Jack Allen

What Jack Allen does

Jack Allen's Kitchen is a privately held, full-service casual dining restaurant chain operating six locations across the Austin, Texas metropolitan area (Hutto, Oak Hill, 360, Anderson Lane, Round Rock, Cedar Park). Founded in 2009 by Jack Gilmore and Tom Kamm, the concept centers on southern comfort food with a Texas twist, emphasizing scratch preparation, locally-sourced ingredients from Texas farmers and ranchers, and craft beverages from Texas breweries and distillers. The menu spans appetizers ($4-$16), salads, entrees ($17-$47), brunch items, craft cocktails ($9-$14), and a curated single barrel whiskey program. Revenue is generated primarily through dine-in traffic at the six physical locations, supplemented by online ordering for takeout via the ToastTab platform, catering services (full-service for groups of 10+ and Family Style To-Go for smaller groups), private dining/event bookings at Hutto and Oak Hill, and gift card sales including seasonal bonus promotions. Happy hour windows (Mon 3PM-close, Tues-Fri 3PM-6:30PM) drive off-peak traffic with 50%-off appetizers and $1-off drinks.

The underlying technology stack is minimal and non-proprietary: ToastTab handles online ordering, reservations, gift cards, and event invoicing across all locations. The company has no disclosed API, mobile app, or proprietary software platforms. Marketing relies on a $5-incentivized email newsletter, active Instagram and Facebook presence (including location-specific pages), the annual JackMadness community promotion tied to Central Texas Food Bank donations, and seasonal gift card bonus campaigns. Sister restaurants Salt Traders (seafood) and DayMaker ATX operate under shared ownership, providing modest portfolio diversification. The company is independently owned with no disclosed institutional investment or parent company, employs approximately 62 people across the system, and has operated continuously for 16+ years without disclosed regulatory actions, M&A activity, or restructurings.

Name

Jack Allen

Legal name

Jack Allen's Kitchen

Website

https://jackallenskitchen.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Jack Allen's Kitchen is a privately held, six-unit full-service restaurant chain serving southern comfort food with a Texas twist across the Austin metro area since 2009, generating revenue from dine-in, takeout, catering, private events, and gift cards for general consumers and corporate clients.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Family-Style Restaurants (THAFACAC)

Keywords

• Casual dining restaurants
• Southern comfort food
• Full-service catering
• Craft cocktail bars
• Private event dining

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant Sales: Full-service restaurant dining at 6 locations with menus featuring southern comfort food with Texas twist, craft cocktails, and brunch offerings. Revenue generated from food, beverages, cocktails, and specialty drinks.
2. Online Ordering and Takeout: ToastTab platform enables online ordering for takeout across all locations. Customers place orders digitally and pick up at selected restaurant.
3. Catering Services: Full-service and casual catering for events of 10+ guests. Family Style To-Go meals for groups of 10 or fewer. Corporate events, rehearsal dinners, holiday parties, and backyard gatherings.
4. Private Dining and Events: Private and semi-private party spaces at Hutto and Oak Hill locations. Revenue from event bookings with dedicated servers and custom menus for celebrations and corporate events.
5. Gift Cards: Gift card sales via ToastTab online platform and in-restaurant. Promotional programs like seasonal bonus card offers (e.g., $50 gift card gets $10 bonus card).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Jack Allen's Kitchen is a multi-location restaurant chain operating six locations across the Austin, Texas metropolitan area, serving scratch-made southern comfort food with a Texas twist. The core offering includes dine-in service with craft cocktails, weekend brunch, happy hour specials, full-service and casual catering for events of 10+ guests, and private/semi-private party spaces at select locations.

