NOW
NOW Corporation is a PSE-listed Philippine TMT company delivering trusted fixed wireless broadband, satellite internet, cloud ERP, and managed IT services to enterprise and SME customers, anchored by a 24.23% stake in fourth-licensed mobile operator NOW Telecom.
- Company typePublic
- Founded1996
- HeadquartersMakati, Philippines
- Headcount101–250
- GTM typeB2B
- OfferingServices
What NOW does
NOW Corporation is a PSE-listed Philippine telecommunications, media, and technology (TMT) holding company headquartered in Makati, founded in 1996. Its core business is enterprise connectivity delivered through the "Trusted Unified Connectivity" suite: NOW FiberAir (fixed wireless broadband using licensed frequencies with self-healing networks), NOW FiberSAT (satellite internet via GEO/MEO/LEO constellations), private wireless LAN, SD-WAN, and IoT edge computing. These connectivity products are bundled with a second line of IT solutions and services that includes NOW ERP (a modular cloud-based ERP for Filipino SMEs covering HR/Payroll, Finance, CRM, and Task Management), NOW MITS (subscription-based managed IT services), and TODAY By NOW / TBN (a 2024-launched pay-as-you-go on-demand IT support product). A third line delivers manpower outsourcing and executive search through wholly-owned subsidiaries i-Resource Consulting International, Inc. and i-Professional Search Network, Inc.
NOW Corporation holds a 24.23% equity stake in NOW Telecom Company, Inc., one of only four Mobile Telephony System license holders in the Philippines alongside Smart-PLDT, Globe Telecom, and Dito Telecommunity, with a franchise extended to 2043 under Republic Act No. 10972. The company monetizes primarily through recurring monthly subscriptions on FiberAir, MITS, and ERP, supplemented by usage-based billing on TBN and Bandwidth-On-Demand, plus one-time enterprise hardware sales. Distribution is omnichannel: direct enterprise field sales (anchored by UnionBank, GMA Network, CNN Philippines, Aboitiz InfraCapital LIMA Estate, MediCard, FAST Philippines), channel partners (Cisco, Nokia, TCS, Kacific), government engagement (USTDA, DICT, CICC, CEZA), and the real-estate developer channel.
The business model is undergoing a strategic pivot toward 5G-stand-alone deployment, Open RAN, sovereign cloud, and a Trusted Network Alliance ecosystem built around US-aligned vendors (Cisco, Fortinet, Verkada, Cradlepoint, HPE, Dell, Trend Micro, NetApp, TCS, Rakuten). However, NOW carries significant operational and regulatory headwinds: a pending NTC appeal on a revoked telecom license, PHP 3.57 billion in unpaid regulatory fees, 2,300 missing basestations, and disclosed revenue of only PHP 196.4 million (~US$3.6M) in 2021 against the much larger alliance-building footprint.
NOW firmographics
Firmographics- Name
- NOW
- Legal name
- NOW Corporation
- Website
- https://now-corp.com
- Company type
- Public
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NOW Corporation is a PSE-listed Philippine TMT company delivering trusted fixed wireless broadband, satellite internet, cloud ERP, and managed IT services to enterprise and SME customers, anchored by a 24.23% stake in fourth-licensed mobile operator NOW Telecom.
- Ownership category
- akta.pro rank
NOW industry classification
Industry- Product category
- Telecommunications and IT Services
- NAICS
- Satellite Telecommunications (5174)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband) (HDAIABAI)
- akta.pro secondary industries
- Network Monitoring, Assurance & Managed NOC Services (SLA Ops) (HDAIAGAJ), Network Operations Outsourcing (NOC Services) (BPAEAMAD)
Keywords
Where NOW is headquartered
LocationHeadquarters
- HQ city
- Makati
- HQ country
- Philippines
- HQ region
- Asia
Offices2 records
Markets served
NOW business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Telecommunications and Connectivity Services: Revenue from fixed wireless broadband (NOW FiberAir), satellite internet (NOW FiberSAT), and mobile network services through NOW Telecom. Provides dedicated Gigabit speeds with guaranteed bandwidth for enterprise customers.
- IT Solutions and Managed Services: Managed IT services (MITS) subscription-based model offering desktop support, network management, and IT outsourcing. Also includes Tech On-Demand (TODAY) pay-as-you-go services.
- Hardware and Infrastructure Sales: Enterprise hardware including structured cabling, laptops, desktops, servers, UPS systems, and network equipment sales.
