ALL ABOUT YOU - Public Relations

What ALL ABOUT YOU - Public Relations does

ALL ABOUT YOU – Public Relations is a Vienna-based boutique public relations agency operating as a sole proprietorship (Einzelunternehmen) under founder and owner Mag. Vanessa Mucha-Trnavský. The firm is structured around a four-person core team (founder plus a PR Manager, a PR Assistant, and a Media Manager) and delivers a unified portfolio of seven service pillars: Public Relations (product, corporate, internal, prestige, and crisis PR), one-on-one Consulting, Media Relations (print, TV, online, podcast), Event Management, Influencer Relations, Masterclass & Speaking, and Crisis Communication. The agency positions itself as serving 'hidden stars and brilliant brands' and has built a references page listing over 60 named clients spanning luxury goods (Augarten Porzellanmanufaktur, Mühlbauer), cosmetics (Dr. Hauschka), food and beverage (Lindt & Sprüngli Austria, Juice Factory), arts and culture (Wiener Staatsoper/Volksoper, Theater in der Josefstadt), insurance (Wiener Städtische), and government (Wirtschaftskammer Wien).

The business model is professional services: revenue is generated through project-based fees and ongoing retainer arrangements with clients, supplemented by ticketed income from educational masterclasses and keynote speaking engagements (notably the 'Get visible. Stay relevant.' program). Pricing is not publicly disclosed and is quote-based, tailored to engagement scope. Go-to-market is sales-led and relationship-driven, with distribution occurring through direct consultation at the firm's Vienna office (Neustiftgasse 67/30, 1070 Wien), website contact forms, and event/workshop sales. Marketing relies on organic social channels (LinkedIn, Instagram, Facebook), an email newsletter, content on the company website, and the founder's personal brand via speaking engagements.

The firm serves the DACH region (Austria, Germany, Switzerland) with Vienna as its operational base, and maintains a horizontal segmentation strategy across Austrian businesses and brands, founders and solo entrepreneurs (Ein-Personen-Unternehmen), and corporate teams. It is privately held with no external investment, no subsidiaries, no patents or trademarks, and no disclosed technology platform; competitive differentiation rests on the founder's 20+ years of industry relationships and the team's accumulated media network rather than on proprietary tooling or data assets.

Name

ALL ABOUT YOU - Public Relations

Legal name

ALL ABOUT YOU – Public Relations

Website

https://allaboutyou-pr.at

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ALL ABOUT YOU is a Vienna-based boutique PR agency serving Austrian and DACH businesses, founders, and brands with public relations, media relations, consulting, event management, influencer relations, masterclasses, and crisis communication, delivered by a four-person founder-led team.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industries

Thought Leadership & Executive Visibility (BPAFADAG), Reputation Management & Online PR (BPAFADAN), Event Content Marketing, PR & Media Outreach (THAHAGAG)

Keywords

• Public relations services
• Media relations
• Crisis communication
• Event management
• Influencer relations

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. PR Services: Comprehensive PR services including public relations, media relations, influencer relations, event management, consulting, and crisis communication. Revenue generated through project-based fees and ongoing retainer arrangements.
2. Masterclass & Speaking: Educational workshops and keynote presentations on visibility and PR strategy for companies, founders, teams, and events. Tickets sold for masterclasses and speaking engagements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ALL ABOUT YOU – Public Relations is a Vienna-based boutique PR agency that delivers end-to-end public relations services for businesses, brands, founders, and teams across the DACH region. Its core offering combines Public Relations (product, corporate, internal, prestige, and crisis PR), one-on-one Consulting on positioning and visibility, Media Relations (press releases, distribution lists, editorial photo shootings, reporting), Event Management (launches, pop-ups, store openings, activations), Influencer Relations (seedings, showroom access, content co-creation), and educational Masterclasses and keynote speaking.

Product overview

ALL ABOUT YOU is a Vienna-based PR agency offering a unified portfolio of public relations services rather than a modular software product. The core offering combines seven interconnected service pillars: Public Relations (product, corporate, internal, prestige, and crisis PR), Consulting (one-on-one positioning sessions), Media Relations (press releases, distribution, photo shootings, reporting), Event Management (launches, pop-ups, store openings), Influencer Relations (seedings, showroom, co-creation), Masterclass & Speaking (keynote presentations and workshops), and Crisis Communication (statements, monitoring, stakeholder management). Services are delivered by a team led by founder Vanessa Mucha-Trnavsky and are tailored for hidden stars and emerging brands seeking visibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Core PR service covering product PR, corporate PR, internal PR, prestige PR, and crisis PR; the agency tells stories with passion to maximize brand visibility.
• Consulting One-on-one consulting sessions in which founder Vanessa Mucha-Trnavský advises companies on positioning, media relevance, visibility topics, and practical implementation strategies.
• Media Relations Comprehensive media relations across print, TV, online, and podcasts, including press releases, media distribution lists, editorial photo shootings, reporting, networking, and media masterclasses.
• Event Management Full-service event management including product launches, pop-ups, store openings, brand-building events, event conception, guest and invitation management, event organization, execution, and creative activation.
• Influencer Relations Influencer and opinion-leader matchmaking service including seedings, showroom access, and content co-creation to connect brands with relevant influencers.
• Masterclass & Speaking Educational offering featuring the keynote 'Get visible. Stay relevant.' covering media changes, positioning, brand awareness, relevant media and influencer identification, and concrete PR tips; sold as ticketed workshops and corporate keynote presentations.
• Krisen Kommunikation (Crisis Communication) Crisis PR support including statements, Q&As, stakeholder analysis and management, media monitoring, and internal communication.

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Edelman: World's largest PR firm with deep brand, corporate, and crisis communications practices, comparable as a broader incumbent AAY may compete against for premium brand work.
• Ketchum: Global PR network offering media relations, corporate communications, and crisis PR at enterprise scale, comparable as a broader incumbent that competes for the same enterprise mandates AAY services.
• Burson (BCW Group): Global communications group formed from the merger of Burson-Marsteller and Cohn & Wolfe, comparable as a broader incumbent offering integrated PR, brand, and crisis services.
• Hill+Knowlton Strategies: Global communications consultancy with strong public affairs and crisis capabilities, comparable as a broader incumbent competing for the same enterprise PR mandates.
• MSL Group: Publicis Groupe's global PR and public affairs network, comparable as a broader incumbent competing for consumer, corporate, and public-sector mandates in DACH and beyond.
• FleishmanHillard: Global PR and communications agency with strong corporate, consumer, and healthcare practices, comparable as a broader incumbent that AAY's enterprise clients may alternatively engage.

Direct peers

• Serviceplan Group: Munich-headquartered integrated communications and advertising group with a substantial PR and brand practice across the DACH market, directly comparable as a competitor for the same Austrian/German premium-brand clients.
• Farner Consulting: Zurich-based leading Swiss PR and communications consultancy with DACH reach, directly comparable as a boutique-to-mid-market competitor targeting premium brands in the same German-speaking market.
• PIABO PR: Berlin-based full-service PR agency focused on digital, tech, and lifestyle brands, comparable as a DACH-region boutique-to-mid-market competitor pursuing similar visibility and influencer-relations mandates.
• Zum goldenen Hirschen: Berlin-based independent creative communications and PR agency with strong DACH presence, directly comparable as a competing boutique-style comms shop for premium and consumer brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/allaboutyoupr
• LinkedInlinkedin.com/company/all-about-you-public-relations
• Instagraminstagram.com/allaboutyoupr

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALL ABOUT YOU - Public Relations