What Ace Hotel Alliance does

Ace Hotel Alliance, operating commercially as iQ Hospitality Sales s.r.o., is a Czech-headquartered B2B sales representation firm founded in 2012 that functions as the central commercial team for a network of more than 20 independently owned hotels and one major tourist destination across the Czech Republic and Slovakia. The company sells hotel accommodation, conference facilities, and curated teambuilding and experience packages to approximately 6,000 corporate clients through a sales-led, field-based account management model with a small named team led by a Chief Commercial Officer & Partner and supported by an Assistant Director of Sales, a Sales Office Manager, a Senior Sales Manager Corporate, and a Senior Sales Representative.

The product surface is portfolio-led rather than technology-led. iQ Hospitality Sales aggregates a heterogeneous mix of properties, including large chain and congress hotels (Hilton Prague Atrium with up to 2,000-participant conference capacity, Diplomat Hotel Prague, Park Inn by Radisson Danube Bratislava, Hotel Passage Brno), boutique and historic hotels (Grand Hotel Bohemia, Grandhotel Zvon, Anton Florian Castle Hotel Valtice), wellness and spa resorts (Wellness Hotel Diamant, Omnia Hotel Relax & Wellness), mountain and ski resorts (Hotel Harmony, Grand Hotel Hradec), wine-tourism properties (Wine Wellness Hotel Amande, Premium Hotel), and unique venues such as Pivovar Rožmberk and La Farm Maletice. Supporting service lines include Conference & Events and a Teambuilding & Experiences catalogue covering wellness, gastronomy, Moravian wine, year-round mountain activities, cycling and water sports, and cultural/historical tours. The stated technology footprint is minimal: no APIs, SDKs, MCP, app, or disclosed proprietary platform are documented.

The business model is commission or service-fee based: iQ Hospitality Sales earns revenue from bookings and event reservations it generates for partner hotels, rather than taking ownership of room inventory. Pricing is not publicly disclosed; corporate clients engage through the company website (iqhospitalitysales.cz) or direct sales outreach. Since 2021 the entity has operated as a subsidiary of iQ Hospitality Group, a Czech hospitality holding that also includes iQ Online Distribution and iQ Online Sales, providing the firm with sibling distribution channels. The company is privately held, legally a Czech s.r.o. (IČO 24277894), and headquartered in the City Tower building at Hvězdova 1716/2b, Prague 4.

Name

Ace Hotel Alliance

Legal name

IQ Hospitality Sales s.r.o.

Website

https://ace-hotels.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Ace Hotel Alliance (iQ Hospitality Sales) is a Czech B2B sales-representation firm that acts as the central commercial team for 20+ independently owned hotels in Czech Republic and Slovakia, selling business travel, conferences, and teambuilding experiences to nearly 6,000 corporate clients.

Ownership category

akta.pro rank

Product category

Corporate Hospitality Sales Representation

NAICS

Travel Agencies (56151), Convention and Trade Show Organizers (56192)

akta.pro primary industry

B2B Agent/Partner Booking Portals (Extranet) (THALADAJ)

Keywords

• Hospitality sales representation
• Corporate travel services
• Conference event booking
• Teambuilding experiences
• Hotel sales agency

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hotel Sales Representation & Commission: Acts as central sales team for partner hotels, generating revenue through commission or service fees from hotel bookings and event reservations made by corporate clients. Represents 20+ independently owned hotels to approximately 6000 corporate partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Functions as a central sales team and single point of contact for over 20 independently owned partner hotels across the Czech Republic and Slovakia, generating corporate bookings for accommodation, conferences, events, teambuilding, and curated experience packages on behalf of those properties. Acts as a B2B sales intermediary rather than a hotel operator, with approximately 6,000 corporate partner companies in its portfolio.

