1StopBorneo Wildlife

What 1StopBorneo Wildlife does

1StopBorneo Wildlife is a Malaysian nonprofit organization founded in 2012 and headquartered in Tawau, Sabah, with a stated headcount of 6 employees. It conducts wildlife conservation in Borneo under a proprietary framework the organization labels the 4 Es — Education, Enforcement, Enrichment of Habitat, and Economy. Operational programs span wildlife rescue and release (pangolins, clouded leopards, hornbills, slow lorises, turtles), reforestation projects at Tawau Hills Park and on partner plantation land, dolphin and seagrass research, school-based wildlife workshops, and conservation-focused tourism.

Its commercial and engagement surface is diversified across a small set of low-friction offerings: paid elephant safaris and tree-planting experiences on Sabah Softwoods Berhad land; per-unit tree sponsorship at 5 USD per tree; a wildlife-themed card game (WildGuess!) and field guides sold via email; subscription-based ARA Magazine described as the first wildlife conservation magazine for Borneo; and a bilingual podcast plus a 12-episode video series distributed across Instagram, Facebook, TikTok, and YouTube. Funding is primarily donation-driven via PayPal, with the organization stating 90% of donations go directly to projects. Customers are a mix of individual eco-tourists, local schools and students, a tour operator partner (Adventure Alternative Borneo), and a critical enterprise partner (Sabah Softwoods Berhad), with coordination ties to the Sabah Wildlife Department's Wildlife Rescue Unit.

Name

1StopBorneo Wildlife

Legal name

1StopBorneo Wildlife

Website

https://1stopborneo.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

1StopBorneo Wildlife is a Sabah-based nonprofit founded in 2012 that runs wildlife rescue, reforestation, school education, and conservation-tourism projects in Borneo under its 4 Es framework, funded largely via donations, eco-tourism bookings, and small educational product sales.

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Nature Parks and Other Similar Institutions (712190), Zoos and Botanical Gardens (71213)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Safari & Overland Wildlife Adventures (4x4/Jeep) (THAJABAD)

akta.pro secondary industries

Wildlife Watching & Encounters (Birding, Whale Watching, Primates) (THAJAIAC), Marine Wildlife & Coastal Nature Tours (Whale/Dolphin Watching, Sea Kayaking) (THAAAEAD), Wildlife Health & Conservation Disease Management (HLAMAJAM), Wildlife Rehabilitation & Release Centers (Public Viewing/Education) (THAAAFAC)

Keywords

• Wildlife conservation services
• Conservation tourism
• Wildlife education
• Wildlife rescue
• Nonprofit conservation NGO

Headquarters

HQ city

Tawau

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Conservation Tourism: Paid elephant safari tours, wildlife viewing trips, and tree planting experiences at partner plantation sites in Tawau, Sabah. Visitors pay for guided elephant spotting tours and participate in corridor reforestation activities.
2. Donations and Contributions: Accepts PayPal donations with 90% going directly to projects. Also offers tree sponsorship at 20RM per tree for Plant4BorneoElephants and Plant4Tawau projects.
3. Educational Products: Sale of WildGuess card game and field guides (2000+ sold) to support conservation work.
4. ARA Magazine: First-of-its-kind wildlife conservation magazine for Borneo featuring content from conservation organizations in Sabah, Brunei, Sarawak, and Kalimantan.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

1StopBorneo Wildlife is a nonprofit conservation organization that delivers wildlife conservation programs in Borneo, including habitat enrichment (reforestation), species protection (Helmeted Hornbill, Pangolin, Borneo Dolphin, Bornean Elephant), wildlife rescue, and conservation education. It monetizes and amplifies its mission through conservation tourism trips, educational workshops, branded conservation products (WildGuess! card game, ARA Magazine, Borneo Wildlife Series), and a conservation podcast.

Product overview

1StopBorneo Wildlife is a conservation NGO founded in 2012 operating under a framework of 4Es: Education, Enforcement, Enrichment of Habitat, and Economy. The organization offers conservation tourism trips as its primary revenue-generating service, while providing wildlife rescue operations, reforestation projects (Plant4Tawau, Plant4BorneoElephants), and education programs. Its consumer-facing products include ARA Magazine (the first wildlife conservation magazine in Borneo), WildGuess! card game, the 1StopBorneo Podcast, and the 12-episode Borneo Wildlife Series video content. Conservation projects span Helmeted Hornbill, Pangolin, Borneo Dolphin, and Elephant initiatives, supported by tree-planting programs and field guide sales.

