All Access Health & Fitness

What All Access Health & Fitness does

All Access Health & Fitness is a privately held, single-location integrated health clinic and fitness gym operating at 423 Danforth Avenue in East Toronto. Founded in 2022 by chiropractors Dr. Adrian Marsilio and Dr. Shanna Sullivan, the company offers two co-located service lines: a multi-disciplinary manual therapy clinic (physiotherapy, chiropractic, registered massage therapy, naturopathic medicine, stretch therapy, and acupuncture) and a small-group fitness facility delivering circuit-based functional training (Full Body Strength, LIFT, Arms & Abs, Lower Body Strength, and Strength & Conditioning) plus one-on-one personal training.

The company makes money through a direct-to-consumer model with five primary revenue streams: recurring monthly gym memberships (unlimited at $195 CAD/month, plus 4- and 8-class passes), prepaid class packs and drop-in sessions, tiered personal training packages (Silver, Gold, Platinum), group fitness class access bundled with memberships, and fee-for-service clinical appointments (with direct billing to private insurance available). Pricing is denominated in CAD and several clinical and personal training line items are subject to HST. The technology backbone is minimal: a Wix-hosted e-commerce site for membership sales and the JaneApp third-party platform for online appointment booking; there are no mobile apps, proprietary platforms, or disclosed integrations.

Customer acquisition is community-driven and hyper-local, relying primarily on Instagram (@allaccessdanforth), the company website, direct email/phone inquiries, and word-of-mouth referrals (reinforced by monthly guest pass benefits). The business is structured under AMarsilio Chiropractic Professional Corporation in Ontario, has no disclosed venture or private equity backing, and operates with a 12-person team in a single facility serving the East Toronto / Danforth corridor.

Name

All Access Health & Fitness

Legal name

All Access Health and Fitness

Website

https://allaccesshealthandfitness.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

All Access Health & Fitness operates a single integrated gym and multi-disciplinary health clinic in East Toronto, offering small-group fitness classes, personal training, and manual therapy services to local consumers via direct memberships, class packs, and fee-for-service clinical appointments booked through JaneApp.

Ownership category

akta.pro rank

Product category

Fitness and Rehabilitation Services

NAICS

Fitness and Recreational Sports Centers (713940), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Chiropractors (62131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Group fitness classes
• Physiotherapy services
• Chiropractic care
• Massage therapy
• Personal training

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Gym Membership Subscriptions: Recurring monthly membership fees for unlimited access to fitness classes, with tiered pricing options including unlimited pass, class packs, and drop-in options. Members receive benefits including guest passes, shoe storage, and discounts on clinic services.
2. Class Packs and Prepaid Sessions: Prepaid class packs (5-class, 10-class) and drop-in classes sold as one-time purchases with expiration dates. Provides flexible options for occasional gym users.
3. Personal Training Packages: Package-based personal training sessions (Silver: 8 sessions, Gold: 16 sessions, Platinum: 24 sessions) with initial assessment. Packages must be used within specified timeframes and are subject to HST.
4. Clinical Healthcare Services: Fee-for-service clinical services including physiotherapy, chiropractic care, registered massage therapy, naturopathic medicine, and stretch therapy. Services may be covered by private insurance/benefits with direct billing available.
5. Group Fitness Classes: Circuit-based functional fitness classes included with membership or available via class packs. Class types include Full Body Strength, LIFT, Arms & Abs, Lower Body Strength, and Strength & Conditioning.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

All Access Health & Fitness operates an integrated fitness gym and manual therapy clinic at 423 Danforth Avenue in East Toronto. The facility delivers small-group functional fitness classes, personal training, and recurring gym memberships alongside clinical services including physiotherapy, chiropractic care, registered massage therapy, naturopathic medicine, stretch therapy, and acupuncture. Clinic appointments are booked through the JaneApp platform while memberships and class packs are purchased directly via the company website.

