Agence Le Franc

What Agence Le Franc does

Agence Le Franc is a privately held, traditional real estate agency headquartered in Cherbourg-en-Cotentin, France, operating through four physical branch offices spanning Cherbourg-en-Cotentin, Octeville, Les Pieux, and Barneville-Carteret. Legal entity SARL GOHEL GRAND-GUILLOT BASTARD (Siret 47952877000015), co-directed by Sylvie Gohel and Frédérique Grand-Guillot, the firm has been in operation since circa 1945 and serves individual buyers, sellers, tenants, and commercial property clients across the Cotentin peninsula in Normandy. Its scale is small (11–50 employees) and privately financed, with no institutional investment or venture backing.

The agency's offering is built around six core product lines: residential and commercial property sales and purchases (Vente et Achat de Biens), rentals (Location de Biens), property valuation (Estimation), property management (Gestion), co-ownership syndicate administration (Syndic de Copropriété Immeuble), and a dedicated commercial real estate division (Espace Pro) covering business funds, commercial premises, industrial buildings, and offices. The technology stack is described as a standard real estate agency operations platform with no proprietary features, APIs, or AI capabilities; digital channels are limited to an agency website with property search and online estimation tools, plus Facebook and Instagram accounts for organic marketing.

Agence Le Franc monetizes primarily through transaction commissions (approximately 6.07% TTC paid by the acquirer on residential sales), rental placement and management fees (e.g., €657 TTC for state-of-place inspections), valuation fees, and recurring syndicate/management fees. Distribution is branch-led (enterprise field sales motion) augmented by a self-serve website portal. The firm is a member of Alliance FNAIM, France's largest real estate professional union, and reports 534 verified client reviews averaging 4.75/5, with 99% satisfaction and 95% recommendation rates on the Opinion System platform.

Name

Agence Le Franc

Legal name

SARL GOHEL GRAND-GUILLOT BASTARD

Website

https://agencelefranc.fr

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Residential property sales
• Rental property management
• Property valuation services
• Commercial real estate brokerage
• Condominium syndicate management

Headquarters

HQ city

Cherbourg

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from property sales transactions. Agency earns fees calculated as a percentage of property sale price, typically around 6.07% TTC to acquirer.
2. Rental Services: Revenue from rental property management including tenant placement and property management services.
3. Property Valuation Services: Estimation services for property owners seeking market valuations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Agence Le Franc is a Cherbourg-en-Cotentin-based real estate agency providing brokerage services for the sale, purchase, rental, and valuation of residential and commercial properties, plus rental management and condominium syndicate (syndic) services. The firm operates four branch offices under the FNAIM professional banner and is co-directed by Sylvie Gohel and Frédérique Grand-Guillot. Its core revenue activity is intermediating property transactions and managing property on behalf of owners and co-owners.

Product overview

Agence Le Franc is a traditional real estate agency offering a comprehensive suite of property services. The core offering includes residential and commercial property sales and purchase services (Vente et Achat de Biens), rental services (Location de Biens), property valuation (Estimation), property management (Gestion), and co-ownership syndicate management (Syndic). Additionally, the agency provides professional/commercial real estate services through its 'Espace Pro' division, offering commercial funds, commercial premises, industrial buildings, and business offices. The agency operates across multiple locations in the Cherbourg-en-Cotentin and Cotentin region, serving both individual and professional clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Vente et Achat de Biens (Property Sales and Purchases) Residential and commercial property intermediation: the agency lists, markets, and accompanies property sale and purchase transactions for owners and buyers in the Cherbourg-en-Cotentin area.
• Location de Biens (Property Rentals) Tenant search, lease preparation, and rental placement for owners and tenants of residential and commercial property.
• Estimation (Property Valuation) Expert appraisal of property value for owners preparing a sale, purchase, or financing decision.
• Gestion (Rental Management) Ongoing rental management mandate covering tenant relations, rent collection, and administrative follow-up on behalf of property owners.
• Syndic de Copropriété Immeuble (Condominium Syndic) Management of residential condominium buildings on behalf of co-owners, including financial administration, maintenance coordination, and general assembly preparation.
• Immobilier Commercial et d'Entreprise (Commercial Real Estate) Brokerage and advisory services for commercial premises (offices, retail, mixed-use) for local business owners and investors.

Quantifiable outcome

• 4.75/5 average client rating based on 534 reviews
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• FNAIM (Fédération Nationale de l'Immobilier)coreChannel Partner/ Reseller/ DistributorAlliance FNAIM network membership providing access to France's largest real estate professional network with over 10,000 member agencies. Enables cross-referrals and brand credibility as the premier professional real estate union in France.
• Alliance FNAIMcoreChannel Partner/ Reseller/ DistributorRegional network alliance under FNAIM umbrella connecting member agencies for property listings and referrals across France.
• Opinion SystemminorOthersVerified client review platform used to collect and display 534 client reviews with 4.75 average rating, demonstrating transparency and customer satisfaction.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• SeLoger: France's leading online real estate listings portal. Comparable as a digital distribution channel that competes for lead generation and increasingly disintermediates traditional agencies like Agence Le Franc.

Broad incumbents

• Orpi: France's leading real estate cooperative network with thousands of agencies. Comparable because both are multi-branch full-service brokerages offering sales, rentals, management and syndic — Orpi operates at a vastly larger national scale.
• Nexity: France's largest integrated real estate group covering development, brokerage, management, and syndic. Comparable as a full-service real estate services provider operating across the same product surface at national scale.
• Laforêt: National French real estate franchise offering sales, rentals, and management. Comparable because both run multi-location agencies under a recognized French brand with similar product offerings.
• Foncia: France's largest property management and real estate services group with national branch coverage. Comparable because both operate multi-service real estate agency and syndic/property management offerings; Foncia is the broad incumbent across the same product surface.
• Century 21 France: Major French real estate franchise network offering residential sales, rentals and management. Comparable for the same full-service brokerage model with multi-branch local presence.
• Guy Hoquet l'Immobilier: National French real estate franchise network providing sales, rental, and management services. Comparable multi-branch brokerage model.

Emerging players

• IAD France: Digital-first French real estate network of independent agents without physical branches. Comparable because it directly competes for residential mandates in the same regions but with a structurally lower cost model.
• OptimHome: French digital/hybrid real estate network competing with traditional agencies via independent agents. Comparable as a competing residential transaction channel in the same French regional markets.

Regional players

• Square Habitat: Real estate network affiliated with Crédit Agricole, with strong presence across many French regions. Comparable multi-branch brokerage model with comparable residential and management services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/agencelefranc50
• Instagraminstagram.com/agencelefranc
• LinkedInlinkedin.com/company/agence-le-franc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agence Le Franc