- Cloud ERP Software Licensing: Cloud-based ERP suite licensing with modular architecture for SMEs, including HR/Payroll, Finance, CRM, and Task Management modules.
- Manpower and Staffing Services: IT outsourcing and headhunting services through subsidiaries i-Resource Consulting and i-Professional Search Network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | NOW FiberAir POWER - Heavy bandwidth package for financial institutions, media, and healthcare |
| Subscription | Monthly | NOW FiberAir PREMIUM - Gigabit speeds for enterprises with critical operations |
| Usage-based | Pay-as-you-go | Bandwidth-On-Demand - Flexible bandwidth allocation |
| Subscription | Monthly | NOW MITS - Managed IT Services subscription |
| Usage-based | Pay-as-you-go | Tech On-Demand (TODAY) - Pay-as-you-go IT support |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
NOW product offering
Product offeringCore offering
NOW Corporation is a Philippine telecommunications and IT services company that designs, implements, and manages fixed wireless broadband (NOW FiberAir), satellite internet (NOW FiberSAT), cloud ERP (NOW ERP), managed IT services (NOW MITS), on-demand IT support (TODAY By NOW), and private wireless network solutions for medium-to-large enterprises and mission-critical operations. Its sister company NOW Telecom provides mobile network services, and the company offers IT outsourcing and executive recruitment through wholly owned subsidiaries.
Product overview
NOW Corporation is a Philippine telecommunications and IT services provider offering a multi-product portfolio organized into three main service lines: Trusted Unified Connectivity (including NOW Fiber Air fixed wireless internet, NOW FiberSAT satellite internet, and Private Wireless Networks), IT Solutions and Services (including NOW ERP cloud ERP suite, NOW MITS managed IT services, TODAY By NOW on-demand tech support, and Network Infrastructure solutions), and Manpower Outsourcing & Executive Recruitment services. The company positions itself as a provider of mission-critical enterprise connectivity and ICT solutions, serving various industries across the Philippines.
Differentiator
Problem solved
Functional benefit
Brands
- NOW Fiber Air: Fixed wireless internet service for enterprises offering dedicated Gigabit speeds with 99.995% reliability.
- NOW FiberSAT
- NOW ERP
- TODAY By NOW
- NOWPlanet.TV
- NOW MITS
Products and services
- NOW FiberAir Fixed Wireless Internet Enterprise-grade fixed wireless broadband service offering dedicated Gigabit speeds with 99.995% reliability and self-healing network technology. Uses licensed frequencies and supports point-to-point and point-to-multipoint deployments for medium-to-large enterprises across Metro Manila and CALABARZON.
- NOW FiberSAT Satellite Internet Satellite internet service utilizing GEO, MEO, and LEO satellite constellations to deliver high-speed, reliable broadband connectivity to remote areas and calamity-prone regions of the Philippines.
- NOW ERP Cloud Suite Cloud-based modular ERP solution designed for small and medium businesses in the Philippines, providing real-time decision-making on company, project and employee performance via HR/Payroll, Finance/Accounting, CRM and Task Management modules.
- NOW MITS Managed IT Services Subscription-based managed IT service that outsources responsibility for maintaining and managing customers' IT systems, infrastructure and services including Windows desktop support, network support, remote/off-site support, on-site visits, and asset management.
- TODAY By NOW (Tech On-Demand) On-demand, same/next-day booking IT tech support service operating on a pay-as-you-go model, providing flexible access to technology support similar to a transportation network service but for IT.
- Network Infrastructure Solutions Network infrastructure solutions including SD-WAN, cloud-managed networks, IoT edge computing, and connectivity hardware such as switches, routers, mesh networks, extenders and wireless access points.
- Private Wireless Networks Private wireless network solutions for enterprise customers, part of the Trusted Unified Connectivity services offering, leveraging partnerships with Veea, Cisco and other global technology providers for dedicated enterprise wireless networks.
- NOWPlanet.TV Wireless cable TV and video discovery platform offering free TV and web channels, accessible via NOW Fiber Air connectivity.
- Enterprise Hardware IT hardware solutions including structured cabling, laptops, desktops, workstations, uninterruptible power supplies, hyper-converged infrastructure, and infrastructure servers for enterprise customers.
- Manpower Outsourcing and Executive Recruitment IT outsourcing and manpower services through wholly owned subsidiary i-Resource Consulting International, Inc., and executive search/recruitment services through i-Professional Search Network, Inc.
