Aotearoa Food Rescue Alliance

What Aotearoa Food Rescue Alliance does

Aotearoa Food Rescue Alliance (AFRA) is a New Zealand non-profit, membership-based alliance that supports and advocates for the country's food rescue sector. Rather than redistributing food directly, AFRA convenes and enables a nationwide network of member food rescue organisations — including Fair Food, KiwiHarvest, Kaibosh, Satisfy Food Rescue, Waiheke Resource Trust, Good Neighbour Aotearoa Trust, and The Hub Te Puke — that collect surplus food from supermarkets, cafes, and orchards and redistribute it to community groups and families. The organisation reports that one in five children in Aotearoa faces food insecurity, and that its members collectively rescue millions of kilograms of surplus food annually, with a published Social Return on Investment study citing a $4.50 social return per dollar invested for the 1 July 2024 to 30 June 2025 reporting period.

AFRA's core offering is not a software product but a service bundle: sector advocacy, capacity and capability building, standardised member-facing resources (Food Safety Guide, Second Harvest Guide, Use-by/Best-before Guide, Food Donor Guide), a Member Resource Hub portal, and public campaigns such as Second Harvest and Vote for Kai. Technology is limited to a website, social-media presence, email newsletter, and a member login area, with no proprietary platform disclosed in the input data.

The business model is a hybrid of government funding and a recurring membership model. AFRA is explicitly supported by the Ministry of Social Development as a government-funded initiative to build food-security capacity, and works in partnership with Kore Hiakai Zero Hunger Collective, the New Zealand Food Network, and the Vote for Kai collective. The organisation is headquartered in Auckland, employs approximately 10 people, and serves food rescue organisations, food donors, community groups and food banks, and ultimately food-insecure communities across Aotearoa New Zealand. Financial specifics (revenue, budgets, membership dues) are not publicly disclosed.

Name

Aotearoa Food Rescue Alliance

Legal name

Aotearoa Food Rescue Alliance

Website

https://afra.org.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Aotearoa Food Rescue Alliance is the New Zealand national, membership-based non-profit alliance that supports and advocates for the country's food rescue sector, enabling member organisations to redistribute surplus food from supermarkets, cafes, and orchards to community groups and food-insecure families across Aotearoa.

Ownership category

akta.pro rank

Product category

Food Rescue and Food Security Services

NAICS

Community Food Services (624210), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300)

akta.pro primary industry

Food Assistance & Food Banks (BPAGAEAA)

akta.pro secondary industry

Nutrition & Food Security (Global Health) NGOs (HLAJAKAH)

Keywords

• Food rescue services
• Surplus food redistribution
• Food waste reduction
• Food security advocacy
• Nonprofit alliance support

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ministry of Social Development Support: AFRA receives support from the Ministry of Social Development as a government-funded initiative to build food security capacity in New Zealand.
2. Membership Fees: AFRA operates a membership model where food rescue organizations join the alliance for access to resources, advocacy, and support services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Aotearoa Food Rescue Alliance (AFRA) is the national alliance for food rescue organizations in New Zealand. It supports and advocates for the food rescue sector by building capacity and capability among member organizations and facilitating connections between food donors (supermarkets, cafes, orchards) and community groups. AFRA does not distribute food parcels itself; instead, it operates a membership-based network of local food rescue organizations that collect and redistribute surplus food across Aotearoa.

Product overview

Aotearoa Food Rescue Alliance (AFRA) operates as a national alliance supporting food rescue organizations across New Zealand. Rather than a unified software platform, AFRA's offering consists of member support services, educational resources (guides on food safety, best-before dates, and donor partnerships), advocacy campaigns (Second Harvest and Vote for Kai), and a member-exclusive Resource Hub. The organization functions as an advocacy and support body rather than a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• AFRA Member Resource Hub A member-exclusive portal providing food rescue organizations across Aotearoa New Zealand with access to AFRA's full catalogue of resources, tools, best-practice guides, and support materials for running local food rescue operations.
• AFRA Food Rescue Alliance Membership A membership-based offering for New Zealand food rescue organizations that provides unified advocacy, capacity-building support, sector coordination, and access to the Resource Hub. Members include Fair Food, KiwiHarvest, Kaibosh, Waiheke Resource Trust, Satisfy Food Rescue, and others.
• Second Harvest Campaign A campaign that connects surplus produce on farms and in backyards with communities in need, bridging the gap between food abundance and food-insecure populations across Aotearoa New Zealand.
• Vote for Kai Campaign A collective advocacy campaign promoting food security, reducing food waste, and supporting sustainable funding for community food infrastructure in Aotearoa New Zealand, with focus on Te Tiriti-led approaches.

Quantifiable outcome

• For every dollar invested in food rescue there is a $4.50 social return
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and major.

• Kore Hiakai Zero Hunger CollectivecoreStrategic or Co-development PartnerAFRA works with Kore Hiakai Zero Hunger Collective to help build the capacity and capability of foodbanks, food rescue and community food services and prevent further shocks to food security in New Zealand. Both organizations share the goal of improving food security and access to nutritious kai.
• New Zealand Food NetworkcoreStrategic or Co-development PartnerAFRA collaborates with New Zealand Food Network to build capacity and capability of foodbanks, food rescue and community food services across New Zealand, working together to prevent further shocks to food security.
• Vote for KaimajorStrategic or Co-development PartnerAFRA is pleased to be part of Vote for Kai and the conversation it creates about food security, food waste, and community resilience. Vote for Kai is a collective that believes in an Aotearoa New Zealand where everyone has access to healthy, culturally appropriate kai and Te Tiriti o Waitangi is honoured in shaping the food system. AFRA is particularly aligned with Vote For Kai's focus on improving food security, reducing food waste, supporting sustainable funding for community food infrastructure, strengthening local food systems, and supporting Te Tiriti-led approaches.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• FoodCloud: Ireland-based social enterprise connecting surplus food from businesses to charities. Directly comparable model of redistributing edible surplus food through a member network.
• FareShare: Australian charity rescuing surplus food to cook meals for people in need. Comparable surplus-food-to-community model aligned with AFRA's member activities.
• SecondBite: Australian food rescue organization redistributing surplus food to community groups. Comparable mission and operational model to AFRA's member organizations.
• KiwiHarvest: New Zealand food rescue organization and AFRA member; directly comparable as a frontline surplus food collector and redistributor in the same national context.
• OzHarvest: Australia's leading food rescue charity, redistributing surplus food from businesses to charities. Directly comparable as a national-scale food rescue organization with a similar donor-to-community redistribution model.
• Foodbank Australia: National food bank umbrella organization in Australia sourcing and distributing food to a member charity network. Comparable to AFRA as a centralized coordination body for food relief providers.
• The Felix Project: UK charity rescuing surplus food and delivering it to frontline charities and schools. Comparable surplus-food redistribution and member-network model.
• New Zealand Food Network: NZ national food distribution network supporting foodbanks and community food services; an AFRA partner operating in adjacent food redistribution infrastructure.

Broad incumbents

• Foodbank UK: National umbrella for the UK's food bank network, providing food and support to people in crisis. Comparable as a national coordinating body for food assistance providers.

Emerging players

• Kore Hiakai Zero Hunger Collective: NZ advocacy collective working to end food insecurity and a partner of AFRA; comparable mission around food security but primarily an advocacy and policy body rather than a rescue operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/aotearoafoodrescue
• Facebookfacebook.com/aotearoafoodrescue
• LinkedInlinkedin.com/company/aotearoa-food-rescue-alliance
• Instagraminstagram.com/aotearoafoodrescue

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aotearoa Food Rescue Alliance