Wakacje.pl
Wakacje.pl is a Polish online travel aggregator headquartered in Gdańsk that searches, compares, and books vacation packages from approximately 80 partner travel agencies, complemented by 245 physical retail salons across Poland.
- Company typePrivate
- Founded2003
- HeadquartersGdansk, Poland
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Wakacje.pl does
Wakacje.pl S.A. is a Polish online travel aggregator that operates a vacation booking platform aggregating package offers from approximately 80 partner travel agencies and tour operators including Coral Travel, Anex Poland, Grecos, Rainbow, Itaka, and Exim Tours. The platform enables Polish consumers to search, compare, and book vacation packages across roughly 15 destination countries at prices identical to those offered directly by the underlying tour operators, functioning as a price-parity OTA-style aggregator rather than a markup reseller. Wakacje.pl S.A. is a private Polish joint-stock company headquartered at al. Grunwaldzka 413 in Gdańsk with a paid-in share capital of 5,750,000 PLN (KRS 315229); no parent company, external shareholders, funding rounds, or revenue figures are disclosed in available sources.
The company operates a hybrid omnichannel distribution model combining an online self-service platform, phone-based inside sales available seven days a week from 8:00-23:00, and 245 physical retail salons across Poland for in-person consultation and booking. Revenue is generated through transaction-fee commissions on vacation bookings, affiliate referral fees from AXA travel insurance (purchased by 6 of 10 customers), airport parking referrals, and deferred payment partnerships with PayPo, P24Now, and eRaty; the company also directly sells vacation gift vouchers (Bony Wakacyjne) from 50 to 50,000 PLN and operates a dedicated corporate group travel service for events, school trips, and sports camps. Complementary product surface includes optional excursions across 45 countries, a weather information portal, a customer panel for booking management, and the Magazyn Wakacje.pl editorial content hub driving organic search acquisition.
Customer segments span individual leisure consumers (primary), corporate groups, schools, sports teams, and corporate gift buyers, with pricing fully set by partner tour operators and the platform charging no additional fees on top. Technology is described as an online travel booking platform with no documented proprietary features, no mobile application, no public API, no AI/ML capabilities, and no disclosed patents or trademarks, indicating a relatively conventional aggregation and commerce stack. No headcount, funding, or revenue figures are available to assess financial scale.
Wakacje.pl firmographics
Firmographics- Name
- Wakacje.pl
- Legal name
- Wakacje.pl S.A.
- Website
- https://wakacje.pl
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Wakacje.pl is a Polish online travel aggregator headquartered in Gdańsk that searches, compares, and books vacation packages from approximately 80 partner travel agencies, complemented by 245 physical retail salons across Poland.
- Ownership category
- akta.pro rank
Wakacje.pl industry classification
Industry- Product category
- Online Travel Agency / Travel Aggregator
- NAICS
- Tour Operators (56152), Travel Agencies (561510)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH)
- akta.pro secondary industry
- Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)
Keywords
Where Wakacje.pl is headquartered
LocationHeadquarters
- HQ city
- Gdansk
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Wakacje.pl business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Travel Package Sales Commission: Earn commissions on vacation package bookings from ~80 partnered travel agencies. Prices identical to booking direct with organizers.
- Gift Voucher Sales: Sale of vacation gift vouchers (bony wakacyjne) in denominations from 50 PLN to 50,000 PLN with 12-month validity.
- Travel Insurance Distribution: AXA travel insurance products sold alongside vacation packages with commission revenue.
- Parking Services: Airport parking services offered through the platform as an add-on to travel bookings.
- Payment Services Partnership: Partnership with PayPo, P24Now, and eRaty for deferred payments and installments, generating referral fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Travel package prices vary by tour operator, destination, season, and hotel category |
| Other | Pay-as-you-go | Deferred payment and installment options for package bookings |
| One time/ perpetual license | Pay-as-you-go | Gift vouchers (bony wakacyjne) for vacation purchases |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Wakacje.pl product offering
Product offeringCore offering
Wakacje.pl operates an online travel aggregator platform that enables Polish consumers to search, compare, and book vacation packages from approximately 80 partnered travel agencies and tour operators. Customers pay identical prices as booking directly with tour organizers, and the platform supplements bookings with optional add-ons such as AXA travel insurance, gift vouchers, deferred payments (PayPo, P24Now, eRaty), and 245 physical retail salons for in-person consultations.
Product overview
Wakacje.pl is a travel aggregator and online travel agency operating as a unified platform that allows users to search, compare, and book vacation packages from approximately 80 travel agencies. The core product is the vacation search platform (wakacje.pl/wczasy) which serves as the main interface for browsing and booking. The platform integrates complementary services including Last Minute offers, AXA travel insurance (offered through AXA Partners), vacation vouchers (Bony Wakacyjne), deferred payment options via PayPo/P24Now/eRaty, optional excursions in 45 countries, group trip organization, airport parking, weather information, customer panel accounts, and loyalty program access. The platform also maintains 245 physical sales offices across Poland and publishes editorial content through its Magazyn platform. Prices match those offered directly by travel organizers.
