GranMonte Winery
GranMonte Winery is a family-owned Thai estate vineyard and winery in Khao Yai producing GI-certified wines, with an integrated hospitality model encompassing restaurant, accommodation, tours, and international distribution across six countries.
- Company typePrivate
- Founded1999
- HeadquartersPakchong (Nakhon Ratchasima), Thailand
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What GranMonte Winery does
GranMonte Winery is a family-owned vineyard and winery established in 1999 by Visooth Lohitnavy on a 100-rai (40-acre) former cashew orchard in Asoke Valley, Khao Yai, Thailand, with an additional 200 rai of planting areas across the region. The estate produces estate-grown wines from twelve vitis vinifera grape varieties under the Khao Yai Wine Geographical Indication registered in 2018, with production capacity of 300,000 bottles per annum following a 2022 expansion of the Asoke Valley Winery. The technical platform combines imported French, German, Italian, and Australian winemaking equipment, temperature-controlled stainless steel fermentation tanks, French and American oak barrels, advanced grape sorting technology, and a Smart Vineyard precision farming system with microclimate monitoring stations and a tailored Integrated Pest Management program suited to Thailand's tropical environment.
The business operates an integrated hospitality and wine production model targeting wine enthusiasts, culinary tourists, families, and fine-dining establishments in Thailand and select international markets. Revenue is generated across seven streams: estate wine sales (on-site shop, online via passiondelivery.com, and through international distributors in France, Hong Kong, Japan, Singapore, Taiwan, and domestic Thailand), VinCotto Restaurant (200-seat on-site family restaurant), GranMonte Wine Cottage (eight-room pet-friendly B&B at THB 4,200–5,200/night), guided vineyard and winery tours (THB 590–690/person), the GranMonte Shop and Montino Café, private events and gala dinners, and a loyalty membership program.
GranMonte's go-to-market combines direct-to-consumer estate experiences with a channel-partner distribution model and premium fine-dining placements (including Nusara and Potong, ranked #3 and #19 in Asia's 50 Best Restaurants 2023). Under Oenologist and General Manager Nikki Lohitnavy—Thailand's first and only fully-qualified winemaker (University of Adelaide, 2008)—the company has accumulated over 100 medals and trophies across AWC Vienna, HKIWSC, Syrah du Monde, and other international competitions. The business remains privately held with no institutional investors and a leadership team drawn entirely from the founding Lohitnavy family.
GranMonte Winery firmographics
Firmographics- Name
- GranMonte Winery
- Legal name
- GranMonte Co., Ltd.
- Website
- https://granmonte.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GranMonte Winery is a family-owned Thai estate vineyard and winery in Khao Yai producing GI-certified wines, with an integrated hospitality model encompassing restaurant, accommodation, tours, and international distribution across six countries.
- Ownership category
- akta.pro rank
GranMonte Winery industry classification
Industry- Product category
- Premium Estate Wines
- NAICS
- Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Wine Production & Winemaking (AFAFAAAB)
Keywords
Where GranMonte Winery is headquartered
LocationHeadquarters
- HQ city
- Pakchong (Nakhon Ratchasima)
- HQ country
- Thailand
- HQ region
- Asia
Offices2 records
Markets served
GranMonte Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Wine Sales: GranMonte sells estate-grown, award-winning wines directly to consumers at the vineyard shop, online, and through international distributors. All wines are registered under the Khao Yai Wine Geographical Indication.
- VinCotto Restaurant: On-site 200-seat family restaurant offering homemade European and Central Thai cuisine paired with GranMonte wines. Open daily 07:30-22:00. Caters to families, wine lovers, and event groups including festive 5-course menus.
- GranMonte Wine Cottage Accommodation: Eight-room pet-friendly bed-and-breakfast accommodation with vineyard views, complimentary vineyard tours, wine tasting, and breakfast. Room rates from THB 4,200 to THB 5,200 per night.
