Brooklyn Street Local

Name

Brooklyn Street Local

Legal name

The Brooklyn Street Local LLC

Website

https://brooklynstreetlocal.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Restaurants and Other Eating Places (7225)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Farm-to-Table & Contemporary American Restaurants (THAFACAF)

Keywords

• Farm-to-table dining
• Brunch restaurant
• Catering services
• Locally sourced meals
• Neighborhood breakfast lunch

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Dine-in Restaurant: Revenue from serving breakfast, lunch, and brunch to walk-in customers at the physical restaurant location. Open Tuesday-Friday 8am-3pm and Saturday-Sunday 10am-3pm.
2. Online Ordering / Takeout: Revenue from online orders placed through ToastTab platform for carryout service.
3. Catering Services: Custom local catering for events of all sizes, including off-site catering menu with breakfast and lunch items for pickup or delivery. Offers platters and custom menus for corporate events, baby showers, bridal parties, and family gatherings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Brooklyn Street Local is a single-location farm-to-table restaurant in Detroit's Historic Corktown neighborhood that serves breakfast, lunch, and brunch featuring locally sourced meats, cheeses, and produce from Michigan farms. The restaurant provides dine-in service, online takeout ordering via ToastTab, custom and off-site catering for events of all sizes, and runs a monthly charitable program called "Poutine for the People" featuring guest chef collaborations with proceeds benefiting local nonprofit organizations.

Product overview

Brooklyn Street Local is a single-location neighborhood brunch restaurant in Detroit's Historic Corktown. The business operates as a unified restaurant service offering dine-in meals, online ordering via Toast Tab, and catering services (both custom catering and off-site catering menus). Their brand portfolio includes the core restaurant, a catering division, and a monthly charitable initiative called 'Poutine for the People' featuring guest chef-created poutine dishes with proceeds benefiting rotating non-profit organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Service Breakfast, lunch, and brunch service offered at the restaurant location in Detroit's Historic Corktown neighbourhood. Features locally sourced meats, cheeses, produce, and vegan/vegetarian options, including authentic Canadian poutine. Open Tuesday-Friday 8am-3pm and Saturday-Sunday 10am-3pm; weekend brunch limited to parties of six or fewer.
• Online Ordering for Takeout Digital ordering channel enabling customers to place carryout orders online through the ToastTab platform for fast takeout service.
• Custom Local Catering Full-service catering for events of all sizes throughout Detroit, creating custom menus using local and organic ingredients whenever possible for corporate events, baby showers, bridal parties, and family gatherings.
• Off-Site Catering Menu Pre-set breakfast and lunch catering options available for pickup or delivery, suitable for meetings, showers, and family gatherings.
• Poutine for the People Monthly charitable poutine program featuring guest chefs who create unique poutine dishes, with proceeds donated to different local nonprofit organizations each month.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor and core.

