Hollywood Casino Amphitheater

What Hollywood Casino Amphitheater does

Hollywood Casino Amphitheatre is a 20,000-capacity outdoor live music venue located in Maryland Heights, Missouri, a suburb of St. Louis. Originally built in 1991 as the Riverport Amphitheatre at a cost of $12 million, the venue has been rebranded multiple times — most recently taking the Hollywood Casino name via a naming-rights deal — and is owned and operated by Live Nation, the world's largest live entertainment promoter. The venue is configured with 7,000 reserved seats and a 13,000-capacity lawn, hosting a seasonal calendar of concerts and events primarily between May and September.

Operationally, the amphitheater runs with a lean staff of 46 employees and has transitioned to mobile entry-only, alongside an $8 box office fee and a $10 bag check policy. It has no independent technology footprint of its own: ticketing is handled through the Ticket Network marketplace and an on-site box office, and ancillary guest services include a Booking.com affiliate referral program for hotel bookings. The asset is a single physical venue with no disclosed multi-site portfolio or expansion pipeline.

The business model is built on three revenue streams: ticket sales (gated through the Live Nation artist-booking channel and distributed via Ticket Network), in-venue concessions (food, beverage, merchandise), and affiliate referral fees. There is no disclosed pricing product, subscription, or SaaS layer — revenue is entirely event-driven and concentrated in the concert season, with the venue functioning as a passive physical asset whose utilization is determined by Live Nation's national touring strategy and the artist's routing decisions.

Name

Hollywood Casino Amphitheater

Legal name

Hollywood Casino Amphitheatre

Website

https://thehollywoodcasinoamphitheatre.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Hollywood Casino Amphitheatre is a 20,000-capacity outdoor live music venue in Maryland Heights, Missouri, owned and operated by Live Nation. It hosts seasonal concerts and events, generating revenue from ticket sales, concessions, and affiliate partnerships.

Ownership category

akta.pro rank

Product category

Live Music Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Festival Grounds & Fairgrounds Operations (MPAGALAH)

Keywords

• Live music venue
• Outdoor amphitheater
• Concert ticketing
• Live entertainment
• Event hosting

Headquarters

HQ city

Maryland Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales: The venue generates primary revenue through ticket sales. Box office sales carry a flat $8 per ticket fee. Ticket revenue is managed through Live Nation's ticketing infrastructure and distributed via the Ticket Network marketplace.
2. Food, Beverage, and Merchandise Concessions: On-site concessions revenue generated from food, beverages, and merchandise sales during events. All point-of-sale transactions accept credit or debit cards, with mobile pay available at select locations. Cash exchange is available via Guest Services Booth.
3. Affiliate Ticket Referrals: The venue's website operator earns a commission on tickets sold through Ticket Network affiliate links, as well as commissions from hotel bookings through Booking.com.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Hollywood Casino Amphitheatre is a 20,000-capacity outdoor live music and entertainment venue in Maryland Heights, Missouri, hosting concerts and music festivals during the summer season. It offers reserved covered seating (7,000) and general admission lawn seating (13,000), with mobile-only entry, on-site concessions, and parking included with tickets. The venue is owned and operated by Live Nation.

Product overview

Hollywood Casino Amphitheatre is a single outdoor music venue operated by Live Nation, offering live concert and festival events with a total capacity of 20,000. The venue provides reserved seating (approximately 7,000 covered seats) and lawn seating (approximately 13,000 spaces). Core services include event ticketing through box office and authorized partners, accessible seating accommodations, and mobile-entry ticketing. Food, beverages, and merchandise are available for purchase at the venue, with parking included in ticket prices. The venue operates seasonally during summer months and has hosted major touring festivals including Lollapalooza, Vans Warped Tour, Ozzfest, and Farm Aid.

