Arquetipo | Brand & Web Design Studio in Miami

What Arquetipo | Brand & Web Design Studio in Miami does

Arquetipo is a Miami-based branding and web design studio operating since 2008 as Arquetipo LLC. The company delivers strategy-led brand identity and digital experience services through a four-tier offering ladder: Starting Point (foundational positioning and logo/color/typography), Brand Systems (comprehensive identity systems including verbal identity, messaging, and brand books), Digital Experiences (websites, e-commerce, UX/UI, content architecture, and custom development), and Creative Partnership (an ongoing design retainer covering campaign support, presentations, print, and social assets). Its core technology stack centers on brand strategy, visual identity design, and web development services delivered by humans, with no disclosed platform, API, or proprietary tooling. The studio works across five primary verticals — Food & Beverage, Health & Wellness, Personal Brands, Corporate & Professional Services, and Retail & E-commerce — with a documented portfolio of 40+ client projects.

The business operates on a hybrid revenue model. Brand strategy/identity and digital experience work is delivered as project-based, one-time engagements, while the Creative Partnership tier is structured as a recurring subscription providing continuous creative direction. Pricing is quote-based and not publicly disclosed. Go-to-market is sales-led and direct: clients engage the studio via website contact form, phone (+1 3056082613), or email ([email protected]), with demand generated through a multi-platform organic social presence (LinkedIn, Instagram, TikTok, Pinterest), a monthly newsletter titled 'Designed by Arquetipo,' and project case studies on the company website.

Arquetipo is a privately held, bootstrapped, founder-led entity headquartered in Miami, Florida, with a core team of five (CEO Adriana Martinez, CCO Gabriela Martinez, Creative Director Felix Brito, Commercial Director Victor Centeno, and Senior Graphic Designer Dory Pino). No funding rounds, parent companies, or institutional investors are disclosed. The customer base is composed overwhelmingly of SMBs, startups, and solo practitioners, with occasional enterprise projects, and is geographically concentrated in Southeast Florida with opportunistic work elsewhere in the US. The company has operated continuously for 17+ years with no disclosed financial metrics.

Name

Arquetipo | Brand & Web Design Studio in Miami

Legal name

Arquetipo LLC

Website

https://arquetipo.us

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Arquetipo is a Miami-based branding and web design studio, founded in 2008, offering strategy-led brand identity, visual systems, and digital experience services to SMBs, startups, and personal-brand clients primarily across the US, structured as project-based work plus a recurring Creative Partnership retainer.

Ownership category

akta.pro rank

Product category

Brand Design Services

NAICS

Graphic Design Services (54143), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Strategy & Positioning (BPAFAEAA)

akta.pro secondary industries

Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Brand strategy services
• Visual identity design
• Web design development
• Creative partnership services
• Brand positioning consulting

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Brand Strategy & Identity Services: One-time and project-based branding engagements including positioning, logo systems, visual identity, verbal identity, messaging, and brand guidelines
2. Digital Experience Services: Website design, development, and e-commerce solutions delivered as project-based engagements
3. Creative Partnership: Long-term ongoing design partnership providing continuous creative direction, campaign support, presentations, print materials, and social assets

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Arquetipo is a Miami-based branding and web design studio that delivers brand strategy, visual identity design, and digital experience services for businesses. Their offering is structured around four tiers — Starting Point, Brand Systems, Digital Experiences, and Creative Partnership — covering foundational branding, comprehensive identity systems, websites and e-commerce, and ongoing creative direction. They serve SMBs and startups across food & beverage, health & wellness, personal brands, corporate, and retail/e-commerce sectors.

Product overview

Arquetipo is a branding and web design studio in Miami operating since 2008, offering creative services as a single integrated agency rather than a platform-plus-modules architecture. Their core service offerings are organized into four distinct stages: Starting Point (building foundational brand strategy, positioning, logo system, and color/typography), Brand Systems (creating comprehensive identity systems including brand architecture, verbal identity, messaging, and brand books), Digital Experiences (designing websites, e-commerce stores, UX/UI, and custom development), and Creative Partnership (ongoing creative direction, campaign support, and print/social assets). They work with clients across diverse industries including food, health and wellness, personal brands, corporate, and retail/e-commerce sectors, as demonstrated by project showcases including Sano Food, Onkai, Area Coworking, The Set Padel Club, The Revolution, Nötrient, U The Clinic, Sifú, #PareceFacil, Authentic Sports Nutrition, and Medio Pastel.

Differentiator

Problem solved

Functional benefit

Products and services

• Starting Point

Named customers36 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Siegel+Gale: Global brand experience firm delivering brand strategy, naming, identity, and simplification-focused design for enterprise clients. Overlapping service offerings but with broader portfolio, deeper research bench, and global delivery capability.
• Lippincott: Long-established brand strategy and design consultancy serving Fortune 500 clients across multiple verticals. Comparable in core brand strategy and identity work but operates at significantly larger scale and enterprise tier than Arquetipo.
• Interbrand: Global brand consultancy with brand strategy, naming, identity, and experience design capabilities across all major verticals. Comparable core services but broader portfolio, global footprint, and enterprise focus that Arquetipo does not match.
• Landor: Global brand consulting and design firm with brand strategy, identity, architecture, and experience design capabilities. Comparable core service set but operates within the larger WPP network at significantly greater scale and geographic reach.
• Pentagram: Largest independently owned design studio globally, with partners leading brand identity, digital, and editorial design across consumer, cultural, and corporate clients. Comparable independent studio model and brand identity focus at vastly larger scale.

Direct peers

• RKS Design: Independent human-centered design consultancy with brand strategy, product design, and digital experience capabilities. Comparable in integrated strategy-plus-execution model and focus on consumer-facing brands.
• Character: Boutique NYC branding and design studio delivering brand strategy, identity systems, and digital experiences for early-stage and growth-stage clients. Highly comparable in service mix (strategy → identity → digital) and project-based studio model to Arquetipo.
• Mast: Independent brand and digital design studio focused on brand identity, packaging, and web design for mission-driven and consumer clients. Comparable in size, vertical mix (food, lifestyle, wellness), and strategy-first positioning to Arquetipo.
• Catch: NYC-based brand transformation studio delivering brand strategy, identity, and digital experience design. Directly comparable in strategy-first methodology and full-service offering spanning brand and digital.
• Athletics NYC: Independent branding and design studio serving consumer and lifestyle brands with identity, packaging, and digital work. Similar boutique scale and overlapping client base in food/wellness/personal brand verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/arquetipomiami
• Instagraminstagram.com/arquetipo_
• TikToktiktok.com/@helloarquetipo?_t=8eTp7S9pDkQ&_r=1
• Pinterestpinterest.com/arquetipobrandinglab

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arquetipo | Brand & Web Design Studio in Miami