• Peace Tree ParksminorOthers · 1 December 2024December's #PoutineForThePeople feature created by Experience Relish. Proceeds go to Peace Tree Parks, a Non-Profit Organization founded in 2015 with the mission to increase Metro Detroit residents' access to fresh organic produce by converting vacant land into community gardens.
• CRAFT Citizens ResistanceminorOthers · 1 November 2024November's #PoutineForThePeople feature created by chef Kirby Shoote. Proceeds go to CRAFT Citizens Resistance, a local Indigenous-led grassroots organization deeply rooted in concern for environmental justice and the well-being of the earth.
• Center for Babaylan StudiesminorOthers · 1 October 2024October's #PoutineForThePeople feature created by Ba·On Detroit. Proceeds go to the Center for Babaylan Studies, which is committed to uplifting the wisdom of Indigenous living traditions of the Philippines toward the pursuit of Indigenous sovereignty, individual community healing, justice, and liberation.
• Detroit Food AcademyminorOthers · 1 September 2024September's #PoutineForThePeople feature created by Chef Amanda Saab. Proceeds go to Detroit Food Academy, which envisions a Detroit where youth are powerful - leading, changing, and co-creating Detroit's food system through culinary arts and food entrepreneurship.
• Black Girls CodeminorOthers · 1 August 2024August's #PoutineForThePeople feature created by PizzaPlex founders. Proceeds go to Black Girls Code, which aims to reshape the next generation of tech leaders by creating pathways for young women of color into technology careers.
• Southwest Detroit Immigrant and Refugee CenterminorOthers · 1 July 2024July's #PoutineForThePeople feature created by Chef Leah Sypniewski. Proceeds go to the Southwest Detroit Immigrant and Refugee Center, which provides free and low-cost legal services to individuals facing barriers due to income, language, education, nation of origin, or immigration status.
• Corktown HealthminorOthers · 1 June 2024June's #PoutineForThePeople feature created by Chef Rohani Foulkes of Folk Detroit. Proceeds go to Corktown Health Center, the first medical home focused on serving the LGBTQ community in Southeastern Michigan.
• Outlier MediaminorOthers · 1 April 2024April's #PoutineForThePeople feature created by Chef Ederique Goudia. Proceeds from this month's poutine sales go to Outlier Media, which works toward a vision of a liberated city with healthy civic infrastructure rooted in Detroiters' participation and self-determination.
• Helping Women PeriodminorOthers · 1 March 2024March's #PoutineForThePeople feature created by Chef Viana Rickett of Simple Goodness Detroit. Proceeds go to Helping Women Period, a Michigan-based organization providing free menstrual products and education to those experiencing homelessness and/or low income disparity since 2015.
• Detroit Black Farmer Land FundminorOthers · 1 February 2024February's #PoutineForThePeople feature created by Chef Reniel Billups of Flavors of Jamaica. Proceeds go to the Detroit Black Farmer Land Fund, a coalition working to rebuild inter-generational land ownership for Black Farmers in Detroit.
• Freedom House DetroitminorOthers · 1 January 2024May's #PoutineForThePeople feature created by BSL co-founder and owner Chef Jason Yates. Proceeds go to Freedom House Detroit, which has provided shelter, legal aid, and compassionate support to survivors of persecution for over 40 years.
• Avalon BreadscoreOthersLocal supplier of bread products featured on the suppliers page. Avalon Breads is a significant supplier partner for the restaurant's bread and bakery needs.
• Brother Nature ProducecoreOthersLocal produce supplier featured on the suppliers page. Brother Nature Produce supplies fresh produce to Brooklyn Street Local.
• Corridor SausagecoreOthersLocal meat supplier featured on the suppliers page. Corridor Sausage supplies sausage and meat products to Brooklyn Street Local.
• Green Safe ProductscoreOthersLocal supplier featured on the suppliers page. Green Safe Products provides Michigan green products to Brooklyn Street Local.
• Oliver FarmscoreOthersLocal supplier featured on the suppliers page. Oliver Farms supplies ingredients to Brooklyn Street Local.
• Planted DetroitcoreOthersLocal produce supplier featured on the suppliers page. Planted Detroit supplies fresh produce to Brooklyn Street Local.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Toast (ToastTab): Restaurant POS and online ordering platform that BSL uses for takeout; included as a relevant ecosystem/enabling partner rather than a direct competitor.

Direct peers

• Lady of the House: Detroit chef-driven farm-to-table restaurant emphasizing local sourcing and seasonal menus in a comparable neighborhood dining format.
• Le Petit Zinc: Detroit French-style bistro and brunch restaurant; competes for the same neighborhood brunch traffic with a similarly intimate, chef-driven concept.
• Selden Standard: Detroit farm-to-table restaurant in a similar neighborhood setting, sourcing from local Michigan farms and offering a comparable casual upscale brunch/dinner experience.
• Zingerman's Delicatessen: Ann Arbor-based specialty food and brunch destination built on local sourcing, house-made products, and strong community ties — same farm-to-table DNA as BSL but at larger scale.
• Hudson Cafe: Long-running Detroit breakfast and brunch spot serving local Corktown/Downtown diners; overlaps directly on brunch daypart and customer base.
• MIDA: Detroit neighborhood restaurant serving locally sourced Italian-inspired brunch, lunch and dinner; comparable small-format, chef-driven independent in the same metro.

Broad incumbents

• First Watch: Large U.S. brunch-focused chain; competes for the same breakfast/lunch daypart demand at scale and represents the kind of scaled competitor BSL faces in the brunch category.
• Snooze, an A.M. Eatery: Multi-state brunch chain with farm-focused sourcing and creative breakfast/brunch menus; represents a scaled farm-to-table brunch competitor.

Regional players

• The Plymouth Roasting Company: Independent Michigan breakfast/brunch cafe serving locally roasted coffee and breakfast fare; comparable small-format brunch operator but outside of Detroit proper.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BrooklynStreetLocal
• Instagraminstagram.com/brooklynstreetlocal
• LinkedInlinkedin.com/company/brooklyn-street-local

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brooklyn Street Local