Avalon Athletic Club

What Avalon Athletic Club does

Avalon Athletic Club is a privately held, single-location fitness facility operating at 710 Memorial Blvd in Murfreesboro, Tennessee, under the leadership of Tom Hill, a former professional baseball player and 15-year gym owner. The business is built around a three-tier subscription membership model (Peak+ at $29, Legacy+ at $39, and Diamond at $47, all billed bi-weekly) with no enrollment fees, no annual fees, and no contracts, targeting individual consumers in the broader Murfreesboro metro. The facility combines a 3,000 sq ft functional training room, weight training area, basketball and racquetball courts, cycling room, group classes, personal training, and a recovery studio offering cryotherapy, infrared therapy, compression therapy, and anti-aging treatments; IV and IM vitamin therapy is delivered on-site through a partnership with BexRX.

The underlying technology stack is entirely third-party: the website runs on ZenPlanner, membership enrollment is processed through iClub Fitness and ABC Fitness platforms, and a mobile app is offered for member access. There is no proprietary technology, software platform, or AI/ML capability disclosed. The company has 8 employees, no disclosed funding, no M&A activity, and operates exclusively in the domestic Tennessee market. Revenue is generated almost entirely from recurring bi-weekly membership fees, supplemented by personal training sessions, recovery services, and partner-provided IV therapy, with marketing conducted primarily through the company website, phone, and email channels.

Name

Avalon Athletic Club

Legal name

Avalon Athletic Club

Website

https://avalonathleticclub.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Avalon Athletic Club is a privately held, single-location fitness and recovery facility in Murfreesboro, Tennessee, offering tiered subscription memberships ($29-$47 bi-weekly), personal training, group classes, and on-site cryotherapy, infrared therapy, compression therapy, and IV therapy for local individual consumers.

Ownership category

akta.pro rank

Product category

Fitness Center Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industry

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB)

Keywords

• Fitness center services
• Athletic club membership
• Personal training
• Group fitness classes
• Recovery and IV therapy

Headquarters

HQ city

Murfreesboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Subscriptions: Three-tier membership model with bi-weekly billing: Peak+ ($29/bi-weekly), Legacy+ ($39/bi-weekly), and Diamond ($47/bi-weekly). No enrollment fees, no annual fees, no contracts.
2. Personal Training Services: One-on-one personal training sessions including body composition analysis, goal consultation, customized workout planning, posture assessment, and sample workouts. First session free.
3. Recovery Services: Recovery studio services including cryotherapy, localized cryotherapy, infrared therapy, compression therapy, and IV therapy (through partner BexRX). Tiered access based on membership level.
4. IV Therapy: Partner-provided IV and IM vitamin injections offered on-site through partnership with BexRX.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Avalon Athletic Club operates a single-location fitness facility in Murfreesboro, Tennessee offering weight and cardio training, basketball and racquetball courts, group classes, personal training, and a recovery studio that includes IV therapy and tanning. Revenue is generated primarily through three tiered recurring memberships (Peak+, Legacy+, Diamond) plus ancillary paid services such as personal training and recovery treatments.

Product overview

Avalon Athletic Club is a single-location fitness facility offering a three-tiered membership structure (Peak+, Legacy+, Diamond) built around core offerings of personal training, group classes, and a comprehensive recovery studio. Additional products include athletic training, weight training, basketball and racquetball courts, IV therapy, and tanning services. The Diamond tier represents the premium package bundling unlimited access to recovery sessions and personal training sessions with all facility amenities.

Differentiator

Problem solved

Functional benefit

Products and services

• Peak+ Membership Entry-tier recurring membership at Avalon Athletic Club priced at $29 bi-weekly, providing baseline access to the club's fitness amenities for individual members.
• Legacy+ Membership Mid-tier recurring membership at Avalon Athletic Club priced at $39 bi-weekly, expanding access to additional amenities beyond the Peak+ tier.
• Diamond Membership Top-tier recurring membership at Avalon Athletic Club priced at $47 bi-weekly, providing the most complete access to the club's amenities and services.
• Personal Training One-on-one coached training sessions offered to members and prospects at the Avalon Athletic Club facility in Murfreesboro, TN.
• Group Fitness Classes Instructor-led group classes held at the Avalon Athletic Club facility for members across all membership tiers.
• Recovery Studio Services Recovery offerings in the club's dedicated recovery studio, including IV therapy delivered in partnership with BexRX and tanning services, available to members at the Murfreesboro location.
• Court Sports Access (Basketball and Racquetball) Access to on-site basketball and racquetball courts at the Murfreesboro club as part of the athletic amenity offering.

Quantifiable outcome

• Member testimonial reported losing 30lbs with support from Avalon training staff

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BexRXsupportingOthersBexRX provides IV and IM vitamin injections on-site at Avalon Athletic Club. They help members find and maintain optimal levels of health through vitamin therapy services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Restore Hyper Wellness: Multi-service recovery and wellness franchise offering cryotherapy, infrared sauna, IV therapy, and compression. Directly comparable to Avalon's recovery studio offering; represents either a competitor or a potential partnership/franchise template for Avalon's wellness arm.
• Burn Boot Camp: Boutique group fitness franchise with community-focused positioning and trainer-led camps. Comparable to Avalon in group-class culture, corporate/team-style training, and family-atmosphere positioning.
• F45 Training: Functional training boutique franchise with group HIIT workouts. Comparable to Avalon's 3,000 sq ft functional training room and CrossFit-style programming in customer use case and target segment.
• Orangetheory Fitness: Boutique fitness franchise with group-based, coach-led workouts. Comparable to Avalon in offering group classes and personal-training-adjacent coaching at a premium-tier price point, though with a single-format delivery model.

Broad incumbents

• Gold's Gym: Iconic global fitness chain offering membership-based access to gym floors, group classes, and personal training. Comparable to Avalon as a multi-service fitness club with layered membership structure, though at much larger scale and broader geographic reach.
• Planet Fitness: US low-cost fitness chain with a heavy Tennessee presence. Directly competes with the lower end of Avalon's price band, anchoring the budget option that shapes pricing expectations in the Murfreesboro market.
• Life Time Fitness: Premium multi-service fitness operator with extensive recovery, wellness, and concierge services. Comparable to Avalon in bundling recovery and wellness (cryotherapy, IV therapy) alongside fitness, though at a national premium scale.
• LA Fitness: Mid-market multi-club fitness operator with basketball/racquetball courts, weight rooms, and group classes. Comparable to Avalon in broad-amenity club model, though typically larger and in metro locations.

Direct peers

• Anytime Fitness: 24/7 mid-market fitness franchise with strong Southeast US presence. Comparable to Avalon in single-club-to-multi-club operating model, similar price band, and Memphis/Nashville-area market overlap.

Regional players

• YMCA of Middle Tennessee: Local non-profit fitness operator with multiple Middle Tennessee locations, including Murfreesboro. Directly competes with Avalon in the same geography at a lower price point, shaping local pricing and member acquisition dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/avalon-athletic-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avalon Athletic Club