200 Hockey Development Inc.

What 200 Hockey Development Inc. does

200 Hockey Development Inc. is a privately held, Edmonton-based youth sports development company founded and operated by Wade Burt, who created the 200 Hockey program in 2005 and incorporated the entity around 2015. The company delivers age-tiered hockey and ringette development programming for players from U7 through U18+, including structured development leagues, spring and summer camps, a winter academy, private and small-group sessions, and player evaluations for associations and individual families. Programs are delivered in-person at more than twenty ice arenas across the Edmonton metropolitan area (Callingwood, Kinsmen, Terwillegar, Millwoods, River Cree, among others) and follow the proprietary '200ft game' philosophy that integrates power skating, puck skills, checking, position-specific work, and mental toughness training.

The company operates a direct-to-consumer model: parents and guardians register through the website (200hockey.com), with transactions processed via the Citrus online registration platform. Revenue is generated almost entirely from per-program registration fees, with tiered pricing ranging from approximately $200 for a single-session checking camp to $1,250 for the 10-week Ringette High Performance Program. There is no disclosed use of proprietary technology beyond the Citrus registration stack and a WordPress-based content site; the underlying product is the curriculum, the instructor bench (including former WHL, NCAA, and NHL/AHL players), and arena access. A small 'Shop' storefront has been added for branded merchandise, and ringette-specific programming under the 200Ringette sub-brand has been expanded with a structured High Performance offering. The company is bootstrapped and founder-controlled, with no external funding, no parent organization, and operations confined to a single Canadian market.

Name

200 Hockey Development Inc.

Legal name

200 Hockey Development Inc.

Website

https://200hockey.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

200 Hockey Development Inc. is a privately held Edmonton-based youth hockey and ringette training company offering age-tiered camps, leagues, academies, and evaluations (U7 to U18+) at 20+ local arenas, run by founder Wade Burt and a roster of former pro players.

Ownership category

akta.pro rank

Product category

Youth Sports Training Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI)

Keywords

• Youth hockey development
• Hockey skill training
• Ringette development programs
• Ice hockey camps
• Power skating instruction

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Development Programs and Camps: Revenue is generated through registration fees for structured hockey and ringette development programs including camps, leagues, and private sessions. Programs are offered on a per-session or per-program basis with seasonal offerings (spring, summer, winter). Additional revenue streams include evaluations (individual and association) and private/small group sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

200 Hockey Development Inc. delivers structured youth hockey and ringette skill development programs for players from U7 through U18+ in Edmonton, Alberta. Offerings include seasonal development leagues, multi-week camps (spring, summer, winter), private/small group sessions, and objective player evaluations. Programs cover power skating, puck control, shooting, checking, position-specific skills, and game strategy under a proprietary '200ft game' philosophy.

Product overview

200 Hockey Development Inc. is an elite hockey and ringette sports training company offering a portfolio of skill development programs and camps. The core offering includes age-specific development leagues (U7 through U18), seasonal camps (spring, summer, winter), private/small group sessions, and player evaluations. Ringette programs include a High Performance Program and spring/summer development camps. All programs emphasize comprehensive skill development, power skating, and strategic training following the '200ft game' philosophy. The company is operated by experienced hockey professionals including former WHL, NCAA, and NHL players.

Differentiator

Problem solved

Functional benefit

Brands

• 200Ringette: Ringette development and high performance programs
• Elite U18 Jr. Development
• Elite U15 Development

Products and services

• U18 & U15 Development Program A 6-week development league combining practices and small area games, with 2 ice sessions per week focused on skills and strategies transferable to game situations, serving U18 and U15 aged players.
• 2026 Spring 3 vs. 3 Development Program Fast-paced 3 vs. 3 spring development program combining dynamic player development with power skating, agility, and puck control training for U7 through U13 players.
• Checking and Angling Camp

Quantifiable outcome

• 200 Hockey Development has produced players who progressed to WHL, NCAA, and NHL levels

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Arena Facilities (Callingwood, Kinsmen, Terwillegar, Millwoods, River Cree)coreOthers200 Hockey Development operates programs at multiple ice arenas across Edmonton including Callingwood Arena, Kinsmen Arena, Terwillegar Arena, Millwoods Arena, and River Cree. These venue relationships are essential for program delivery with arena access and scheduling critical to operations.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Olympic Hockey School: Olympic Hockey School is a Canadian youth hockey camp operator delivering multi-week summer and development programs. Operates in the same per-program, season-based youth hockey development category as 200 Hockey's summer camps and academies.
• Total Package Hockey (TPH): Total Package Hockey runs youth hockey academies, camps, and skill development programs with a multi-city North American footprint. Comparable to 200 Hockey as a developer-led youth hockey training brand combining camps, leagues, and skill instruction.
• Power Edge Hockey Training: Power Edge Hockey is a Canadian hockey skill development company offering proprietary small-area games-based training programs (Power Edge Pros) for youth players. Like 200 Hockey, it sells per-program development and camps targeting youth hockey families seeking elite-level instruction.
• Vimy Hockey Academy: Vimy Hockey Academy is an Alberta-based private hockey training academy delivering skill development, power skating, and high-performance programming. Directly comparable to 200 Hockey, with overlapping instructor (Kent Dochuk) and target demographic.
• Edge Performance Hockey: Edge Performance Hockey operates private skill development sessions, small-group training, and camps for youth hockey players across Canadian markets. Directly comparable to 200 Hockey's private/small group and camp offerings for U7-U18 athletes.
• St. Thomas More (STM) Hockey Academy: STM Hockey Academy operates youth hockey development programs out of St. Thomas More school in Edmonton, Alberta. Multiple 200 Hockey instructors also work at STM, making it a directly competing local peer for Edmonton-based hockey families.

Broad incumbents

• Ringette Canada: Ringette Canada is the national governing body for ringette, owner of the LTAD model used in 200Ringette's High Performance Program. Comparable incumbent in the ringette vertical that 200 Hockey Development's 200Ringette sub-brand explicitly aligns with.
• Hockey Canada: Hockey Canada is the national governing body that defines the Long Term Athlete Development (LTAD) framework and national team pathways. Comparable as the umbrella incumbent whose curriculum and certification structures shape the development programs 200 Hockey aligns to.
• Hockey Alberta: Hockey Alberta is the provincial sport governing body that oversees development pathways, High Performance programming, and coach certification across Alberta. Adjacent incumbent that sets standards and competes for the High Performance segment that 200 Hockey serves.

Emerging players

• Pavel Barber Hockey: Pavel Barber Hockey is a digital and in-person hockey skill training brand focused on puck skills, shooting, and creative content for youth and adult players. Comparable as a skills-first hockey instruction brand competing for the same parent-driven enrollment dollars, though with stronger digital content distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/200-hockey-development-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 200 Hockey Development Inc.