What FLEX FM RADIO does

FLEX FM RADIO is a community-oriented urban music radio station headquartered in Morden, London, UK, that broadcasts across FM, DAB digital radio, online streaming platforms, and a mobile application. Founded in 1992 as a pirate radio station, the company received an Ofcom community FM licence in May 2017 and now reaches audiences in London (101.4 FM) and Tenerife (106.1 FM), with DAB coverage in London, Brighton, Ireland, and Costa Del Sol, and streaming distribution via Twitch, Mixcloud, and Kick. Programming focuses on UK Garage, Grime, Dubstep, Drum & Bass, and House music, supported by a roster of more than 60 resident DJs, and the station operates additional broadcast and event infrastructure in Marbella and Ibiza.

The station's product surface extends beyond linear broadcasting into live events, brand partnerships, merchandise, event ticketing, event production, and a paid Flex+ subscription product launched in 2026. It operates a multi-platform distribution model that allows content to be consumed across FM, DAB, web, mobile (iOS), and social streaming, and runs a dedicated commercial division producing sponsored content and brand activations with partners such as Pioneer DJ and Red Bull.

The company employs approximately 20 staff and earns revenue through a diversified mix of advertising and sponsorship, paid event ticketing, merchandise sales, branded event production, and subscription fees via Flex+. Its geographic footprint has extended from London into Tenerife, Brighton, Ireland, Costa Del Sol, and Marbella, with additional operational presence in Ibiza, and 2026 has seen a coordinated expansion across DAB, mobile, and international broadcast infrastructure.

Name

FLEX FM RADIO

Legal name

Flex FM

Website

https://flexfm.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

FLEX FM RADIO is a UK community urban-music radio station broadcasting across FM, DAB, streaming, and a mobile app to listeners in London, Tenerife, Brighton, Ireland, and Costa Del Sol, monetising through advertising, sponsorships, events, merchandise, and a Flex+ subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Morden

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Advertising & Sponsorship: Brands can advertise on Flex FM's airwaves and sponsor specific shows or events. The station offers advertising opportunities through [email protected].
2. Event Ticketing: Revenue generated from ticketed events including birthday celebrations at major venues like XOYO and Ministry of Sound, festival appearances, and special event parties.
3. Merchandise Sales: Sale of branded merchandise including t-shirts (priced at £25) through the station's online merch store.
4. Event Production & Brand Partnerships: Flex FM produces and hosts events for brands and venues, generating revenue through partnerships with organizations such as Elephant and Barrel, Be At One, and various festivals.
5. Flex+ Subscription: Premium subscription service offering extended broadcast reach including DAB coverage in Brighton & Hove, Costa Del Sol, Ireland, and 106.1 FM in Tenerife.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Flex FM is a community radio station broadcasting electronic music genres including UK Garage, Grime, Dubstep, and Drum & Bass across FM, DAB, and online streaming platforms. It produces original radio programming featuring DJs and presenters, delivers content through a mobile app and live streaming channels, hosts live events, and offers a premium subscription tier (Flex+) for enhanced listener access.

Product overview

Flex FM is a multimedia broadcasting and production platform offering radio broadcasting, live streaming, and on-demand services. The core offering is Flex FM Radio Broadcasting on 101.4 FM (London), DAB, and 106.1 FM (Tenerife), featuring UK Garage, Grime, Dubstep, and Drum & Bass. This is supplemented by Flex+ premium subscription expanding global reach, Flex TV live streaming on Twitch/Mixcloud/Kick, the Flex FM Mobile App for iOS, Catch Up on-demand listening, and Through The Night programming for emerging DJs. The platform also supports events, merchandise sales, and partnerships with educational institutions for accredited training.

Differentiator

Problem solved

Functional benefit

Products and services

• Flex FM Radio Broadcasting
• Flex+ Premium Subscription Premium subscription tier offering enhanced access to Flex FM content and features for dedicated electronic music listeners seeking additional benefits beyond the free broadcast.
• Flex TV Live video streaming channel enabling viewers to watch Flex FM broadcasts and DJ sets in real time through the Flex TV platform.
• Flex FM Mobile App Mobile application providing Flex FM listeners access to live radio streaming and station content on iOS and Android devices.
• Catch Up On-Demand On-demand audio content service enabling listeners to access previously aired Flex FM shows and DJ sets at their convenience.

