodation, transfers, Knowledge Monday, Welcome Event access, and matched meetings in exchange for meeting commitments.
Knowledge Monday Professional development day held the day before the trade show featuring keynote talks, panel discussions, and breakout sessions exploring industry trends, themes, and leadership topics. Curated in collaboration with BEAMexperience and an industry advisory committee.
Welcome Event Evening networking event bringing together hosted buyers, exhibitors, VIPs, and media for premium hospitality, live entertainment, and business relationship building.
Ideas Academy on the Floor Educational sessions held on the trade show floor offering practical insights, creative inspiration, and actionable tips for event planning, presented in collaboration with Spice magazine.
Accelerate Program Program for junior industry members (Rockets) with less than 2 years of experience, providing networking, learning opportunities, and mentored meeting attendance at AIME.
Visitor Buyer Registration Self-serve registration for event planners seeking new destinations, services, or ideas, offering free entry to the trade show floor and exhibitor meetings, with optional paid upgrades to Knowledge Monday and the Welcome Event.
Uncover Melbourne Experiences Experiential showcase of Melbourne destinations and venues led by the Melbourne Convention Bureau, designed to educate and inspire buyers about event possibilities in the host city.

Quantifiable outcome

$425 million (AUD) in business transactions projected over 12 months following AIME 2026
+4 more outcomes

Companies that use Asia Pacific Incentives and Meetings Event (AIME)

Customer profile

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Asia Pacific Incentives and Meetings Event (AIME) technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Asia Pacific Incentives and Meetings Event (AIME) partnerships and signals

Strategic signal

Partnerships

19 partnerships are on record, tiered core and minor.

Melbourne Convention Bureau (MCB)coreStrategic or Co-development PartnerMCB is the owner of AIME. The Melbourne Convention Bureau owns the Asia Pacific Incentives and Meetings Event and provides strategic direction and local industry connections for the show.
Talk2 Media & EventscoreStrategic or Co-development PartnerTalk2 Media & Events manages AIME on behalf of MCB. The company is responsible for event delivery, sales, marketing, and operations. CEO Matt Pearce and Event Director Silke Calder lead the team.
Melbourne Convention and Exhibition Centre (MCEC)coreStrategic or Co-development PartnerMCEC is the venue partner for AIME, hosting the event at its South Wharf location. The venue holds a 6-Star Green Star rating and has strong sustainability credentials, contributing to AIME's Net Zero Carbon Events commitments.
ICCA (International Congress and Convention Association)coreStrategic or Co-development PartnerICCA is AIME's Strategic International Industry Partner. ICCA hosts Regional Business Exchanges and Bid Workshops as co-located events at AIME, along with their Oceanic Members Breakfast Meeting.
UFIcoreStrategic or Co-development PartnerUFI is the Global Association of the Exhibition Industry. AIME is a UFI Approved Event. UFI membership and recognition adds credibility to the show.
PCMA (Professional Convention Management Association) APACminorStrategic or Co-development PartnerPCMA APAC is an Association Partner for AIME, hosting a Members' Networking Breakfast as a co-located event.
SITE (Society for Incentive Travel Excellence) ANZminorStrategic or Co-development PartnerSITE ANZ is an Association Partner, hosting the Young Leaders Get Together and SITE NITE After Party at AIME.
AIPC (International Association of Convention Centres)minorStrategic or Co-development PartnerAIPC returns to AIME to deliver a focused summit for convention and exhibition centre leaders.
Australian Business Events Association (ABEA)coreStrategic or Co-development PartnerABEA is an Association Partner and the awarding body for the Australian Business Events Awards in which AIME won Best Event 2025 and Best Trade Show 2025. ABEA also hosts the Leaders Forum at AIME.
AuSAE (Australian Association for the Association ofExecutives)minorStrategic or Co-development PartnerAuSAE is an Association Partner for AIME.
IAPCO (International Association of Professional Congress Organisers)minorStrategic or Co-development PartnerIAPCO is an Association Partner contributing to the Knowledge Monday program.
IACC (International Association of Conference Centres)minorStrategic or Co-development PartnerIACC is an Association Partner for AIME.
PCOA (Professional Conference Organisers Association)minorStrategic or Co-development PartnerPCOA is an Association Partner for AIME.
An Eventful Life (Official Podcast Partner)minorGTM or Marketing PartnerAn Eventful Life is the Official Podcast Partner for AIME, extending the event's content reach through audio media.
Tourism AustraliacoreStrategic or Co-development PartnerTourism Australia's Managing Director Robin Mack participated in the AIME 2026 opening press conference. Tourism Australia is passionate about marketing Australia as a world-class business events destination.
Net Zero Carbon Events (NZCE)coreStrategic or Co-development PartnerAIME is a signatory to the Net Zero Carbon Events initiative, a global industry initiative hosted by the Joint Meetings Industry Council (JMIC), launched at COP26. AIME is committed to a 50% reduction in emissions by 2030 and net zero by 2050.
Virtuous by NZCEminorStrategic or Co-development PartnerVirtuous is a dedicated climate action platform supporting the business events sector's move towards net zero. AIME is a signatory to the Virtuous by NZCE Initiative.
Better Stands by NZCEminorStrategic or Co-development PartnerBetter Stands is an industry initiative encouraging reusable stand structures across events and exhibitions. AIME supports and promotes this framework for more sustainable event design.
Hotel Partners (Pan Pacific, TFE Hotels, Novotel, Oakwood, IHG, Marriott, Crown Hotels, Hyatt, 1 Hotel)minorChannel Partner/ Reseller/ DistributorAIME has partnerships with 4 and 5-star hotels within walking distance of MCEC for Hosted Buyer accommodation. Partner hotels provide room blocks for international and domestic Hosted Buyers during the event.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Asia Pacific Incentives and Meetings Event (AIME) competitors and assessment

