What Brooke's Blooms does

Brooke's Blooms Pty Ltd is a privately held, founder-owned full-service landscaping company headquartered in Brisbane's western suburbs, Queensland, Australia, operating across South East Queensland (Brisbane, Gold Coast, Sunshine Coast). Founded in 2009 by Brooke and co-led with Troy, the firm employs approximately 28 staff spanning landscape architects, designers, graphic designers, qualified horticulturalists, apprentices, landscape gardeners, carpenters, and skilled labourers. The company holds QBCC Licence No. 15295170.

The core offering is a unified suite of four interconnected services delivered either individually or bundled as 'Full Service Landscaping': Landscape Design (concept through master design with construction blueprints), Landscape Construction (full build capability including decks, pool renovations, paving, retaining walls, fencing, stonework, gazebos, irrigation, planting, and turf), Garden Maintenance (one-off clean-ups through recurring programs for residential and commercial properties including body corporates), and Horticultural Consultation (custom reports covering plant identification, tree reports, disease and pest analysis, and irrigation advice). The firm distinguishes itself technically through complex site construction capabilities including barge access, deep screw piles (up to 20 metres), engineered retaining walls, floating concrete stairs, and Corten steel garden beds.

The business operates a project-based revenue model with quote-based pricing following 30-60 minute on-site consultations, plus subscription/recurring revenue from maintenance contracts. Distribution is entirely direct — phone, email, website enquiries, and on-site consultations — with no intermediaries. Two primary customer segments are served: residential homeowners (long-tail, from small courtyards to rural properties) and commercial clients (hospitality venue groups, educational institutions, body corporates, and property managers). Notable commercial customers include Brisbane Lions AFL, University of Queensland, St Aidan's College, Solotel Group, Australian Venue Co, Babylon Bars Group, and Eagers Automotive. The firm has won four Landscape Queensland industry awards between 2015 and 2025, including the 2025 Main Award.

Name

Brooke's Blooms

Legal name

Brooke's Blooms Pty Ltd

Website

https://brookesblooms.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Brooke's Blooms is a Brisbane-based full-service landscaping company founded in 2009, employing 28 staff. It delivers landscape design, construction, maintenance, and horticultural consultation to residential and commercial clients across South East Queensland, including Brisbane, Gold Coast, and Sunshine Coast.

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Landscaping Services (561730), Landscaping Services (56173), Landscape Architectural Services (54132)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Landscaping & Lawn Care (BPABADAB)

akta.pro secondary industries

Seasonal Color, Planting & Horticultural Services (BPABADAL), Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB)

Keywords

• Landscape design services
• Landscape construction
• Garden maintenance
• Horticultural consultation
• Commercial landscaping

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Landscape Design Services: Design and consultation services for garden design. Initial onsite consultation followed by custom report creation. Two design options: Concept Design or Master Design. Pricing varies by project size and complexity.
2. Landscape Construction: Construction services covering decks, pool renovations, paving, tiling, retaining walls, fencing, stonework, gazebos, irrigation, planting, turf laying and complete garden makeovers.
3. Garden Maintenance: Ongoing garden maintenance services from one-off clean-ups to regular care programs. Services for residential and commercial properties including body corporates.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Brooke's Blooms is a full-service landscaping company that designs, builds, and maintains gardens for residential and commercial clients across South East Queensland. The company offers landscape design (concept and master plans), landscape construction (decks, pools, paving, retaining walls, irrigation, planting, and garden makeovers), ongoing garden maintenance, and horticultural consultation services (plant identification, tree reports, disease analysis). All services are delivered directly by an in-house team of landscape architects, designers, horticulturalists, carpenters, and skilled labourers.

Product overview

Brooke's Blooms is a full-service landscaping company offering a unified suite of services rather than a modular software product. The core offering combines four interconnected services: Landscape Design (concept through master design planning), Landscape Construction (full build capabilities including decks, pools, paving, and custom features), Garden Maintenance (ongoing care and one-off clean-ups), and Horticultural Consultation (expert plant and garden health advice). These services are offered individually or bundled together as Full Service Landscaping, providing end-to-end garden design, build, and care under one roof for residential and commercial clients across South East Queensland.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Design Garden design and consultation services for residential and commercial clients in Brisbane, offering creativity, innovation, and expert guidance to create bespoke gardens.
• Landscape Construction Complete landscape construction including decks, pool renovations, paving, tiling, retaining walls, fencing, stonework, gazebos, irrigation, planting, turf laying, and garden makeovers for residential and commercial clients.
• Garden Maintenance Professional garden maintenance from one-off clean-ups to ongoing care programs for residential and commercial properties including body corporates, keeping Brisbane gardens in top shape year-round.
• Horticultural Consultation Expert horticultural consulting providing plant identification, tree reports, disease and pest analysis, irrigation advice, and landscape design reports from concept design to master design and construction blueprints.