Product overview

All Access Health & Fitness is an integrated health and fitness community in Toronto offering two main service lines: a health clinic with manual therapy services (physiotherapy, chiropractic care, registered massage therapy, naturopathic medicine, stretch therapy, and acupuncture) and a fitness center with small group classes and personal training. The clinic services facilitate recovery to enable clients to participate in fitness classes, while the gym and training programs support overall health goals. The company operates on a membership model with various class packages and offers online appointment booking through Jane App for clinic services.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Fitness Classes High-energy small-group functional fitness classes using circuit-based workouts and movements designed for all fitness levels with modifications available. Class types include Full Body Strength, LIFT, Arms & Abs, Lower Body Strength, and Strength & Conditioning. Included with membership or available via class packs and drop-in options.
• Personal Training One-on-one personal training with individualized plans developed by expert trainers. Sold in tiered packages: Silver (8 sessions, $680), Gold (16 sessions, $1,280), and Platinum (24 sessions, $1,800), plus a $90 initial 60-minute assessment that can be applied to a package purchase. Packages must be used within specified timeframes and are subject to HST.
• Gym Memberships Flexible membership options providing access to the gym and fitness classes. Includes a $45 two-week unlimited trial for new clients, the All Access Unlimited Monthly Membership at $195/month with 2 guest passes, free shoe storage, $5 off Physiotherapy & Chiropractic, and a locked-for-life price, plus 8-Class Monthly Pass ($145/month) and 4-Class Monthly Pass ($80/month). Memberships auto-renew and can be paused up to 3x per year.
• Class Packs and Drop-In Classes Prepaid class packs and single drop-in options for occasional gym users. Includes a 5-Class Pack ($120, valid 1 year), 10-Class Pack ($215, valid 4 months), and Drop-In Class ($30, valid 1 year). Provides flexible access without a recurring commitment.
• Physiotherapy Physical therapy services treating conditions including neck pain, headaches, back pain, disc herniations, sciatica, joint pain, sports injuries, and related musculoskeletal issues through examination, diagnosis, and intervention. Services may be covered by private insurance/benefits with direct billing available.
• Chiropractic Care Chiropractic services addressing muscle, joint, and nervous system disorders using techniques including manual adjustments, myofascial release, low-level laser therapy, and rehabilitation exercises. Direct billing to private insurance available.
• Registered Massage Therapy Massage therapy services manipulating soft tissues including muscles, tendons, ligaments, and joints using techniques such as trigger point therapy, deep tissue massage, and shiatsu. Direct billing to private insurance/benefits available.
• Naturopathic Medicine Holistic healthcare combining modern scientific knowledge with natural therapies including nutrition guidance, botanical medicine, acupuncture, and mind-body strategies to develop personalized treatment plans.
• Stretch Therapy Personalized hands-on assisted stretching treatment designed to improve flexibility, increase joint mobility, reduce muscle tension, and enhance overall movement quality. Targets athletes seeking performance enhancement and injury prevention as well as office workers dealing with stiffness from sedentary work.
• Acupuncture Traditional acupuncture treatment offered as a standalone service or incorporated into chiropractic and physiotherapy sessions, with cupping and guasha available as adjunct techniques.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Lifemark Health Group: Lifemark is one of Canada's largest physiotherapy and rehabilitation clinic networks. It competes directly with All Access's physiotherapy and rehabilitation services at scale across multiple Canadian provinces.
• Pure Gym: Pure Gym is a large low-cost fitness chain operating internationally, with multiple Canadian locations. It is a broader competitor for budget-conscious Toronto gym members, though its low-cost model and lack of integrated clinical services make it a partial rather than direct peer.
• GoodLife Fitness: GoodLife Fitness is the largest Canadian fitness club chain, operating hundreds of locations nationally. It is not a direct service-equivalent but is the dominant incumbent in the same Toronto fitness market All Access competes in for gym memberships.

Direct peers

• OrangeTheory Fitness: OrangeTheory Fitness operates branded group fitness studios focused on strength and conditioning with measurable intensity. Its circuit-based small-group class format and consumer positioning closely parallel All Access's group training offering.
• Restore Hyper Wellness: Restore Hyper Wellness is a multi-service wellness franchise combining cryotherapy, IV drip therapy, stretch, and recovery services under one roof. Like All Access, it integrates multiple wellness/recovery modalities into a single retail-style storefront targeting health-conscious consumers.
• Hand & Stone Massage and Facial Spa: Hand & Stone is a North American membership-based spa franchise offering massage and facial services at accessible price points. It is comparable to All Access's registered massage therapy and naturopathic medicine services on a membership-driven retail clinic model.
• StretchLab: StretchLab is a U.S.-based franchise network offering one-on-one and small-group assisted stretch therapy as a standalone service, with a recovery/wellness positioning similar to All Access's stretch therapy and integrated clinic offering. Both target flexibility, mobility, and recovery-oriented consumers.
• F45 Training: F45 Training is a global group-fitness franchise built around standardized 45-minute functional training classes. It mirrors All Access's group fitness side in class format, target customer, and franchise-able operating model.
• The Joint Chiropractic: The Joint Chiropractic is a U.S. chiropractic franchise with a membership-based, walk-in pricing model. It is directly comparable to All Access's chiropractic clinic component and the membership-style recurring pricing on its clinical side.

Regional players

• Therapy Plus Physiotherapy: Therapy Plus is an independent Greater Toronto Area physiotherapy and rehabilitation clinic group. It competes for the same clinical customers in the same geography as All Access, though without the integrated fitness component.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/allaccessdanforth
• LinkedInlinkedin.com/company/all-access-health-fitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Access Health & Fitness