Almatur

What Almatur does

Almatur is a Polish travel agency founded in 1956, organized as a group of regional subsidiaries (Sp. z o.o. and S.A.) under Almatur-Polska S.A. headquartered in Warsaw, with its main operational base in Łódź. The group bills itself as Poland's longest-operating travel agency and runs a multi-segment portfolio built around youth tourism: it markets roughly 500 summer trips and excursions annually, including youth camps ("kolonie" and "obozy"), Green Schools ("Zielone Szkoły"), adult coach tours, foreign language courses, and the Work & Travel USA student-exchange program operated jointly with CIEE and CHI (partner since 1990). It is an IATA-accredited agent for air ticketing, distributes ISIC student cards via membership in the ISIC Association, and holds Kidzone certification from the Polish Children's Ombudsman.

Distribution is hybrid: direct sales through the corporate website and call-center channel (powered by the SYKON booking/reservation system built by PIRO s.c.), complemented by 8 regional offices, 60+ pickup locations, and 100+ partner agencies across Poland. The business model is predominantly transactional package sales to individual consumers and families — pricing ranges from approximately 4,995 PLN for domestic youth camps to ~$8,990 for longer international programs — with ancillary fee revenue from ISIC card issuance and B2B-driven Green Schools bookings. There are no disclosed funding rounds, no public revenue figures, and a December 2024 mandatory share buyout signals active ownership consolidation rather than external growth capital deployment.

Name

Almatur

Legal name

Biuro Podróży i Turystyki "Almatur-Łódź" Sp. z o.o.

Website

https://almatur.pl

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Almatur is a Polish travel agency founded in 1956 that sells youth camps, adult tours, language courses, and the Work & Travel USA exchange program to Polish families and students via 8 regional offices, 100+ partner agencies, and a direct online booking platform.

Ownership category

akta.pro rank

Product category

Youth Tourism and Travel Agency Services

NAICS

Tour Operators (56152), Travel Agencies (561510), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Student & Youth Educational Tours (THAKAGAA)

akta.pro secondary industries

Educational/Student Retail Travel Agencies (THAKABAK), School Group & Curriculum-Led Trips (THAKAGAB), Language Immersion & Cultural Exchange Programs (THAKAGAE), University & College Study Tours (THAKAGAC)

Keywords

• Youth travel services
• Student exchange programs
• Language courses abroad
• Youth tourism packages
• Group travel agency

Headquarters

HQ city

Łódź

HQ country

Poland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Package Holidays & Youth Camps: Core revenue stream from organizing and selling package tours including youth camps (obozy młodzieżowe), colonies (kolonie), sports camps, and student camps. Offers ~500 summer trips and excursions to destinations worldwide.
2. Adult Tours & Vacations: Group tours, coach tours, city breaks, exotic expeditions, and 'Single without surcharge' packages for adult travelers.
3. Language Courses Abroad: Summer language courses in 5 languages (English, German, French, Spanish, Italian) across multiple global destinations. Pricing from ~4,995 PLN for 14-day apartment courses to ~12,480 PLN for 28-day family accommodation packages.
4. Work & Travel USA Programs: J-1 visa exchange programs including Work & Travel, Internship USA, Professional Career Training, and High School Year in USA. Pricing from ~$1,690 (1-3 month program) to ~$3,700 (20-month program).
5. ISIC International Student ID Cards: Distribution of ISIC (International Student Identity Card) and ITIC (International Teacher Identity Card) cards, providing discounts for youth travelers.
6. Green Schools (Zielone Szkoły): Educational school trip programs combining classroom learning with outdoor activities.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Almatur is a Polish travel agency that organizes and sells packaged youth tourism programs, including summer camps and colonies for children and teenagers, adult group tours and vacations, exotic destination tours, language courses abroad, educational Green School trips, and US student-exchange programs (Work & Travel, Internship, Career Training, School Year in USA). It also distributes ISIC and ITIC international student identity cards. Programs are sold directly via its website, SYKON booking system, toll-free infoline, regional offices, and an extensive partner-office and travel-agent network.

Product overview

Almatur is a Polish travel agency founded in 1956, operating as a network of regional offices (Almatur-Łódź, Almatur-Polska, Almatur-Katowice, Almatur-Częstochowa, Almatur-Opole, Almatur-Lublin, Almatur-Białystok, Almatur-Poznań). The company offers approximately 500 vacation trips and tours with a primary focus on youth tourism. Its product portfolio includes: (1) Youth camps and colonies (Obozy młodzieżowe i kolonie) for children and teenagers, including sports camps and the Klub Urwisa sub-brand; (2) Language courses abroad with partner schools in England, Malta, Germany, France, Spain, Austria, and Italy; (3) Adult travel including tours, vacations, and exotic destinations (Egzotyka); (4) Student exchange and education programs (Rok szkolny w USA, Work & Travel USA, Internship USA, Professional Career Training USA); (5) Green Schools (Zielone Szkoły) for educational group travel; (6) ISIC student cards; (7) Bus rentals; and (8) Loyalty programs with discounts and last-minute offers. The company also operates a booking system (SYKON) and offers insurance through Signal Iduna.