Product overview

Jack Allen's Kitchen is a southern comfort food restaurant chain with a Texas twist, operating six locations in the Austin metropolitan area since 2009. Founded by Jack Gilmore and Tom Kamm, the restaurant offers dine-in service, catering (both casual and full-service), private party hosting, gift cards, and a curated Single Barrel Whiskey Program. The core product is the restaurant dining experience featuring scratch-made Texas-inspired cuisine, supported by ancillary offerings including catering services, private event spaces, and branded merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Jack Allen's Kitchen Restaurant Dining
• Catering Services
• Private Party and Event Hosting
• Gift Cards
• Single Barrel Whiskey Program
• Online Ordering and Takeout
• Weekend Brunch Service

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• ToastTabcoreTechnology or IntegrationToastTab is the online ordering and reservation platform used by Jack Allen's Kitchen for takeout orders, gift card sales, and event booking. The partnership enables digital ordering and payment processing across all 6 locations.
• Local Farmers and RancherscoreOthersJack Allen's Kitchen works with local farmers and ranchers to source ingredients for their scratch-made menu, supporting the local agricultural community and ensuring fresh, quality Texas-sourced products.
• Local Brewers and DistillersminorOthersPartnership with Texas craft breweries (Real Ale Brewing Co., Independence Brewing Co., Pinthouse Brewing, etc.) and distillers (Still Austin, Tito's Vodka, Garrison Brothers Bourbon) for beer, cocktails, and the single barrel whiskey program.
• Salt Traders and DayMaker ATXminorOthersSister restaurants under the same ownership/group as Jack Allen's Kitchen. Salt Traders (seafood) and DayMaker ATX are affiliated restaurant brands in the Austin area.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hopdoddy Burger Bar: Austin-based premium casual burger chain with multiple locations, scratch-made menu philosophy, and strong local sourcing. Comparable in Austin origin, casual dining model, and emphasis on quality ingredients and craft beverages.
• Torchy's Tacos: Austin-headquartered fast-casual taco chain with Texas-themed positioning, scratch-made menu, and multi-location footprint across Texas and beyond. Comparable in Texas culinary identity, Austin origin, and multi-unit operating model, though slightly more fast-casual.
• Perry's Steakhouse & Grille: Texas-based full-service steakhouse chain with private dining/event focus, multiple locations, and scratch-made positioning. Comparable in Texas upscale-casual positioning, strong private events business, and multi-unit regional model.
• Chuy's: Austin-founded Tex-Mex/southern comfort casual dining chain with multiple locations across Texas and the Sunbelt. Most directly comparable to Jack Allen's Kitchen in concept, regional origin, full-service casual positioning, scratch-made menu, and strong local-ingredient narrative.
• Pappadeaux Seafood Kitchen: Texas-based full-service seafood/comfort chain (part of Pappas Restaurants) with multi-location Texas footprint, scratch-made positioning, and strong private events business. Comparable in Texas-roots full-service dining and event-driven revenue.

Emerging players

• Velvet Taco: Premium fast-casual taco concept with multiple locations and craft cocktail program. Comparable in Texas-themed upscale-casual positioning and emphasis on craft beverages, though operating at a different price tier.

Broad incumbents

• Texas Roadhouse: National full-service steakhouse chain with strong Texas-themed brand, scratch-made menu, and broad geographic footprint. Comparable in southern/Texas comfort food positioning but operates at much larger scale and broader geographic exposure.
• Cracker Barrel Old Country Store: National full-service southern comfort food chain with multiple locations across the U.S. Comparable in southern comfort cuisine and full-service casual dining model, but at significantly larger scale and with a different geographic mix.

Regional players

• Rudy's BBQ: Texas-based barbecue chain with multiple locations focused on Texas-style smoked meats, casual dining, and local sourcing. Comparable in Texas culinary identity and casual comfort positioning, with overlap on group events and catering.

Others

• Salt Traders Seafood Kitchen: Sister restaurant under the same ownership group as Jack Allen's Kitchen. Same operating model, shared back-office functions, and Austin regional footprint, but seafood-focused rather than southern comfort/Texas. Useful as a same-group comparable for unit economics and operational benchmarking.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JackAllensKitchen
• Instagraminstagram.com/jackallenskitchen
• LinkedInlinkedin.com/company/jack-allen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jack Allen