AS Cherbourg Football

What AS Cherbourg Football does

AS Cherbourg Football (legal name: Association Sportive de Cherbourg Football) is a French non-profit amateur football club (association loi 1901, APE 93.12Z, SIRET 97952709000018) founded in 1945 and based in Cherbourg-en-Cotentin, Manche, in the Normandie region. The club operates multiple teams: a men's first team currently competing in Régional 2 (6th tier of French football) with a stated ambition to return to National 3; a women's senior team in Régional 1 Féminine (4th tier); and an extensive youth academy spanning U7 through U18 across both genders. Its home ground is Stade Maurice Postaire (7,000 capacity, 1,100 seated, 19 private boxes of 6 places), a municipal stadium in use since 1945.

The club's revenue model is built on three streams: (1) local and regional sponsorships and partnerships, structured through the ACCFP (Association Cherbourg Cotentin Football Promotion) into tiered packages covering advertising displays, matchday activations, and corporate hospitality; (2) direct merchandise sales via a Shopify-powered eShop (bf1077-4.myshopify.com); and (3) matchday ticketing and event-driven hospitality at Stade Maurice Postaire. The customer base is split between local community supporters (members, spectators, volunteers, and merchandise buyers) and SMB sponsors (Agence Lefranc, 3Dental, Maîtres Laitiers, Menuiserie Foucher, Norman K, and the local McDonald's franchise).

Following a multi-year decline from the National championship (2002-2019) to Régional 3 in 2023-2024, a new leadership team led by President Olivier Liot, Président de l'Association Fabien Lemarinel, and Directeur Général Yohann Cassany initiated a turnaround project centered on youth formation, women's football development, and a return to higher competitive levels. Technology use is limited to standard off-the-shelf tools (Shopify, OVH-hosted website built by WebCom.Me), with no disclosed AI, data, or proprietary software assets.

Name

AS Cherbourg Football

Legal name

ASSOCIATION SPORTIVE DE CHERBOURG FOOTBALL

Website

https://as-cherbourg.fr

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

1–10 employees

Short description

AS Cherbourg Football is a French non-profit amateur football club founded in 1945 in Cherbourg-en-Cotentin, operating men's, women's, and youth teams and generating revenue from local sponsorships, matchday events, and a Shopify merchandise eShop for the local community.

Ownership category

akta.pro rank

Product category

Amateur Football Club Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Licensing, Merchandising & Co-Branded Products (Sponsored Merchandise, Collabs) (MPAKALAE)

Keywords

• Amateur football club
• Youth football development
• Football sponsorship packages
• Club merchandise sales
• Community sports association

Headquarters

HQ city

Cherbourg-en-Cotentin

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Sponsorship and Partnership Revenue: Local and regional businesses sponsor the club in exchange for advertising visibility at the stadium, website mentions, matchday programs, and participation in exclusive partner events. Three partnership categories: advertising displays, event-driven marketing operations, and public relations/hospitality experiences.
2. Merchandise Sales (eShop): The club operates a Shopify-based e-commerce platform selling official AS Cherbourg merchandise to supporters and fans.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

AS Cherbourg Football is a French amateur football club founded in 1945, based in Cherbourg-en-Cotentin, operating senior men's and women's teams in regional French football leagues alongside an extensive youth academy (U7 to U18). The club also sells official merchandise through an online eShop and offers advertising visibility, hospitality, and event-based sponsorship packages to local and regional businesses through the ACCFP partner association.

Product overview

AS Cherbourg Football is a French amateur football club founded in 1945, based in Cherbourg-en-Cotentin, Manche. The club operates as a multi-team sports organization offering competitive football through its senior men's teams (Regional 1 and Regional 2), women's team (Regional 1 Feminine), and extensive youth development programs spanning U18 down to U7 categories. The club also maintains an e-commerce operation via Shopify-powered eShop for merchandise sales. The organization competes primarily in regional French football leagues with ambitions to reach National 3 level, and operates its home stadium, Stade Maurice Postaire, which has a capacity of 7,000 spectators.