Differentiator

Problem solved

Functional benefit

Products and services

• Obozy młodzieżowe i kolonie (Youth Camps and Colonies) Organized summer camps and colonies for Polish children and teenagers (ages 7-18), including sports camps, paintball camps, language camps, and recreational camps with active programming. Includes transport, accommodation, meals, supervision by qualified instructors, and activity programming.
• Wycieczki i Wczasy (Group Tours and Vacations for Adults) Packaged group tours, coach tours, and vacation packages for Polish adult travelers, including flight-based holidays and City Break packages to domestic and international destinations. Includes 'Single without surcharge' (Bez dopłaty single) options for solo travelers.
• Kursy językowe za granicą (Language Courses Abroad) Immersive language courses abroad for Polish students and adults (ages 12+) with partner schools in England, Malta, Germany, Austria, France, Spain, and Italy. Programs range from Junior to Adult Family and Residence options, with duration-based pricing (14/21/28 days) and choice of apartment or family-stay accommodation.
• Egzotyka (Exotic Tours) Packaged exotic travel expeditions for Polish adult travelers to destinations worldwide including Asia, the Americas, Africa, and other distant locations. Tours include accommodation, two meals per day, flights, local transport, Polish-speaking guides, and travel insurance.
• Zielone Szkoły (Green Schools Educational Trips) Multi-day educational trips for Polish school classes that combine classroom learning with outdoor nature-based activities, targeted at primary and secondary school groups.
• Zima — Obozy zimowe (Winter Camps and Ski Trips) Winter camps and ski trips for Polish youth, with each winter season offered on a presale basis (e.g., Zima 2027) ahead of departure.
• Obozy studenckie (Student Camps) Recreational travel and adventure camps targeted at Polish university students, offering group experiences beyond standard youth-camp programming.
• Legitymacje ISIC / ITIC (International Student and Teacher Identity Cards) Distribution of ISIC (International Student Identity Card) and ITIC (International Teacher Identity Card) identity cards in Poland, providing student and teacher discounts worldwide; free of charge for Almatur camp participants.
• Work & Travel USA J-1 visa exchange program enabling Polish university students to work legally in the United States during the summer break, with US sponsor and on-the-ground support coordinated by Almatur's USA Education Department.
• Rok szkolny w USA (School Year in USA) Full-year or semester high-school exchange program in the United States for Polish students aged 15-18, with placement at US high schools, host-family accommodation, meals, insurance, and local coordination via partner organizations CIEE and Cultural Homestay International (CHI).
• Internship USA J-1 visa internship program for Polish university students who have completed their second year, with placements available within 12 months of graduation. Programs may be paid or unpaid depending on the placement.
• Professional Career Training USA J-1 visa professional internship program implemented in cooperation with CIEE for Polish university graduates with at least one year of related work experience (or five years for non-graduates), with durations from 1 to 20 months and tiered USD pricing by length.
• Autokary do wynajęcia (Coach / Bus Rental) Coach and bus rental service for groups and travel organizers, providing transportation vehicles separate from the company's packaged-tour products.
• Szkolne programy edukacyjne w USA i Kanadzie (School Educational Programs in USA and Canada) School-level educational study programs in the United States and Canada, providing structured study-abroad opportunities for Polish students beyond the standard Work & Travel and career-training tracks.
• Półkolonie (Half-day Camps) Half-day camp programs for school-age children during Polish school breaks, providing supervised activities for shorter durations than the full multi-day youth camps.

