2020 MARKET SCRATCH KITCHEN

What 2020 MARKET SCRATCH KITCHEN does

2020 Market Scratch Kitchen & Bar is a privately held, single-location farm-to-table restaurant operating since 2020 at 1500 Rivery Blvd., Suite 1100, in The Summit at Rivery Park mixed-use development in Georgetown, Texas. The restaurant serves breakfast, brunch, lunch, and dinner seven days a week, alongside a full bar program, an extensive wine list, and a kids menu, with all dishes prepared from scratch using ingredients sourced from local farmers markets, Gulf Coast fishing boats, and country farm fields. The concept was formed as a joint venture between Novak Brothers and operators Manuel Martinez and Joey Delgadillo, with a sister-restaurant relationship to Hard Count Kitchen & Cocktails in the same development.

The business operates a direct-to-consumer model across four primary revenue streams: dine-in restaurant service (entrees priced $15-$78, kids menu at $8.99), catering and on-premise private events (patio and fire pit lounge), online ordering and gift card sales through the Toasttab platform, and recurring premium pairing-dinner events (e.g., A Bourbon Affair at $227.94/guest, Clase Azul Tequila Dinner at $200/person). Go-to-market relies on organic local channels — Instagram (@2020marketgtx), Facebook, email newsletter, the company blog ('Sound Bites'), live music programming on Friday and Saturday evenings, and community-event sponsorships including the Georgetown Bridal Show and Amplify Austin. The company has built measurable community ties, donating over $21,500 cumulatively to the Williamson County Children's Advocacy Center, with $1 from every kids meal dedicated to the cause.

Customer segments are horizontal across Georgetown and Williamson County: local families, couples, and individuals seeking scratch-made dining; event hosts (rehearsal dinners, birthdays, corporate gatherings); and food enthusiasts attending specialty pairing dinners. The restaurant competes in the casual-upscale segment against other Georgetown independents and chain alternatives, differentiating on scratch preparation, locally sourced ingredients, and an unusually deep wine and craft cocktail program for a single-unit operator. With approximately 14 employees, no public funding history, and no disclosed financial statements, the business operates as a small, privately financed local establishment.

Name

2020 MARKET SCRATCH KITCHEN

Legal name

2020 Market Scratch Kitchen & Bar

Website

https://2020marketgtx.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Single-location farm-to-table restaurant in Georgetown, Texas serving scratch-made breakfast through dinner, craft cocktails, and catering, with a sister restaurant partnership and recurring premium bourbon/tequila pairing events.

Ownership category

akta.pro rank

Product category

Full-Service Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

akta.pro secondary industry

Exclusive Dining Access & Chef’s Table Reservations (HSACAMAJ)

Keywords

• Farm-to-table restaurant
• Made-from-scratch dining
• Full-service catering
• Private event hosting
• Craft cocktails and wine

Headquarters

HQ city

Georgetown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Dine-in Restaurant Service: Full-service dining offering breakfast, brunch, lunch, and dinner with made-from-scratch American cuisine, craft cocktails, wine, and beer.
2. Catering & Events: Full-service catering and large orders for pick-up and delivery, private event hosting on-premise including patio and fire pit lounge reservations.
3. Online Ordering: Online ordering through Toasttab platform for takeout and delivery orders.
4. Gift Cards: Gift card sales through Toasttab platform.
5. Specialty Dining Events: Premium pairing dinner events including bourbon dinners and tequila dinners with multi-course meals at elevated price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

2020 Market Scratch Kitchen & Bar is a full-service farm-to-table restaurant operating a single location in Georgetown, Texas. It sells made-from-scratch American cuisine across breakfast, brunch, lunch, and dinner, along with a full bar program (craft cocktails, beer, wine), a kids menu, off-premise catering, on-premise private event hosting, and live music events. Revenue is generated primarily through dine-in service, online ordering via Toasttab, gift card sales, catering, and ticketed premium pairing dinners.

Product overview

2020 Market Scratch Kitchen & Bar is a farm-to-table restaurant located in Georgetown, Texas, offering a scratch-made dining experience. The establishment operates as a single unified restaurant concept with multiple dining services including breakfast/brunch, lunch, dinner, a full bar program, wine list, kids menu, catering services, and live music events. The restaurant sources ingredients from local farmers markets, Gulf Coast fishing boats, and country farm fields. It is located at The Summit at Rivery Park mixed-use development.

