What Jiffy Lube Live does

Jiffy Lube Live is an outdoor amphitheater located at 7800 Cellar Door Drive in Bristow, Virginia, approximately 35 miles west of Washington D.C. on an 80-acre site near Interstate 66. Originally opened in 1995 as the Nissan Pavilion at Stone Ridge and operated by Cellar Door Productions, the venue was acquired by Live Nation Worldwide Inc. in 2010 following its merger with Ticketmaster, and was rebranded to its current name through a naming rights agreement with the Jiffy Lube Washington Area Co-op. The venue has a semicircular fan-shaped design with total capacity of 25,262 — split between 10,444 reserved covered pavilion seats (sections 1, 2, 3, 101–103, 201–206, 303) and 14,818 general admission lawn spaces — supported by a high-definition sound system and two large flanking video screens.

The product portfolio spans tiered seating (lawn general admission from ~$22, reserved seats $42–$1,360+, VIP boxes and Citi VIP Club access up to $9,036), tiered parking (Premier, VIP, Early/Lot E, Oversize for RVs/limos/buses), tailgating services, and a branded concession lineup (Mosh Burger, Rebel Hen, Ziggy's Magic Pizza Shop, Koko's Bavarian, ColdRush Shaved Ice, CVT Soft Serve). Tickets are distributed via Ticketmaster as the official primary channel, the on-site box office, and Ticket Squeeze as a preferred resale marketplace, with mobile delivery through the Live Nation app. The venue serves a primarily consumer audience (concert-goers across multiple genres) plus secondary segments of touring artists seeking large-capacity amphitheater production capabilities and community/civic organizations for graduations and rallies, with past events including Jimmy Buffett's annual residency since 1995, Ozzfest, Mayhem Festival, Farm Aid, Vans Warped Tour, and 2008/2012 Obama campaign rallies.

The business model is event-driven and seasonal (May–October), with revenue generated from ticket sales, concessions and food & beverage, parking upgrades, and VIP experiences. Marketing operates through the venue website, email newsletter with a $5 first-order incentive, social media fan galleries, and SEO for ticket/event searches. Operating with a lean 39-person headcount, the venue is essentially a fixed physical asset whose economics are driven by booking density, sell-through rates, and ancillary per-capita capture rather than headcount scaling. Revenue is not publicly disclosed as the venue reports under Live Nation's corporate structure.

Name

Jiffy Lube Live

Legal name

Jiffy Lube Live (venue operating as Live Nation facility)

Website

https://bristowamphitheater.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Jiffy Lube Live is a 25,262-capacity outdoor amphitheater in Bristow, Virginia, operated by Live Nation. It hosts live concerts, festivals, and events across genres for the Washington DC metropolitan area, generating revenue through ticket sales, concessions, parking, and VIP experiences.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

Keywords

• Outdoor amphitheater venue
• Live concert events
• Event ticketing services
• Live entertainment hospitality
• Venue concessions and parking

Headquarters

HQ city

Bristow

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue from ticket sales across reserved seating, VIP boxes, club seats, general admission pit, and lawn areas. Tickets sold through Ticketmaster (primary), box office, and resale platforms.
2. Concessions & Food & Beverage: Multiple food and beverage concession stands including Mosh Burger, Rebel Hen Crispy Chicken, Ziggy's Magic Pizza Shop, Koko's Bavarian, ColdRush Shaved Ice, CVT Soft Serve, bars, and hydration stations
3. Parking: Revenue from parking including general parking (included in ticket), Premier Parking upgrades, VIP Parking, Early Parking, and Oversize Parking for RVs/limos/buses
4. VIP Experiences: Premium VIP packages including Citi VIP Club access, private entrances, in-seat wait service, reserved parking, and priority exits

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Jiffy Lube Live is a 25,000+ capacity outdoor amphitheater in Bristow, Virginia that hosts live concerts, festivals, and events during a May–October season. The venue sells tiered seating (general admission lawn, reserved pavilion, VIP boxes, and general admission pit) along with food and beverage concessions, parking, and accessible accommodations. Operated by Live Nation, the venue leverages Ticketmaster as its primary ticketing partner and supports tailgating and mobile ticketing.

Product overview

Jiffy Lube Live is a premier outdoor amphitheater venue in Bristow, Virginia operated by Live Nation. The venue offers a tiered product portfolio centered on live event experiences: General Admission Lawn Seating (14,818 capacity) and Reserved Pavilion Seating (10,444 covered seats) form the core seating products, complemented by VIP Box and Club Seat premium experiences and General Admission Pit standing areas. Supporting amenities include Concession Services with multiple food and beverage vendors, Parking Services with various access tiers, Tailgating Services, and Accessible Seating & Services for guests with disabilities. The venue also provides mobile ticketing through its partner app and accommodates various event types including concerts, festivals, political rallies, and graduation ceremonies.