Company assessment

Regional players

PATA Travel Mart: PATA Travel Mart is the Asia Pacific Travel Association's flagship travel trade event, focused on APAC tourism suppliers and buyers. Comparable APAC trade-show model with similar buyer/exhibitor composition to AIME, though with broader leisure and corporate travel focus rather than pure MICE.
ITB Asia: ITB Asia is the leading APAC travel trade show, broader than MICE but overlapping on Asian destination marketing and travel buyer audiences that AIME also serves from MCEC. Comparable in scale and APAC geographic focus.
CIBTM (China Incentive, Business Travel & Meetings): CIBTM is a China-focused MICE trade event with hosted buyer program. It targets the same North Asia MICE buyers AIME courts from China, Hong Kong, and Korea, but is anchored in Beijing rather than Melbourne.
Arabian Travel Market (ATM): ATM is the Middle East's leading travel trade exhibition, similar hosted-buyer structure and destination-marketing exhibitor base as AIME, but anchored in Dubai and focused on Middle East buyer markets.

Broad incumbents

WTM (World Travel Market) London: WTM is the world's largest travel trade exhibition, broader than MICE but covering the same international destination, hotel, airline, and tourism board exhibitor base as AIME. Operates at much larger scale but with less MICE-specific curation.

Direct peers

ibtm Americas: ibtm Americas is the Americas-region counterpart of IBTM World, offering the same MICE hosted-buyer trade show model as AIME but focused on Latin American markets. Comparable in structure, complementary in geography.
IMEX Group (IMEX Frankfurt & IMEX America): IMEX Group runs the two largest dedicated MICE trade shows globally (IMEX Frankfurt and IMEX America), with the same hosted-buyer model, AI-powered appointment scheduling, and global exhibitor/buyer audience as AIME. It is the closest direct competitor at a larger, multi-region scale.
IT&CM Events (Incentive Travel & Conventions, Meetings Asia): IT&CM is a dedicated APAC MICE trade event with hosted buyer program and pre-scheduled appointments, overlapping AIME's core APAC MICE buyer/supplier audience and competing head-to-head for the same regional buyers.
IBTM World (RX Global): IBTM World is the leading European MICE trade show (Barcelona), operated by RX Global. It directly competes with AIME for international hosted buyers and exhibitor marketing dollars, with a similar pre-scheduled appointment model.
The Meetings Show: The Meetings Show is the UK-focused MICE trade show with hosted buyer program and pre-scheduled meetings, structurally identical to AIME but serving UK and European buyers rather than APAC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Asia Pacific Incentives and Meetings Event (AIME) compliance and trust

Trust signal

Compliance2 records

Asia Pacific Incentives and Meetings Event (AIME) financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Asia Pacific Incentives and Meetings Event (AIME) leadership team

Management profile

Number of profiles

Profiles4 records

Asia Pacific Incentives and Meetings Event (AIME) funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Asia Pacific Incentives and Meetings Event (AIME) M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asia Pacific Incentives and Meetings Event (AIME)

What does Asia Pacific Incentives and Meetings Event (AIME) do?

Is Asia Pacific Incentives and Meetings Event (AIME) a public or private company?

Asia Pacific Incentives and Meetings Event (AIME) is a private company. It is classified as state government owned and is currently operating.

When was Asia Pacific Incentives and Meetings Event (AIME) founded?

Asia Pacific Incentives and Meetings Event (AIME) was founded in 1993. It employs 1 to 10 people.

Where is Asia Pacific Incentives and Meetings Event (AIME) based?

Asia Pacific Incentives and Meetings Event (AIME) is headquartered in Melbourne, Australia, in the Oceania region.

How does Asia Pacific Incentives and Meetings Event (AIME) make money?

Two revenue lines are on record. Exhibitor Booth and Stand Sales are the primary driver. The others are hosted Buyer Program Fees.

Who are Asia Pacific Incentives and Meetings Event (AIME)'s main competitors?

Regional players on record are PATA Travel Mart, ITB Asia, CIBTM (China Incentive, Business Travel & Meetings) and Arabian Travel Market (ATM). WTM (World Travel Market) London is listed as a broad incumbent. Direct peers are ibtm Americas, IMEX Group (IMEX Frankfurt & IMEX America), IT&CM Events (Incentive Travel & Conventions, Meetings Asia), IBTM World (RX Global) and The Meetings Show.

Does Asia Pacific Incentives and Meetings Event (AIME) have an API?

No public API is recorded for Asia Pacific Incentives and Meetings Event (AIME).

What industry is Asia Pacific Incentives and Meetings Event (AIME) in?

Asia Pacific Incentives and Meetings Event (AIME)'s product category is Business Events Trade Show. Its primary akta.pro industry code is THAHABAB, Industry-Specific B2B Trade Show Organizers. Its NAICS code is 561920.