Our Happy Place

What Our Happy Place does

Provisions & Pedigree, operating commercially as "Our Happy Place," is a Chicago-based direct-to-consumer premium pet food company founded in 2019 by Claire Donnelly. The company produces small-batch, human-grade dog and cat food — Heritage Harvest (slow-baked chicken and sweet potato kibble, $64 per 20 lb bag) and Lakeshore Catch (wild-caught salmon pâté, $42 per 24-pouch case) — from a production facility at 2200 W Fulton Market. Recipes are developed with veterinary nutritionists, use named animal proteins and whole produce sourced from single-source Illinois farms, and undergo independent batch testing for guaranteed analysis before leaving the kitchen.

The business operates on a subscription-based direct-to-consumer model with weekly refrigerated delivery to homes across the Chicagoland region, including all Chicago neighborhoods, North Shore, Evanston, Oak Park, Naperville, DuPage County, Northwest Indiana, and Lake County. Customers order by Wednesday and receive delivery by Saturday; subscriptions support pause, swap, and portion adjustments with no lock-in. New customers receive a complimentary first-sample after submitting pet details via the website for a recipe recommendation.

The company is founder-owned, privately held, and bootstrapped with no disclosed institutional funding, acquisitions, or partnerships. With a 5-person team serving 12,000+ pets weekly, the company is a small-scale artisanal operation whose competitive differentiation rests on ingredient transparency, vet-formulated recipes, and a cold-chain logistics footprint rather than technology or scale advantages.

Name

Our Happy Place

Legal name

Provisions & Pedigree

Website

https://ourhappy.place

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Provisions & Pedigree (Our Happy Place) is a Chicago-based direct-to-consumer pet food company producing small-batch, vet-formulated dog and cat food and delivering it fresh weekly via cold-chain logistics to 12,000+ pets across the Chicagoland region.

Ownership category

akta.pro rank

Product category

Premium Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Other Animal Food Manufacturing (311119)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Natural/Organic & Limited-Ingredient Diets (CRADAFAH)

akta.pro secondary industry

Wet/Canned & Pouch Food (Dog & Cat) (CRADAFAB)

Keywords

• Premium pet food
• Fresh dog food
• Fresh cat food
• Pet food delivery
• Small-batch pet nutrition

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Direct Pet Food Sales: Direct-to-consumer sales of premium small-batch dog and cat food through subscription and one-time purchase options, with weekly fresh delivery to homes across Chicagoland.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Provisions & Pedigree (d/b/a Our Happy Place) is a Chicago-based premium pet food company that produces small-batch, human-grade, vet-formulated recipes for dogs and cats using named animal proteins and whole produce with no meals, fillers, or artificial additives. The company sells its products directly to pet owners through a subscription model featuring weekly cold-chain refrigerated delivery across the Chicagoland region. The portfolio includes two flagship recipes — Heritage Harvest for dogs and Lakeshore Catch for cats.

Product overview

Our Happy Place (d/b/a Provisions & Pedigree) is a premium pet nutrition company offering small-batch, human-grade dog and cat food. The product portfolio consists of two core offerings: Heritage Harvest (slow-baked chicken and sweet potato kibble for dogs) and Lakeshore Catch (wild-caught salmon pâté for cats). Both products feature transparently sourced, named ingredients with no fillers or artificial preservatives. The company operates a direct-to-consumer subscription model with fresh weekly delivery across Chicagoland, founded in 2019.

Differentiator

Problem solved

Functional benefit

Products and services

• Heritage Harvest — For Dogs Slow-baked chicken and sweet potato kibble with wild blueberries, rosemary, and omega-rich flaxseed; formulated for all life stages; priced at $64 per 20 lb bag. Designed for dog owners seeking transparent, human-grade nutrition in a dry kibble format.
• Lakeshore Catch — For Cats Wild-caught salmon pâté with taurine-rich organ meats and pumpkin for digestion; gently cooked in small batches; priced at $42 per 24-pouch case. Designed for cat owners seeking high-protein, grain-free wet food with transparent sourcing.
• Weekly Fresh Delivery Subscription Recurring weekly delivery service that brings fresh, gently cooked pet food from the company's Chicago kitchen to homes across Chicagoland. Orders placed by Wednesday are delivered by Saturday via refrigerated vans, with flexible pause, swap, and portion-adjust options and a complimentary first sample.

Quantifiable outcome

• Vet noticed coat improvement within one month of switching pets to Heritage Harvest

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Nom Nom (Mars Petcare): DTC fresh pet food subscription delivering vet-formulated, gently cooked meals; acquired by Mars Petcare in 2022. Highly comparable product and delivery model, now backed by one of the largest pet food incumbents with national distribution and marketing scale.
• Ollie: Direct-to-consumer fresh dog food subscription delivering refrigerated, vet-formulated meals nationwide. Closely comparable to Our Happy Place on product (fresh gently cooked dog food), GTM (DTC subscription), and value proposition (human-grade ingredients, personalized portions).
• Open Farm: Premium pet food brand emphasizing ethically sourced, transparently labeled ingredients sold via DTC and retail channels. Comparable to Our Happy Place on ingredient transparency, named-protein sourcing, and premium positioning, though primarily dry/raw rather than refrigerated fresh.
• PetPlate: DTC fresh, vet-formulated dog food subscription delivering refrigerated meals to homes. Comparable subscription pricing, vet-formulated positioning, and refrigerated direct delivery model targeting health-conscious pet owners.
• Spot & Tango: DTC fresh dog food subscription offering refrigerated UnKibble and fresh recipes delivered to homes. Directly comparable subscription mechanics, vet-formulated positioning, and refrigerated delivery model — competing for the same premium pet parent customer.
• The Farmer's Dog: The leading direct-to-consumer fresh, human-grade dog food subscription brand in the US, delivering refrigerated meals to homes nationwide. Most directly comparable to Our Happy Place in product form (fresh/refrigerated dog food), vet-formulated positioning, and subscription delivery model — but operates nationally with venture capital scale.
• JustFoodForDogs: Fresh, human-grade pet food company selling gently cooked meals via DTC subscriptions and own kitchens/retail locations. Comparable to Our Happy Place on fresh-cooked production, vet nutritionist involvement, and ingredient transparency, with a broader SKU portfolio.

Emerging players

• Stella & Chewy's: Premium raw and freeze-dried pet food brand with strong natural/transparency positioning sold via DTC, pet specialty retail, and select grocery. Comparable on premium natural positioning and ingredient philosophy, but uses shelf-stable raw rather than refrigerated fresh delivery.
• Wild Earth: DTC pet food and treat company built on plant-based and cell-based protein alternatives for dogs. Comparable DTC subscription GTM and clean-label transparency story, though positioned around alternative protein rather than named animal proteins.

Broad incumbents

• Smucker Pet (Big Bear, Natural Balance): J.M. Smucker operates mass-market premium pet food brands (including Rachael Ray Nutrish, Natural Balance, Big Bear) sold through grocery and mass retail. Comparable premium pet food category presence at vastly larger scale and national distribution, but lacks DTC cold-chain fresh model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ourhappyplace

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Our Happy Place