- Vineyard and Winery Tours: Guided vineyard and winery tours conducted in English and Thai, including tasting of four curated wines with gourmet bites. Adults THB 690, children THB 590. Walk-ins welcome with advance reservation recommended.
- GranMonte Shop and Grape Juice: On-site shop selling wines, 100% fresh Shiraz grape juice, seasonal fruit jams, cookies, oliva dip, red wine jelly, salad dressings, pasta sauces, and baked goods. Montino Café offers locally grown and roasted coffees and teas.
- Events and Private Dining: Seasonal events, special vineyard celebrations, and private gala dinners such as the 25th anniversary event at Anantara Siam Bangkok with Michelin-starred chef pairing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vineyard & Winery Tour - Adult |
| Unit Pricing | Pay-as-you-go | Vineyard & Winery Tour - Child |
| Unit Pricing | Pay-as-you-go | Forest View Room |
| Unit Pricing | Pay-as-you-go | Vineyard View Room |
| Unit Pricing | Pay-as-you-go | Vineyard Deluxe Room |
| Unit Pricing | Pay-as-you-go | Extra Person / Pet Charges |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
GranMonte Winery product offering
Product offeringCore offering
GranMonte Winery is a family-owned vineyard and winery in Khao Yai, Thailand that produces estate-grown, GI-certified Khao Yai wines including reds, whites, rosés, sparkling, and natural sweet wines. Complementing winemaking, the estate operates the VinCotto on-site restaurant (European and Central Thai cuisine), guided vineyard and winery tours with tastings, the 8-room GranMonte Wine Cottage pet-friendly accommodation, and a retail shop selling wines, fresh Shiraz grape juice, and homemade food products.
Product overview
GranMonte Winery is a family-owned sustainable vineyard and zero-waste winery in Khao Yai, Thailand, operating a multi-faceted hospitality and wine production business. The core offering centers on estate-grown, award-winning wines produced under the Khao Yai Wine Geographical Indication, including red wines (Asoke Cabernet Sauvignon Syrah, Durif, Heritage Syrah), white wines (The Orient Viognier, Spring Chenin Blanc, Verdelho), rosé, sparkling, and natural sweet wines. Complementing wine production, GranMonte operates VinCotto Restaurant for wine-paired dining, offers Vineyard and Winery Tours with tastings, provides eight-room pet-friendly accommodation at the Wine Cottage, operates the GranMonte Shop selling wines and homemade goods, and maintains a loyalty membership program. The integrated business model combines viticulture, winemaking, hospitality, and direct-to-consumer retail.
Differentiator
Problem solved
Functional benefit
Brands
- Khao Yai Wine: Geographical Indication certification for wines produced from vitis vinifera grapes grown exclusively in the Khao Yai region of Thailand, registered in 2018.
Products and services
- GranMonte Estate Wines Estate-grown wines from Khao Yai, Thailand, including red wines (Asoke Cabernet Sauvignon Syrah, Durif, Heritage Syrah), white wines (The Orient Viognier, Spring Chenin Blanc, Verdelho), rosé (Sakuna Rosé), sparkling (GranMonte Crémant Méthode Traditionnelle), and natural sweet wines (Bussaba). All wines carry Khao Yai Wine Geographical Indication certification and are made from vitis vinifera grapes grown on the estate at 350 meters elevation.
- VinCotto Restaurant On-site Italian-inspired family restaurant offering homemade European and Central Thai cuisine paired with GranMonte wines. Features 200-seat capacity with indoor and outdoor dining, festive 5-course menus with wine pairings, and fresh hand-selected ingredients from the vineyard and local Khao Yai farms.
- Vineyard and Winery Tour Guided in-depth wine experience through the 100-rai (40-acre) vineyard and state-of-the-art winery, concluding with a tasting flight of four premium wines paired with artisanal snacks and local Khao Yai artisanal cheeses. Conducted in English and Thai. Adults THB 690, children under 20 years THB 590.