Differentiator

Problem solved

Functional benefit

Products and services

• Hollywood Casino Amphitheatre venue access (concert/event admission) Access to a 20,000-capacity outdoor amphitheater for live concerts and music festivals during the summer season, including reserved covered seating and general admission lawn seating. Targeted at general consumer concertgoers.
• Reserved covered seating (7,000 seats) Allocated covered-seat access to concerts and events at the amphitheater, offering assigned seating under the roof structure. For consumers who prefer reserved, seat-style seating.
• General admission lawn seating (13,000 capacity) Open-air lawn seating for concertgoers who prefer an unstructured, lower-cost attendance option. Targeted at general consumers and groups.

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Live NationcoreOthersLive Nation is the owner and operator of Hollywood Casino Amphitheatre. The venue is owned and operated by Live Nation, which provides the live entertainment infrastructure, booking of touring artists and festivals, and ticketing operations. Live Nation is the world's largest live entertainment company.
• Ticket NetworkcoreChannel Partner/ Reseller/ DistributorTicket Network is an online ticket marketplace recommended by the venue's website for purchasing tickets to events at Hollywood Casino Amphitheatre. The venue website acts as an independent guide and earns a commission on tickets sold through Ticket Network links. Ticket Network provides both primary and resale ticket access for the venue's events.
• Booking.comminorChannel Partner/ Reseller/ DistributorBooking.com is referenced on the venue's hotels page as a recommended platform for finding accommodation near Hollywood Casino Amphitheatre. The venue website contains affiliate links to Booking.com and earns a commission on hotel bookings made through these links.

Scale indicators3 records

Recent moves5 records

Direct peers

• Dos Equis Pavilion: 20,000-capacity outdoor amphitheater in Dallas, Texas, operated by Live Nation. Closest capacity match to Hollywood Casino Amphitheatre, with identical dual-format seating structure and corporate sponsorship naming convention.
• The Pavilion at Star Lake: 23,000-capacity outdoor amphitheater in Burgettstown, Pennsylvania, operated by Live Nation. Direct peer as a Live Nation-operated outdoor amphitheater with comparable seasonal programming for the Pittsburgh market.
• Red Rocks Amphitheatre: Iconic 9,525-capacity outdoor amphitheater in Morrison, Colorado, owned and operated by Live Nation. Direct peer in outdoor amphitheater operations with similar dual-format seating (reserved + general admission), Live Nation parent ownership, and seasonal summer programming model.
• Xfinity Theatre: 24,000-capacity outdoor amphitheater in Mansfield, Massachusetts, operated by Live Nation. Comparable Live Nation outdoor amphitheater with similar reserved + lawn configuration serving the greater Boston market.
• Ruoff Music Center: 24,000-capacity outdoor amphitheater in Noblesville, Indiana, operated by Live Nation. Sister venue with comparable capacity split and seasonal summer programming for the Indianapolis market.
• Blossom Music Center: 23,000-capacity outdoor amphitheater in Cuyahoga Falls, Ohio, owned by Live Nation. Direct peer as a Live Nation-operated outdoor venue of comparable scale, serving Cleveland/Akron market with similar dual-format seating model.
• Shoreline Amphitheatre: 22,000-capacity outdoor amphitheater in Mountain View, California, operated by Live Nation. Closest comparable venue by capacity and operational structure, with similar reserved + lawn configuration and summer touring calendar.
• Cynthia Woods Mitchell Pavilion: 16,500-capacity outdoor amphitheater in The Woodlands, Texas. Comparable outdoor music venue with similar reserved seating + lawn format and seasonal summer concert programming.
• PNC Bank Arts Center: 17,500-capacity outdoor amphitheater in Holmdel, New Jersey, operated by Live Nation. Sister venue with similar amphitheater operations and corporate naming-rights sponsorship model (Hollywood Casino Amphitheatre follows same naming-rights template).

Emerging players

• Forest Hills Stadium: 14,000-capacity outdoor amphitheater in Forest Hills, New York. Comparable outdoor amphitheater operations and seasonal concert programming, though independently operated rather than Live Nation-owned.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hollywood-casino-amphitheater

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hollywood Casino Amphitheater