Product overview

Ace Hotel Alliance (operating as iQ Hospitality Sales) is a central sales and hospitality management platform representing a portfolio of over 20 independently-owned hotels and venues across the Czech Republic and Slovakia. The core offering is a unified B2B sales team service that acts as the single point of contact for corporate clients seeking hotel accommodation, conference facilities, and teambuilding experiences across the region. The product portfolio consists of the iQ Hospitality Sales platform (the central commercial team service), which connects corporate partners to a diverse collection of partner hotels and venues. The portfolio includes major international chain hotels (Hilton Prague, Park Inn by Radisson), premium boutique properties (Grandhotel Zvon, Grand Hotel Bohemia), wellness and spa resorts (Wellness Hotel Diamant, Omnia Hotel), castle hotels (Anton Florian Valtice), mountain ski resorts (Hotel Harmony, Grand Hotel Hradec), vineyard and wine-focused properties (Amande Wine Wellness Hotel), brewery hotels (Pivovar Rožmberk), and unique event venues (La Farm Maletice, Arbeska). Supporting services include teambuilding and experience packages (wellness, gastronomy, wine tasting, mountain activities, cycling, culture/history tours) and conference/event planning across all properties. The company has operated since 2012 and became part of iQ Hospitality Group in 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• iQ Hospitality Sales — Central Sales Representation Centralized B2B sales team acting as the unified commercial contact for partner hotels, managing corporate client relationships and booking coordination across the Czech Republic and Slovakia.
• Hotel Representation Services Sales representation across more than 20 independent hotels serving approximately 6,000 corporate partners, providing a single point of contact for travel and conference requirements across Bohemia and Moravia.
• Conference & Events Corporate event planning across partner hotel venues in Czech Republic, covering conferences, seminars, meetings, congresses, and corporate parties.
• Teambuilding & Experiences Curated team-building activities and experiences including outdoor adventures, wellness retreats, gastronomy, wine tastings in Moravia, year-round mountain activities, cycling and water sports, and cultural and historical tours, typically combined with partner hotel bookings.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• iQ Hospitality Groupparent holdingStrategic or Co-development Partner · 1 January 2021In 2021, iQ Hospitality Sales became part of Czech holding company iQ Hospitality Group, which operates in the hospitality sector. iQ Hospitality Group includes other entities such as iQ Online Distribution and iQ Online Sales.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Navan (formerly TripActions): Corporate travel and expense management platform with strong European expansion, combining self-service booking with corporate travel agency capabilities. Comparable as a modern corporate travel intermediary targeting business clients, with overlapping functionality though delivered via software-first rather than sales-led model.

Broad incumbents

• BCD Travel: Global corporate travel management company serving corporate clients across more than 100 countries with hotel and travel booking services. Comparable corporate travel intermediary model, though at much larger multinational scale.
• Booking.com for Business: Corporate hotel booking offering from Booking.com targeting business travelers and SMEs across Europe with negotiated rates and centralized billing. Comparable as a B2B hotel booking channel serving corporate clients, though operates as a global OTA's corporate extension rather than a dedicated intermediary.
• American Express Global Business Travel (Amex GBT): One of the world's largest corporate travel management companies, serving multinational corporate clients with hotel booking, air, and expense solutions. Comparable business model (corporate travel intermediary) but operates at vastly larger global scale and serves Fortune 500 multinationals rather than regional CEE corporates.
• CWT (Carlson Wagonlit Travel): Global corporate travel management company providing corporate clients with hotel, air, and meetings & events booking services. Comparable as a long-established corporate travel intermediary; operates globally with broader service portfolio than iQ Hospitality Sales's CEE-focused regional niche.

Direct peers

• TravelPerk: Corporate travel management platform headquartered in Barcelona with strong European presence, offering corporate clients booking, expense management, and negotiated rates across hotels and travel inventory. Comparable as a B2B corporate travel intermediary serving similar European corporate client base.
• HRS Group: German-based B2B hotel booking platform serving corporate clients across Europe. Directly comparable to iQ Hospitality Sales as both act as intermediaries between corporate travelers and hotels, though HRS operates as a tech platform vs. iQ's field-sales-led model.
• Hotel Engine: US-based B2B corporate hotel booking platform with a network of hotel partners serving business clients. Comparable business model — connecting corporate clients to a broad hotel portfolio — though operating at significantly larger scale and via digital channels rather than regional field sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/ace-hotel-alliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ace Hotel Alliance