Quantifiable outcome
- 99.995% reliability for guaranteed connection
- +3 more outcomes
Companies that use NOW
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
NOW technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
NOW partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and major.
- Tata Consultancy Services (TCS)coreTCS partnered with NOW Telecom to build Philippines' sovereign data cloud and enable financial inclusivity. TCS will deploy SovereignSecure Cloud for local data control, AI infrastructure development, and operational continuity. Partnership supports national digital sovereignty and clean network principles aligned with DICT.
- Rakuten SymphonycoreNOW Telecom and Rakuten Symphony signed MoU at Mobile World Congress Barcelona for 5G Open RAN pilot deployment in Philippines. Collaboration aims to develop disaggregated networks and open interfaces. Rakuten Symphony brings expertise in Open RAN solutions and digital services.
- Veea Inc.majorNOW Corp and Veea formed strategic alliance through MOU targeting Philippine enterprise market. Focus on deployment of private wireless LAN solutions using Veea's Edge Platform. Collaboration also includes digital equality and inclusion initiatives for affordable connectivity and community development.
- HPE (Hewlett Packard Enterprise)majorPartnership with HPE for technology solutions as part of global technology provider network.
- Dell TechnologiesmajorPartnership with Dell for enterprise hardware and infrastructure solutions.
- Trend MicromajorPartnership with Trend Micro for cybersecurity solutions.
- Rakuten SymphonymajorPartnership with Rakuten Symphony for 5G Open RAN technology.
- NetAppmajorPartnership with NetApp for data management and storage solutions.
- Cagayan Economic Zone Authority (CEZA)majorCEZA and NOW Group signed MoU for telecommunications infrastructure development in Cagayan Province. NOW Corp and NOW Telecom will provide unified connectivity, software systems and services for CEZA locators and residents. Strategic positioning near EDCA military bases adds significance.
- OneWeb (Low Earth Orbit Satellite)majorNOW Corp signed MoU with OneWeb to bring high-speed, low-latency broadband connectivity to Philippines. OneWeb's LEO satellite constellation provides seamless connectivity for government, aviation, maritime, military, energy, healthcare, and banking sectors. Extends services to hard-to-reach areas.
- Cisco International Ltd.coreNOW Corp and NOW Telecom partnered with Cisco to deploy 5G technology nationwide. Cisco provides solutions-as-a-service offerings for connectivity, cybersecurity, and cloud computing. Partnership enables transformation into digital service and mobile telecommunications provider.
- Nokia Bell Labs / Nokia of America CorporationcoreNOW Telecom signed secondary agreement with Nokia for technical assistance on 5G mobile network and nationwide broadband network deployment. Bell Labs Consulting serves as prime contractor providing analysis, designs, and phased implementation plans for standalone 5G network.
- FortinetmajorGlobal technology partnership for cybersecurity solutions as part of Trusted Network Alliance ecosystem.
- VerkadamajorGlobal technology partnership for security solutions as part of Trusted Network Alliance ecosystem.
- CradlepointmajorGlobal technology partnership for wireless networking solutions as part of Trusted Network Alliance ecosystem.
- Kacific Broadband SatellitesmajorGlobal partnership with satellite provider Kacific for satellite internet connectivity solutions.
- The Cybercrime Investigation and Coordinating Center (CICC)majorNOW Corp and NOW Telecom teamed up with CICC to enhance cybersecurity through secured connectivity solutions and ICT services, fortifying Philippines' defenses against cyber threats.
- SBA Towers Philippines Inc.majorNOW Telecom signed agreement with SBA Towers (NASDAQ-listed SBA Communications Corp. unit) to install equipment for telecommunications and internet services as part of 5G rollout roadmap.
- NokiacoreNOW Corp signed collaboration agreement with Nokia to accelerate 5G deployment in Philippines. Partnership focuses on enhancing network infrastructure and delivering high-speed connectivity solutions.
- SK TelecommajorNOW Corp partnered with SK Telecom to drive 5G development in Philippines, leveraging SK Telecom's expertise to build robust 5G network infrastructure for business and home broadband users.
- MicrosoftmajorNOW Corp became partner of Microsoft for software solutions as part of technology partnership ecosystem.
- Tata CommunicationsmajorNOW Corp partnered with Tata Communications for telecommunications solutions as part of technology partnership.