Differentiator

Problem solved

Functional benefit

Products and services

• Official Club Merchandise (eShop) Online store operated via Shopify (bf1077-4.myshopify.com) selling official AS Cherbourg Football merchandise, apparel, and accessories to supporters nationwide.
• Sponsorship and Partnership Packages Advertising displays, event-driven marketing operations (pre-match and half-time animations, promotional stands, public address announcements), and PR/hospitality experiences offered to local and regional businesses.
• ACCFP Partner Membership Program Membership-based partner association (Association Cherbourg Cotentin Football Promotion) enabling businesses to participate in exclusive evenings, sporting tournaments, gala match invitations, and receptions by local authorities.
• Competitive Football Teams (Senior and Youth) Competitive football participation including senior men's team in Régional 2, senior women's team in Régional 1 Féminine, and extensive youth academy teams (U18 R2, U18F R1, U16 R2, U15 R1, U14 R1, U13, U11, U9, U7) representing Cherbourg-en-Cotentin in French football competitions.

Quantifiable outcome

• Stadium attracts spectators from Nord Cotentin region for each match at Stade Maurice Postaire
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Agence LefrancminorGTM or Marketing PartnerLocal advertising agency sponsoring AS Cherbourg. Listed among club sponsors with logo displayed on website.
• 3DentalminorGTM or Marketing PartnerDental practice sponsoring AS Cherbourg. Logo featured on official website sponsors section.
• Maîtres LaitiersminorGTM or Marketing PartnerDairy product company supporting AS Cherbourg as sponsor. Displayed in sponsor logo section.
• Menuiserie FoucherminorGTM or Marketing PartnerCarpentry/craft business sponsoring AS Cherbourg. Featured in sponsor recognition.
• Norman KminorGTM or Marketing PartnerLocal business partner sponsoring AS Cherbourg. Logo displayed on club website.
• McDonald'sminorGTM or Marketing PartnerFast-food chain sponsoring AS Cherbourg. McDonald's Cherbourg franchise appears in sponsor section.
• ACCFP (Association Cherbourg Cotentin Football Promotion)coreStrategic or Co-development PartnerDedicated association enabling partner businesses to participate in exclusive club events including Prestige evenings, sporting tournaments, gala match invitations, receptions by local authorities. Core organizational structure supporting partner ecosystem and community engagement.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• US Granville: Another amateur/semi-pro football club based in the Manche/Normandie region. Directly comparable as a similarly sized French regional football club competing in nearby divisions with a comparable community-driven model.
• FC Rouen 1899: Historic French football club based in Normandie, currently competing in the National tier. Comparable as a similarly historic community football club in the same region with an amateur-to-pro ambition trajectory.
• Avranches US: Football club located in the same Manche department as AS Cherbourg, competing at National 2/3 level. Comparable as a fellow Normandie club with similar community roots and a stadium-based commercial model.
• AS Saint-Pryvé Saint-Hilaire FC: French amateur/regional football club also historically promoted through the National tier. Comparable as a similarly-sized community club with ambitions of climbing the French football pyramid through youth development.

Broad incumbents

• US Quevilly-Rouen Métropole: Normandie-based professional club (National) with similar historic roots as a community football club. Comparable as another regional Normandie club operating a stadium-based commercial model.
• Stade Lavallois: Professional French football club based in nearby Pays de la Loire. Comparable as a regional incumbent with similar club history and stadium-based commercial operations competing for regional visibility.
• SM Caen: The flagship professional football club of the Normandie region, currently in Ligue 2. Comparable as the dominant regional sporting brand that competes with AS Cherbourg for local sponsors and fans in the same catchment.
• Le Havre AC: Professional Ligue 2 football club also based in Normandie. Comparable as a regional incumbent sharing the Normandie sponsor and supporter market with AS Cherbourg.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/as-cherbourg-football

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AS Cherbourg Football