Differentiator

Problem solved

Functional benefit

Products and services

• General Admission Lawn Seating General admission lawn seating accommodating up to 14,818 fans on a sloping grass area with natural tiering, offering views of the stage and video screens. Most affordable ticket option starting around $22.05.
• Reserved Pavilion Seating Covered reserved seating under the pavilion with 10,444 fixed seats in sections 1, 2, 3, 101, 102, 103, 202, 203, 204, 303 and VIP boxes, providing protection from elements and closer proximity to the stage. Prices range from approximately $42 to over $1,360 depending on event and section.
• VIP Box and Club Seats Premium seating options including VIP boxes in sections 202, 203, and 204, and cushioned club seats in the front rows (A-C) of section 102, offering superior sightlines, in-seat service, private restrooms, and access to the Citi VIP Club.
• General Admission Pit Standing-room-only general admission pit located directly in front of the stage in sections 1, 2, and 3 (labeled ORCH), with rows A to R offering the closest and most immersive concert experience.
• Concession Services Food and beverage offerings including Mosh Burger, Rebel Hen Crispy Chicken, Ziggy's Magic Pizza Shop, Koko's Bavarian, ColdRush Shaved Ice, CVT Soft Serve, and various drink concessions such as Subzero Frozen Drinks, Riffresher, Shaker Cup Cocktails, and beer/wine/spirits.
• Parking Services Multiple parking options including standard parking (included with ticket), Premier Parking, VIP Parking, Early Parking (Parking Lot E), Oversize Parking for RVs/limos/buses, and rideshare/Uber drop-off/pick-up zones across 80 acres.
• Accessible Seating and Services Wheelchair-accessible seating, parking near entrance, ADA-compliant ramps, restrooms, merchandise and concession areas, with services available for hearing or visually impaired guests upon request.

Quantifiable outcome

• 25,000+ concert-goers capacity for major events
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Live Nation Worldwide Inc.coreStrategic or Co-development PartnerLive Nation acquired operation of the venue in 2010 following merger with Ticketmaster. Currently owns and operates Jiffy Lube Live. The company handles 40,000+ shows annually worldwide and provides access to major touring acts and festivals for the venue.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial primary ticketing partner for all Jiffy Lube Live events. Provides ticket sales platform, interactive seating charts, and accessible seating options for venue events.
• Ticket SqueezecoreChannel Partner/ Reseller/ DistributorPreferred resale ticket marketplace partner with buyer guarantee. Offers low prices, low fees, last-minute downloadable tickets, and 100% ticket authenticity guarantee. Rated 4.6/5 with 16,450 verified reviews. Partner benefits include side-by-side seating, free shipping, and no download fees.
• Booking.comminorGTM or Marketing PartnerHotel accommodation partner recommended on the venue's Plan Your Trip page. Provides discounts on hotel bookings near the venue for concert-goers traveling from outside the area.
• Jiffy Lube Washington Area Co-opcoreStrategic or Co-development PartnerNaming rights partner. Business agreement in 2010 resulted in the venue being renamed from Nissan Pavilion to Jiffy Lube Live. Provides sponsorship and naming rights association.
• CitiminorGTM or Marketing PartnerCiti VIP Club named partnership at Jiffy Lube Live. Provides exclusive VIP experiences, private entrances, and premium seating for Citi cardholders.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PNC Bank Arts Center: Live Nation-operated 17,500-capacity amphitheater in Holmdel, New Jersey offering a directly comparable outdoor concert venue with tiered seating, VIP boxes, and seasonal operations.
• Xfinity Theatre: Live Nation-managed 29,000-capacity outdoor amphitheater in Hartford, Connecticut with identical seasonal amphitheater business model, large lawn section, and pavilion seating.
• Coastal Credit Union Music Park: Live Nation-operated 20,000-capacity amphitheater in Raleigh, NC sharing the same seasonal outdoor venue operating model, naming-rights sponsorship pattern, and touring artist pipeline.
• Blossom Music Center: Live Nation-operated outdoor amphitheater in Cuyahoga Falls, Ohio with ~25,000 capacity, offering directly comparable seasonal amphitheater operations, seating mix, and touring-act programming.
• Merriweather Post Pavilion: Iconic 19,000+ capacity outdoor amphitheater in Columbia, Maryland, also serving the Washington DC metro live music market with a similar seasonal operating model and tiered seating configuration.
• Hollywood Casino Amphitheatre: Live Nation-managed 28,000-capacity amphitheater in Tinley Park, Illinois serving the Chicago metro with identical amphitheater product mix and seasonal outdoor operations.

Regional players

• Wolf Trap National Park for the Performing Arts: Filene Center 7,000-seat outdoor venue in Vienna, Virginia directly competing for Northern Virginia/DC live music audiences with a similar seasonal outdoor amphitheater format.
• The Anthem: 6,000-capacity indoor music venue on DC's Southwest waterfront operated by I.M.P., competing for the same DC metro concert audience with year-round indoor programming — a substitute venue rather than direct amphitheater competitor.
• Capital One Arena: 20,000-seat indoor arena in Washington D.C. operated by Monumental Sports — competing for major DC metro live entertainment demand but with year-round indoor programming and broader sports/entertainment use.

Broad incumbents

• Jiffy Lube Live (Live Nation portfolio): Live Nation Entertainment is the parent operator and the largest live entertainment company globally — relevant as the broader incumbent operator running Jiffy Lube Live and dozens of comparable amphitheaters.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jiffy-lube-live

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jiffy Lube Live