An Eventful Life

What An Eventful Life does

An Eventful Life (legal entity Eventing Life Pty Ltd) is an Australian equestrian media company founded in 2007 and domiciled in Victoria, Australia. It operates a digital platform built around the equestrian eventing community, providing news, interviews, photo and video galleries, training and how-to content, and a comprehensive global event calendar covering Olympic Games, World Championships, CCI5* events, Nations Cup, and grassroots competitions across Australia, New Zealand, the UK, Europe, and the USA.

The company's core commercial product is its Cross Country Video service: a field-based filming operation that captures cross country rounds at more than 60 eventing competitions per year in the UK and Australia, from grassroots through CCI5* level, and distributes the footage via a proprietary website with streaming and download capabilities. The website also hosts a 60-plus contributor blogger network comprising professional riders, Olympic medalists, international competitors, and recognized coaches, who supply regular written and multimedia content.

An Eventful Life monetizes through two primary streams. The 5* Membership subscription, priced at AUD $8/month (with a $1 trial offer) or AUD $88/year, provides exclusive editorial content, member-only video pricing (AU$90 vs. AU$110 for non-members), download privileges, and privacy controls on purchased videos. A complementary one-time-purchase stream sells individual cross country videos at AU$110 (or £65) for non-members and AU$90 (or £50) for members. The company is privately held, founder-operated, and has raised no external capital.

Name

An Eventful Life

Legal name

Eventing Life Pty Ltd

Website

https://an-eventful-life.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

An Eventful Life is an Australian equestrian eventing media platform that films and sells cross country competition videos and runs a subscription membership (5* Membership) serving eventing riders, coaches, owners, and enthusiasts across Australia, the UK, Europe, the USA, and New Zealand.

Ownership category

akta.pro rank

Product category

Equestrian Eventing Media

NAICS

Other Spectator Sports (711219), Spectator Sports (7112)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Racecourse Hospitality, Sponsorship & On-Track Experiences (MPAEADAM)

akta.pro secondary industry

Extreme Sports Media Packages & Add-On Services (Photo/Video, Livestream) (THAAAMAL)

Keywords

• Equestrian eventing media
• Cross country video
• Eventing news coverage
• Equestrian subscription service
• Event competition videos

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. 5-Star Membership Subscription: Monthly and annual subscription providing access to exclusive editorial content, video interviews, event reports, member-only pricing on cross country videos, and video download options with privacy controls
2. Cross Country Video Sales: Sale of cross country videos filmed at events with tiered pricing for members vs non-members. Standard viewing on website, download options, and private video settings available to members

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

An Eventful Life operates a digital content and video commerce platform dedicated to equestrian eventing, providing eventing news, editorial features, video and audio interviews, photo and video galleries, and a professionally filmed cross country video service. The company films cross country rounds at more than 60 eventing competitions annually in the UK and Australia, from grassroots to elite CCI5* level, and sells individual videos directly through its website with member and non-member pricing. A 5* Membership subscription provides access to premium editorial, discounted video pricing, download entitlements, and privacy controls for purchased videos.

Product overview

An Eventful Life is an equestrian media platform that operates primarily as a content subscription and video commerce service. The core product is the Cross Country Video service, which films and sells professional videos of cross country rounds at eventing competitions. This is supported by a 5* Membership Subscription that provides exclusive content access, video discounts, and download/privacy features. The platform also offers diverse content features including photo galleries, video galleries, interviews with eventing personalities, comprehensive event coverage from global competitions, a blogger network featuring professional riders, and training/educational content. The business model combines free general content with premium membership-gated features and video sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Cross Country Video Filmed and produced videos of cross country rounds at eventing competitions worldwide, from grassroots to CCI5* level. Videos are available for purchase and viewing on the website, with members receiving download options and the ability to set videos as private. Priced at AU$110/£65 for non-members and AU$90/£50 for 5* members.
• 5* Membership Subscription Premium subscription providing access to exclusive editorial, video and audio content, event reports, member pricing on cross country videos (AU$90/£50 instead of AU$110/£65), downloadable video files, and control over video privacy settings. Available monthly at AUD $8 with a $1 trial offer, or annually at AUD $88.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Horse & Country TV: Subscription-based equestrian video streaming service offering on-demand event coverage, training content, and documentaries. Most directly comparable to An Eventful Life as a paid video subscription platform serving equestrians globally with similar content categories.
• Eventing Nation: US-based digital media publication dedicated exclusively to equestrian eventing, covering news, results, and eventing lifestyle content. Directly comparable as a niche eventing-focused media platform serving the same rider and enthusiast audience as An Eventful Life.
• Practical Horseman: US equestrian publication featuring eventing, dressage, and show jumping coverage with training articles and event reporting. Comparable editorial approach to An Eventful Life with focus on sport-specific content for serious riders.
• Your Horse Magazine: UK equestrian magazine and website covering eventing and other disciplines with news, training, and lifestyle content. Directly comparable consumer-facing equestrian media brand serving UK riders with similar editorial mix to An Eventful Life.
• The Plaid Horse: US equestrian publication covering eventing, show jumping, and dressage with event reports, blogs, and video content. Directly comparable digital equestrian media brand with similar content mix and audience to An Eventful Life.
• Sidelines Magazine: US equestrian magazine covering hunter/jumper, eventing, and dressage with event reports and personality profiles. Comparable to An Eventful Life as a multi-discipline equestrian media brand with similar content focus on competition coverage.

Broad incumbents

• FloSports: Subscription streaming platform covering niche and emerging sports including equestrian. Broad incumbent in the niche sports streaming space with similar subscription model and event coverage approach, though with a much wider sport portfolio.
• Chronicle of the Horse: Long-standing US equestrian publication covering eventing, show jumping, dressage, and foxhunting with a deep archive and subscriber base. Operates in the same equestrian media space as An Eventful Life with similar event coverage and editorial format.
• Horse & Hound: Established UK equestrian publication covering all horse sports including eventing, with news, videos, and lifestyle content across print and digital. Broader scope than An Eventful Life but serves overlapping equestrian audience with similar editorial content and event coverage.

Emerging players

• Eurodressage: European equestrian media platform focused on dressage with event coverage, interviews, and video content. Adjacent peer covering a related equestrian discipline with similar editorial and content distribution model, demonstrating the market structure for equestrian media platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/eventfulifebook
• YouTubeyoutube.com/aneventfullifebook
• Facebookfacebook.com/AnEventfulLife
• LinkedInlinkedin.com/company/an-eventful-life
• Instagraminstagram.com/aneventfullife2007

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about An Eventful Life