- GranMonte Wine Cottage Accommodation Eight-room pet-friendly bed-and-breakfast accommodation offering vineyard views, Khao Yai mountain ranges, and tropical jungle surroundings. Includes complimentary breakfast, vineyard tours with wine tasting, and bike rentals. Room rates range from THB 4,200 (Forest View) to THB 5,200 (Vineyard Deluxe) per night.
- GranMonte Shop On-site retail shop selling GranMonte wines and homemade products including 100% fresh Shiraz grape juice, seasonal fruit jams, cookies, oliva dip, red wine jelly, salad dressings, pasta sauces, and baked goods. Located at the estate for walk-in purchases.
- Montino Café Coffee corner within the GranMonte Shop offering locally grown, harvested, and roasted coffees and teas paired with homemade baked goods.
- GranMonte Loyalty Program Membership program offering discounts at GranMonte Shop and other benefits for members with reservation value of THB 5,000 or more.
Quantifiable outcome
- Over 100 medals and trophies from international wine competitions in France, Austria, England, Hong Kong, Japan, Singapore, and Thailand
- +4 more outcomes
Companies that use GranMonte Winery
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
GranMonte Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
GranMonte Winery partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and flagship.
- IMEC Ikemitsu Enterprises Co., Ltd. (Japan)coreIMEC Ikemitsu Enterprises is GranMonte's appointed distributor for the Japanese market. They handle the distribution and sale of GranMonte wines in Japan.
- BulluBullu Wine (Hong Kong)coreBulluBullu Wine is GranMonte's appointed distributor for Hong Kong, handling local sales and distribution of GranMonte wines.
- Stellez Vine (Singapore)coreStellez Vine is GranMonte's appointed distributor for Singapore.
- Pinfood Wine (Taiwan)corePinfood Wine is GranMonte's appointed distributor for Taiwan.
- Thai L'Inde (France)coreThai L'Inde is GranMonte's appointed distributor in France, facilitating the sale of Thai wines in the European market.
- Wine in Love (Pattaya, Thailand)minorWine in Love is a domestic stockist of GranMonte wines in Pattaya, Thailand.
- Baan Luck Wine (Chiang Mai, Thailand)minorBaan Luck Wine is a domestic stockist of GranMonte wines in Chiang Mai, Thailand.
- Anantara Siam BangkokflagshipAnantara Siam Bangkok hosted GranMonte's 25th anniversary gala dinner, attended by A-list guests and featuring Michelin-starred Chef Chumpol Jangpray's wine pairing menu with GranMonte wines. This flagship event positioned GranMonte as a luxury Thai wine brand.
- Potong Restaurant (Bangkok)flagshipPotong Restaurant, ranked #19 in Asia's 50 Best Restaurants 2023, serves GranMonte wines on its menu, introducing the brand to high-end diners and sommeliers.
- Nusara Restaurant (Bangkok)flagshipNusara Restaurant, ranked #3 in Asia's 50 Best Restaurants 2023, serves GranMonte wines including their rosé, paired with fine dining cuisine, elevating the brand's visibility among discerning consumers.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
GranMonte Winery competitors and assessment
Company assessmentBroad incumbents
- Cape Mentelle: Margaret River, Australia, premium winery under LVMH's portfolio. Comparable as a higher-volume boutique-to-incumbent producer with strong on-premise placement and exports to Asia, where GranMonte is also building presence; not tropical but similar boutique-premium positioning.
- Brown Brothers Winery: Large Australian family-owned winery known for varietal innovation across hot-climate regions, where Nikki Lohitnavy previously trained. Comparable as an established, multi-region producer of approachable varietals from non-traditional climates; substantially larger and broader than GranMonte.
- Bodega Colomé: Argentine high-altitude winery (up to ~3,000m) producing premium wines from extreme-elevation vineyards. Comparable as an incumbent showcase producer of single-terroir, altitude-driven wines with strong tourism/hospitality overlay and international fine-dining presence.
