Creation

Name

Creation

Legal name

Creation Events

Website

https://creationevents.co.in

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Full-Service Event Planning & Production (HSACAAAA), Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK), Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC)

Keywords

• Event management services
• BTL activation services
• Exhibition stall design
• Corporate event planning
• Retail branding solutions

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Event Management Services: Project-based professional services revenue from managing corporate events, conferences, exhibitions, and BTL activations. Revenue generated through service fees based on project scope, complexity, and scale.
2. Exhibition Stall Build: Custom stall design and construction services for exhibitions and trade shows. Includes custom stall design, modular stalls, interactive displays, and turnkey solutions.
3. Retail Branding Services: Visual merchandising, store layout design, POS displays, and in-store promotional campaigns. Revenue from branding and transformation projects.
4. BTL Activation Campaigns: Below-the-line marketing activations including experiential marketing, product demonstrations, sampling programs, and guerrilla marketing tactics.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Creation Events is a B2B event management services company that plans and executes BTL marketing activations, corporate events and conferences, custom exhibition stall builds, and retail branding projects for enterprise clients. The company operates in-house fabrication and technical houses in Kolkata, Bhubaneswar, and Patna, supported by an inventory of LED walls, sound systems, lighting equipment, and fabrication assets, and delivers projects through a branch network spanning East India and associate offices PAN India. Services are sold on a project basis via custom quotations tailored to event scope, scale, location, and equipment requirements.

Product overview

Creation Events is a unified event management service provider offering four integrated service lines: BTL Activation (experiential marketing and guerrilla tactics), Events & Conferences (corporate events and celebrations), Exhibition Stall Build (custom and modular stall solutions), and Retail Branding (visual merchandising and store design). The company operates with in-house fabrication and technical houses in Kolkata, Bhubaneswar, and Patna, with branch offices across East India and associate branches PAN India, enabling end-to-end execution of events from concept to delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• BTL Activation Below-the-line marketing service that engages targeted consumer segments through experiential marketing, product demonstrations, sampling programs, and guerrilla marketing tactics to boost brand awareness and foster direct consumer connections, delivered for enterprise brand clients across 20+ Indian cities.
• Events & Conferences Comprehensive event management service covering corporate conferences, product launch events, award ceremonies, and special celebrations, with logistics coordination, creative solutions, and on-site execution for enterprise clients.
• Exhibition Stall Build Design and construction service for bespoke exhibition stalls including custom stall design, modular stalls, interactive displays, and turnkey solutions delivered from concept through installation and dismantling for brands exhibiting at trade shows and exhibitions.
• Retail Branding Retail branding service covering visual merchandising, store layout design, point-of-sale displays, and in-store promotional campaigns designed to create cohesive brand identity and enhance customer experience for retail brands.

Quantifiable outcome

• 100% Client Satisfaction rate claimed
• +5 more outcomes

Named customers11 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators15 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Geometry Global (WPP): WPP-owned global experiential and activation agency network with strong India presence offering BTL, retail activation, and event services. Comparable to Creation on BTL activations and retail branding but as part of a much larger global holding company portfolio.

Direct peers

• Cineyug: Event management and celebrity management company in India focused on corporate events, weddings, and large-format productions. Comparable to Creation on corporate and social event production.
• Laqshya Live Experiences: Indian experiential marketing and live events agency within the Laqshya group, offering event management, exhibitions, and BTL services. Comparable to Creation across BTL and corporate events.
• Wizcraft Entertainment: One of India's largest integrated event management and experiential marketing companies, offering corporate events, BTL activations, and large-scale productions. Closely comparable to Creation in BTL and event execution services, but at materially larger national scale.
• Showtime Events: Indian experiential marketing and event management firm offering corporate events, brand activations, and exhibition services. Overlaps with Creation on BTL activations and corporate event production.
• Teamwork Arts: Indian event, exhibition, and live entertainment company producing festivals, conferences, and cultural events. Comparable to Creation's events & conferences and exhibition stall build service lines.
• Percept Limited: Indian event, activation, and brand communication group spanning events, exhibitions, and BTL marketing. Comparable to Creation across BTL activations, exhibitions, and conferences, with broader IP and media assets.
• Seventy Event Media Group: B2B-focused event management and brand activation agency in India with strong BTL and corporate event capabilities. Comparable to Creation in client base, BTL offerings, and mid-market positioning.
• E-Factor Experiences: Full-service Indian event management and experiential marketing company handling corporate events, exhibitions, conferences, and brand activations. Directly comparable business model and service mix to Creation Events.
• DNA Entertainment Networks: Indian event management and entertainment company handling corporate events, concerts, and brand activations. Overlaps with Creation on BTL activations and large-format event execution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/creationkolkata

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creation