Differentiator

Problem solved

Functional benefit

Products and services

• Breakfast Menu Breakfast served Monday through Friday 8am-12pm and Saturday and Sunday 8am-2pm, featuring dishes including 3 Little Pigs, Grilled Steak & Eggs, Chilaquiles, and various egg dishes and sweet breakfast items.
• Main Menu (Lunch & Dinner) Lunch and dinner served Monday through Sunday 11am-10pm, featuring appetizers, soups and salads, steaks ($34-$78), market features, seafood ($20-$29), and Texas Two Handers burgers ($15-$17).
• Kids Menu Kids menu priced at $8.99 per meal, served with fries or fresh fruit and a drink. Includes Mac 'n Cheese, Chicken Tenders, Kids Cheeseburger, Kids Grilled Cheese, Bean & Cheese Burrito, and Kids Nachos. $1 from each kids meal is donated to WCCAC.
• The Watering Hole (Cocktails & Beer) Full bar program featuring Market-ritas, local favorites, whisky cocktails, shaken and stirred drinks, and draft and canned beer selection. Happy Hour offered Monday-Friday 3pm-6pm with $2 off drinks and half-price appetizers.
• Wine List Extensive wine selection including sparkling wines, whites, and reds with Sommelier's Private Selection pours available.
• Catering & Private Events Full-service catering and large orders for pick-up and delivery. On-premise event hosting available for small to medium-sized groups, with options for private patio and outside bar reservations for events such as rehearsal dinners, bridal events, and corporate gatherings.
• Live Music Programming Live music offered every Friday and Saturday evening from 5:30-8:30pm on the patio, presented in partnership with The Summit at Rivery Park and featuring various local musicians.
• Gift Cards Restaurant gift cards sold through the Toasttab platform for gifting occasions.
• Online Ordering (Takeout & Delivery) Takeout and delivery ordering through the Toasttab platform for off-premise consumption of the restaurant's menu.
• A Bourbon Affair Premium Pairing Dinner Premium ticketed 7-course bourbon pairing dinner at $227.94 per guest (includes tax and gratuity), featuring Buffalo Trace Distillery pours including Blanton's Gold, E.H. Taylor Barrel Proof Rye, and William Larue Weller.
• Clase Azul Tequila Dinner Annual premium tequila pairing dinner at $200 per person (subject to applicable tax and 22% gratuity) featuring four dinner options each paired with a different Clase Azul tequila expression.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Hard Count Kitchen & CocktailscoreOthers · 1 January 2020Sister restaurant also located at The Summit at Rivery Park. Joint events hosted including Cinco de Mayo Fiesta and Crawfish Boil. Co-sponsored $11,000 donation to WCCAC from Crawfish Boil ticket sales.
• The Summit at Rivery ParkcoreStrategic or Co-development PartnerMixed-use development where 2020 Market is located. Partner for community events including Amplify Austin Kick-Off Party. Venue for live music events and private gatherings.
• Sereno FarmsminorStrategic or Co-development PartnerPresented Roaring 20s Speakeasy Event together with Megan Shung Trio at Sereno Farms location in Florence, TX 76527.
• Buffalo Trace DistilleryminorStrategic or Co-development PartnerPremium bourbon featured in A Bourbon Affair 7-course pairing dinner. Featured pours include Blanton's Gold, E.H. Taylor Barrel Proof Rye, William Larue Weller.
• Clase AzulminorStrategic or Co-development PartnerPremium tequila brand featured in annual Clase Azul Tequila Dinner event with four dinner options each paired with different Clase Azul expressions.
• Williamson County Children's Advocacy CenterminorOthersRegular charitable recipient of donations from restaurant. $1 from every kids meal donated. Previous donations of $10,500 and $11,000 made to support child advocacy services.
• Isaiah 117 HouseminorOthersDonated dinner buffet for organization's first fundraiser to build a home for children awaiting foster care placement in Williamson County.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Hopdoddy Burger Bar: Austin-born premium casual burger chain emphasizing fresh, high-quality ingredients and craft cocktails. Comparable to 2020 Market in full-service dining, premium positioning, and Central Texas roots, though its menu is narrower and more scalable.
• Kerbey Lane Cafe: Long-established Austin-based farm-style, scratch-cooking restaurant known for seasonal menus and scratch preparation. Highly comparable to 2020 Market's made-from-scratch, locally sourced positioning within the same regional Austin–Georgetown dining market.
• Jack Allen's Kitchen: Texas-based farm-to-table, scratch-kitchen full-service restaurant group with multiple Austin-area locations. Most directly comparable independent concept in the same Central Texas market, with a similar farm-sourcing, from-scratch value proposition and a comparable craft cocktail program.
• Greenhouse Craft Food: Farm-to-table, scratch-cooking restaurant in Round Rock, TX, just minutes from Georgetown. Directly competes for the same Williamson County diners with a similar locally sourced, made-from-scratch approach.

Broad incumbents

• Truluck's: Upscale full-service seafood and steak restaurant with multiple Texas locations. Comparable to 2020 Market on full-service dining, premium check averages, extensive wine program, and event/patio dining mix.
• Eddie V's Prime Seafood: National upscale-casual seafood and steak chain with a strong Texas presence. Comparable premium check size, extensive wine list, and live music programming—directly bordering the same occasion-space as 2020 Market's craft cocktail and dinner business.
• Saltgrass Steak House: Texas-originated full-service steakhouse chain with locations across the state. Overlaps with 2020 Market on full-service dining, Texas-themed branding, and event/catering programs, though more standardized and broad-market.
• Perry's Steakhouse & Grille: Texas-based upscale steakhouse chain offering full-service dining, steakhouse pricing tiers comparable to 2020 Market's premium end ($34–$78 steaks), and a robust private events program. Operates across the broader Texas market and competes for higher-end dining occasions.
• The Cheesecake Factory: National full-service restaurant chain with an extremely broad menu, full bar, and large-format dining rooms. Competes for the same general full-service dining occasions in suburban Texas markets, though at a different price point and with a different value proposition.

Regional players

• Hard Count Kitchen & Cocktails: Sister restaurant to 2020 Market, co-located at The Summit at Rivery Park in Georgetown. Runs joint events with 2020 Market and shares customers, suppliers, and the same developer partnership—useful as a near-clone operating benchmark for unit economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/2020marketgtx
• Facebookfacebook.com/2020MarketGTX
• LinkedInlinkedin.com/company/2020-market-scratch-kitchen

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2020 MARKET SCRATCH KITCHEN