Quantifiable outcome

• Featured at International Radio Festival for three consecutive years
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• London Borough of Merton CouncilcoreStrategic or Co-development PartnerPartnership delivering community events including firework displays in Morden Park and Wimbledon, hosting Mitcham Carnival, Morden Festival, and Garage Nation events. The station relocated to Morden (The Vault) as part of this partnership, and collaborated on the Start Of The Line Festival.
• South Thames CollegecoreStrategic or Co-development PartnerEducational partnership delivering hands-on projects and accredited training programs (NCFE and ASDAN qualifications) in DJing, music production, and radio broadcasting for the next generation of creatives.
• Ibiza White 103.7 FMminorStrategic or Co-development PartnerCross-border partnership for talent exchange and content sharing between radio stations, supporting Flex FM's presence in Ibiza.
• Merton CouncilcoreStrategic or Co-development PartnerCo-production of Start Of The Line Festival 2026 in Morden Park, part of the We Are Merton cultural investment programme funded by the Mayor of London's Cultural Impact Award and National Lottery Heritage Fund.
• Pioneer DJminorGTM or Marketing PartnerEquipment partnership providing DJ equipment for Flex FM's studio and events.
• The Vault MordencoreStrategic or Co-development PartnerFlex FM's headquarters and home venue - a state-of-the-art studio facility in Morden with adjacent event space. Flex FM relocated here and hosts regular events at the venue.
• Garage NationminorChannel Partner/ Reseller/ DistributorEvent partnership for UK Garage-focused events and performances, with DJ Robbo and others performing for the brand.
• Red BullminorGTM or Marketing PartnerEnergy drink brand partnership supporting Flex FM events and activities.
• Westend DJminorChannel Partner/ Reseller/ DistributorDJ equipment and education partner listed on the partners page.
• J.W. DJ AgencyminorChannel Partner/ Reseller/ DistributorDJ agency partnership for artist representation and bookings.

Scale indicators5 records

Recent moves11 records

Expansion highlights3 records

Direct peers

• Select Radio: UK radio station broadcasting grime, drum & bass, hip-hop, and dance music online and via mobile apps. Similar niche genre focus and digital-first distribution model to Flex FM.
• Sub FM: Bristol-born underground radio station specialising in dubstep, drum & bass, and bass music via online streaming. Comparable as a genre-focused UK underground community broadcaster with global online reach.
• Rinse FM: London-born pirate-turned-licensed radio station focused on underground electronic music (garage, grime, bassline, house). Operates FM, online streaming, and a renowned recording studio, making it the closest direct competitor to Flex FM in the UK underground radio niche.
• Reprezent Radio: Ofcom-licensed community radio station broadcasting on FM in London and online, focused on hip-hop, R&B, grime, and underground electronic genres. Mirrors Flex FM's community-led, multigenre positioning and youth audience.

Regional players

• Ibiza Global Radio: Spanish electronic music radio broadcasting from Ibiza across FM and streaming, focused on house and club culture. Direct geographic/genre peer for Flex FM's Ibiza and Costa Del Sol operations.

Broad incumbents

• Ministry of Sound Radio: Radio offering from the iconic Ministry of Sound dance music brand, broadcasting house and dance music globally via streaming. Overlaps with Flex FM on electronic music and on event production (Flex FM has hosted its birthday at Ministry of Sound venues).
• Capital Xtra: National UK radio station from Global broadcasting dance, hip-hop, and R&B across FM/DAB/digital. Competes for overlapping electronic and urban audiences, though its programming is more mainstream than Flex FM's underground focus.
• BBC Radio 1Xtra: BBC's national digital station dedicated to hip-hop, grime, R&B, and electronic music. Largest UK incumbent in the genres Flex FM targets; operates with public funding rather than commercial advertising as the primary model.
• Kiss FM (UK): National commercial radio station playing dance, hip-hop, R&B, and electronic music across FM, DAB, and digital platforms. A larger incumbent operating in overlapping genres but with broader mainstream programming and national reach.

Others

• Mi-Soul:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/flex-fm-radio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLEX FM RADIO