Roda'46

What Roda'46 does

Roda'46 is a Dutch amateur football club (vereniging) founded in 1946 in Leusden, Netherlands, that operates community football programs from youth (Mini's) through senior Saturday/Sunday teams, Ladies, and veteran 35+/45+ squads. The club serves approximately 1,600 members at its Burgemeester Buiningpark facility, which includes natural grass and artificial turf fields, and operates with a minimal paid staff of around 12 employees supplemented heavily by volunteers in coaching, refereeing, and committee roles. Its product surface centers on organized football training and competition, augmented by specialized youth programs such as the Football School (Voetbal School) and Keeper School (Keepersschool) running for the 2026/2027 season, plus a Technical Team offering performance football and private training sessions for advanced players.

The business model rests on three recurring revenue streams. First, annual membership subscriptions paid by individual players across age categories. Second, a tiered sponsorship program (Head, Platinum, Gold, Silver, Diamond, Bronze tiers plus a Business Club) sold by a dedicated Sponsor Committee to local SMBs, with named sponsors including Schoonderbeek Bouw (Head), AFAS Software (Platinum, headquartered in Leusden), Rabobank Amersfoort Eemland, and Herbrink Makelaars. Third, on-site horeca/cafeteria revenue from food and beverage sales during matches and events. Distribution is community-led — direct participation at club facilities, word-of-mouth referral, local press coverage, social media, and community events such as the long-running Reus van Leus tournament (34th edition in 2026).

Competitive position is anchored in 80 years of local brand recognition and regional scale rather than any technological differentiation. The Saturday 1 team plays at first-class (eerste klasse) level, having achieved and maintained that status, and the club has extended its ecosystem through adjacent partnerships — including SNO Leusden for after-school youth sports care, Plutosport for merchandise distribution, Robey Sportswear as kit supplier, and Football Maties for equipment donation initiatives. The club is governed as a member-owned association with a board, multiple committees, and a clear committee structure (Sponsor Committee, Technical Team, Pedagogical Commission, Referee Commission), and it operates without external parent ownership, external funding rounds, or app/digital product offerings.

Name

Roda'46

Legal name

Roda '46 Leusden

Website

https://roda46.nl

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Roda'46 is a Dutch amateur football club founded in 1946 in Leusden, Netherlands, serving approximately 1,600 members through youth, senior, ladies, and veteran teams, funded by membership fees, tiered local sponsorships, and on-site hospitality.

Ownership category

akta.pro rank

Product category

Amateur Football Club Services

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Amateur football club
• Youth football training
• Sports association services
• Football team membership
• Community sports club

Headquarters

HQ city

Leusden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Membership Fees: Members pay annual membership fees to join the football club and participate in training and competitions.
2. Sponsorship: Local businesses sponsor the club at various tiers (Head, Platinum, Gold, Silver, Diamond, Bronze) providing revenue through logo placement, advertisement boards, and kit sponsorship.
3. Kantine/Cafeteria: The club operates a cafeteria/horeca facility generating revenue from food and beverage sales during matches and events.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Roda'46 is an amateur football club that organizes and delivers football training, competitive league play, and tournaments for approximately 1,600 members across multiple divisions (Saturday, Sunday, Ladies, Youth from Mini's to O19, and 35+/45+ veterans). Offerings include general football training programs, a specialized Keeper School for goalkeepers, a Football School for skills development, and performance football training via the Technical Team, all delivered at its Leusden clubhouse and pitches. The club also operates an on-site canteen/horeca and sells tiered sponsorship packages to local businesses.

Product overview

Roda'46 is an amateur football (soccer) club based in Leusden, Netherlands, founded in 1946. The club operates as a single unified organization offering football-related services rather than a technology product company. Its primary offerings include organized football training programs for members across multiple categories (Saturday, Sunday, Ladies, Youth, 35+/45+ teams), specialized goalkeeper training (Keeper School), general football skills development (Football School), and performance football training through the Technical Team. The club's activities are organized by sport categories with team management, training schedules, match organization, and club facilities as core service components.