- UnionBank of the PhilippinescoreMulti-year agreement where UnionBank chose NOW Corp as trusted partner for guaranteed broadband connectivity supporting the bank's digital transformation journey.
- Aboitiz InfraCapital / LIMA EstatecoreTransformative alliance to provide cutting-edge broadband internet services within 800-hectare LIMA Estate mixed-use development, connecting all businesses, retail establishments, and residences.
Scale indicators7 records
Recent moves9 records
Expansion highlights6 records
NOW competitors and assessment
Company assessmentDirect peers
- Globe Telecom: Second major Philippine mobile and fixed-line operator with significant enterprise and broadband business. Competes head-to-head with NOW in Philippine telecom and enterprise connectivity.
- Dito Telecommunity: The third major mobile operator in the Philippines, currently rolling out 5G and rapidly scaling. Direct peer to NOW Telecom as a fellow fourth-wave mobile entrant competing for enterprise and consumer share.
- IP Converge Data Services: Philippine enterprise connectivity and data center operator. Comparable to NOW on managed IT services, enterprise internet, and network infrastructure.
- Sky Cable (Sky Broadband): Cable TV and broadband provider in the Philippines. Represents overlap with NOW on Metro Manila broadband and cable/TV distribution (NOWPlanet.TV).
- Radius Telecoms: Philippine fiber and enterprise connectivity provider. Comparable to NOW's dedicated enterprise broadband and Metro Manila fiber footprint.
- Converge ICT Solutions: Leading Philippine fixed broadband operator with strong fiber footprint in Metro Manila. Comparable to NOW FiberAir as a fixed-line enterprise and residential broadband competitor.
- Eastern Communications: Philippine enterprise-focused fixed-line and broadband operator. Comparable to NOW's enterprise dedicated connectivity and managed services for mission-critical verticals.
- PLDT / Smart Communications: Philippine's largest integrated telco operating fixed, wireless, and enterprise connectivity. Directly comparable to NOW as one of the four mobile licensees and a primary enterprise broadband competitor in the Philippines.
Others
- OneWeb (Eutelsat OneWeb): LEO satellite broadband operator partnered with NOW for satellite internet. Adjacent peer relevant to NOW FiberSAT capability and a potential alternative distribution path for satellite connectivity in the Philippines.
Regional players
- Streamtech Systems Technologies: Philippine-based IT solutions and connectivity provider. Comparable to NOW's IT solutions and managed services portfolio in the Philippine mid-market segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
NOW social profiles
Digital presenceNOW financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOW leadership team
Management profileNumber of profiles
Profiles4 records
NOW subsidiaries and ownership
Company hierarchySubsidiaries3 records
NOW funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOW M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOW
What does NOW do?
NOW Corporation is a Philippine telecommunications and IT services company that designs, implements, and manages fixed wireless broadband (NOW FiberAir), satellite internet (NOW FiberSAT), cloud ERP (NOW ERP), managed IT services (NOW MITS), on-demand IT support (TODAY By NOW), and private wireless network solutions for medium-to-large enterprises and mission-critical operations. Its sister company NOW Telecom provides mobile network services, and the company offers IT outsourcing and executive recruitment through wholly owned subsidiaries.
Is NOW a public or private company?
NOW is a public company. It is classified as public and is currently operating.
When was NOW founded?
NOW was founded in 1996. It employs 101 to 250 people.
Where is NOW based?
NOW is headquartered in Makati, Philippines, in the Asia region.
How does NOW make money?
Five revenue lines are on record. Telecommunications and Connectivity Services are the primary driver. The others are IT Solutions and Managed Services, hardware and Infrastructure Sales, cloud ERP Software Licensing and manpower and Staffing Services.
Who are NOW's main competitors?
Direct peers on record are Globe Telecom, Dito Telecommunity, IP Converge Data Services, Sky Cable (Sky Broadband), Radius Telecoms, Converge ICT Solutions, Eastern Communications and PLDT / Smart Communications. OneWeb (Eutelsat OneWeb) is listed as an others. Streamtech Systems Technologies is listed as a regional player.
Does NOW have an API?
No public API is recorded for NOW.
What industry is NOW in?
NOW's product category is Telecommunications and IT Services. Its primary akta.pro industry code is HDAIABAI, Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband), with a secondary code of HDAIAGAJ, Network Monitoring, Assurance & Managed NOC Services (SLA Ops). Its NAICS code is 5174 and its SIC code is 7370.