- Two Oceans (Distell/Vinimark): Mass-market South African wine brand explicitly marketed around a 'two oceans' New Latitude heritage. Comparable as an established international wine brand building equity on origin/terroir differentiation, though serving a much broader, lower-priced retail market than GranMonte.
Direct peers
- Hua Hin Hills Vineyard (Sire Deutschmann): Single-estate Thai vineyard in Hua Hin producing award-winning tropical wines from purchased and estate fruit, with on-site restaurant and cellar door. Direct competitor offering a similar destination-winery pairing in a different Thai region.
- PB Valley Khao Yai Winery: Pioneering Khao Yai winery established in 1989, also producing estate wines from Thailand's Asoke/Khao Yai high-elevation tropical terroir. Directly comparable in geography, climate, varietal focus and DTC tourism offering, and likely GranMonte's closest in-region competitor.
- Chateau de Loei: Thai boutique winery based in the Phu Ruea highlands of Loei Province (northern Thailand), also producing tropical wines from vitis vinifera at high altitude. Comparable as a fellow Thai new-latitude producer, though at a different (cooler, drier) terroir than Khao Yai.
- Siam Winery (Monsoon Valley): Thailand's largest producer of New Latitude wines (Monsoon Valley brand), headquartered in Bangkok with vineyards near Hua Hin. Direct peer operating in tropical Thai viticulture, sharing the same category, target consumers and DTC-plus-export model as GranMonte but at significantly larger scale.
Emerging players
- Yantai Changyu Pioneer Wine: China's oldest and largest winery (founded 1892) producing wines from coastal Shandong and other East Asian geographies. Comparable as another Asian New Latitude producer targeting domestic and Asian fine-dining demand, but at industrial scale that contrasts with GranMonte's boutique positioning.
Regional players
- Domaine de la Citadelle: Chinese winery in Yunnan producing wines from high-altitude vineyards in a non-traditional cool/tropical-influenced region. Comparable as an Asian boutique terroir-driven producer using non-traditional viticulture to compete with imported labels, primarily serving the China domestic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
GranMonte Winery social profiles
Digital presenceGranMonte Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
GranMonte Winery leadership team
Management profileNumber of profiles
Profiles4 records
GranMonte Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GranMonte Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GranMonte Winery
What does GranMonte Winery do?
GranMonte Winery is a family-owned vineyard and winery in Khao Yai, Thailand that produces estate-grown, GI-certified Khao Yai wines including reds, whites, rosés, sparkling, and natural sweet wines. Complementing winemaking, the estate operates the VinCotto on-site restaurant (European and Central Thai cuisine), guided vineyard and winery tours with tastings, the 8-room GranMonte Wine Cottage pet-friendly accommodation, and a retail shop selling wines, fresh Shiraz grape juice, and homemade food products.
Is GranMonte Winery a public or private company?
GranMonte Winery is a private company. It is classified as family owned and is currently operating.
When was GranMonte Winery founded?
GranMonte Winery was founded in 1999. It employs 1 to 10 people.
Where is GranMonte Winery based?
GranMonte Winery is headquartered in Pakchong (Nakhon Ratchasima), Thailand, in the Asia region.
How does GranMonte Winery make money?
Six revenue lines are on record. Wine Sales are the primary driver. The others are vinCotto Restaurant, granMonte Wine Cottage Accommodation, vineyard and Winery Tours, granMonte Shop and Grape Juice and events and Private Dining.
Who are GranMonte Winery's main competitors?
Broad incumbents on record are Cape Mentelle, Brown Brothers Winery, Bodega Colomé and Two Oceans (Distell/Vinimark). Direct peers are Hua Hin Hills Vineyard (Sire Deutschmann), PB Valley Khao Yai Winery, Chateau de Loei and Siam Winery (Monsoon Valley). Yantai Changyu Pioneer Wine is listed as an emerging player. Domaine de la Citadelle is listed as a regional player.
Does GranMonte Winery have an API?
No public API is recorded for GranMonte Winery.
What industry is GranMonte Winery in?
GranMonte Winery's product category is Premium Estate Wines. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 2080.