Differentiator

Problem solved

Functional benefit

Products and services

• Football Training Programs Organized football training sessions delivered to club members across multiple age groups (Mini's through O19 youth, Saturday/Sunday senior teams, Ladies, and 35+/45+ veteran squads). Participants join directly via club membership at the Leusden facility.
• Keeper School (Keepersschool) Specialized goalkeeper training program offered to youth members of the club for the 2026/2027 season. Sessions are delivered at the Leusden club facilities.
• Football School (Voetbal School) Seasonal general football skills development program offered to youth players for the 2026/2027 season at the club's Leusden facilities.
• Technical Team Training (Prestatievoetbal / Performance Football) Performance football (prestatievoetbal) program including prestatieteams, technical coordination across teams, and extra private training sessions targeted at advanced players.
• Club Canteen / Horeca On-site clubhouse canteen/cafeteria (horeca) providing food and beverage service to members and visitors during matches, events, and tournament days such as the Reus van Leus.
• Sponsorship Packages (Head, Platinum, Gold, Silver, Diamond, Bronze) Tiered sponsorship packages offered by the Sponsor Committee to local and regional businesses. Packages at Head, Platinum, Gold, Silver, Diamond, and Bronze levels provide brand exposure through advertisement boards, logo placement, kit sponsorship, and additional business-club benefits.

Quantifiable outcome

• First class status maintained by Saturday 1 team
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Schoonderbeek Bouw- en Aannemingsbedrijf B.V.coreGTM or Marketing PartnerHead sponsor of Roda'46. Schoonderbeek Bouw is a construction and contracting company based in the region.
• AFAS SoftwarecoreGTM or Marketing PartnerPlatinum sponsor of Roda'46. AFAS Software is an ERP software company headquartered in Leusden.
• Rabobank Amersfoort EemlandminorGTM or Marketing PartnerSustainability sponsor of Roda'46. Rabobank has supported various club initiatives including ClubSupport programs.
• Robey SportswearminorGTM or Marketing PartnerOfficial clothing supplier for Roda'46, providing club apparel and merchandise.
• Optimum OsteopathieminorGTM or Marketing PartnerSponsor of MO17.1 team. Osteopathy practice serving the region with locations in Leusden.
• Duijnstee Hogeschool VoetbalminorStrategic or Co-development PartnerProvides technical football training to youth teams. Fred Duijnstee offers specialized football technique training using a rhythm-based method.
• Herbrink MakelaarsminorGTM or Marketing PartnerDiamond sponsor of Roda'46. Local real estate agent in Leusden.
• SNO LeusdenminorStrategic or Co-development PartnerHead sponsor of Mini's and Kiddy's teams. Provides after-school sports care for children ages 4-13.
• PicnicminorGTM or Marketing PartnerOnline supermarket sponsor. Supported club events with activities.
• Football MatiesminorStrategic or Co-development PartnerPartnership for collecting and donating sports equipment to developing countries.
• PlutosportminorChannel Partner/ Reseller/ DistributorOnline retailer for Roda'46 club clothing and merchandise.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sparta Nijkerk: Amateur football club operating in the Nijkerk/Amersfoort region, structurally similar to Roda'46 in scale, programs, and local sponsor-driven revenue model — geographic and functional peer.
• IJsselmeervogels: Large Dutch amateur football club based in Spakenburg with a comparable membership base, multi-tier senior/youth structure, and strong regional brand — operates in a similar community-anchored, dues-and-sponsorship-funded model as Roda'46.
• ASWH: Dutch amateur football club in Hendrik-Ido-Ambacht with a multi-team youth/senior setup and similar membership-and-sponsorship revenue model — directly comparable operating model to Roda'46.
• USV Hercules: Utrecht-based amateur football club with a comparable member base and broad youth/senior/veteran programming, competing for sponsorship dollars and players in the broader Utrecht region overlapping Roda'46's catchment.
• SDC Putten: Amateur football club based in Putten (Veluwe region) of comparable size, serving a similar rural/small-town catchment with volunteer-led operations and tiered local sponsorship — analogous community-club peer.
• Quick Boys: Prominent Katwijk amateur football club with a comparable size, broad youth-to-senior program, and heavy reliance on local sponsorship and volunteers — a near-direct functional analogue to Roda'46.

Others

• KNVB (Koninklijke Nederlandse Voetbalbond): Royal Dutch Football Association governing amateur and professional football in the Netherlands; sets competition tiers (where Roda'46 competes at eerste klasse), referee standards, and youth development rules — the structural counterparty to every amateur club like Roda'46.
• Plutosport: Dutch online retailer that supplies Roda'46's official club clothing and merchandise via a dedicated club-branded storefront; a distribution/ecosystem partner rather than a competitor, but indicative of the apparel-and-merch channel relevant to amateur clubs of this profile.

Broad incumbents

• FC Utrecht: Professional Eredivisie club headquartered in the same Utrecht province as Roda'46; serves as the regional football incumbent whose talent pipeline and sponsor relationships intersect with amateur clubs like Roda'46.
• SC Heerenveen: Professional Dutch football club with extensive youth academy infrastructure; broadly comparable in football category but operates at vastly larger scale as a professional incumbent competing for talent and sponsorship in the broader amateur-to-pro pathway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roda'46

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roda'46