Quantifiable outcome

• Gardens continue to grow and flourish over the long term, with some gardens created 20 years ago still thriving
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Brisbane Lions AFL ClubcoreGTM or Marketing PartnerOfficial partner of the Brisbane Lions AFL club. Partnership built on shared values of consistency, discipline and high performance. Provides landscape design and maintenance for The Verandah at The Gabba venue. High-profile branding and sponsorship benefits.
• Ads & Dunks PodcastminorGTM or Marketing PartnerProud sponsor of the Ads & Dunks Podcast, championing their passion for sport and community.
• Kokoda Track FoundationminorOthersThe Bloomies trekked Papua New Guinea's historic Kokoda Trail to honour ANZAC soldiers and raised $43,000 for the Kokoda Track Foundation, supporting local communities.
• Starlight Children's FoundationminorOthersAnnual tradition of donating toys and accessories to bring joy to hospitalised children during the Christmas season.
• Farrer ConstructionscoreStrategic or Co-development PartnerConstruction partner for the St Aidan's College project. Collaborative partnership ensuring every detail from drainage to planting design was executed to highest standard.
• GRAYAcoreStrategic or Co-development PartnerArchitect and builder partnership for luxury architectural projects including Vogue Haus (Joe Adsett architect) and Dune by GRAYA. Collaborative design-build relationships for premium residential landscapes.
• Rogers PoolscoreStrategic or Co-development PartnerPool design and construction partner for the King Arthur Terrace riverfront project. Delivered pool under challenging barge-access-only site conditions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Neoscape: Brisbane-based commercial landscaping contractor providing design, construction, and maintenance services across South East Queensland. Direct geographic and service overlap with Brooke's Blooms, particularly across commercial grounds maintenance and construction for property and developer clients.
• Aspect Studios: Australia-based landscape architecture and urban design practice with offices in Sydney, Melbourne, Brisbane and Adelaide. Highly comparable to Brooke's Blooms on the design-led, award-winning landscape architecture side, with similar hospitality, residential, and public realm client mix.
• Taylor Cullity Lethlean (TCL): Leading Australian landscape architecture firm working on parks, cultural precincts, urban regeneration, and high-end residential. Comparable to Brooke's Blooms' design sensibility and award-winning portfolio, although TCL operates primarily at the larger civic/cultural scale.
• McGregor Coxall: Australia-based landscape architecture and urban design practice with offices in Sydney, Melbourne, Brisbane, Shanghai and London. Comparable to Brooke's Blooms on the design, master planning, and award-driven positioning side, with overlap on premium residential and commercial landscape work.

Broad incumbents

• Green by Nature: One of Australia's largest commercial landscape maintenance and construction providers, operating nationally with a deep commercial/strata client base. Comparable to Brooke's Blooms in offering integrated design, construction, and maintenance but at significantly larger national scale and primarily focused on commercial/strata work.
• Programmed Property Services: Large Australian property services group (formerly Spotless) offering integrated facility, maintenance, and grounds services to commercial and government clients. Overlaps with Brooke's Blooms on the commercial grounds maintenance side, but at significantly larger scale and as part of a broader facilities management portfolio.

Regional players

• Australian Native Landscapes (ANL): Queensland-based landscape construction and maintenance contractor serving residential, commercial, and government clients across South East Queensland. Directly comparable to Brooke's Blooms on service mix (design, build, maintenance), local SEQ market, and customer segments, making it one of the closest head-to-head regional peers.

Others

• Rogers Pools: Queensland-based pool design and construction firm that partners with Brooke's Blooms on integrated pool/landscape projects (e.g., King Arthur Terrace). Adjacent service offering rather than direct competitor; included to reflect ecosystem partner in the luxury Brisbane residential landscape market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/brookesblooms
• Pinterestpinterest.com.au/brookesblooms
• LinkedInlinkedin.com/company/brooke-s-blooms

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooke's Blooms