Differentiator
Problem solved
Functional benefit
Products and services
- Wakacje.pl Vacation Search Platform
Quantifiable outcome
- Prices identical to booking directly with organizers - no additional platform fees
- +1 more outcomes
Companies that use Wakacje.pl
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Wakacje.pl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Wakacje.pl partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- Coral TravelcoreMajor tour operator partner offering vacation packages across 15 destinations including Turkey, Greece, Egypt, Tunisia, Bulgaria, Spain, Dominican Republic, UAE, Cuba, and Thailand. Flights from 13 regional Polish airports. Operating in Polish market since 1999.
- Anex PolandcoreTour operator (handels name Orex Travel) belonging to Turkish Anex Tour group, operating since late 2014. Specializes in Turkish Riviera packages from major Polish airports.
- GrecosmajorTour operator partner offering vacation packages primarily to Greece and other Mediterranean destinations.
- RainbowmajorPolish tour operator partner offering vacation packages across multiple destinations.
- ItakamajorPolish tour operator partner offering vacation packages across various destinations.
- Exim ToursmajorTour operator partner offering vacation packages through the platform.
- AXA PartnerscoreTravel insurance partnership providing coverage including cancellation, medical expenses, personal liability, and baggage protection. Enhanced packages with increased sums (e.g., 150,000 EUR civil liability) and new MAX Plus package with expanded cancellation coverage reasons.
- PayPomajorDeferred payment service allowing purchases up to 5,000 PLN with 30-day interest-free repayment period. Enables impulse bookings and price splitting for customers.
- P24NowmajorDeferred payment service for amounts 1,000-10,000 PLN offering up to 54 days interest-free or installment options. Requires existing limit application.
- eRatymajorInstallment credit service for purchases above 10,000 PLN with flexible repayment terms. Fast credit decision process.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Wakacje.pl competitors and assessment
Company assessmentDirect peers
- eTravel.pl: Polish OTA with multi-supplier package aggregation and own retail offices; very similar positioning to Wakacje.pl with hybrid online + offline model.
- Wakacyjnipiraci.pl (Holiday Pirates): Polish arm of Holiday Pirates, a deal-driven travel meta-search/community focused on surfacing package holiday discounts. Competes for the same Polish outbound package booking consumer.
- Fly.pl: Polish online travel agency offering package holidays from major tour operators (Itaka, Rainbow, TUI, etc.). Closely comparable business model and supplier set.
- Travelplanet.pl: One of Poland's largest OTAs, aggregating package tours from multiple Polish tour operators with online booking. Direct head-to-head competitor in the same Polish package-holiday aggregation niche.
Broad incumbents
- Lastminute.com: European OTA with strong last-minute package positioning; directly competes with Wakacje.pl's Last Minute vertical in the Polish market.
- TUI Poland: Polish subsidiary of global travel giant TUI, operating both as a tour operator and direct-to-consumer OTA/retailer. Significant overlap on packaged holidays with Wakacje.pl's assortment.
- eDreams ODIGEO: European online travel agency with a Polish-localized site; offers dynamic package holidays and competes for the same Polish consumer, though with a more flight-led product mix.
- Booking.com: Global OTA leader; competes for Polish outbound travel wallet share, particularly in hotels + flights combinations, but with weaker package-tour aggregation and no Polish retail salon network.
Regional players
- Neckermann Reisen (Polish operations): European tour operator brand offering package holidays in Polish market via its localized site; comparable product (charter-flight + hotel packages) and supplier relationships.
Emerging players
- Itaka Holdings: One of the largest Polish tour operators and a key Wakacje.pl supplier; increasingly sells direct via its own retail network and website, competing for the same end customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wakacje.pl social profiles
Digital presenceWakacje.pl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wakacje.pl leadership team
Management profileNumber of profiles
Wakacje.pl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wakacje.pl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wakacje.pl
What does Wakacje.pl do?
Wakacje.pl operates an online travel aggregator platform that enables Polish consumers to search, compare, and book vacation packages from approximately 80 partnered travel agencies and tour operators. Customers pay identical prices as booking directly with tour organizers, and the platform supplements bookings with optional add-ons such as AXA travel insurance, gift vouchers, deferred payments (PayPo, P24Now, eRaty), and 245 physical retail salons for in-person consultations.
Is Wakacje.pl a public or private company?
Wakacje.pl is a private company. It is classified as unknown and is currently operating.
When was Wakacje.pl founded?
Wakacje.pl was founded in 2003. It employs 501 to 1,000 people.
Where is Wakacje.pl based?
Wakacje.pl is headquartered in Gdansk, Poland, in the Europe region.
How does Wakacje.pl make money?
Five revenue lines are on record. Travel Package Sales Commission is the primary driver. The others are gift Voucher Sales, travel Insurance Distribution, parking Services and payment Services Partnership.
Who are Wakacje.pl's main competitors?
Direct peers on record are eTravel.pl, Wakacyjnipiraci.pl (Holiday Pirates), Fly.pl and Travelplanet.pl. Broad incumbents are Lastminute.com, TUI Poland, eDreams ODIGEO and Booking.com. Neckermann Reisen (Polish operations) is listed as a regional player. Itaka Holdings is listed as an emerging player.
Does Wakacje.pl have an API?
No public API is recorded for Wakacje.pl.
What industry is Wakacje.pl in?
Wakacje.pl's product category is Online Travel Agency / Travel Aggregator. Its primary akta.pro industry code is THAKAAAH, Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators), with a secondary code of THAKAJAC, Package Tour Wholesalers (Pre-Packaged FIT/Group Programs). Its NAICS code is 56152 and its SIC code is 7900.