Differentiator

Problem solved

Functional benefit

Brands

• WildGuess!: A wildlife-themed card game created by 1StopBorneo Wildlife for educational purposes and fundraising.
• ARA Magazine
• Plant4Tawau
• Plant4BorneoElephants
• 1StopBorneo Podcast

Products and services

• Conservation Tourism Trips

Quantifiable outcome

• Over 1 million ringgit contributed to local economy through conservation tourism
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Sabah Parks & GAIAcoreStrategic or Co-development Partner · 1 January 2022Conducted Helmeted Hornbill and hornbill nest surveys in Tawau Hills Park in 2022, led by Dr. Ravinder. Organized Hornbill Run, photo exhibition, and carnival events for community engagement and awareness.
• Sabah Softwoods BerhadcoreStrategic or Co-development Partner · 1 January 2018Flagship partnership for Plant4BorneoElephants initiative established in 2018. The plantation provides 60,700 hectares including 7,000 hectares for conservation and a 13.89 km wildlife corridor. 1StopBorneo Wildlife brings tourists for elephant safaris and tree planting, generating revenue for the plantation while supporting elephant conservation.
• Adventure Alternative BorneocoreChannel Partner/ Reseller/ DistributorLocal tour operator in Tawau that helps promote the Plant4BorneoElephants project internationally and attracts foreign tourists to participate in elephant viewing and tree planting experiences.
• Now No More Plastic in Our Waters (NOW)supportingStrategic or Co-development PartnerPartnership for plastic-free school initiative in Sabah, working with SMK Balung Tawau and aiming to have 20 schools go plastic bag-free. Petition has gathered over 20,000 signatures.
• Sabah Wildlife Department (Wildlife Rescue Unit)coreStrategic or Co-development PartnerThe leading government agency for wildlife rescue in Sabah. 1StopBorneo Wildlife works in coordination with the Wildlife Rescue Unit for animal rescue operations and maintains Standard Operating Procedures for pangolin releases.
• Tawau Hills ParkcoreStrategic or Co-development PartnerLocation for Plant4Tawau project including the Fig Garden nursery. Partnership to establish botanic gardens, provide wildlife food sources (especially for hornbills, gibbons, and langurs), and create a living gene bank for Borneo figs available to researchers.
• Seagrass Guardians and Green LabsupportingStrategic or Co-development PartnerFeatured on 1StopBorneo Podcast Episode 6 discussing seagrass ecosystems. Seagrass Guardians works on seagrass conservation which is vital for Sabah's marine ecosystem, home to 14 seagrass species.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Panthera: Global wild cat conservation NGO with clouded leopard work in Borneo. Direct comparability on species focus (clouded leopard featured in 1StopBorneo rescues) and conservation NGO model, though at global rather than local scale.
• Borneo Orangutan Survival Foundation: Large Indonesian-led orangutan conservation and rescue NGO operating across Borneo (including Kalimantan), with rescue-and-release programs and education components. Comparable rescue-tourism-education stack and species focus, but at significantly greater scale and different geography.
• Malayan Nature Society (MNS): Long-standing national society for nature conservation in Malaysia, covering policy advocacy, education, and species/habitat protection. Overlaps with 1StopBorneo on school programs and habitat conservation, but operates at national rather than hyper-local Sabah scale.
• WWF Malaysia: Malaysia's largest and most established conservation NGO, operating across habitat protection, species conservation, and environmental education. Comparable to 1StopBorneo in its Borneo/Sabah footprint and education-and-habitat approach, but at a much broader national scale with corporate and institutional funding.

Regional players

• Sabah Parks (Tawau Hills Park operator): Statutory body managing Tawau Hills Park, where 1StopBorneo runs the Plant4Tawau Fig Garden and hornbill projects. They are a direct operating partner and quasi-comparable entity managing public-facing conservation parks and visitor experiences in Sabah.

Direct peers

• Bornean Sun Bear Conservation Centre: Sepilok, Sabah-based conservation NGO running a sun bear rescue-and-rehabilitation center that combines animal rescue, education, and ecotourism visitation. Comparable in combining species-specific conservation, public education, and visitor experiences in Sabah.
• HUTAN-KOCP (Kinabatangan Orang-utan Conservation Programme): Sabah-based NGO focused on wildlife conservation, reforestation, community engagement, and conservation-based tourism in the Lower Kinabatangan. Direct peer in geography, model (wildlife + community livelihood via tourism), and Bornean ecosystem focus.
• TraiMẻrC Asia (formerly TRAFFIC Southeast Asia): Regional wildlife trade monitoring network with strong Bornean presence and pangolin/trafficking focus that aligns with 1StopBorneo's pangolin rescue and two cross-border trafficking operations. Comparable mission (combating wildlife trade) and species focus, though policy- rather than tourism-driven.

Emerging players

• Leap Edge Borneo (Sukau-based): Small Sabah-based conservation-tourism operator running river and rainforest experiences around the Kinabatangan. Comparable emerging-player profile, conservation-tourism business model, and hyper-local Sabah focus.
• Seagrass Guardians: Sabah-based NGO focused on seagrass and marine conservation that has featured on the 1StopBorneo Podcast and works on complementary marine species (dugongs, turtles). Comparable emerging-player community-conservation model in Sabah and Borneo.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC
• Facebookfacebook.com/1SBWildlife
• Instagraminstagram.com/borneoadventurer
• TikToktiktok.com/@1stopborneowildlife
• LinkedInlinkedin.com/company/1stopborneo-wildlife

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1StopBorneo Wildlife