Quantifiable outcome

• ~500 summer trips and excursions offered annually
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• CIEE (Council on International Educational Exchange)coreStrategic or Co-development Partner · 1 January 1990US-based international educational exchange organization. Almatur's exclusive partner for organizing high school year programs and professional career training/internship programs in the USA since 1990. CIEE sponsors J-1 visas and provides local support infrastructure in the USA.
• Cultural Homestay International (CHI)coreStrategic or Co-development Partner · 1 January 1990Partner organization for high school year programs in the USA alongside CIEE. Provides host family placement and local coordination services for Polish students attending American high schools.
• SIGNAL IDUNA POLSKA TU S.A.coreOthersPrimary insurance provider for all Almatur tours and programs. Provides statutory tourist insurance guarantees (turystyczna gwarancja ubezpieczeniowa) required for tour operator registration across multiple Polish voivodeships, as well as travel insurance for participants. Each Almatur entity holds a separate guarantee policy with SIGNAL IDUNA.
• World Youth Student & Educational (WYSE) Travel ConfederationcoreOthersInternational membership organization for youth and student travel. Almatur is a member of this major international tourism organization, providing credibility and network access.
• ISIC AssociationcoreOthersInternational Student Identity Card association. Almatur is a member and authorized distributor of ISIC and ITIC (International Teacher Identity Card) cards in Poland.
• Polska Izba Turystyki (Polish Chamber of Tourism)minorOthersPolish national tourism industry chamber. Almatur is a member, contributing to industry standards and participating in award programs.
• IATA (International Air Transport Association)coreTechnology or IntegrationAlmatur holds IATA agent status, enabling the company to issue airline tickets and access global airfare distribution systems.
• PayPro SAcoreTechnology or IntegrationPayment processor (Agent Rozliczeniowy) providing card payment, credit card, and e-transfer services through the Przelewy24 platform for online booking payments. Registered in Poznań, KRS 0000347935.
• PIRO s.c. (PIRO Bogumiła Wołowicz, Mariusz Galus)coreTechnology or IntegrationOwner and operator of the SYKON booking system (cluster.turystika.com.pl), the integrated reservation platform used by Almatur for managing bookings across all group entities.
• Language School Partners (CES, IELS, ENFOREX, BWS, ACTILINGUA, SPRACHCAFFE, French in Normandy)coreStrategic or Co-development PartnerNetwork of certified language schools in England (London, Oxford), Malta (Sliema), Spain (Barcelona, Malaga, Madrid, Valencia, Seville, Tenerife), Germany (Berlin, Frankfurt, Cologne, Munich), Austria (Vienna), France (Nice, Rouen), and Italy (Florence, Milan, Rome). These schools provide certified language instruction with ISO 9001:2008 quality standards.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wakacje.pl: Poland's leading online travel agency (OTA), offering package tours, last-minute deals, and dynamic packaging for Polish consumers. Comparable to Almatur as a channel serving Polish outbound travelers, though operating primarily via digital channels rather than a physical office and partner network.
• Logos Tour: Polish travel agency specializing in youth camps, school trips (zielone szkoły), and educational travel for children and students. Highly comparable to Almatur's core youth-tourism and Green Schools business, often cited as a direct competitor in the Polish organized-camps segment.

Broad incumbents

• Rainbow Tours: One of Poland's largest travel agencies, operating as a publicly listed tour operator with broad package-holiday offerings across multiple destinations and customer segments. Comparable to Almatur as a domestic Polish travel brand competing for the same outbound leisure traveler, though with a less concentrated focus on youth and educational travel.
• EF Education First (Poland): Global leader in language education and study abroad, with operations in Poland offering language courses and cultural immersion programs. Comparable to Almatur's language-courses-abroad vertical, though operating at much larger international scale and with a stronger brand in adult language learning.
• Itaka (now ITAKA & Nowa Itaka): Leading Polish tour operator with a broad portfolio of package holidays, exotic trips, and last-minute offers. Direct competitor to Almatur in the adult Polish leisure-tour market, but with less focus on youth camps and educational travel programs.
• TUI Poland (TUI Polska): Polish arm of the global TUI Group, offering mass-market package holidays, club hotels, and family travel. Comparable to Almatur as a major Polish package-tour operator serving leisure families, with stronger international scale and brand but less specialization in the youth-educational niche.

Emerging players

• CampGlider: Polish online marketplace aggregating summer camps, language programs, and youth activities from multiple operators. Comparable to Almatur as a competing booking channel for Polish parents seeking organized youth travel, but operating as a digital aggregator rather than a vertically integrated tour operator.
• Intercamp (Moje Kolonie): Polish online travel agency focused on summer camps, youth colonies, and school trips in Poland and abroad. Directly comparable to Almatur's youth-camp portfolio, with a similar parent-targeted offering but a more digital-first distribution model.

Regional players

• Weco Travel: Polish tour operator specializing in school trips, educational travel (zielone szkoły), and youth programs. Comparable to Almatur's school-group travel segment, with a similar institutional buyer focus though smaller overall portfolio and network reach.

Others

• CIE (Council on International Educational Exchange): US-based international educational exchange organization that has been Almatur's exclusive Polish partner for J-1 visa programs (Work & Travel, School Year USA, Professional Career Training) since 1990. Not a competitor but a strategic partner whose relationship defines Almatur's US exchange vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/almatur
• Instagraminstagram.com/almatur
• TikToktiktok.com/@almatur.pl
• LinkedInlinkedin.com/company/almatur

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Almatur